Lidl Stiftung & Co. is a German global discount supermarket chain, based in Neckarsulm, Baden-Württemberg, Germany, that operates over 10,000 stores across Europe. It belongs to the holding company Schwarz Gruppe, which also owns the store chains Handelshof and hypermarket Kaufland. Lidl is the chief competitor of the similar German discount chain Aldi.
This advert about Lidl happens in a small pub. The guests will have 3 meals. That will be a hors d’oeuvre a main course and a dessert. The main point of this advert is that the costumers don’t get a receipt after they have eaten their dinner. But instead the customers have to pay what they think the food and drinks were worth. Because the food they get served is so good they expect it must be quite expensive and so pay a lot of more money than actually worth. When they get their change back a lot of people look up weird and are a bit confused about the huge amount of change they get back.
The positive points about this advert are that they put Lidl in such a good position. The people who see this advert on TV or on another network device look at the advert and see that the people get an amazing dinner served for such a cheap price. For example the lamb for £10.30 which is a portion for four people! I couldn’t really think of any negative examples about the advert except for the reason that they didn’t show the reaction when the costumers got told that all their food was buyable in lidl
I think this advert is one of the best I’ve seen so far. The message from the short video is clean and it is reaching his target group which is parents and other people from the age 20 to the age of 70. And because this looks like a opening world for some people because people are now able to buy good and very delicious food in just a Lidl for such a cheap price!
So as I said the target age is middle aged people from 20 to 70. And those clienteles could have low income but they can also have a well-paid job which allows them a lot more then ‘basic’ customers.
Because of this advertisement, people will realise that they can buy this good and nice food that those people have just eaten by themselves. So there for Lidl will have more costumers because more people would like to eat good food for a cheap price. Because the amount of people that go to Lidl increases, Lidl will become a way more popular supermarket then they were before the advertisement. This increase won’t go very fast but eventually the ‘cheap’ supermarket will have an accumulative profit each year. * The huge of style: The way they show that their food is eaten in a pub allows them the attractiveness of the age group they want to reach. * Resolution of images: In this advert the images are showed in a video and has a variety of cameras which allows you to see even the small details which are that take place. * Use of language: People in this advert speak proper English which permits the viewer to understand the message that the advert is trying to say. * Text formatting: There isn’t really a text given, but the way they show the advertisement in different angles and zooms is a unique way to show a potential customers what they can get on a plate in their own home. * Use of specialists software: The small Go Pros are a great example of special software. * Conclusion: The advert will reach its target market and will have an increase in sales for at least the following 2 years.