...Price Objective: To increase market share and profit margins Harrington Limited: $500-$1,000 Sopra: $400-$800 Christina Cole: $300-$700 Vigor: $150-500 Promotion Objective: To provide convenience to retailers, and help them obtain and sell the brand Strategy: Push Tactics: Retail sales force well trained; Offer channel partners more support and incentives than most manufacturers; Offer retailers valuable inventory and sales advice. Channel Objective: To provide convenience to both retailers and final consumers by offering the Harrington collection at only the best retailers or directly through e-commerce Strategy: Dual channel strategy Tactics: Company owned retail stores (20% sales); upscale department stores (60% sales) and specialty stores (40% sales); e-commerce Perfo rmance Sales $2,433,900,000 in retail sales Total revenue: $1,344 million Manufacturing Group: $538 million Retail Group: $806 million Total Profit before tax: $118 million Market Share: 2007 women’s apparel industry = $133...
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...Plagiarism Declaration I certify by my signature/printed name that this is my own work. The work has not, in whole or in part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged and referenced. If this statement is untrue I acknowledge that I will have committed an assessment offence. I also certify that I have taken a copy of this assignment, to be made available upon request, which I will retain until after the Board of Examiners has published results. Laura Powell-Odabashy Management of International Business Laura Powell-Odabashy C3245807 Mary Leung Contents Page 1. Executive Summary 4 2. Introduction 5 3. Singapore Analysis 6 4.1. Singapore Country Overview 6 4.2. Singapore PESTLE Analysis 7 4. APEC Analysis 13 5.3. APEC Regional Overview 13 5. Debenhams Analysis 16 6.4. Debenhams Company Overview 16 6.5. Debenhams SWOT Analysis 17 6. Industry Analysis 20 7.6. Industry Overview 20 7.7. Industry Analysis 22 7. FMSS/Mode of Entry Analysis and Recommendation 27 8. Conclusion 30 9. Appendices 31 10. Bibliography 36 1. Executive Summary This report aims to firstly identify a suitable company that can expand overseas into a specific country...
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...Opportunities (benefits): There will be more organization in the sector: Organized retail will need more workers. According to findings of KPMG , in China, the employment in both retail and wholesale trade increased from 4% in 1992 to about 7% in 2001, post reforms and innovative competition in retail sector in that country. Healthy Competition will be boosted and there will be a check on the prices (inflation):Retail giants such as Walmart, Carrefour, Tesco, Target and other global retail companies already have operations in other countries for over 30 years. Until now, they have not at all become monopolies rather they have managed to keep a check on the food inflation through their healthy competitive practices. Create transparency in the system: the intermediaries operating as per mandi norms do not have transparency in their pricing. According to some of the reports, an average Indian farmer realises only one-third of the price, which the final consumer pays. Intermediaries and mandi system will be evicted, hence directly benefiting the farmers and producers: the prices of commodities will automatically be checked. For example, according to Business Standard, Walmart has introduced ―Direct Farm Project‖ at Haider Nagar in Punjab, where 110 farmers have been connected with Bharti Walmart for sourcing fresh vegetables directly. Quality Control and Control over Leakage and Wastage: due to organisation of the sector, 40% of the production...
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...Business Concept That Changed History A business concept that has changed history Over the last 40 yrs there have been several changes that have occurred in the retail industry that has changed the way we shop today. The business concept of most department stores goes back in history for hundreds of years, but it has evolved and changed over the last forty years. Initially most retail stores were independent and locally owned in the city they conducted business in. Department stores were identified by the products they sold. There were hardware stores, furniture stores, toy stores, clothing stores, grocery stores, and even produce stores. Consumers went to specific stores to purchase specific items. Local specialty stores were replaced by the supermarket. These new superstores specialized in fruit, vegetables and food items, while others went in the opposite direction offering their customers non food items as the core of their business. Consumers were able to purchase essential products that included clothing, furniture, appliances, toiletries, cosmetics, jewelry, toys, and even sporting goods from one location. This had a bad effect on smaller stores as owners were unable to compete with the bigger chains that offered consumers a wide variety of products. Over the last 20 to 30 years, we have seen these supermarkets evolve into yet a different shopping environment for consumers to shop. For example...
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...absenteeism, and productivity figures of all of the bank’s work groups. The results Day obtained offered no real surprises except in the case of the check-sorting and data-processing departments. is quiet and comfortable. Both groups are known to be highly cohesive, and the workers in each department function well with one another. This observation was reinforced by the study’s finding of the low levels of turnover and absenteeism. THE INTERVIEW DATA In an effort to understand this phenomenon, Day decided to interview the members of both departments in order to gain some insight into the dynamics of each group’s behavior. Day discovered that the checksorting department displayed a great deal of loyalty to the company. Most of the group members are unskilled or semiskilled workers; although they have no organized union, they all felt that the company had made special efforts to keep their wages and benefits in line with unionized operations. They knew that their work required team effort and were committed to high performance. A quite different situation existed in the dataprocessing department. Although the workers liked their fellow employees, there was a uniform feeling among this highly skilled group that management put more emphasis on production than on staff units.They felt that the operating departments had gotten better pay raises, and that the wage gap did not reflect the skill differences between employees. As a result, a large percentage of the group’s members displayed...
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...RETAIL MANAGEMENT ASSIGNMENT A COMPARATIVE STUDY ON SHOPPERS STOP & WESTSIDE SUMMIYA SAIFY 08PG198 Marketing - A Indian Retail Sector The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of 2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28 million square feet in 2006. The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion. Key Drivers Changing Demographic profile Rising income levels Increasing Middle class consumption growth Real Estate Boom Technology Fluidity Exposure to international trends Challenges Human resource Technology logistics Market Information and Presence Investments Overview of Retailing in India The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion (source: India Retail Report 2007). Food and grocery...
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...STEPS IN STAGE I STAGE I: STEP I - Brief Summary Founded in 1945 and based in Bentonville, Arkansas with 10,773 retail units under 69 banners in 27 countries, Wal-Mart Stores, Inc. is a department store chain of retail goods and services operating in various formats worldwide. The company’s operation is divided in three main segments: Wal-Mart U.S., Wal-Mart International, and Sam's Club. It operates retail stores, restaurants, discount stores, supermarkets, supercenters, hypermarkets, warehouse clubs, apparel stores, Sam’s Clubs, neighborhood markets, and other small formats, as well as walmart.com; and samsclub.com. The company’ s retail stores produce, deli, bakery, dairy, frozen foods also offers meat, alcoholic and nonalcoholic beverages, and floral and dry grocery; health and beauty aids, baby products, household chemicals, paper goods, and pet supplies; and electronics, toys, cameras and supplies, photo processing services, cellular phones, cellular service plan contracts and prepaid service, movies, music, video games, and books. Its stores also provide stationery, automotive accessories, hardware and paint, sporting goods, fabrics and crafts, and seasonal merchandise; pharmacy and optical services, and over-the-counter drugs; shoes, jewelry, accessories, and apparel for women, girls, men, boys, and infants; and home furnishings, housewares and small appliances, bedding, home décor, outdoor living, and horticulture products. In addition, the company’s stores offer...
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...In a retailing industry, department store’s target market always considers in different age groups. Myer is belong traditional department store group. In that, they merchandise quality range from average to quite good. Pricing is moderate to above average. Customer service ranges from medium levels of sales help, credit, delivery, and so forth to high levels of each. Therefore, their target market tends to middle-class shoppers. (Berman and Evans 2010, 138)Myer is one of Australian department store group which stayed at the top in customer satisfaction for department stores. According to the Roy Morgan Retail Satisfaction Report for September 2011, Myer remained top in customer satisfaction for Department stores with 89% of their customers either ‘very’ or ‘fairly satisfied’. (David Jones and Myer narrowly lead Department and Discount stores in satisfaction, 2011) At present, Myer have been issued different types of Myer cards as their customer loyalty programs. For example, Myer Visa Card is a part of customer loyalty program. The features are people can reward yourself with Myer Visa Card by spending on the things you need. People can earn Myer one Shopping Credits when they fill up their cars, buy groceries or pay bills. Shopping Credits can then be turned into Myer one Gift Cards for use at any Myer store. (Myer Visa Card Contract Documents and Credit Guide, 2011) Earn 3 Myer one shopping Credits for every dollar spent at Myer and up to 3 MYER one Shopping Credits with...
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...entRECHACHE Khaled Oualid EBS Paris Student Shanghai University Marketing Report Example of Wal-Mart Summary I.The Chinese Retail Market A. Analysis of the Chinese Retail Market B. A picture of China’s Retail Market : facts & figures II. Wal-Mart in China III. Wal-Mart suggested business model in China A. General Analysis B. Suggestions I. The Chinese Retail Market China is first of all a demographic power: 1 human being out of 5 is living there. It is a permanent member of the United Nations Security Council is in possession of the nuclear weapon and recently shoots down its own space satellites: this makes from it also a military power. As a matter of fact, China is replacing Japan as the diplomatic focus in Asia, and above all as the economic focus. Indeed, industrialized countries must take into account anew economic power and inevitable partner, all the more as it is a member of the World Trade Organization (WTO) since 2001. As a consequence, a good many foreign groups have decided to gain a foothold in the Chinese market, which is not an easy thing. We will firstly mention the opportunities and the obstacles which feature the Chinese retailing market. Secondly, we will try to establish a picture of this market, with its main current facts and figures. A. Analysis of the Chinese retail market China is today part of the WTO, entailing progressive liberalization of the market. Nevertheless, this does not mean that it has become...
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...Shopping. When we want to buy something we go to a shop. There are many kinds of shops in every town or city, buy most of them have a food supermarket, a department store, men’s and women’s clothing stores, grocery, a bakery and a butchery. I like to do my shopping at big department stores and supermarkets. They sell various goods under one roof and this is very convenient. A department store, for example, true to its name, is composed of many departments: ready-made clothes, fabrics, shoes, sports goods, toys, china and glass, electric appliances, cosmetics, linen, curtains, cameras, records, etc. You can buy everything you like there. There are also escalators in big stores which take customers to different floors. The things for sale are on the counters so, that they can be easily seen. In the women'’ clothing department you can find dresses, costumes, blouses, skirts, coats, beautiful underwear and many other things. In the men’s clothing department you can choose suits, trousers, overcoats, ties, etc. In the knitwear department one can buy sweaters, cardigans, short-sleeved and long-sleeved pullovers, woolen jackets. In the perfumery they sell face cream and powder, lipstick, lotions and shampoos. In a food supermarket we can also buy many different things at once: sausages, fish, sugar, macaroni, flour, cereals, tea. At the butcher’s there is a wide choice of meat and poultry.. At the bakery you buy brown and white bread, rolls, biscuits. Another shop we frequently...
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...III. Objectives 1. To create a brand image identity 2. To create a culture of success 3. To generate consumer loyalty 4. To appropriately position the company in the retailing business industry 5. To be able to address competition 6. To make SHC a profitable company in the long term 7. To build a broader customer base IV. Case Facts and Analysis The merger of Kmart and Sears in late 2004 occurred to gain competitive advantage over its competitors by combining strengths of Sears and Kmart for the long-term value for SHC. This merger will benefit both companies in an ever changing and competitive retail industry. SHC will be able to enter into new markets with its combined expertise of Kmart in discounter stores and Sears in department stores. This merger benefits both companies in different ways separately and to the new merged entity – SHC. Kmart will benefit from the planned cost sharing of several of Sears leading proprietary brands as well as present opportunities to capture significant revenue and cost synergies including merchandise and non-merchandise purchasing, distribution and other administrative expenses. Sears will be out of malls, and will benefit from Kmart’s stores locations which are in high-income customer target market. By combining these two forces, SHC will increase its market share presence. This merger becomes a strategic fit that allow a company to expand into new markets and benefit from cost synergies. In...
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...successful model on availability of knowledgeable salespeople, and other luxury or near-luxury retailers would be advised to pay attention. But a mass retailer like Target is not dependent on “high touch” customer service; rather, the most important things it can do to satisfy its shoppers are to ensure that goods are on the shelf and the checkout process is efficient. As more consumers migrate to “mission shopping” (walking into a store looking for a specific item), the self-service model becomes more important. Consumers are also becoming accustomed to more control through online and mobile shopping. But there is still a place for good CRM, even in the most hands-off models of “customer service.” Nordstrom is classified as an Upscale Department Store Chain. Today, Nordstrom is one of the nation's leading fashion retailers, offering a wide variety of fine quality apparel, shoes and accessories for men, women and children at stores across the country. Nordstrom shares the same characteristics as Macy’s, JC Penny's and Dillard's who also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings. They all have built their thriving business on the principles of quality, value, selection and service. Describe Nordstrom's level of service on the continuum from full service to self-service. Give an example of a store that would be on the opposite end of the continuum and explain their differences. Nordstrom’s salespeople...
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...Conflict occurs when two or more people who, despite their first attempts at agreement, do not yet have an agreement or a course of action, usually because their values, perspectives and opinions are contradictory in nature. The credit and accounting departments are interdependent and share a common goal in the company but conflict arose because of the increase in sales caused the credit and accounting offices to become busier and this has caused conflict between Linda Sims, the accounting department manager and Jose Martinez, the manager of the sales department. Another issue that was causing conflict was whose department workload was more important and limited personnel resources in both the accounting and credit departments. Due to the increase of workload Ruth the administrative assistant for the credit department, is no longer available to make journal entries for the accounting department. When Sims approached Martinez to complain that she needed Ruth more he became defensive because Ruth was his employee who was doing Sims a favor by making the journal entries. Sims first initial conflict strategy was to force Martinez to turn over the services of his employee. He became defensive because he viewed Sims as controlling and trying to coerce him to turn over his employee to make journal entries for Martinez and that caused Sims to become resentful. If Sims would have attained the additional services of Ruth it would have become a win-lose situation for Martinez. After realizing...
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...Analysis and Evaluation of H&M’s Market Success: Does the Company Educate its Consumers or Does it Serve a Unique Market Segment? ABSTRACT In the current retailing market, Hennes and Mauritz AB (H&M) remains a unique phenomenon in part due to the observable difference in the behavior of the company’s customers. This study evaluates two theories attempting to explain the deviation in H&M customers’ behavior-patterns. The first theory suggests that the customers’ behavior is attitude-bound and learned-taught through the customer-company interaction. The second theory argues that H&M customers belong to a genuinely unique market segment. The researcher surveyed 160 shoppers at H&M and one of the department stores and used a grounded-theory approach to analyze the data. The results substantiated the first theory claiming that shopping behaviors were taught and learned. The study had an important practical value. However, its results were subject to l reliability and validity threats; thus, further research would be required to confirm the findings. I. INTRODUCTION The issues of consumer relationships have been the focus of marketing research inquiries for at least a century. In the last decade, with the discovery of organizational core competences, relationship knowledge experienced a new wave of research interest and was named among the leading “strategic powers” of an organization (Hamel & Prahalad 1994, pp. 3-5; Bergenhenegouwen et al. 1986, p. 29). Hennes and Mauritz AB (H&M)...
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...Bloomingdale’s Bloomingdale’s, America’s only nationwide, full-line upscale department store, is recognized for its originality, innovation and fashion leadership. It truly is “Like no other store in the world.” In fact, Bloomingdale’s is a leading attraction for visitors and tourists coming to the United States from around the globe. This brand includes 37 stores, bloomingdales.com and seven Bloomingdale’s Outlet locations. Bloomingdale’s opened in Dubai, United Arab Emirates, in February 2010 under a license agreement with Al Tayer Insignia, a company of Al Tayer Group LLC. Bloomingdale’s is separating itself from the mainstream and reinforcing its position as an authority for upscale, contemporary fashion. Customers are attracted by the latest styles from the hottest brands, such as Armani, Burberry, Chanel, Christian Dior, David Yurman, Jimmy Choo, John Varvatos, Louis Vuitton, Miu Miu, Prada, Ralph Lauren Black Label, Theory and Tory Burch. Bloomingdale’s shoppers have come to expect and savor variety – the newest looks from established brands, as well as unique products from rising young designers. Supporting these fashion brands are exceptional customer amenities – international visitors centers, personal shoppers, outstanding fitting rooms and lounges – elegant events and personalized, attentive service that strengthen customer relationships and build loyalty. In fiscal 2011, Bloomingdale’s opened three outlet stores and closed three full-line stores and one home store...
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