...Just Do It – Nike Background This campaign is from the late 80s and the reason for that Nike made this campaign was because of the fact that earlier Reebok had sold far more products regarding sport gears and now Nike wanted to change that fact. Nike had earlier mostly been well known for running shoes but now when the market started to grow rapidly, Nike wanted a piece. People at this time were buying exercise equipment at high levels and also aerobic had recently been introduced in the society, which caused a general enthusiasm about exercising mostly amongst women. So Nike took advantage of all this and launched this campaign to challenge all kinds of demographic. The "Just Do It" phrase was a wakeup call and criticism to does that did not exercise and was lazy. Target audience The target audience of this campaign is generally people who can actually do fitness or different sports, so the older generation 55-60 and above is not the aimed target audience. The reason for that the older people is not the main target is probably because this generation of people are unhealthy, old and weak as it is. Instead I think that the most important group of people for this campaign to succeed is the younger generation, (16-25). The campaign target younger people who both practice sport as well as those who simply need or wants to be fit. The target audience is those who want to feel hip and usually buys the most modern sports gear. The characters in this campaign tells us that it...
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...Sahagun, Michael Comm 104, #8190 Baumwirt 19, November 2013 Just Do It Physical education and activity should be required regardless of grade level. Being able to be taught new exercises and sports is a perfect way to live a healthy life style for all ages. You are never too young to get out and doing something that will help you later in life. Since 1970 the obesity rate has increased dramatically in America. Experiencing the difference from being lethargic at home than filling you day with physical activity and exercise even for an hour makes a big difference. I believe that not only physical education but, also being physical is important for your health and also for your brain. Applying these beneficial activity to our daily lives will keep us healthy and impact out world in a big way. According to the USA Today News seventy-eight million in our country were obese in the year two thousand ten and two thousand thirteen. Starting our youth to be engaged beyond video games, to do something athletic will drop that number drastically. Obesity does not mean you’re over weight but it also means that your health is highly vulnerable to many life threatening things. Form type two diabetes, cardiovascular disease, liver problems, degenerative joint diseases, and even many types of cancers. Being mentally and physically motivated to add some physical activity to your life is a massive step to a stronger and healthier country. Being physical throughout your education is a...
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...I started my academic career as most people do, I took college prep courses in high school concentrating on science and math. In my senior year of high school, when I did not need to take anything but electives to graduate, I took two sciences and two maths in order to prepare myself for college. I attended college at Temple University. While at Temple I studied aerospace engineering. However during my time at Temple, it became clear that this career choice was not right for me. I decided to take some time off from school and really choose a career path that was right for my life. While I was taking time off from school, life ,as it tends to do in so many ways, reached out and grabbed me. It seemed that I was going to be a father. During the period that my wife was pregnant, I developed a lung condition which kept me in and out of the hospital. Shortly after the birth of my daughter, I was hospitalized for three weeks to have surgery on my lung. My newborn daughter visited me in the hospital, and I quickly realized the priorities of life. At that moment I dedicated my entire life do whatever was necessary to take care of my child. I took a job in retail and put my college aspirations on hold. But I promised myself that after I raised my daughter I returned to college so that I could complete what I started and make my parents proud. Six months after the birth of my daughter I was working two jobs in order to support our family when her mother decided this was no longer for her...
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...Picture a crowded room in a third world country, filled to capacity with rows of workers crouched over sewing machines. The air is toxic and the environment squalid, yet these laborers toil for up to 65 hours a week (Lormand), piecing together goods that are bought by end consumers like you and I. Such a scene seems reminiscent of the mistreatment of industrial workers that was prevalent during the early 20th century. It is hard to believe then that in today’s day and age the manufacturing sector, primarily in backwards nations, has once again become synonymous with labor rights violations. This phenomenon is largely due to globalization, a movement that has led multinational corporations (MNCs) to invest in cheap labor available in emerging economies. The possibility of this investment has spurred local government to ease regulatory measures on labor rights to lure MNCs as well as pitted local manufacturers against each other in the spirit of competitive pricing. These actions have led to diminished standards in factories that have translated to issues like insufficient wages, forced overtime, suppression of free speech and a hazardous working environment. Some proponents of sweatshop labor argue that sweatshops bring about economic prosperity, even going so far as to say that the “simplest way to help the poorest Asians would be to buy more from sweatshops, not less” (Kershner). Increasingly, however, the consensus has shifted in support of the fact that employing the poor...
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...Hovhannes Zoubrigian 29 November 2013 Applying Portable Concept Nike Emotional Advertisement “Just Do It” Advertisement nowadays is the key to success in every major company, and companies are wasting so much energy and effort to make good advertisements. As we started to talk about advertisement in class recently, I went online and did some research on how companies make their advertisements, what concepts they follow that makes us buy the product that they are selling, so I came across some interesting articles and commercials on YouTube and what really got my attention was Nike’s advertisement strategy. What I noticed is that Nike follows what called “Emotional Advertising” strategy, in order to emphasis the concept I am going to explain with something that is familiar to all of us, “Disney cartoons” that all of us as kids grow up watching them. These stories use the archetype emotions to tap human universal emotions, taking The Little Mermaid as an example, it uses the classic plot of overcoming the monster, the “evil” octopus woman that always tries to steal Ariel’s voice by sabotaging her and the Ariel the “hero” is this case, always overcome her in different ways. Or in The Hercules, when Hercules tries to prove himself as a “hero” he always need some kind of “catastrophe” to overcome it in order to be the “hero”. It is always “villain” against the “hero” and Nike uses the same exact emotional branding technique of archetypes in their commercials, but with...
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...JUST DO IT RIGHT MGMT591 December 15, 2013 Introduction I am a track and field athlete that markets for Nike. They are my sponsor. Nike Inc. produces footwear, clothing, equipment and accessory products for the sports and athletic market. It is the largest seller of sports garments in the world. It sells to approximately 19,000 retail accounts in the US, and then in approximately 140 countries around the world. Just about all of its products are manufactured by independent contractors with footwear products in particular being manufactured in developing countries. Nike developed a strong working relationship with Japanese shoe manufacturers, but Nike moved on to other countries seeking after alternative, lower-cost producers. Today the company manufactures in China, Taiwan, Korea, Pakistan, Vietnam, Indonesia, and Mexico as well as in the US and in Italy. Nike has around 700 contract factories, within which around 20% of the workers are creating Nike products. Conditions for these workers have been a source of heated debate, with allegations made by campaigns of poor conditions, with commonplace harassment and abuse. As its founder and Chief Executive Officer, Phil Knight lamented in a May 1998 speech to the National Press Club, “the Nike product has become synonymous with slave wages, forced overtime, and arbitrary abuse.”(HBS Case # 9-700-047) “Hitting the Wall: Nike and International Labor Practices,” HBS Case # 9-700-047 Problem Statement ...
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...STUDY QUESTIONS 1. The smallest voltage required to produce a contraction was .85. The proportion of fibres in the muscle that were contracting was only 10-20% of total fibres available. The nervous systems controls the amount of muscle fibres that contract. In this case only a small depolarization is causes and this was evident in the graph produced 4) The all or none law states that strength of muscle force will be the same at any stimuli strength if the stimuli strength is above the threshold of the muscle in question. The muscle will either respond fully or not respond at all, hence the name all or none. Once the minimum force threshold is met the muscle will respond, however below the minimum threshold no response will be visible. The muscle contraction is all based on the ability of channels to open. The more the channels open the stronger the depolarization event occurs. Responses to stimuli were graded on the strength of the contractions and the ability to create force. These forces were able to be compared to other forces throughout the experiments. EFFECTS OF STRETCH ON CONTRATION FORCE 1. The effect of stretching the muscle increases the contraction strength to a certain point until the muscle is over stretched. This was where our results stopped. This is known as the optimal length. However if we kept stretching the muscle over time it would of plateaued before decreasing. The muscle stretches to achieve an optimal length. If a muscle has not reached...
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...Just societies provide universal medical coverage. This is because something that is ‘just’ is fair. Therefore, a just society will be fair to every citizen regardless of race/religion/age/health, and provide universal coverage. This universal medical coverage can be provided in a form of minimum level medical care for everyone and any citizen. Providing this type of care to everyone is justice. The justice is providing support for a right of citizens to have health care. Health care is needed to preserve life and liberty. Life is a right that a just society must support. According to philosopher John Rawls, “justice applies to the basic structure of society, and health care is part of that structure” (Rawls). For Rawls, a just society will...
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...normally find myself leaving work and heading to some type of ballgame that I will be officiating. Whether it is football, basketball or baseball; I spend the next 3 – 5 hours on a field running around and using up what energy I have remaining. When this typical day is over I head home for the night. I always like to spend a little time with my son and wife before going to bed, so I may not find myself in bed and asleep before 11:00 p.m. Just to get myself up 7 hours later and do it all over again. Even when it comes to weekends when I should be recuperating, I will still typically have some type of ballgame which leaves me with little energy when it is all said and done. When it comes to gathering information to help me solve this problem, there are many different areas I can research. For one, I can search the internet for ideas on how to keep my body healthy and able to withstand the abuse that I put it through. I can also seek help from my physician, who can give me pointers on staying fit so that everything that I do does not take so much out of me. All of the sports that I officiate help me to stay healthy, but the research can help me to find the energy to keep up with them. Energy is something that can be built over time. I know that I can adjust the amount of sleep my body needs, by getting use to a certain amount each...
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...Looking Good Im Just Watching Her Move She Walks On In With Her Retros On Her Lips As Bright As The Sun Her Curves Goes Every Which Way Got Skin Like Porcelien The Way Her Hair Falls Down Her Back Billy Accents Her Tattoo? (Are You Talking To Me?) The Way Her Hair Falls Down Her Back Billy Accents Her Tattoo? (Are You Talking To Me?) Her Legs like A Supermodel She Worn For Them High Heel Boots She Got Every Single Guy In The Club Just Watching Her Move And She Dont Wanna Dance With Anyone Let Her Do What She Do She Got Every Single Guy In The Club Just Watching Her Move And She Dont Wanna Dance With Anyone Let Her Do What She Do Just Watch Her Get It (Get It...) Just Watch Her Move She Pulls Me To The Side Tells Me She Wants To Go I Say Girl Im Yours Tonight After This Im Taking You Home First And For Most I Dance With You Get You In The Mood Maybe Later Baby Girl Ill Show You Exactly How I Do She Got Every Single Guy In The Club Just Watching Her Move And She Dont Wanna Dance With Anyone Let Her Do What She Do She Got Every Single Guy In The Club Just Watching Her Move And She Dont Wanna Dance With Anyone Let Her Do What She Do Just Watch Her Get It (Get It...) Just Watch Her Get It (Get It...) God Baby You look Goood You Sexy Watch Her Move Watch Her Move She Got Every Single Guy In The Club Just Watching Her Move And She Dont Wanna Dance With Anyone Let Her Do What She Do She Got Every Single Guy In The Club Just Watching Her...
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...5 Forças de Porter – Caso prático Hotel_Agencia PODER NEGOCIAL DOS CLIENTES (agencia) Um grande volume de vendas é canalizado para um número reduzido de clientes (Just.: número de produtos a serem vendidos é maior que número de potenciais compradores) Os clientes têm um grande número de alternativas onde efectuar as suas compras (Just.: existem outros balcões e meios online de concorrência ) Os produtos que vendemos representam uma parte significativa nos custos dos clientes (Just.: verifica-se, hoje em dia, um grande gasto em turismo e actividades de lazer, fazendo com que potenciais clientes pernoitem no destino) Os clientes têm grande facilidade em trocar de fornecedor (Just.: Devido ao elevado número da concorrência, balcões e online) Os clientes têm grande informação sobre os produtos que vendemos (Just.: o consumidor, hoje em dia, está muito bem informado e o acesso às informações é cada vez mais “acessível”) Os clientes são muito infiéis (just.: o fácil acesso às informações, leva ao consumidor ser mais confiante a mudar de local de compra, que posteriormente leva à perda na fidelização do mesmo face a um produto ou fornecedor De 20 a 24 Pontos - O poder negocial é inteiramente dos clientes. De 13 a 19 Pontos - O poder negocial é equilibrado. 4 - inteiramente aplicável 3 - aplicável 2 - aplicável por vezes 1 - inteiramente falso 4 3 2 1 4 3 2 1 4 3 2 1 4 3 2 1 4 3 2 1 4 3 ...
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...Advertising to Branding “Just Do It” the Effect of an Advertising Campaign on the Brand One of the most famous and easily recognizable slogans in advertising history was created in a 1988 meeting of Nike’s ad agency Wieden and Kennedy and a group from the Nike Marketing team. It is reported that in the meeting Dan Weiden was speaking about Nike’s can‐ do attitude, said, “You Nike guys, you just do it.” Brand management is one of Nike’s strongest suits. Just for the brand consumers are willing to pay more for a product that is perceived to be of superior quality, style and reliability. A strong Brand in such a competitive market is a necessity, it allows its owner to expand market share, command higher prices and generate more revenue than its competitors just due to the fact of brand perception. Nike with its “Just Do It” campaign and strong products backing it up, was able to increase its share of the American sport‐shoe business from 18% to 43% percent, between 1988 and 1998 profits increased from $877 million in worldwide sales to $9.2 billion. Nike spent $300 million on overseas advertising alone; most of it centered on the “Just Do It” campaign. The success of the campaign is even more impressive in light of the fact that an estimated 80% of the sneakers sold in the U.S. are never actually used for their intended activities, or sports for which they were designed. Nike’s marketing tactics in the 1980s, and more specifically in its campaign against Reebok...
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...Just kidding. This isn’t really my term paper. I just needed to upload something to create an account. So ta-da. Here it is. Sorry if you were looking for something. Oh well. Goodbye. Oh. Not enough words to submit. I’ll just do some copy and paste. Sorry for that. This must suck for you. Just kidding. This isn’t really my term paper. I just needed to upload something to create an account. So ta-da. Here it is. Sorry if you were looking for something. Oh well. Goodbye. Oh. Not enough words to submit. I’ll just do some copy and paste. Sorry for that. This must suck for you. Just kidding. This isn’t really my term paper. I just needed to upload something to create an account. So ta-da. Here it is. Sorry if you were looking for something. Oh well. Goodbye. Oh. Not enough words to submit. I’ll just do some copy and paste. Sorry for that. This must suck for you. Just kidding. This isn’t really my term paper. I just needed to upload something to create an account. So ta-da. Here it is. Sorry if you were looking for something. Oh well. Goodbye. Oh. Not enough words to submit. I’ll just do some copy and paste. Sorry for that. This must suck for you. Just kidding. This isn’t really my term paper. I just needed to upload something to create an account. So ta-da. Here it is. Sorry if you were looking for something. Oh well. Goodbye. Oh. Not enough words to submit. I’ll just do some copy and paste. Sorry for that. This must...
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...People’s persepectives on grafffiti There are people going to jail for over a decade just beacuse they do graffiti. Graffiti began in the 1960’s. They say it can lead to bad things like drug deals,robberies,etc. People that don’t do graffiti still do drug deals and stuff. But yet they still just say that it’s the graffiti that leads to it. They have to pay large fines or be prosecuted. There’s alot of people who do graffiti but they don’t do the bad thing’s. Sometime’s people do graffiti so they can show off their art skills because they might want alot of people to know about them and it’s not cause they want to lead thing’s to the bad thing’s like they say. Imagine going to jail just for doing graffiti.Graffiti can be inappropriate but...
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...Should parents be held responsible if their children breaks the law? Should children be punished for what they have done? I do not think parents should be held responsible because if the parent did not contribute to it then why should they be responsible because what their child have done. I think it should just be on the child. Depending on certain emotional, environment and aging levels. Every parent and child are different because they are different people. (England) No matter how the parent raised the child to know right from wrong, the child will still use his/her own brain and do what they want to do. The Parental Responsibility Law is made to stop some of violence and problems with younger children. Which, I do not think at all will stop them. It will have to take a community or more than just the community to stop the violence and trouble with the younger generation. But it all starts with us, the people. What are Parental Responsibilities? Parental Responsibilities is a set of rights and privileges that the U.S. Supreme Court has held parents to have a fundamental right to rear their children without undue interference by the government. But, also the court upheld the power of states to force parents to ensure that their children attend school. So, parenting is by no means an unfettered right and, as with many rights, it carries significant legal responsibilities. (Marinaccio) Usually, parental responsibilities include both "parenting time" and "decision-making responsibilities...
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