...Domino’s Pizza: Marketing Research Report Submitted By: Dagar Katyal (FT12318) Mohammad Khurram Mirza (FT12335) Prachi Sawant Shuchita Vivek Joseph Domino’s Pizza: June 1, 2011 Contents 1. INTRODUCTION ............................................................................................................................... 2 1.1 History ..................................................................................................................................... 2 1.2 Domino’s in Indian Market ..................................................................................................... 3 1.3 Organizational Structure Jubilant Food works ........................................................................ 3 2. Food Industry in India ..................................................................................................................... 4 2.1 Growth of the Quick Service Restaurant (“QSR”) industry ..................................................... 4 3. Financial Analysis ............................................................................................................................ 5 3.1 Year on Year Analysis .............................................................................................................. 5 3.2 Profitability Ratio - Profit Margins .......................................................................................... 5 3.3 Profitability Ratio - Return on Long Term Funds ...............
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...The blog displays this purpose through the jubilant tone, simplicity style, and colorful visual elements. Each one of the post appear in different colors that range from hot pink to baby blue. All the blog entries are themed around a lighter, brighter color. The colors allow for a playful sense of nature in the blog. The font used is helvetica which is a bubbly font with defined letters that are bolded and almost speak out to the reader. They style is very simplistic because the blog incorporates the idea of phrases that have deeper meaning. Blog entry #174 states “ Guitar Solo” as a little thing that makes you happy. Only a person that understands the dedication and hard work it took to master the guitar solo will understand its a little thing that makes people smile. The arrangement in the style all work together to establish mood, images, and meaning in the text.The blog writer sets a jubilant tone by conveying emotions/feelings through words. The jubilant tone is bounded by the number of possible emotions the human being reading can have.The tone here is one of jubilant;” When the Butter melts on the toast” shows Nancy’s belief in her own ideas bring joy to others. The diction gives the reader a mental picture of someone at breakfast quickly and effortlessly grabbing making a toast before running...
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...have a much larger vegetarian crowd, changes had to be made. The Vegetarian community had to be addressed accordingly if Domino’s was to succeed in India. It didn’t stop there though, why limit the franchise to simply make one distinction of vegetarian and non-vegetarian? Domino’s continued to think out of the box and heavily monitored communities to an extent that is quite remarkable. They weren’t just after India, they were after local taste (Rai, 2015). By adjusting their menus to what the community wanted instead of what might have been better for the country over all, Domino’s rose to the top. Question 2: What were some of Domino's considerations/changes? Describe them. In India, Domino’s has a policy of “30 minutes or else FREE” (Jubilant FoodWorks Ltd, n.d.). To have such a confident statement they have to make sure they know the area they are delivering to perfection. Many things have to be considered when making these 30 minutes deliveries. Things like roads, traffic, connecting...
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...Study of Quick Service Restaurants in India Once an introvert, domestic home driven Indian population is now opening up to a culture of eating out. India is a young country with almost 60 percent of people in the age window of 18- 35 years which are also the most spending years, hence QSR. The first foreign Quick Service restaurant and casual dining entered Indian Market around 20 years ago. Although Quick Service Restaurants contributes to only 2-3% to India’s GDP, the market is worth INR 247,680 crore (USD 48 billion) and is expected to grow to INR 408,040 crore (USD 78 billion) by 2018. It comprises of food services that are organized such as full service casual and fine dining restaurants, hotels, bars and lounges, cafes and frozen dessert formats as well as unorganized sector such as Dhabas, street stalls, roadside vendors, food charts etc. The concept of QSR has gained prominence in India because of the affordable, competitive pricing and convenient quick service to the ever growing population. QSRs face few challenges in terms of Health and hygiene, beating local competition, monitoring multiple outlets in various cities, holding on to the customers as QSR customers are easy to sell to but also easy to lose, maintaining quality service, localization of menu and building a cost effective supply chain. Foreign QSRs have more 63% of the market shares but there are many Indian chains such as Haldiram’s, Faasos, Goli Vada Pav etc. that are flourishing in the market that is...
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... Contents 1. Food Service Industry in India 3 2. About Dominos 4 3. Dominos India 5 3.1 Competitors 6 3.2 SWOT Analysis 8 3.3 Porter five Forces Analysis 9 4. Methodology 10 5. A Typical Domino’s Store 10 5.1 Work Force 10 5.2 Organization Structure 11 6. Domino’s Supply chain: Providing a Strategic Competitive Advantage 13 6.1 Evolution of Dominos back-end supply chain 13 6.1.1 Old Supply chain 13 6.1.2 Revamped Supply Chain Model-2000 13 6.1.3 Current Commissary Operations 15 6.1.4 Vendor Management: 16 6.1.5 Insights on Demand Estimation from retail visit: 17 6.1.6 Inventory Management @ Dominos 18 7. Domino’s as a food service organization 20 8. Service Process Flow 22 8.1 Domino’s 30-minute delivery promise 23 8.2 Service Process flow 24 8.3 Pizza Order tracking 25 8.4 Standard Layout of the make-line 26 8.4 Service Blueprint 27 8. Issues & Recommendations 29 9. References 30 1. Food Service Industry in India The Indian food industry has been witnessing strong growth over past few years. Right now India is the world's second largest producer of food next to China, and certainly has the potential of becoming the biggest producer in the years to come. The total food production in India is expected to grow by leaps and bounds in the next decade primarily because of the growing segment of young professionals and higher disposable incomes. Indian food service industry is currently worth...
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... 2. Introduction to fast food | 3 | 3. Introduction to pizza | 5 | 4. Domino’s Pizza | 7 | 5. Pizza Hut | 10 | 6. Papa John’s | 13 | 7. Comparative study based on 7P’s | 15 | 8. Key Findings | 17 | 9. Recommendations | 18 | 10. Bibliography | 19 | EXECUTIVE SUMMARY TITLE: “Comparative study of the various pizza outlets and formulating strategies for the weakest one.” This study was done to determine the strongest and the weakest brands in the Indian pizza market. The outlets chosen for the study were: Domino’s Pizza, Pizza Hut and Papa John’s. We went to each of these outlets of Greater Kailash area and studied the 7P’s of service over there. After studying all the aspects of 7P’s, we came to the conclusion that the outlet satisfying all the 7P’s was Domino’s Pizza, whereas Pizza Hut was second with a few dissatisfactions. Papa John’s was the weakest one, with low customer base. Some of the recommendations for Papa John’s to implement, so as to increase their customer base and give more competition to the top 2 pizza companies are: 1. Advertise more on print as well as electronic media, so as to position themselves in the minds of the consumers, just like domino’s and pizza hut. 2. Decorate their interiors and lightings creatively so as to attract the consumers. 3. Introduce low budget pizzas so as to attract the teenagers and middle- income group people. INTRODUCTION TO FAST FOOD From onion rings to double...
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...With its exhilarating entertainment, tantalizing aromas, and jubilant crowds, the North Carolina State Fair welcomes a variety of patrons unlike any other. Its universal appeal resides in its ultimate mission: to celebrate the community. Although the fair provides a wonderful opportunity to sample the latest fried concoction or to test your will on the Tilt-a-Whirl, it also provides the chance to appreciate North Carolina’s talented livestock producers, farmers, and crafters. The fair invites modern culture while it continues to uphold it’s own traditional background of simple country life. It even offers a chance for friendly competition for “best in show” status with entries including everything from apple pies to Lego sculptures. This year, a handcrafted rocking chair earned the title, standing as a testament to individual persistence and community tradition....
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...2011 India Food Services Story 2011 Contents Foreword............................................................................................................................................................................................................... 2 Indian Food Service Industry - Sector Highlights................................................................................................................................................... 3 What Drives the Growth of the Industry? ............................................................................................................................................................... 4 Demand Side Drivers – The Demographic Profile of the Indian Consumer Segment ........................................................................................ 4 Supply Side Drivers – Industry Trends Encouraging Growth ............................................................................................................................. 5 Transition Phases ................................................................................................................................................................................................. 6 Structure of the Industry ........................................................................................................................................................................................ 7 Challenges ...............................
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...2011 2011 India Food Services Story Contents Foreword............................................................................................................................................................................................................... 2 Indian Food Service Industry - Sector Highlights................................................................................................................................................... 3 What Drives the Growth of the Industry?............................................................................................................................................................... 4 Demand Side Drivers – The Demographic Profile of the Indian Consumer Segment ........................................................................................ 4 Supply Side Drivers – Industry Trends Encouraging Growth ............................................................................................................................. 5 Transition Phases ................................................................................................................................................................................................. 6 Structure of the Industry ........................................................................................................................................................................................ 7 Challenges .......................................
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...history. The Roaring twenties were a time of success in the United States, but the outcome was not as spectacular. Americans across the nation were jubilant over the fact that...
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...Food is the most colorful part of the day. With its gastronomic ranges, the possibilities are endless. Everyone in the world depends on food, whether to experiences that burst of flavor in the mouth or to survive. But when there is a shortage of food, what is to blame? The people who eat and cultivate it? Or factors outside their control? The Great Famine is an example of this question. The Great Famine was caused by blight that accidently came from America and affected the potatoes growing in Ireland and in turn, affected the Irish. This was especially hard on the Irish because in 1845, the potato was their main source of food. They had an average of 14 spuds a day so they relied heavily on them. Potatoes only lasted two to three months so...
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...the end of the day you choose how you treat others.” There is something magical about a summer camp experience. Each and every camp in the world is different. Not merely because of geography or location, but because of the traditions and people who have touched the camp. Every camp has hidden treasures of history and traditions that give it character and identity. Even with agency camps like the YMCA where there is a common mission, every camp is unique in its style, program, games, geography, traditions, and experience. Every staff member, alumni camper, and volunteer has memories associated with their time at their camp — memories that stay with them for their lifetime. Most people remember with fondness the coun¬selors, cabins, camp food, camp outs, and special happenings of their time. Camp is an independent experience that shapes one’s character and life — a controlled, safe environment where chil-dren and...
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...Philosophy of hip hop Student’s Name University Affiliation Report on Film ‘From Mambo to Hip Hop’ ‘From Mambo to Hip-Hop: A South Bronx Tale’ is an hour long documentary that narrates a story about the inventive life of the South Bronx, starting with the Puerto Rican immigration and the acceptance of Cuban rhythms to form the New York salsa resonance; enduring with the fires that damaged the neighborhood, but not the innovative spirit of its inhabitants; accounting the ascending of hip-hop from the ruins; and finishing with reflections on the influence of the neighborhood’s songs to make sure that the endurance of a number of generations of its people, and, in the course, take the world’s pop customs by storm. ‘From Mambo to Hip-Hop’ dances all the way through the account of a region that took care of two musical movements: the mambo that developed into salsa and the hip-hop that cropped up from the most distressed days of the South Bronx. Created by Steve Zeitlin and Elena Martinez , who are principals in the New York ‘folklore group City Lore’, and directed by Henry Chalfant, who is a longtime speaker of the South Bronx who worked together on a documentary from the early 1980’s “Style Wars,” “From Mambo” dashes by, driven by tempo that varies through the decades. Mambo and hip-hop are the type of dissolving pot experience that New York stirs and heats. Their ancestry is African, refracted through the Caribbean and the town. In their early stages...
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...offered by dominos and also to test the quality of service dimensions of Domino’s. India's quick service restaurant market worth $13 billion is growing 25-30 percent a year on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of the most rapid growth is occurring in the developing world; where it's radically changing the way people eat. Domino's Pizza India Ltd. has proceeded to become one of the largest and fastest growing international food chains in South Asia. The first...
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...Ranking of Top 500 Companies Rank | Company | Rank | Company | Rank | Company | Rank | Company | Rank | Company | 1 | O N G C | 101 | Adani Power | 201 | Sundaram Finance | 301 | Kirloskar Oil | 401 | Himadri Chemical | 2 | TCS | 102 | Glenmark Pharma. | 202 | Rajesh Exports | 302 | Sh.Renuka Sugar | 402 | Orient Paper | 3 | Reliance Inds. | 103 | Shree Cement | 203 | Opto Circuits | 303 | H T Media | 403 | IVRCL | 4 | Coal India | 104 | M R P L | 204 | TTK Prestige | 304 | KSK Energy Ven. | 404 | Nitin Fire Prot. | 5 | ITC | 105 | Bajaj Finserv | 205 | Prestige Estates | 305 | Bombay Dyeing | 405 | SRF | 6 | St Bk of India | 106 | Wockhardt | 206 | CESC | 306 | BGR Energy Sys. | 406 | Unichem Labs. | 7 | HDFC Bank | 107 | Bhushan Steel | 207 | Madras Cement | 307 | City Union Bank | 407 | Magma Fincorp | 8 | Infosys | 108 | United Spirits | 208 | D B Corp | 308 | United Bank (I) | 408 | Elantas Beck | 9 | NTPC | 109 | Satyam Computer | 209 | Info Edg.(India) | 309 | Kennametal India | 409 | Hotel Leela Ven. | 10 | Bharti Airtel | 110 | GMR Infra. | 210 | Indiabulls Power | 310 | KPIT Infosys. | 410 | Styrolution ABS | 11 | ICICI Bank | 111 | Tech Mahindra | 211 | Voltas | 311 | Tuni Text. Mills | 411 | Gravita India | 12 | H D F C | 112 | Aditya Bir. Nuv. | 212 | Shri.City Union. | 312 | Wyeth | 412 | ICRA | 13 | Hind. Unilever | 113 | JP Power Ven. | 213 | Jindal Saw | 313 | Sadbhav Engg. | 413 | P I Inds. | 14 | Wipro | 114 | Piramal Enterp. |...
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