...Brandyn Zea Writing 115 Chelsea Kachman May 27, 2013 Sex: in Fast Food Advertising? Sex especially sexual objectification of gender has turned into a big controversy across the advertising world and it has crossed over into fast food advertising. Sex in advertising is something that does not need to be put out there. There is too much bad and inappropriate attention that draws from it. In these advertisements that are brought upon sexually mainly objectify women’s bodies. I just do not understand why businesses use women like they do to get across their product, they can sell it without using women, it’s not hard to do but I guess they want to attract more by using an attractive women but by doing that they are judging and putting down the what they call “plus size” women because to them beauty is thin which it boggles my mind that they actually do that. Beauty is defined within not by the way someone looks. Also, by doing what they do they are dehumanizing the sexually objectified gender. Since we live in a man’s world, mostly heterosexual, that potentially objectifies the female body. This premise is the starting point of the objectification theory that states that when objectified, women are treated as bodies that exist for the use or consumption of others, stripped of their individuality and personality. (Vaes, paladino, puvia, 774) Which is understandable to why they mainly want to attract the male audience, but in reality they are coming across to the adolescents as...
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...Bigger Doesn’t Mean Better When the sun comes out in the County it is a common sight to see children running around in parks, forests, beaches, and even at the plaza. But what people don’t commonly see are the cars rolling by with young eager eyes peering out of the window wanting to run around and only to be driven to the nearest McDonald’s to be stuffed full of preservatives, empty calories, and saturated fats; then taken home to be sat down in front of a television screen to keep them occupied. Within the past 30 years, the number of overweight and obese children has tripled (Lytle), not only decreasing their life span by ten to twenty years, but creating $147 billion a year in weight related medical bills nation-wide. The increasing number of obese adults, teens, and children has reached epidemic proportions and if nothing is done about this crisis then our country will be facing a very fat problem. Knowing that the rate of obesity has increased within the past 30 years it is important to realize how it became a problem in order to resolve it. One of the culprits is the new forms of entertainment being available to the youth, namely television and the internet. With these devices people can gain consistent instant gratification in a short period of time and can easily become addicted to them hindering the likelihood of voluntary exercise. Even though the internet has only been widely popular within the past ten years, the average Americans spends approximately 52 hours...
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...Assignment #1 1. Quezon City, Philippines is located in Asia. 2. There are no countries bordering the Philippines because it is an island like Japan. 3. The closest major body of water is Pacific Ocean. More specifically the North Pacific Ocean. 4. The Philippines is in the Southeast Pacific Asia region. 5. I associate some of my friends to the Philippines because they always come in with Lechón, a popular fiesta food that is made of a full adult pig being roasted. Sometimes baby pigs are a substitute for the adult pig. 1. Damascus, Syria is also located on the Asian continent. 2. Syria is bordered by Turkey on the north, Lebanon and Israel on the west, Iraq on the east, and Jordan on the south. It consists of mountain ranges in the west, the Syrian Desert in the east, and the Jabal al-Druze Range in the south. 3. Syria is closest to the Mediterranean Sea and the Indian Ocean. 4. Syria is located in the Western Asia region. 5. What I know about Syria is that is holds a certain religious standing in my life. I visit Syria because of certain mausoleums that are currently over there. I also know that Syria’s government is republic under an authoritarian regime. I also do know that although Syria does consume a lot of oil, they do try to use renewable energy such as hydroelectric power. 1. Kigali, Rwanda is on the African continent. 2. The countries that border Rwanda are Uganda, which is located to the north, Tanzania, which is located to the...
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...Fast Food Nation by Eric Schlosser “He classifies juvenile nagging tactics into 7 major categories” (pg. 44)- All kids have a way of getting what they want, but it surprised me to know that marketers, such as James U. McNeal, have taken into great consideration their various tactics. The 7 ways of nagging are pleading, persistent, forceful, demonstrative, sugar-coated, threatening, and pity. At first, I thought that it was a bit ridiculous that they were able to analyze how kids were able to get their parents to actually buy them something they wanted, but after thinking about it, it makes a lot of sense. I'm positive that over the years, I have nagged my parents with at least 5 of those tactics so that they could buy me something I wanted. Its clear that kids will always have some kind of way of getting what they want, but to marketers, kids are just a major part of their business. Without these seven categories, children wouldn't be able to have as much fast food as they would like, which would mean a decrease in sales for numerous chains of fast food restaurants. “In 1978,the typical teenage boy in the United states drank about seven ounces of soda everyday; he drinks nearly three times that amount...” (pg. 54)- Its sickening to know that boys and girls of all ages tend to consume soda more than any other drink. It's not healthy at all, and most of the consumption is to blame on fast food chains. With every meal ordered, a customer always has the option of buying a drink...
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...The Goal of MacDonald Fast Food Restaurant and the Strategy Adopted to Achieve the Goal Abstract: The successful implementation of business strategy is quite visible throughout the establishment and management of MacDonald’s fast food business. In this project, I will discuss strategies linked to the external environment and structure of the business. The project has been organized in the following manner: First, the introduction to MacDonald’s success. Second, I will examine some specific strategies that were adopted by MacDonald’s and how the strategies fitted the structure in place. In furtherance, I will examine why MacDonald’s selected the strategies in response to the dynamic external environment. Finally, the concluding statement will contain a summing up of approaches in achieving the business strategic goals. Keywords: Approaches, MacDonald’s structure, strategies, Quality, speed, Cost Background McDonald’s is a well known fast food restaurant in 119 Countries around the World. The business was established in the year 1940 by two brothers Richard and Maurice McDonald at 1398 North E street at West 14th street in San Bernardino, California. They are well known on the fast food market for hamburgers as well as branding. The business was established after Dick and Mac re-locating their hotdog stand from Monrovia Airport to San Bernadino. Speedee Service System was adopted in 1948 when they (Dick and Mac) realised that hamburger was the most popular product among...
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...The foray of multinational fast food retailers into India has impacted the taste buds of Indian consumers significantly. Instant food is scoring over traditional food due to influence of Western countries, and rise in income & subsequent standard of living, convenience, etc. As a result, fast food menus are gaining wider acceptance from the Indian consumers. The Indian fast Food Industry Dryer has witnessed high growth strides in the past years, with increasing disposable income; exposure to a number of cuisines; and consumers’ willingness to experiment a mix of both Western and local menu. It has not only provided convenience to people who shuttle between home and work for a bigger part of the day but also eliminated the requirement of conventional cutlery. This industry at the moment thrives on international appeal endorsed by niche chains. The development of nutritious and healthier replacements for the traditional servings at fast food restaurants has transformed into mass promotion of portable foods. As per a new research report titled ‘Indian Fast Food Market Analysis’, currently the Indian fast food industry stands at a massive size of ` 47 billion, driven by a growing number of working professionals and increasing westernization. Apart from this, busy life schedule, standardized food, and less time-consuming processes are also fuelling the demand from domestic consumers in the industry. As demand for all types of fast food items are consistently on the rise, pizza,...
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...restaurants throughout America, Asia and other parts of the world. It thrives on attractive female waitresses with revealing uniforms. During the best years, it consistently saw sales of $1 billion per year. According to the Hooter’s company website, Hooter’s was the fastest-growing restaurant chain in the US in 1991 and 1992. Along with the success, Hooter’s also faced many legal issues with regards to sexual harassment and unfair work practices. Although most cases were settled out of court, it seems as though the brand image withered due to several bad press in relations to employees complaints, one of which a store manager in California videotaped female Hooter’s girls changing in the locker room. As a result, this “Breastaurant” saw its market share decrease due to new and successful competitors such as Kilted Tilts, Twin Peaks among others. In its parent holding company Chanticleer’s March 2014 10K financial statement, it states it is currently operating at a loss, citing “failure by Hooters to protect its intellectual property rights, including its brand image” as one of the reasons. In the following analysis, the Porter’s Five Forces Model will be applied to the restaurant sector Hooter’s currently operates in, attempting to draw some conclusions and identify weaknesses within the company for sustainable growth. Analysis: Porter’s Five Forces Supplier Power: The restaurant industry, as well as the fast casual sector is a very competitive industry. Many of the...
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...Neyva Hernandez Jeffery Runyon ENG122 December 11, 2013 How Technology and Social Media Control Children and Adolescents Incredibly many people look at their phones throughout the day to see if they have a text-message, email, notification from social media, missed calls, or simply just because it has become an addiction. Technology has been changing over the years, and new apps and newer upgrades for electronic devices are being developed. High tech is advancing at an incredible rate. Consider how technology has expanded and evolved in the last ten years. How to manage this new phenomenon was not taught to us as children because it did not exist. Many children and adolescents born in the 20th century cannot imagine their lives without TV, smart phones, computers, tablets, or iPods and many other devices; youth have technology surrounding them. As a result, many of the young people raised in the world of technology do not have the same level of emotional skills of those ten or more years ago. Adolescents and children depend on the Internet more than on themselves. They no longer have the same innovativeness. Obesity and cyber bulling has increased over the years. More suicides have occurred. Those who are exposed to violent video games, movies and TV programs have shown aggression. However, parents do not realize how those devices affect their child’s development. Social media already affects many adults; now think about how strongly modern technology affects toddlers...
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...Although many of their campaigns and ideas are effective, obesity rates are still drastically rising in America. Contrary to most campaigns and movements, instead of trying to present a positive approach to this problem, like Michelle Obama’s “Let’s Move” campaign, or just solely presenting pieces of evidence and statistics against the food industry, like Fast Food Nation, a documentary titled “Fed Up” tries to focus on showing the negative effects that this disease leaves on it’s victim and his or her family. While the other types of campaigns and movements were effective to some extent, “Fed Up” does a better job with making the viewer re-evaluate his or her food choices and become an advocate against obesity....
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...How Media Effect Children Franchester White Eng/101 September 7, 2014 Karen Strimkovskey Is your child safe? As a parent, you always want to know what your child is watching on television. The media is a powerful tool that doesn’t always teach a positive lesson. Media have provided the means and opportunity for children to distort reality into fallacies through television and video games. While media programs have a negative effect on children, there are some positive programs. The largest amounts of violence are found in children shows. Children between the age of 2 and 18 spends 6 hours and 32 minutes on an average a day using media with the exception of sleeping this is more than they spend on any other activity. When multiple media is stimulated, this time is increased to 8 hours a day. Big parts of media exposure are violent acts that are also witnessed in video games. On an average, a young child will have viewed 200,000 acts of violence on television (TV). Exposure to violent media wrecks havoc on thoughts, feeling, and most importantly, behavior. “The Influence of Media Violence on Youth,” a report appearing in the December 2003 edition of “Psychological Science in the Public Interest,” points to strong evidence points to the exposure to media violence causes boost in physically and verbally aggressive behavior in children. “Extensive research evidence indicates that media violence can contribute to aggressive behavior...
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...Obesity a Disease Ida Casey Dr. Travien Capers Philosophy 210 October 26, 2015 Abstract The term disease suggest that bodies, physiology, and genes are malfunctioning. By invoking physiological explanations for obesity, the disease label encourages the perception that weight is unchangeable. Obesity a disease that is increasing at an alarming rate in the United States. This research study investigate that recognizing obesity as a disease will help change the way the medical community tackles these completely issue that affects approximately one in three Americans. A study show in the three experiment found that presenting obese people with a passage that described obesity as disease decreased the dissatisfaction they reported about their own bodies. The term disease suggest that bodies, physiology, and genes are malfunctioning. By invoking physiological explanations for obesity, the disease label encourages the perception that weight is unchangeable. A way to talk about obesity is that it reduces blame and dissatisfaction. In this paper I will be discussing how individuals that are obese overcome obstacles throughout their lives. I consider obesity to be disease because some people cannot control what or how much they eat. Over one-half of all Americans are overweight or obese. If you are overweight or obese, carrying this extra weight puts you at risk for developing many diseases. Women generally have more subcutaneous fat than men, but appear to suffer...
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...Body Fat and Eating Disorders Voneisha C. Carr SCI/241- Nutrition 11-17-2012 Roudayna Bajjani-Anthony I remember when I was in school seeing all the girl my age worry about eating or how they look in the mirror when it came to their image, I also though maybe it was just girls being girls than I looked on TV and I seen this person who was no bigger than a stick. And said she had a eating disorder which she struggle with for so long I didn’t believe it and, though at the time it was her fault and chose to live this lifestyle. As I got older I was in medical school for my LPN Licensing after studying, I realize it was a sickness and got to understand why a person would go thought this after working with this patient who had an eating disorder. She telling why and when it started it comes from the inside and how other feel, meaning not getting the right encouragement or having low self-esteem. And no one every notice she had this problem and it continued, in till she made the first step to change. Overall she’s looking better and taking one step at time dieting is a big part of this disorder; people need to understand we need the fat to keep our skin and cells going so our body can have the energy to keep going. • Describe body composition and the risks associated with excess body fat. Body composition which is also know as overweight and obesity, refers...
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...Jordan. I grew up in the small country town of Andrews, South Carolina, near Black River. I to this day I still live here and would not change it for anything. Most of you that are familiar with Andrews would also know that I am a country girl at heart. The reason for this is simple fact when I was growing up we didn’t run to malls or a fast food drive thru like today. We ate home cooked meals, which meant more exercise to burn off that fat. Our excitement wasn’t going to the mall or movies. It was simply just running and jumping in the river. I didn’t have girly things to do or even girls to play with. I was the only little girl running wild with my cousins and friends, which were all mostly pure down home country boys. That’s where I picked up the hobbies I enjoy to this day and share with my son and boyfriend Rodney Pitts. Those hobbies would be “Sunday Fun Day”, MMA, which stands for Mixed Martial Arts, and also making all sorts of crafts. Your wondering now what is Sunday Fun Day. Well let me take a minute to explain how that came about and is the most exciting hobby I have and share with my family. Growing up in the country my nanny always had Sunday dinner cooked. I can almost smell and taste it now. She cooked that soul food as some call it. Every Sunday we would gather and stuff ourselves. I use to love dessert but my mom wouldn’t let us even taste it if our plates were not cleaned. I can still remember sitting on the counter while nanny stirred the batter...
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...Eric Schlosser’s novel, Fast Food Nation, has shed light on how food manufacturing standards and American consumption have transformed since World War II. Schlosser illustrates this revolution by following numerous groups in association with the fast food industry: various fast food employees and lucrative executives at fast food corporations; major farming and ranching businesses; employees at meat-packing factories; potato farmers and ranchers in Colorado and its contiguous areas; and food scientists who are entrusted with developing innovative “natural” flavors for fast food products. Through the various investigative accounts that Schlosser exemplifies, Fast Food Nation brings attention to the varying unethical principles that the fast...
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...Obesity is an epidemic occurring predominantly in the western world. Obesity is an epidemic occurring predominantly in the western world. The phenomenon is closely associated with changing lifestyles and the consumption of fast food and soft drinks. However, the fast-food companies and the Coca Cola company are major contributors to obesity research. Discuss the different ethical positions that various stakeholders are taking in the use of corporate funds for research into obesity This report will first discuss the major stakeholder fast food and Soft Drink Corporation ethical positions in making decision in funding researcher into obesity, Business main motive is to earn profit, most of the businesses are mainly profit motivated, they only care about the income they can earn to sustain and grow, company follow ethical learning and growth, it cares only about itself. Soft drink and fast food has the same motivation of earning profit for which they produces the product that are on major demands or create the demand by making advertisement and other promotional activities to attract people towards their product. To have a successful business support of all stakeholders are required. Funding research for the research is one of the strategies of company to support that. Funding helps in building image in public, which help in generating goodwill for the company at the same time it helps the researcher. A Typology of Stakeholder Attributes: Legitimacy, Power, Urgency ...
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