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Just Cookbooks: an Online Business, Exporting, and Taxes

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Submitted By CareerMom32
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Karissa Keller
Principles of Microeconomics
Professor Jason Dixon

Karissa Keller
Principles of Microeconomics
Professor Jason Dixon

Just Cookbooks: An Online Business, Exporting, and Taxes

Just Cookbooks: An Online Business, Exporting, and Taxes

Just Cookbooks: An Online Business, Exporting, and Taxes
Karissa Keller
Colorado Technical University

Principles of Microeconomics: ECON 212
Professor Jason Dixon
August 12, 2013

Consumers are changing the way they purchase goods and/or services. They are finding different methods that are more efficient and cheaper to purchase their desired goods and/or services. One of these methods is online shopping. Consumers are using the internet to purchase their wanted products for several reasons. One of which it is more convenient. Another reason among many is that it can be cheaper due to the deals that are offered through doing online shopping and also no travel is usually a perk that goes with this method of shopping. What is better than being able to shop in your PJ’s? In order to reach their consumers, businesses are either extending their products to the online world with specially developed websites advertisements; or they are cutting costs by switching from the traditional brick and mortar business to the technological based business. Business owners need to enter these decisions by airing on the side of caution, doing so by outweighing the pros and cons of entering into the online world. Th pros include a wider consumer base on a potential global recognition, the flexibility in working hours that are better, and lastly it can be cheaper to conducting business online (SEO Experts, 2013). However, taking on the adventure of an online business has its cons as well. These cons include that an online business has the potential of being a flooded market, depending on the type of market that is

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