...AC1.1 Explain how to deal with “junk” mail Junk mail is unsolicited communication sent out by other business, for the main purpose of trying to introduce new products, offer investment opportunities, to sell products or to advertise their company. Examples include catalogues, advertisement leaflets and free newspapers. In Tinsmiths we do not get junk mail delivered particularly often, however in the event that we do receive some, the person dealing with the mail will open the item and use their own discretion to decide whether or not it would be relevant to a member of staff. If it is of no use to the business or a member of staff, for example any catalogues or flyers that are not from our suppliers or were not requested by the owner, it will be put in the bin. Any junk emails, will be checked if relevant to...
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...1 Direct Mail Assignment 3.1 Jeff Swenson Cohort BBK BUSN304 Business Communications Professor G. Lindberg April 3, 2012 2 Direct Buy Persuasive Strategy With hundreds of junk emails making their way into my inbox it was hard to pick one to analyze. The “junk mail” ad that I found interesting was for Direct Buy, which is a warehouse club program in which club members receive discounts on thousands of products. I found this ad to be very similar to many others; it was simple, easy to read manipulative and included many descriptive pictures. People who are building a home, about to move into a different house or remodel their existing home are the main targets for this ad. The pictures in the ad displayed modern family kitchens with new appliances and furniture, encouraging to anyone building a new home. The ad also pointed out that members of the Direct Buy club can receive large 50% discounts on new flooring, appliances, home furnishings and electronics. This savings tactic certainly captures the attention of home builders and remodelers looking for deals. The ad when first opened displays the teaser, “FREE VISITOR’S PASS” and “SAVE 50%” in large font with colorful bold letters. This opener is short yet very effective. When reading through junk mails, people like me, don’t spend much more than a few seconds reading ads. This eye catching approach is simple, trying to stop the reader from simply deleting the ad. Underneath the teasing invitation...
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...Direct mail Strengths Testing and Measurement – use together * Many measurements ignore long-term effect * We can now track lifetime value and behaviour (8 x more than estimate) Money and Information – remember the value of both! * If they don’t give you some of the 1st, they may give you some of the 2nd The chance to transact and be personal * Mail & Catalogue conversion rates are far ahead of online counterparts * Remember you can say thank you, sorry, goodbye or welcome back Timeliness * Your target might not be a person but a ‘moment’ * Effective use of data can mean this can be a micro-level event Personalisation * As many creative variations as you have people in your audience Flexible, creative messaging * Space and time constraints do not apply. You can be detailed precise. Attention-grabbing * High attention processing means most of it has an impact even the junk Keepability, tangibility and texture * A 30-second ad is lost quickly, direct mail has a continual presence Cost-effective (even if it is expensive) * As long as you are targeting the right audience, you can spend £100 each Translates intentions into actions * No other medium converts soft opinions into hard actions as effectively * This is why charities use direct mail so much Impact Direct mail is not sexy but communicates strongly We It has the ability to cut through noise and clutter ...
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...Direct marketing From Wikipedia, the free encyclopedia For distribution and retail sales of comic books, see direct market. | This article needs attention from an expert on the subject. Please add a reason or a talk parameter to this template to explain the issue with the article. Consider associating this request with a WikiProject. (February 2011) | Marketing | Key concepts | Product marketing Pricing DistributionService Retail Brand managementAccount-based marketing EthicsEffectiveness Research SegmentationStrategy Activation ManagementDominance Marketing operations | Promotional contents | Advertising Branding Underwriting spotDirect marketing Personal salesProduct placement PublicitySales promotion Sex in advertisingLoyalty marketing Mobile marketingPremiums Prizes | Promotional media | Printing Publication BroadcastingOut-of-home advertising InternetPoint of sale Merchandise Digital marketing In-game advertising Product demonstration Word-of-mouth Brand ambassadorDrip marketing Visual merchandising | v t e | | Wikibooks has a book on the topic ofMarketing | Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data...
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...Book Review: The Postal Age Henkin, David M., The Postal Age. Chicago: Chicago Press, 2006. “Many of us may not realize that what we now call snail mail was once just as revolutionary as e-mail and text messages are today.” Today’s generation may not be quite aware of the long journey Americans have traveled from the Postal Age up to what we now call the Information Age. As an examination of the rise of the American postal system in the middle decades of the 19th century, David M Henkin’s, The Postal Age offers up a fascinating blend of intellectual and thematic history. In his book, Henkin highlights new practices and new expectations as ordinary Americans swiftly turned something novel into something normal-into habit, into culture. The physical layout of the book certainly prepares the reader for it contents. The cover shows what appears a very busy Post Office in which people are climbing atop one another to receive their mail. Henkin lays out his book in two sections. “Joining a Network,” points the basic practical details of the spread of the postal system, how and what people mailed. The second section, “Postal Intimacy,” takes a more cultural approach towards common letter-writing styles and clichés, the post as a lens for growing geographic mobility, and the rise of mass mailings. My initial response was admiration. I was genuinely impressed at the flow of Henkin’s book and his ability to create flux not only in every introduction but also throughout the book in...
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...what we are doing. When profits result from a successful marketing campaign, it nevertheless almost always reflects a tiny percentage of returns, and this return must be subject to calculation and assessment. For example, if we send out 1,000 postcards at a cost of €750 (printing and postage) we need to generate enough sales leads to at least pay for the campaign. If we are a clothing boutique say, and our average customer spends €100 per visit we would need to get 7 or 8 new average customers to break even. Direct mail marketing is about building new relationships and getting the word out about the business – we are unlikely to get rich from it. Another problem may be this; if location is important, and we send out inserts through a local direct-mail advertising company we will reach potential customers in our local community. But we will also waste money reaching all the other folks in the geographic area that are not specifically targeted. Again, direct mail marketing campaigns must be targeted to be successful. For example, we might send out 10,000 communications and get few or no responses. Was it the address list? Did people even read the adverts? Or, were they simply ineffective? It is always better to consider targeted...
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...Put these verbs in the present simple form: 1. We our dog. (to call) 2. Emma in the lessons. (to dream) 3. They at birds. (to look) 4. John home from school. (to come) 5. I my friends. (to meet) 6. He the laptop. (to repair) 7. Walter and Frank hello. (to say) 8. The cat under the tree. (to sit) 9. You water. (to drink) 10. She the lunchbox. (to forget) 1. I good marks. (to get) 2. Rita exercises. (to do) 3. We often the table. (to lay) 4. Tim and Pat pictures. (to upload) 5. Oliver always fun. (to have) 6. Maria sometimes their room. (to tidy up) 7. He often new shoes. (to buy) 8. The dog never out of the house. (to run) 9. You your glasses. (to need) 10. She snakes. (to touch) 1. Tom stamps. (not/to collect) 2. You songs in the bathroom. (not/to sing) 3. Julie in the garden. (not/to work) 4. I at home. (not/to sit) 5. Tina and Kate the windows. (not/to open) 6. Adam French. (not/to speak) 7. His sister lemonade. (not/to like) 8. We to music. (not/to listen) 9. My father the car every Saturday. (not/to clean) 10. Johnny and Danny in the lake. (not/to swim) 11. We handball at school. (not/to play) 12. Laura her room. (not/to clean) 13. Mark his homework. (not/to do) 14. Susan and Jerry TV. (not/to watch) 15. They at 6.30. (not/to wake up) 16. You shopping. (not/to go) 17. Mrs Smith a big box...
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...interventions, and practicum activities based on a health indicator chosen from Healthy People 2010. The theoretical framework or model that guided the interventions will be discussed. Profile of Eastern New Orleans The community identified throughout this paper is within eastern New Orleans area and its resident boundaries are Read Boulevard, Chef Menteur Highway, Dwyer Road, and Crowder Boulevard. Eastern New Orleans is a large section of the city of New Orleans, Louisiana. Developed from the 1960s onwards, it was originally marketed as “suburban-style living within the city limits,” and has much in common with the Algiers neighborhood of New Orleans. As of September 2011, the United States Postal Service reported 9,088 homes received mail in zip code 70127 (citydata.com 2009). There are numerous vacant lots where homes and businesses previously stood but were torn down and are now just...
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...Every day more people are moving into the 21st century and using the new technology that is available to them. People are leading busy lives and looking to get more done and if they can find ways to help them make it easier then they will try it. Taking college courses online is a very convenient option people have and more people sign up for the classes every year. An article written by Zephry Teachout Will the Web Kill Colleges? questions the online learning and looks into the future it. “This year may be part of the last generation for which going to college means packing up, getting a dorm room and listening to tenured professors.” Teachout (2009) More of the brick and mortar schools may be affected more than the Ivy League schools because they do not have the funding and image to compete with such schools as Harvard. The small colleges rely on tuition and if more students are attending online classes their enrollment will be down and their funding will not be there. This alone could be very detrimental to them. This would cause many colleges to either close, or join with other universities that are growing quickly in the online community. Another argument that Teachout has is that with the online classes becoming more popular the market will become saturated with classes popping up all over internet. Having to pay tenured professors a particular salary is something they consider when they review the budget. If the online classes continue to grow at the rate they are...
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...Assignment #1 1. Quezon City, Philippines is located in Asia. 2. There are no countries bordering the Philippines because it is an island like Japan. 3. The closest major body of water is Pacific Ocean. More specifically the North Pacific Ocean. 4. The Philippines is in the Southeast Pacific Asia region. 5. I associate some of my friends to the Philippines because they always come in with Lechón, a popular fiesta food that is made of a full adult pig being roasted. Sometimes baby pigs are a substitute for the adult pig. 1. Damascus, Syria is also located on the Asian continent. 2. Syria is bordered by Turkey on the north, Lebanon and Israel on the west, Iraq on the east, and Jordan on the south. It consists of mountain ranges in the west, the Syrian Desert in the east, and the Jabal al-Druze Range in the south. 3. Syria is closest to the Mediterranean Sea and the Indian Ocean. 4. Syria is located in the Western Asia region. 5. What I know about Syria is that is holds a certain religious standing in my life. I visit Syria because of certain mausoleums that are currently over there. I also know that Syria’s government is republic under an authoritarian regime. I also do know that although Syria does consume a lot of oil, they do try to use renewable energy such as hydroelectric power. 1. Kigali, Rwanda is on the African continent. 2. The countries that border Rwanda are Uganda, which is located to the north, Tanzania, which is located to the...
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...that I wanted to quit track, I had trouble making eye contact with him and my physical delivery was off, making it difficult to persuade him and make my point, instead I just beat around the bush and made it harder for both of us. I highly regret the time I delivered a speech on the holiday of Halloween and passed around candy for my audience, because people were more interested in finding red Starburst than what I had to say. Recently, for my Leisure and Lifestyle Development class I brought a Frisbee as my visual aid when telling people of what I liked to do for leisure. My teacher promptly asked me to show off my skill in Frisbee and I almost broke someone’s nose. That was a poor visual aid to choose. In my recent speech about junk food, I could have included more comical and humorous subject matter to keep my peers focused and make them life while learning about a rather boring...
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...University in Villanova, Philadelphia. Charles Taylor’s main point and concern in this article is the need for Advertising scholars to perform impartial research in the public policy area. Taylor begins his editorial with examples of advertising regulation and affects of advertising on society with the topic of the obesity epidemic and advertising’s role in it. Taylor’s first reference is from an article written in The Australian which states, “Restricting television advertisements for junk food aimed at children would be one of the most cost-effective public health measures governments could make, yielding huge savings from preventing fat kids turning into sickly adults.” Another article that supports this claim is referenced is in the Journal of Obesity by authors who are on the Faculty of Health, Medicine, Nursing and Behavioral Sciences at Deakin University. A study done by Anne Magnus and Michelle Haby show that a range of “21 to 57% of all childhood obesity is being caused by junk food advertising in the U.S.” (Taylor, 601). Taylor then gets to his main point and states how all of these articles may be produced by intelligent doctors, researchers for the public health and so forth, but not one of these articles and/or estimates produced were from a “doctor-ally trained in advertisement, marketing or communications” person. After Taylor did an examination of the studies, he found obvious flaws and troublesome assumptions made by these authors. Taylor then gives mention...
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...Case Study – The U.S. Economy from 2009 to Present JWI– 515 Jack Welch Management Institute At Strayer University JWI– 518 Since it's opening it's first establishment in Denver, Colorado in 1993, Chipotle Mexican Grill now has more than 1200 locations including restaurants in 41 states, Canada, and England. Considering it's success, it is unlikely that Chipotle would have earned a net income $215 million(1) last year without the strategic implementation of social media. Chipotle has employed social media as both a stand-alone means for promotion, as well as a smaller component to much larger campaigns. Among the successful applications are burrito give-aways, event promotion, “foil” art contests, and the most notable and successful “locally grown” campaign – which included a recent spot during the 2012 Grammy Awards. The “locally grown” campaign is indeed Chipotle's most involved social media promotion, including videos, contests, and conversations all surrounding the local farming movement. The campaign's official moniker is “Food with Integrity,” and according to the official website is a “commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers.”(2) “I think it's really important that people know where their food comes from” says Steve Ells, Founder and Chairman of Chipotle. The campaign's first successful venture was the “Boorito” event, where they encouraged customers to dress up as family farm-inspired...
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...1, report2, report3)? 2) Who is the audience for each report? 3) How did you make sure you met the requirements of each publication? 4) How did you make sure you observed copyright for each publication? 5) Reports The purpose for the three reports was to create the three course meals for the people attending the Olympics 2012.The audience for the report is for every age group. To make sure that I met the requirements of each publication I had to try my best at it then get my teacher to check over it to make sure I was successful at doing it. I recorded the sources information by using a source table. I made sure that the reports met the needs for my audience by making sure there was a little bit of everything, e.g., less junk food and more healthy foods. The feedback helped me with this section because it helped me improve my work. Meal card The purpose for the meal card was to create a type of menu for the audience/ people attending the Olympics to help them choose what they wanted to eat. The...
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...Shedding light on the marketing of junk food to children Shedding light on the marketing of junk food to children Imagine, if you will, a big pile of money. Let’s call it a million dollars. It’s all yours to spend, any way you want. What would you buy? An hour later you get another million to spend. Now what would you do with that money? How about if you got another million dollars an hour later — and kept it up around the clock, all year long? Well, now imagine that deluge of money aimed right at our kids — spent convincing them to eat and drink more and more of the foods and beverages that are least healthy for them. That’s how much money the food and beverage industry in the U.S. spends to reach our children with their messages. One million dollars an hour, every hour of every day, targeted at children and youth. It adds up to $10 to $12 billion dollars a year spent on youth marketing alone. Marketing to children needs to be abolished because it is endangering children’s lives and is extremely out of control. Marketing to children has helped to contribute to the decline in the health of children. Since 1980, overweight rates have doubled among children and tripled among adolescents. According to the National Center for Chronic Disease more than one out of every three U.S. children born in 2000 is expected to get diabetes in their lifetime.. According to the CDC, among overweight children between 5 and 10 years of age, 60 percent already have at least one cardiovascular...
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