...vegetable juice company but entire beverage umbrella. Fruit juices, vitamin water and flavor water. A main goal of the company is to increase brand awareness amongst our target market and inform them about the benefit of our new product. A second goal of the company is to increase its overall sales. This campaign will combine traditional advertising techniques like magazines, flyers, radio, billboards along with in-store activities and social media marketing. Market Information Market Profile The Canadian Fruit/Vegetable Juice off trade volume sales increased from 1,351.5 million liters in 2009 to 1,382.7 million liters in 2010. According to Statistics Canada the total number of people in 2009 who consumed vegetables/fruits 5 or more times per day were 3,92,1549. Minute Maid Co of Canada, a Coca-Cola company, leads sales of fruit/vegetable juice in Canada, with a total volume share of 16% in 2009 A Lassonde Inc is the second leading company in fruit/vegetable juice in Canada, holding a 16% value and a 15% volume share in 2009 By the end of 2014, 100% juice is expected to reach sales of C$2.6 billion and 1.4 billion litres in off-trade channels. Brand Profile Veggie Ville distinguishes itself from the other brands based on its single flavor, 100% organic vegetable juice which offers 5 different flavors which are not cocktailed unlike the other competitors who offer 70% of Tomato juice with other vegetable ingredients. The juice content is...
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...fruit vending from kiosk fountains, which produce instant juices from fresh fruits in the presence of the consumer. It could be due to the non-availability of hygienically produced and well-preserved products with the use of preservatives. That is why some of the real but branded fruit juices launched in the late 1980s and early 1990s did not succeed. There has been a steady rise in the capacity, production and capacity utilisation in the fruit processing units. The processing capacity had gone up from 0.9 mn tonnes in 1990-91 to 2.1 mn tonnes in 1999-00. The capacity utilisation improved from 31% to 47%, with the production in 1999-00 estimated to have increased to 980,000 tonnes. The official reports do not show any substantial increase in total output although branded drinks do show a healthy improvement. There is no general acceptance of the product forms in the fruit drinks market. The consumer is basically concerned that it is a fruit juice and not a synthetically constituted product. Accordingly, the first segmentation is between real fruit drinks and synthetic drinks. The former are based on natural fruit pulp or juice. The others are synthetic products containing fruit flavours. Among the fruit juice beverages are fruit juices (Pepsi's Tropicana), nectars (Dabur's Real) and fruit drinks (Frooti and Slice). All these are real, reconstituted from fruit pulps or concentrates. The leading fruit juice brands include Real, Onjus, Tropicana, Frooti, Jumpin. The ...
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...MGT 4800 – Strategic Management Case Study Write Up – Jamba Juice April 8, 2013 Major trends in the general environment Jamba Juice has tried to capture a good portion of health conscious consumers by providing healthy smoothies and other nutritious foods for customers on the go. Even though there are direct competitors such as Planet Smoothie, Starbucks, Dunkin Donuts, Panera Bread and McDonalds, Jamba Juice remains competitive by offering its unique blend of smoothies. They are made with real fruit and 100% fruit juices that are blended to order. They are also rich in vitamins, minerals, proteins, and fiber. No other competitor comes close to providing such a healthy substitute. In addition, Jamba Juice is trying a new tactic by offering baked goods, oatmeal, wraps, sandwiches and flatbreads in order to attract more customers. To stay on trend with the hot beverage market, Jamba has recently added its hot blends products which include three tea latte flavors, six varieties of tea pouches and classic hot chocolate made with premium natural and organic ingredients. To differentiate itself from traditional fast food competitors, Jamba Juice has positioned its products, made from fresh produce and natural ingredients, as healthy alternatives to conventional fast food fare. Due to the vast options in size, calorie content and relative sweetness, Jamba’s smoothies, baked goods and meals could serve as a light snack, sweet treat, or meal replacement for on-the-go...
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...appendices I)……………………………….13 Conclusion………………………………………………………………..14 References………………………………………………………………..15 Appendices……………………………………………………………….17 Group Contract…………………………………………………………..25 Executive Summary Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. This region has the best-predicted outcome of new consumers and will result in more revenue for Jamab Juice. Problem Statement Jamba Juice is currently operating in the United States and would like to establish themselves in Canada to increase market share. Situation and segmentation analysis is necessary in order to create an effective marketing plan for Jamba Juice to penetrate the Canadian market....
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...Executive Summary Booster juice franchise offers a wide variety of smoothies comprising of pure juice, fruit sorbet, vanilla frozen yogurt, frozen fruit, fresh yogurt. The store will be located at Preston Crossing at the mini mall strip, opposite Walmart. The shop will be incorporated with one manager, four part-time and two full time employees. The manager will be on salary and will oversee all operations. Two supervisors will oversee day to-day operations of the shop and the four part-time employees will be responsible for customer services. Both full time and part-time employees will be paid hourly wages. Initial requirements for all furniture, fixture, computer software and hardware and equipment will be supplied by Booster Juice Inc as part of the turnkey operation. All other supplies will be purchased from Booster Juice Inc. Our shop will be incorporated. Richard Azinwi, Nadia Maqbool and Ravi Brar will be the equity owners. We will have a total of seven employees comprising of one manager, two full time supervisors and four part-time employees. As part of our franchise deal, Booster Juice Inc will offer continuous training and support to our employees. Marketing for the Booster Juice is done by the franchisee and franchisor. The franchisor will do large scale marketing for all of the franchisees, as per the royalty agreement. Our Booster Juice will concentrate on local advertising. We will be doing an aggressive advertising in the first year to create store awareness...
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...Introduction Walsh’s Juice Company (the Company) produces three products from unprocessed grape juice – bottled juice, frozen juice concentrate, and jelly. Walsh’s management wants a solution that will minimize the total cost of transporting grape juice from vineyards to processing plants, and minimize product processing costs at those plants. Analysis and Data The Company purchases grape juice from three vineyards. Grapes are harvested at the vineyards and converted into juice at plants at the vineyard sites. The juice is then transported to four different plants in Virginia, Michigan, Tennessee, and Indiana, where it is processed into bottled grape juice, frozen juice concentrate, and jelly. The Company’s management provided the following data for transportation costs from the vineyards to the plants, the unprocessed grape juice available at the vineyards, and the processing capacity of each plant; shown in the table below: Each plant has different processing costs, mainly due to wage rates and age of the plants. The processing costs of each plant are shown in the table below: Finally, the following information was provided: * The Company needs to process a total of 1,200 tons of bottled juice, 900 tons of frozen concentrate, and 700 tons of jelly at the four plants combined. * To process 1 ton of frozen concentrate requires 2 tons of unprocessed juice; 1 ton of jelly requires 1.5 tons of unprocessed juice, and 1 ton of bottled juice requires 1 ton...
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...Case Study: BOOST Juice While a prime reason for choosing any drink is to quench one’s thirst, it is when consumers continually demand a particular brand that marketers know they have done their job well. There are many ways in which we san slake our thirst, and large amounts of money are spent on positioning branded drinks in various categories – such as those competing in carbonated beverages, water and milk drink sectors – not to mention the sums spent on convincing us that we need to drink more of that type of drink. You might think there is very little room left to grow the market, or feel that the industry is overcrowded. After all, Australasia isn’t North America, which has almost ten times the local population. California alone has the same population as Australasia. Nevertheless, while there have been failures, juice bars targeting the health-conscious have sprung up in many different locations, particularly in shopping malls. A big player in this market, Boost Juice, was founded by Melbourne-born Janine Allis in 2000. It experienced 257% growth in 2003/04 and by then had 100 stores and a turnover of nearly $20 million. By 2007 there were 180 stores throughout Australia, with three in Chile, two in Indonesia, and one each in Kuwait, Singapore and Dubai, and turnover had risen to over $90 million. All this in seven short years! More than 150 of the stores are franchise operations. When high-profile investors such as the co-founder of Flight Centre, Geoff Harris, testify...
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...to: Marketing Management Fruit Juice Industry Analysis of Brands Sana Waqar Wajih Zafar Wasae Shahid Saad Sultan Kayani Ali Zaheer Bilal Siddiqi Aleena Ahmed Chaudhry Zeeshan Syed Mehr Ali Ms. Arsala Stanley Contents Research Objective 3 Area of Focus 3 Brand 1: Minute Maid Pulpy Orange 4 The Minute Maid Marketing Mix 5 Product 5 Price 5 Placement 6 Packaging 6 The Mix 7 Brand 2: Fresher Juice 8 The Fresher Marketing Mix 9 Product 9 Price 9 Placement 10 Packaging 10 The Mix 11 Brand 3: Nestle Fruita Vitals 12 The Nestle Marketing Mix 13 Product 13 Price 14 Placement 14 Packaging 14 The Mix 15 Research Objective In a modern competitive environment, price is not the only differentiating factor between products in a category. The rational consumer seems to have become a thing of the past. Such an environment breeds way for more competition, branding and increased creativity. The aim of this research is to understand and analyse the variety of marketing mix used by different brands and how they help position the product, eventually adding to the brand image and translating into revenue. Area of Focus This report will focus on three players in the Fruit Juice Industry: * Minute Maid Pulpy Orange * Fresher Juices * Nestle Brand 1: Minute Maid Pulpy Orange Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but now extends to soft drinks of many...
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...Walsh’s Juice Company Quantitative Analysis for Logistics and Supply Chain Management Master of Management Instructor: M. Fazle Baki Submitted by: Section : 02 Group : 25 Mali Xiao 104206777 Xiaoqing Wu 104297171 Rui Song 104225442 Bo Sun 104132450 Jiaheng Li 104184794 Jin Pan 104214529 Executive Summary Walsh’s Juice Company produces three products from unprocessed grape juice—bottled juice, frozen juice, concentrate, and jelly. The company purchases unprocessed grape juice from three different vineyards and produce products in four other plants. The manager needs a model to help making decisions in both logistical and production process aspects. This problem contains 24 decision variables. The company’s objective is to minimize transportation cost from each vineyard to each plant, and the processing cost for each product in each plant. By using linear programming , we can get that Walsh’s Juice Company should deliver 1,400 tons of unprocessed juice from New York vineyard to Indiana plant, 1,100 tons from Pennsylvania vineyard to Michigan plant, 500 tons from Ohio vineyard to Virginia plant, 1,400 tons from Ohio vineyard to Tennessee plant. And they should produce 1,200 tons of juice, 900 tons of concentrate, 700 tons of jelly. By doing so, they can spend the minimum cost of $10,606,000. Introduction Walsh’s Juice Company produces three products which are bottled juice, frozen juice concentrate, and jelly by using unprocessed grape...
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...MAN 4720 Jamba Juice Advertising and marketing often comes down to making your customers intelligent enough to buy your products and services. Costumers have to understand what it is you're selling, how it'll help them, and how much better it is than any other product or solution that they are looking for. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990, originally called The Juice Club, their stores are now open in most states giving their customers an unexpected health experience by offering the best ingredients, remarkable service, and amazing flavors, nutrients and variety. Jamba Juice is a company that follows and belives on living a balanced lifestyle that integrates nutrition, fitness and fun. Its passion for health and uncompromising commitment to quality are the keys to its customers' fulfillment and consequently to its success. Jamba Juice is known for their fresh-squeezed fruit and vegetable juice blends that are made on the spot with no additives such as sugars, preservatives, or artificial flavors. The company's main goal is to augment the daily experience of its customers, its community, and its team members through the life-nourishing qualities of fruits and vegetables. The main marketing issues for Jamba or any other company are social, economic, technological, competitive, and regulatory when compared with a environmental scan of the United States of America. If a Juice Club were to be open near our Edison State...
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...JULY 17, 2006 JOSEPH B. LASSITER, III Juice Guys (A) CREATING THE ULTIMATE JUICE SHOP: Squeezing and Blending the Data to Get to the Juice !!! Sharon Fox Cindy Rushmore Harvard Business School Faculty Sponsored Field Study Preliminary Draft ________________________________________________________________________________________________________________ Sharon Fox and Cindy Rushmore HBS MBAs ’99, prepared this case under the supervision of Professor Joseph B. Lassiter, III as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. This case is a revised version of a field study performed by Sharon Fox and Cindy Rushmore supervised by Professor Lassiter and a course paper prepared by Sharon Fox for the Customer Behavior Laboratory course supervised by Professor Gerald Zaltman. Copyright © 1999 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. Purchased by Jordana Blesa (Babesktr@aol.com) on January 11, 2012 800-122 Juice Guys (A) CONTENTS I. II. Introduction...
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...JAMBA JUICE Jamba Juice Introduction Jamba Juice Company is a company that was originally under the name Juice Club. The company began its operation using a franchising strategy. The company, which began its operations in 1990, transformed to Jamba Juice Company in 1994, following the emergence of other companies that provided similar products. Jamba Juice Company focuses on the provision of healthy juice and smoothies. Expansion strategies led to the merging of Jamba Juice Company with Zuka Juice Inc. Since then, the company’s operations grow on a daily basis. Several strategies focus on the analysis of the business environment, and the influence that these have in the operation of the company. The company also focuses on a rich culture and experienced personnel to boost its success in the market (Jamba Juice Company, 2010). Development of the Culture of the Company The company had to develop a unique cultural disposition to achieve maximum success and differentiate the company from similar service companies. Culture development assists in increasing employee passion and customer preference of the company’s products. One culture developed by the company was focusing on recruiting an experienced and innovative team of leaders. Most of the managers had at least 15 years of experience in business operation. The company also developed a culture of high store capability. The managers were to aim at staffing the company with trained personnel...
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...Brand Profile: Naked Juice Brand Name: Naked Juice Naked Juice Company engages in the manufacture and distribution of juices and fruit smoothies in the United States. It offers juices, juice smoothies, and protein smoothies. Naked Juice sells its nutritional product line through supermarkets, club stores, health food stores, and neighborhood markets. It also operates stores in Los Angeles, California. The company, formerly known as Ultimate Juice Company, was founded in 1983 and is headquartered in Azusa, California. As of January 5, 2007, Naked Juice Company is a subsidiary of PepsiCo, Inc. The overall beverage industry’s growth rate is at 2.6 percent per year. The super- premium juice category grew 42 percent in 2005 and is currently a $640 million market that is expected to reach $1.4 billion by 2008. The Beginning: A young man in Santa Monica, California started naked Juice in 1983. Thirsty beachgoers were delighted by this home-squeezed blend of fruits. The juice quickly caught on and was adopted by a small discount grocery store near the beach. It soon spread to neighboring stores and eventually across most of Los Angeles. Two decades later, Naked has become a national brand dedicated to “creating the best all- natural, 100% juices and juice smoothies, made from the best bare-naked fruits, with no added sugar and no preservatives.” Brand Image: Everyday juice smoothie with no added sugar and no preservatives. Brand Quality: Naked Juice is made to be a high...
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...Penny Juice is a B2B based company, who solely relies on local distributers to shape their extern image and brand. And they use positive testimonials to support their statement about being the first choice of distributer, which is a very bold move. A testimonial is also a typical American way to support or subsidize a claim. The company specializes in 100% blended fruit juice concentrate which is specifically designed for childcare centers, preschools and head starts. Their products also comply with all requirements for subsidy and nutrition set forth by the Food and Drug administration. Penny Juice is also available in 48 states and offers free delivery on all of their products. Their entire website seems to have been lost in a void of bad color choices and poor layout. The structure combined with all the colors of the rainbow makes it even harder to navigate and find the actual information in which you’re looking for. The website haven’t been following the trends of the 21th century either, and it seems like they’ve been unaware that web design is like a river – it is always changing and always in motion. Previous studies also shows that many web designs aren't creating enough incentive for people to access content - Backed by resent research and eye-tracking studies. The first problem is aesthetic - the nature of...
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...FUFILLMENT OF THE COURSE FST 217 TOPIC ORANGE JUICE (GROUP 8) BY NWANKWO HAPPINESS .U. 2014/ND/34762/FT LECTURER: MR. TOPE MARCH 2016 INTRODUCTION This term paper is about Orange Juice and how it is produced and gotten. ACKNOWLEDGEMENT My foremost gratitude goes to Almighty God, JEHOVAH, who has led me thus far. I also want to appreciate the effort of my Family members most especially Mrs Nwankwo Happiness .U. who has been helping me both financially and whose love has kept me going. Also my friend who helped me to type this work. ORANGE JUICE Orange juice is the liquid extract of the fruit of the orange tree. It is made by squeezing the fresh orange. Some commercial orange juice with a long shelf life are made by drying and later re-hydrating the juice, or by concentrating the juice and later adding water to the concentrate. Others are made by pasteurizing the juice and removing oxygen from it, necessitating the later addition of a flavor pack, generally made from orange products. It is known for its health benefits, particularly its high concentration of vitamin C. It comes in several different varieties, including blood orange. Orange juice is made from unfermented fresh oranges and provides many benefits for the body. Fresh orange juice is the richest source of vitamin C and fulfills an entire day’s worth of vitamin C in just one serving. Chock full of useful minerals like potassium and magnesium, orange juice is also very low in fat and contains no cholesterol...
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