...Study Realigning a successful health positioning with the demands of Indian consumers' changing lifestyles Britannia NutriChoice has become a pioneer in the Indian biscuit market by offering the elusive combination of a ‘health with taste’ value proposition to an emerging set of health-conscious and discerning consumers. This case study analyzes the evolution of the NutriChoice brands over the last decade and examines various strategies adopted by Britannia to grow the brand into its present marketleading position. The Journey • Britannia NutriChoice was the first brand to recognize the needs of the fast-emerging segment of health conscious consumers in India and, for the first time, attempted to combine health with taste in the biscuits market. Through this proposition, Britannia NutriChoice attempted to mitigate the myth of healthy food being low on taste and flavor. • Until 2005 the company market-tested a number of product concepts under the NutriChoice umbrella and, in the process, developed a deep understanding of the need states of India's emerging healthconscious population. The company’s restructuring in 2005 gave a fresh perspective to its otherwise quiescent product portfolio. • NutriChoice was instrumental in broadening the scope of the biscuits segment in India. It has successfully positioned biscuits as a healthy alternative to traditionally consumed savory snacks and, in the process, has expanded competition into a number of other categories such as savory snacks...
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...COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 Batch 2012-14 Under the guidance of Prof. Kamal K. Gupta Associate Professor, Department of Marketing Research INMANTEC, Ghaziabad Integrated Academy of Management and Technology Ghaziabad July 24, 2013 COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Summer project submitted In Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 INMANTEC Integrated Academy of Management and Technology Ghaziabad July, 2013 ACKNOWLEDGEMENT I owe a deep gratitude and heartfelt thanks to Dr Kamal K. Gupta, Associate Professor, Department of Marketing Research, INMANTEC B-School, Ghaziabad; who has encouraged and guided me throughout my research work. I also express my heartfelt gratitude to him for his unmitigated support, meticulous reviews, in depth inquiries and advice on work. It has added immense value to the report. I am extremely thankful to Mr. Mritunjay Sharma, General Manager Sales (North India)...
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...believe in fair business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success. PRODUCTS:- CHOCOLATE CONFECTIONERY OTHER PREPARED FOODS ( BY ROASTING ) BISCUITS ACTIVE YEASTS Exporting countries:- BAHRAIN CAMEROON CANADA KOREA DEM. REP. MALTA NEPAL NEW ZEALAND SAUDI ARABIA SIERRA LEONE SOUTH AFRICA U.A.E U.S.A. YAMAN HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand of biscuit to be introduced which later went on to become leading name for great test and quality. That time only one building was having in Vile-Parle where they were making production and any other process. Then gradually that company expanded in many buildings and today...
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...10 WEIRD BRAND NAMES | Ayds (pronounced as "aids") is an appetite-suppressant candy which enjoyed strong sales in the 1970s and early 1980s and was originally manufactured by the Campana Corporation. It’s available in chocolate, chocolate mint, butterscotch or caramel flavors, and later a peanut butter flavor was introduced. The original packaging used the phrase "Ayds Reducing Plan vitamin and mineral Candy"; a later version used the phrase "appetite suppressant candy". | | Marie Finger Biscuits is a product of McVitie in UK. The packaging is classic McVitie's with the red background and familiar McVitie's logo you would expect from digestive biscuits, penguins, hobnobs, Jaffa cakes and other McVitie's delights. The biscuits resemble thin wafers and have a beautiful pattern all the way around, with the words "rich tea finger" in the middle of each biscuit. | | Noisy butter is a product of Elle & Vire. It is a light, fresh and subtle tasted butter ideal for all uses.Noisy Butter is wrapped in a package tear, there are plate 250g, in cloth. Noisy, butter to taste nutty! Historically, butter Noisy is distributed in the Paris region. | | Sars, made by Golden Circle, is a sarsaparilla (caramel)–flavored drink and is sold in all New Zealand supermarkets (and maybe in other countries where Golden Circle products are found). Unfortunately, it shares its name with the SARS (Severe acute respiratory syndrome) virus. | | Bone Suckin' Sauce is a Western NC-style tomato...
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...believe in fair business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success. PRODUCTS:- CHOCOLATE CONFECTIONERY OTHER PREPARED FOODS ( BY ROASTING ) BISCUITS ACTIVE YEASTS Exporting countries:- BAHRAIN CAMEROON CANADA KOREA DEM. REP. MALTA NEPAL NEW ZEALAND SAUDI ARABIA SIERRA LEONE SOUTH AFRICA U.A.E U.S.A. YAMAN HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand of biscuit to be introduced which later went on to become leading name for great test and quality. That time only one building was having in Vile-Parle where they were making production and any other process. Then gradually that company expanded in many buildings and today...
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...Fox’s needed to give some attitude to its range of Rocky biscuit bars, in a bid to achieve added presence on shelf, increase sales and buck the trend in a category suffering from slow innovation and staid brands. We were tasked to create a personality for the brand that injects excitement into the category, and shifts Rocky beyond being just a kids lunchbox staple, driving greater awareness and trial of the brand across a wider demographic. Solution Taking inspiration from iconic rock style imagery, we created the Rocky Crest – a strong, iconic branded emblem to make Rocky stand out as ‘the biscuit bar with attitude’. With the logo sat in the centre of the pack, and a strong colour palette Rocky has transformed into a brand with a big personality that truly stands out on shelf. Results With a more edgy, urban personality, Rocky has a more powerful presence on the shelf, and greater consumer appeal. The brand has pushed beyond the market beyond its traditional associations with children’s lunch boxes, with fantastic results. 24% increase in sales Rocky’s sales have increased by 24 percent following the redesign, making the Rocky brand the fastest growing in the category #2 in the Chocolate Biscuit Bar market Following the launch of Crispy Crunch, Rocky overtook Penguin (excluding wafer variant) to become 2nd biggest Chocolate Biscuit Bar in the market What the client says “We’re really proud of the success of the Rocky brand and the change of design was certainly...
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...BISCUIT MAKING 1.0 INTRODUCTION Biscuit making is a conventional activity in many parts of the country. Despite the advent of modern, large capacity and automatic biscuit making plants, large section of people especially in semi-urban and rural areas still prefer fresh biscuits from local bakery as they are cheap and offer many varieties. These manufacturers are able to cater to some typical local palate as well. Thus, they are able to withstand competition from organised sector units. 2.0 PRODUCTS 2.1 Applications Biscuits are eaten by all sections of people across the board round the year. They are, thus, mass consumption items with number of varieties and shapes. The market is scattered. There are some dominant national and regional brands. Biscuits can be manufactured at a location which is close to the market. 2.2 Quality Standards and Compliances The BIS has specified quality standards vide IS 1011:1992. Compliance with PFA Act is necessary. 3.0 MARKET POTENTIAL 3.1 Demand and Supply Market for biscuits is scattered all over the country. There are three distinct market segments viz. urban, semi-urban and rural. Urban and semi-urban markets are dominated by many national and regional brands but even then many local manufacturers have also carved a special niche as their products are fresh, they offer many varieties and they are cheaper. 31 3.2 Marketing Strategy: Rural and certain semi-urban markets are mainly captured by small...
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...growth rate of 13% • VAT of 12.5% and an excise duty of 8% Rivalry among existing firms - High • 3 main players- Britannia, Parle, and ITC Ltd. (PriyaGold and Bakeman – regional) • Britannia & Parle hold almost equal market share, ITC ltd holds a lower market share • Hence, they keep a close watch on the changing strategies of each other Bargaining power of suppliers - High Wheat is the main ingredient required for baking biscuits. During inflation they purchase wheat at the price quoted by the farmers as wheat does not have a close substitute. Threat of Substitute Products – Medium • The substitutes of biscuits are namkeens, chips, potato wafers etc. but biscuits have become a part of people’s everyday life. • Biscuits are a low priced commodity, hence a small increase in price would be acceptable in urban areas but may cause a shift to substitutes in rural areas Bargaining power of buyers - High Consumers have option of shifting brands according to their liking of price, quality and taste. Hence not much flexibility to biscuit manufacturers to increase price or compromise of quality. Also, consumers are going for bulk purchases at cheaper rates from bakery stores. 2. Company Analysis • Company’s sales rises from Rs. 31.1 Million to Rs. 34 Million • Profit Before Tax reduces from Rs. 2.3 Million to Rs. 1.2 Million • Profit available for appropriation reduced from Rs. 2.4 Million to Rs. 2.2 Million • Sources of fund included shareholder’s...
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...INTRODUCTION Normally Bangladesh is country where most people suffer from malnutrition. There are lots of people who suffer from this problem, to eradicate every government take many steps. But not always every step bears fruits. In most cases these steps wont work. Because of lack of monitoring and awareness efforts. The government efforts are given; The public health nutrition program under the Ministry of Health and Family Welfare of Bangladesh is operated through Institute of Public Health Nutrition (IPHN) and two major programs under the Health, Nutrition and Population Sector Program (HNPSP). These two programs are Micronutrient Supplementation (MS) and National Nutrition Program (NNP). The IPHN and MS work under the Directorate General of Health Services (DGHS) and the NNP works directly under the ministry. Conventionally the director of IPHN works as the line director of MS, and nutrition programs of both IPHN and MS are carried out under one platform. The programs include: (a) Control of micro-nutrient deficiencies focusing nutritional blindness of vitamin A; (b) Control of Protein Energy Malnutrition (PEM); (c) Control and prevention of iron deficiency and other nutritional anemia; (d) Control of iodine deficiency disorders and other micronutrient problems; (e) School health nutrition education program targeting school children; and (f) Revitalization of existing baby friendly hospitals. The programs of IPHN and MS cover the entire country. The coverage of NNP,...
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...“COMPARATIVE STUDY BETWEEN BRITANIA & PARLE - G BISCUIT” INTRODUCTION [pic] Biscuit is a kind of crisp, dry bread product that, if leavened, is usually made with a chemical leavener. The exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice," hence biscotti in Medieval Italian (similar to the German Zwieback, and still present in Dutch "beschuit"). In modern Italian usage the term biscotti is used to refer to any type of cookie or cracker. Some of the original biscuits were British naval hard tack; such hard tack was made in the United States through the 19th century. Throughout most of the world, the term biscuit still means a hard, crisp, brittle bread, except in the USA and Canada, where it now denotes a softer bread product baked only once. Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. A biscuit is a hard baked sweet or savory product like a small, flat cake, which in North America may be called a "cookie" or "cracker". The term biscuit also applies to sandwich-type biscuits, where a layer of 'cream' or icing is sandwiched between two biscuits. In the UK, "cookie" is usually only used in specific terms such as "chocolate chip cookie" or to refer to larger, softer...
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...Who is responsible for the cost of the biscuits? At what level is the cost controllable? The cost of the biscuits is usually the responsibility of the purchasing agent, and usually controllabled by the Central Warehouse. However, in this scenario, Janet (the cook) has taken the responsibility for the cost of the replacement biscuits from the purchasing agent by making a purchasing decision from the local grocery store which costs Barney's franchise three times the cost of the Central Warehouse frozen biscuits. Do you agree that Barney should be angry with the purchasing agent? With Janet? Why or why not? I do agree that Barny should be angry with the purchasing agent since he already holds the purchasing agent responsible for biscuit costs not Janet (the cook). And presuming that Janet knew this, Janet should have discussed her decision with the purchasing agent before sending the kitchen helper to the store. Assuming the Central Warehouse does not consistently have problems with their freezer, there is no way the purchasing agent could expect the biscuit shortage and plan accordingly. Also, the problem only lasted three days, which, in the course of the year (or even the month) will not seriously harm the profits of a restaurant that sells a variety of foods course. However, had they run out of biscuits for three days, this could have long term implications for customer satisfaction and customer loyalty, and in the long run could harm profits as customers find other...
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...Journey of Parle-G started in 1939, when Parle Product Pvt. Ltd launched its first biscuit brand in India. A cream-coloured, yellow-stripped, wax-paper wrapper with a photo of a cute young girl, containing 10-12 biscuit with the company's logo on it and you would know these are Parle-G biscuits. Over the years, many varieties of biscuit came and went but nothing much has changed with this biscuit, except for packs. Even after 75 years of its birth, it is still known for its superior quality and taste across the length and depth of the country. Parle-G, being the world’s largest selling biscuit brand, accounts for more than half of the total revenue of the company (Business Standard, 2011). Although in past few years, there has been a consistent decline in its sales growth, it still maintains the superior position in the biscuit market Biscuit Industry overview Indian biscuit industry:- The biscuit market in India is estimated to be Rs 10,000 crore (US$ 1.84 billion) and the industry is also gearing up to aggressively tap the medium and premium segment within the country over the next couple of years. While the growth rate has been stagnating during last 4 years, it picked up momentum during the 2008-09 mainly on account of exemption from Central Excise Duty on biscuits with MRP up to Rs.100/per kg, as per Union Budget for 2007-08.However growth further declined from 2009-10 to 2011-12 and the first half of 2012-13. Despite of being moderately attractive industry, there...
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...INTRODUCTION Normally Bangladesh is country where most people suffer from malnutrition. There are lots of people who suffer from this problem, to eradicate every government take many steps. But not always every step bears fruits. In most cases these steps wont work. Because of lack of monitoring and awareness efforts. The government efforts are given; The public health nutrition program under the Ministry of Health and Family Welfare of Bangladesh is operated through Institute of Public Health Nutrition (IPHN) and two major programs under the Health, Nutrition and Population Sector Program (HNPSP). These two programs are Micronutrient Supplementation (MS) and National Nutrition Program (NNP). The IPHN and MS work under the Directorate General of Health Services (DGHS) and the NNP works directly under the ministry. Conventionally the director of IPHN works as the line director of MS, and nutrition programs of both IPHN and MS are carried out under one platform. The programs include: (a) Control of micro-nutrient deficiencies focusing nutritional blindness of vitamin A; (b) Control of Protein Energy Malnutrition (PEM); (c) Control and prevention of iron deficiency and other nutritional anemia; (d) Control of iodine deficiency disorders and other micronutrient problems; (e) School health nutrition education program targeting school children; and (f) Revitalization of existing baby friendly hospitals. The programs of IPHN and MS cover the entire country. The coverage of NNP,...
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...Indian Institute of Management Ahmedabad IIMA/BP0268(A) Kanpur Confectioneries Private Limited (A) On September 10, 1987, Mr. Alok Kumar Gupta, 47, Chairman and Managing Director of Kanpur Confectioneries Private Limited (KCPL), was in a meeting with his brothers, Vivek, 42, and Sanjay, 33,to decide their response to the proposal of A-One Confectioneries Private Limited (APL) that KCPL might consider becoming its contract manufacturer. APL was a leading national player in the confectionery industry. It had desired to expand its supply to the market by subcontracting orders to other manufacturers. However, it wanted to retain full control over the quality and production processes of biscuits produced for them. It had promised the sub-contractors that it would compensate them adequately in terms of volume of business and conversion charges. To KCPL the advantages were in getting assured return on its investment and access to APL's manufacturing expertise but the disadvantages were in the possible loss of independence in decision making, dilution of ‘MKG, ’company’s own brand, , and family prestige. The Company KCPL was started in 1945 by Mohan Kumar Gupta, then 28, in Jaipur Rajasthan State, to sell sugar candies under the brand `MKG’. Earlier, he was a worker in a candy unit in Jaipur. He started his own business with the dealership of candies produced by others. With the experience gained, he set up a production unit in Jaipur in 1946. Thirty units were...
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...PROJECT REPORT ON LAUNCHING OF DIGESTIVE BRAND BISCUITS FROM ANMOL BISCUITS LIMITED SUMMER PROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT (Recognized by AICTE,Ministry HRD,Govt of India) BY MOHAMMAD ZISHAN MALLICK (PG-11-22) Under the guidance of Prof. : MOHIT DHAWAN INMANTEC, Ghaziabad Integrated Academy of Management and Technology Ghaziabad 2011-2013 1 ACKNOWLEDGEMENT The satisfaction and euphoria that accompany the successful completion of the work should be incomplete unless we mention the people as an expression of gratitude, who made it possible and whose constant guidance and encouragement served as a beacon of light and crowned our efforts with success. This report would have been impossible but for the support and guidance that we received from various people at different stages of the project. My sincere thanks to my company guide MR. NABOJIT DUTTA And my faculty guide PROF. MOHIT DHAWAN whose excellent guidance, encouragement and patience has made possible the successful completion of this project. Last but not the least i extend my sincere thanks to the entire team for providing us their time and active co-operation and all who have helped us directly or indirectly in this project. Mohammad Zishan Mallick (PG-11-22) 2 DECLARATION CERTIFICATE This Is to certify that the work presented in the project entitled “To analyze the marketing potential of ...
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