...Market Analysis Competitors, Potential Consumer Based on our market research, there are approximately 35 and above competitors in the market. The famous brands includes Dove, LUX, Lifebuoy which are Unilever company product .These brands are very famous and most of the citizens will buy these product as their prices is reasonable and also because of their famous brand. The key success of this company is that the brand loyalty of the company, heavy promotional activities, international standard and high quality design product, innovation and their effective leadership. Soap is a domestic good that people need to use it every day. The major concern is what brand consumer chooses to use. Will the people choose to use our brand? Most of the soaps can be getting at shopping complex, supermarket, grocery store and etc. People will normally buy at these few places once they need it. The market for this good is very large since it is a domestic good and need for everybody. The soaps can be considered as the products need to be repurchased in a frequent basis. Therefore, our target market is all citizens in Malaysia regardless their age, gender, income level and interest. Consumers’ Motivation to Buy In my opinion, our company is better than the Unilever Company. Although they are famous brands company, but it does not guarantee they are the best in every aspect. Nowadays, there are more and more people who are pay attention and put their effort to protect...
Words: 1355 - Pages: 6
...Gillette, yet closely linked its products with the high quality that Square is traditionally famous for. With this prudent segmentation, targeting and positioning combined with a pervasive marketing campaign, Kool quickly managed to gain popularity in the Bangladeshi market. Kool is made by Square Toiletries Limited, whose vision is to “attempt to understand the unique needs of the consumer and translate that needs into products which satisfies them in the form of quality products, high level of service and affordable price range in a unique way”. Other brands under Square Toiletries include Jui, Meril, Chaka, Chamak, Senora, Fresh Gel, White Plus, Magic, Xpel, Spring Sepnil, Zerocal, Select Plus, Shakti, Saaf, and Madina. With all these brands combined, Square Toiletries makes a diverse range of products which includes everything from hair oil and beauty soap to hand sanitizer and artificial sweetener. Despite the already overwhelming variety, Square Toiletries Limited is only a part of...
Words: 10352 - Pages: 42
...faced by the competitor. Pori came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat, simple and aged too. Pori differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Meril it does not leave the skin dry but its moisturizing cream effect softens and moisturizes the skin. Initially Pori did not have many competitors but now the completion has been strengthened by the new entrants and therefore Pori now needs to safeguard it equity constantly. Hope you all enjoy reading this report as much as I enjoyed compiling and completing it. Pori women want to be loved, admired and at the same time express themselves in a feminine way. Pori, with its abundance of exotic beautifying ingredients has lead to beautiful skin - thereby making women who use it more gorgeous naturally. It...
Words: 3167 - Pages: 13
...COOKERY NC II 1. Principles of Food Sanitation,Safety and Hygiene introduction Food sanitation is more than just cleanliness. It included all practices involved inprotecting food from risk of contamination, harmful bacteria, poisons and foreignbodies, preventing any bacteria from multiplying to an extent which would result in anillness of consumers; and destroying any harmful bacteria in the food by thoroughcooking or processing. The primary tenet of food-service sanitation is absolute cleanliness. It beginswith personal hygiene, the safe handling of foods during preparation, and clean utensils,equipment, appliances, storage facilities, kitchen and dining room. Control of the microbial quality of food must focus on the preparation of fooditself, food handlers, facilities and equipment. The quality of food depends on thecondition when purchased and the time temperature control during storage, preparationand service. Personal hygiene and cleanliness of the facilities and equipment alsocontribute to food safety. Definition of terms 1.Food – Any substance whether simple, mixed or compounded that is used as food, drink, confectionery or condiments 2. Safety – is overall quality of food fit for consumption. 3. Sanitation – is a health of being clean and conducive to health. 4. Cleanliness – is the absence of visible soil or dirt and is not necessarily sanitized. 5. Microbiology - the branch of biology that deals with microorganisms...
Words: 3136 - Pages: 13
...synthesize lots of ideas, and it’s the belly-up failures that teach us what not to do. When we ignore how innovation actually works, we make it hard to see what’s happening right in front of us today. If you don’t know that the incandescent light was a failure before it was a success, it’s easy to write off some modern energy innovations — like solar panels — because they haven’t hit the big time fast enough. Worse, the fairy-tale view of history implies that innovation has an end. It doesn’t. What we want and what we need keeps changing. The incandescent light was a 19th-century failure and a 20th- century success. Now it’s a failure again, edged out by new technologies, like LEDs, that were, themselves, failures for many years. That’s what this issue is about: all the little failures, trivialities and not-quite-solved mysteries that make the successes possible. This is what innovation looks like. It’s messy, and it’s awesome. Maggie KoerthBaker Invented by the British chemist Humphry Davy in the early 1800s, it spent nearly 80 years being passed from one initially hopeful researcher to another, like some not-quite-housebroken puppy. In 1879, Thomas Edison finally figured out how to make an incandescent light bulb that people would buy. But that didn’t mean the technology immediately became successful. It took another 40 years, into the 1920s, for electric utilities to become stable, profitable businesses. And even then, success happened only because the utilities created other reasons...
Words: 4754 - Pages: 20
...STUDENT MARKETING PLAN FOR “All Natural Shampoo” Table of Contents: 1. Background * Executive Summary * Company Description 2. Strategic Focus and Plan * Mission/Vision * Goals * Competitive advantage 3. Situation Analysis * SWOT Analysis * Industry Analysis * Competitor Analysis * Company Analysis * Customer Analysis 4. Market – Product Focus * Marketing and Product Objectives * Target Markets * Points of Difference * Positioning 5. Marketing Program * Product Strategy * Price Strategy * Promotions Strategy * Place Strategy 6. Financial Data and Projection * Break- Even Analysis 7. Organization 8. Implementation Plan 9. Evaluation 10. Appendices 1. Background Executive Summary/Company Description In 2009 the personal care industry is evolving at its highest rate. In fact, today’s societies put emphasis on their appearances which, more now than ever, represents a strong judgmental basis. Within this industry is a market that occupies a strong place: the hair care market. Just as consumers worry about their skin, they also worry about their hair. In brief, this particular market consists of shampoo, conditioners and styling agents. The largest subsector within hair care is shampoo, which is also experiencing a sector growth since 2003. Under such circumstances, the present marketing plan will focus particularly on All-natural Shampoo. It is important...
Words: 6375 - Pages: 26
...basis, without warranty. The author makes no legal claims, express or implied, and the material is not meant to substitute legal or financial counsel. The author, publisher, and/or copyright holder assume no responsibility for the loss or damage caused or allegedly caused, directly or indirectly, by the use of information contained in this book. The author and publisher specifically disclaim any liability incurred from the use or application of the contents of this book. All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, including electronic, mechanical, photocopy, recording, or otherwise, without the prior written permission of the publisher. Throughout this book, trademarked names are referenced. Rather than using a trademark symbol with every occurrence of a trademarked name, we state that we are using the names in an editorial fashion only and to the benefit of the trademark owner, with no intention of infringement of the trademark. Copyright © 2012 Victor Cheng All rights reserved. Published by Innovation Press 93 S. Jackson St., #75551, Seattle, WA 98104 ISBN 978-0-9841835-3-1 For Julia and the girls FREE BONUS ITEMS The free companion items to this book, including video demonstrations, printable versions of handouts, and book updates, are available at: www.caseinterview.com/bonus Please access these additional resources now before you forget. ACKNOWLEDGMENTS VERY FEW PEOPLE succeed entirely on their own. I’m no exception...
Words: 71202 - Pages: 285
...Leaving the Hive When John Replogle (MBA '93) became CEO of Burt's Bees in 2006, sales had been growing by over 30% per year over the previous four years across multiple, increasingly diversified channels of distribution in the United States and abroad. The company's brand leadership in the natural personal care category—itself growing by 15% per year over the same period—was secure, despite growing competition. Replogle's mantra was that all this momentum gave Burt's Bees a unique opportunity to bring natural personal care to the forefront of mainstream personal care in the coming years, a revolution that would be consistent with the original vision of Burt's Bees founder Roxanne Quimby, who thought that the natural and earth-friendly products would ultimately reach "everyone, everywhere." Replogle liked to provocatively claim that Burt's Bees wanted to become the "Starbucks of personal care," in reference to the niche coffee" brand that won over its category by imposing superior product expectations and a renewed sense of meaning in consumption. Achieving this ambitious goal, however, would require many changes for the Maine-born brand that carried an anti-commercial image of friendly quirkiness. Already, rapid growth had propelled Burt's products into mainstream outlets such as CVS and Walgreen pharmacies. Under Replogle's leadership, the product range would be changing rapidly as well. It would still star the brand's classics, including beeswax lip balm and lip shimmers...
Words: 8959 - Pages: 36
...study, her timely guidance and motivation as well as her endless encouraging behavior throughout the duration of this research paper have been exemplary. DEDICATION I am dedicating this report to my parents who were always there to support me with guidance, their precious time and holding my hand at each step. It is also dedicated to my teachers whose utmost love, care and struggle against all odds, brought me to this height of knowledge by the benevolence of Almighty (ALLAH). Table of contents Items | 1. Introduction | 1.1 Rational of Study | 1.2 Significance of Study | 1.3 Problem Statement | 1.4 Aim of Study | 1.5 Research Questions | 1.6 Research Objectives | 1.7 Delimitation of Study | 2. Literature Review | 3. Framework | Hypothesis | 4. Research Methodology | 4.1 Sample Size | 4.2 Sampling Technique | 4.3 Population Frame | 4.4 Unit of Analysis | 4.5 Type of Study | 4.6 Time Horizon | 5. Data Analysis and Results | 5.1 Demographics | 5.2 Reliability | 5.3 Factor Analysis | 5.4 Purpose of Factor Analysis | 5.5 Correlation | 5.6 Regression | 5.6.1 Regression without the Impact of Moderator | 5.6.2...
Words: 7316 - Pages: 30
...Social Studies P.O. Box 29776 2502 LT The Hague The Netherlands Location: Kortenaerkade 12 2518 AX The Hague The Netherlands Telephone: +31 70 426 0460 Fax: +31 70 426 0799 Acknowledgements I give my sincere gratitude to Jehovah God for his love and care throughout my life and the fifteen months I have been here. With much honour I sincerely thank my Supervisor, Prof M.Grimm, truth be told it was a blessing to have a supervisor like him, I am short of words to describe him, I would simply say he has been tremendously wonderful. Always there for me and giving me feedback in less than I expect, all I can say is that, ‘thank you very much’. I am equally humbled and grateful to my reader Dr Bridget O’Laughlin for her guidance and wonderful suggestions which largely contributed to the progress of this paper. Thank you To the NZP+ women, I feel indebted to you for your wonderful...
Words: 19712 - Pages: 79
...changing pattern of consumer behaviour and increased consumer awareness. Retailing has emerged as one of the most important sectors of Indian economy beyond the 90s. A large number of retail model retail formats have come in force offering a wide spectrum of merchandise and services. The professional orientation and incorporation of various technology–enabled softwares has offered these retailers better customer relationship management, merchandise offering, store atmosphere and inventory management. There’s a flurry of activity as a revolution sweeps through small town India, with intimidating Malls, Hip stores, looming Hypermarkets & hangouts mushrooming all over the place, apart from a perceptible lifestyle change, breathing fire into these cities (Agarwal, 2006). And it is happening not just in one or two cities, but across all major Tier – II & III cities of India, and in a spectrum of sectors – booming real estate, malls, multiplexes and cinemas, global majors setting up plants and offices, sprawling IT hubs, SEZs and much more. More & more corporate houses including large real estate companies are coming into the retail business, directly or indirectly, in the form of malls and shopping centres. New formats like hyper markets and large–discount–no–frills supermarkets have started influencing the traditional looks of the bookstores,...
Words: 16163 - Pages: 65
...Table of Contents Title Page Copyright Page Acknowledgements Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Chapter 17 Chapter 18 Chapter 19 Chapter 20 Chapter 21 Chapter 22 Chapter 23 Chapter 24 Chapter 25 Chapter 26 Chapter 27 Chapter 28 Chapter 29 Chapter 30 Chapter 31 Chapter 32 Chapter 33 Chapter 34 Chapter 35 Chapter 36 Chapter 37 Chapter 38 Chapter 39 Chapter 40 THE BESTSELLING NOVELS OF TOM CLANCY THE TEETH OF THE TIGER A new generation--Jack Ryan, Jr.--takes over in Tom Clancy's extraordinary, and extraordinarily prescient, novel. "INCREDIBLY ADDICTIVE." --Daily Mail (London) RED RABBIT Tom Clancy returns to Jack Ryan's early days-- in an engrossing novel of global political drama . . . "A WILD, SATISFYING RIDE." --New York Daily News THE BEAR AND THE DRAGON A clash of world powers. President Jack Ryan's trial by fire. "HEART-STOPPING ACTION . . . CLANCY STILL REIGNS." --The Washington Post RAINBOW SIX John Clark is used to doing the CIA's dirty work. Now he's taking on the world . . . "ACTION-PACKED." --The New York Times Book Review EXECUTIVE ORDERS A devastating terrorist act leaves Jack Ryan as President of the United States . . . "UNDOUBTEDLY CLANCY'S BEST YET." --The Atlanta Journal-Constitution DEBT OF HONOR It begins with the murder of an American woman in the back streets of Tokyo. It ends in war . . . "A SHOCKER." --Entertainment...
Words: 98950 - Pages: 396
... Dated: (Prakash Chand) Roll No. 0703270036 Department of MBA This is to certify that the above statements made by the candidate are cored to the best of my knowledge. (Head of Department) (Miss Fatima Islam) Date: Lecturer Department of MBA ACKNOWLEDGEMENT A truly independent project is a contradiction in terms. Every project involves contribution of many people. This project also ears the imprints of many people and it is a pleasure to acknowledge all of them. I take this opportunity to convey my leart filled thanks to my project guide “Miss Fatima Islam” who has been a source of guidance and has rendered constant encouragement to complete this project. Last but not the least would be falling short of duties if I don’t mention. My sincere thanks to all the staff members for providing me with great help. (PRAKASH CHAND)...
Words: 17664 - Pages: 71
...17 202 Chapter 18 216 Chapter 19 219 And among the cities which ye shall give unto the Levites there shall be six cities for refuge, which ye shall appoint for the manslayer, that he may flee thither. Numbers 35: 6 Country of Asylum Chapter 1 It was just beginning to get hot in Tikrit when I first realized I might have to kill this new man of my wife’s. It’s possible I overreacted to everything. You have to get up pretty early to call the States, if you want your privacy and you want to catch anybody awake at home; at home it’ll be sometime the night before. The desert is cool in the mornings too, or cooler, so that you’ll see the occasional soldier getting his PT in before it gets too hot, but he’s usually far enough away that you don’t have to whisper. I would watch the big black beetles fighting with each other in the dirt (they’re way bigger here than they are at home) while waiting for the call to go through. It always takes so long just to connect that I nearly give up before the static stops and the phone starts to ring. The day I was going home was about the worst: I tried three times and couldn’t get anybody at the apartment to pick up, then tried Felicia’s cell phone four times with no answer. Finally, I called over to Mama’s. Pops picked up after I called the second time. I knew he wouldn’t pick up...
Words: 70850 - Pages: 284
...Crichton Copyright Michael Crichton (c) 1991 All Rights Reserved The right of Michael Crichton to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. First published in Great Britain in 1991 by the Random Century Group 20 Vauxhall Bridge Rd, London SWIV 2SA Century Hutchinson South Africa (Pty) Ltd PO Box 337, Bergvlei 2012 South Africa Random Century Australia Pty Ltd 20 Alfred St, Milsons Point, Sydney, NSW 2061 Australia Random Century New Zealand Ltd PO Box 40-086, Glenfield, Auckland 10 New Zealand A CIP Catalogue Record for this book is available from the British Library ISBN: 0 7126 4686 8 Printed in England by Clays Ltd, St Ives plc For A-M and T "Reptiles are abhorrent because of their cold body, pale color, cartilaginous skeleton, filthy skin, fierce aspect, calculating eye, offensive smell, harsh voice, squalid habitation, and terrible venom; wherefore their Creator has not exerted his powers to make many of them." LINNAEUS, 1797 "You cannot recall a new form of life." ERWIN CHARGAFF, 1972 Introduction "The InGen Incident" The late twentieth century has witnessed a scientific gold rush of astonishing proportions: the headlong and furious haste to commercialize genetic engineering. This enterprise has proceeded so rapidly-with so little outside commentary-that its dimensions and implications are hardly understood at all. Biotechnology promises the greatest revolution...
Words: 129902 - Pages: 520
