...Executive Summary Azalea Seafood Gumbo Shoppe wishes to develop a strategic plan to maintain long-term growth and sustain a competitive advantage. For Azalea to accomplish this, they will need to consider the options presented here. Included is an analysis of Azalea’s problems and issues to address, along with recommendations to grow the business. The recommendations are based on the status of the current market and forces that drive the industry. Azalea has a great product that will perform very well in the market. Marketing and sales are areas that will also need improvement. Management is very capable and should easily be able to adjust to competition in the market. A great deal of opportunity lies ahead in the many unfulfilled niches to be filled and explored. Azalea will need to expand and diversify its customer base. This can easily be accomplished by focusing on marketing and sales efforts. The company needs to concentrate on, not only providing a quality product, but also creating a well-known and trusted name. Currently Azalea’s average ROA is at 68%. Compared to industry norms this is great, however, debt for the company is at 87%. The debt can be corrected with time and effort. The quick ratio is at one and short-term credit remains safe. Cash flow needs to be improved by implementing a gradual price increase and initiating key retail locations. Azalea has not been able to attract business due to the state of their facility, which must be updated...
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...Betty Friedan's Feminine Mystique Angelina C. Cosentino JRNL B1 Media and Society – Professor Garcia April 9th 2014 In 1957, Friedan was asked to conduct a survey of her former Smith College classmates for their 15th anniversary reunion; the results, in which she found that many of them were unhappy with their lives as housewives, prompted her to begin research for The Feminine Mystique, conducting interviews with other suburban housewives, as well as researching psychology, media, and advertising. She originally intended to publish an article on the topic, not a book, but no magazine would publish her article. In Feminine Mystique, Betty Friedan wrote about women's inequality from men to women's equality to men. She also wrote about women accepting the inequality to women fighting for equality. Friedan comes across as a woman with strong beliefs that filled her book with a lot of effort and information. Her writing style proves that she has been in a feminist movement and that she has a passion for every word she put into this book. She also writes in a way that makes a person interested in what her beliefs are. Friedan has a mass amount of information to prove every point she has. She once stated that “Feminine Mystique” was her favorite work to write about. Her writing style proves each point she responds to. In Feminine Mystique, Betty Friedan is attempting to persuade the reader to understand what she is trying to say. She wants people to know exactly what occurred...
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...RITING E FFECTIVE U SE C ASES Alistair Cockburn Humans and Technology pre-publication draft #3, edit date: 2000.02.21 published by Addison-Wesley, c. 2001. i ii Reminders Write something readable. Casual,readable use cases are still useful, whereas unreadable use cases won't get read. Work breadth-first, from lower precision to higher precision. Precision Level 1: Primary actor’ name and goal s Precision Level 2: The use case brief, or the main success scenario Precision Level 3: The extension conditions Precision Level 4: The extension handling steps For each step: Show a goal succeeding. Highlight the actor's intention, not the user interface details. Have an actor pass information, validate a condition, or update state. Write between-step commentary to indicate step sequencing (or lack of). Ask ’ why’ to find a next-higher level goal. For data descriptions: Only put precision level 1 into the use case text. Precision Level 1: Data nickname Precision Level 2: Data fields associated with the nickname Precision Level 3: Field types, lengths and validations Icons Design Scope Organization (black-box) Organization (white-box) System (black box) System (white box) Component Goal Level 1 Very high summary Summary User-goal Subfunction too low For Goal Level, alternatively, append one of these characters to the use case name: Append "+" to summary use case names . Append "!" or nothing to user-goal use case names. Append "-" to subfunction use case names. The Writing Process...
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...with Like Denominators 7.4 Addition and Subtraction with Unlike Denominators 7.5 Complex Fractions 7.6 Rational Equations and Formulas 7.7 Proportions and Variation Rational Expressions There is nothing wrong with making mistakes. Just don't respond with encores. —ANONYMOUS ne of the most significant problems facing the U.S. transportation system is chronic highway congestion. According to a newly released “Highway Statistics,” Americans drove about 3 trillion miles in 2009. Our ability to keep traffic moving smoothly and safely is key to keeping our economy strong, and traffic congestion costs motorists more than $87 billion annually in wasted time and fuel. A 2007 study found that, collectively, Americans spend as many as 4.2 billion hours stuck in traffic each year. If the amount of traffic doubles on a highway, the time spent waiting in traffic may more than double. At times, only a slight increase in the traffic rate can result in a dramatic increase in the time spent waiting. (See Example 6 in Section 7.1.) Mathematics can describe this effect by using rational expressions. In this chapter we introduce rational expressions and some of their applications. O ISBN 1-256-49082-2 Source: Randy James, “America: Still Stuck in Traffic.” Time.com, July 9, 2009; U.S. Department of Transportation, 2011. 419 Beginning and Intermediate Algebra with Applications & Visualization, Third edition, by Gary K. Rockswold and Terry A. Krieger. Published by Addison Wesley...
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...White Paper Lean Manufacturing Lean Manufacturing Table of Contents Executive Summary.......................................................................................................................................................................................2 Introduction .......................................................................................................................................................................................................4 Lean Manufacturing—So What? .................................................................................................................................................4 Objectives .................................................................................................................................................................................................6 The Manufacturing Challenge .................................................................................................................................................................7 Globalization and Competitive Pressure ................................................................................................................................7 Mass Production to Mass Customization ...............................................................................................................................7 Shortening Product Life Cycles........................................................................
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...Preface C++ 3e.fm Page iii Monday, July 16, 2001 1:44 PM PREFACE Welcome to the third edition of Data Abstraction and Problem Solving with C++: Walls and Mirrors. Since the publication of the second edition, we all have gained experience with teaching data abstraction in an objectoriented way using C++. This edition reflects that experience and the evolution that C++ has taken. This book is based on the original Intermediate Problem Solving and Data Structures: Walls and Mirrors by Paul Helman and Robert Veroff (© 1986 by The Benjamin/Cummings Publishing Company, Inc.). This work builds on their organizational framework and overall perspective and includes technical and textual content, examples, figures, and exercises derived from the original work. Professors Helman and Veroff introduced two powerful analogies, walls and mirrors, that have made it easier for us to teach—and to learn—computer science. With its focus on data abstraction and other problem-solving tools, this book is designed for a second course in computer science. In recognition of the dynamic nature of the discipline and the great diversity in undergraduate computer science curricula, this book includes comprehensive coverage of enough topics to make it appropriate for other courses as well. For example, you can use this book in courses such as introductory data structures or advanced programming and problem solving. The goal remains to give students a superior foundation in data abstraction...
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...35 New Ways to Improve Your Programs and Designs Scott Meyers More Effective C ADDISON-WESLEY PROFESSIONAL COMPUTING SERIES ++ Conforms to the new ISO/ANSI C++ standard! From the Library of Yuri Khan Praise for More Effective C++: 35 New Ways to Improve Your Programs and Designs “This is an enlightening book on many aspects of C++: both the regions of the language you seldom visit, and the familiar ones you THOUGHT you understood. Only by understanding deeply how the C++ compiler interprets your code can you hope to write robust software using this language. This book is an invaluable resource for gaining that level of understanding. After reading this book, I feel like I've been through a code review with a master C++ programmer, and picked up many of his most valuable insights.” — Fred Wild, Vice President of Technology, Advantage Software Technologies “This book includes a great collection of important techniques for writing programs that use C++ well. It explains how to design and implement the ideas, and what hidden pitfalls lurk in some obvious alternative designs. It also includes clear explanations of features recently added to C++. Anyone who wants to use these new features will want a copy of this book close at hand for ready reference.” — Christopher J. Van Wyk, Professor, Mathematics and Computer Science, Drew University “Industrial strength C++ at its best. The perfect companion to those who have read Effective C++.” — Eric Nagler, C++ Instructor...
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...Marketing Plan | MARKETING PLAN | FINAL SUBMISSIONBy: | Ella AddisonKerry-Ann CummingsZandra FosterRaymond Jordan | 10/20/2012 | TABLE OF CONTENTS EXECUTIVE SUMMARY 3 MISSION 4 KEYS TO SUCCESS 5 CRITICAL ISSUES 5 MARKET SUMMARY 5 Environmental Factors 6 MARKET GROWTH 7 MARKET ATTRACTIVENESS 8 Industry Background 9 SWOT ANALYSIS 10 Strengths 10 Weaknesses 12 Opportunities 12 Threats 13 MARKETING OBJECTIVES 15 FINANCIAL OBJECTIVES 17 TARGET MARKETS 18 MARKETING STRATEGY 18 ORGANIZATIONAL STRUCTURE 21 IMPLEMENTATION 22 CONTROLS 23 CONTINGENCY 24 CONCLUSION 25 OPERATING BUDGET 27 DETAILED COST BREAKOUT 28 BREAK EVEN ANALYSIS 29 REVENUE BREAKDOWN 30 REFERENCES 31 EXECUTIVE SUMMARY Farallon Capital Management, Inc. is a global hedge funds firm that is based out of California; however the firm decided to establish a new sector that will have roots tied to Duluth, Georgia area, which will provide consulting and financial products and services to existing, new and distressed businesses. During the early stages, Farallon will take a strategic plan at viewing various individuals with a strong raw concept that need the guides and resources to move things forward in order to create a polished brass company. Farallon is a virtual based firm, which has no limits on its boundaries when it comes to exploring an existing, new and distressed business. Farallon takes great honor in knowing that it has the ability to provide to its clients a rewarding...
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...yTHE IMPORTANCE OF PAY IN EMPLOYEE MOTIVATION: DISCREPANCIES BETWEEN WHAT PEOPLE SAY AND WHAT THEY DO Sara L. Rynes, Barry Gerhart, and Kathleen A. Minette A majority of human resources professionals appear to believe that employees are likely to overreport the importance of pay in employee surveys. However, research suggests the opposite is actually true. We review evidence showing the discrepancies between what people say and do with respect to pay. We then discuss why pay is likely to be such an important general motivator, as well as a variety of reasons why managers might underestimate its importance. We note that pay is not equally important in all situations or to all individuals, and identify circumstances under which pay is likely to be more (or less) important to employees. We close with recommendations for implementing research findings with respect to pay and suggestions for evaluating pay systems. © 2004 Wiley Periodicals, Inc. It is easy to overestimate the frequency with which adults actually go to the opera and underestimate the frequency with which they watch TV cartoons on Saturday mornings, based on their self-reports. (Nunnally & Bernstein, 1994, p. 383) Rynes, Colbert, and Brown (2002) presented the following statement to 959 members of the Society for Human Resource Management (SHRM): “Surveys that directly ask employees how important pay is to them are likely to overestimate pay’s true importance in actual decisions” (p. 158). If our interpretation...
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...Research in Higher Education Journal Centering the business capstone course on the banking crisis: concrete integrated pedagogy Khalid A. Razaki Dominican University Wayne Koprowski Dominican University Peter Alonzi Dominican University Robert Irons Dominican University Abstract The recent financial crisis offers instructors rich material for business programs regarding the relations between accounting, business law, economics, and finance, as well as ethical issues. This paper offers a concrete approach to developing a business capstone course built around the financial crisis and the lessons it offers business students. Complete pedagogical modules are offered for each discipline, including suggestions for specific assignments in each discipline. Key Words: Capstone Course, Banking Crisis, Pedagogy Centering the Business Capstone Course, Pate 1 Research in Higher Education Journal INTRODUCTION A capstone course is essential in the business school curriculum. It provides each student the time to refresh their grasp of and to hone their ability to apply the principles, tools, and methods of the fields comprising the business curriculum. Further, it gives students the opportunity to integrate the insights of the various fields. The effectiveness of the capstone course can be enhanced by centering the capstone course on the 2008 financial crisis. All students share the common experience of the 2008 crisis’s violent shaking of the economy. It immediately affected each...
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...A Preface of Quotations Whoever desires for his writings or himself, what none can reasonably condemn,the favor of mankind, must add grace to strength, and make his thoughts agreeable as well as useful. Many complain of neglect who never tried to attract regard. It cannot be expected that the patrons of science or virtue should be solicitous to discover excellencies which they who possess them shade and disguise. Few have abilities so much needed by the rest of the world as to be caressed on their own terms; and he that will not condescend to recommend himself by external embellishments must submit to the fate of just sentiments meanly expressed, and be ridiculed and forgotten before he is understood. --Samuel Johnson Men must be taught as if you taught them not; And things unknown propos'd as things forgot. --Alexander Pope Style in painting is the same as in writing, a power over materials, whether words or colors, by which conceptions or sentiments are conveyed. --Sir Joshua Reynolds Whereas, if after some preparatory grounds of speech by their certain forms got into memory, they were led to the praxis thereof in some chosen short book lessoned thoroughly to them, they might then forthwith proceed to learn the substance of good things, and arts in due order, which would bring the whole language quickly into their power. --John Milton Introduction Good writing depends upon more than making a collection of statements worthy of belief, because writing is intended to...
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...2011 – 20-15 | UNIVERSITY OF THE PUNJAB LAHORE INSTITUTE OF ADMINISTRATIVE SCIENCES | | | TABLE OF CONTENT Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 HISTORY 7 Germany, France, and the Netherlands Lead the Way 7 British Magazines Appear 8 American Magazines 8 Mass-Appeal Magazines 9 The Saturday Evening Post 9 Youth’s Companion 10 Price Decreases Attract Larger Audiences 10 EARLY 20TH -CENTURY DEVELOPMENTS 11 NEWS MAGAZINES 11 PICTURE MAGAZINES 12 INTO THE 21ST CENTURY 12 INFLUENCE OF THE INTERNET ON THE MAGAZINE INDUSTRY 13 ONLINE-ONLY MAGAZINES 13 MAGAZINE-LIKE WEBSITES 15 PRINT MAGAZINES WITH ONLINE PRESENCES 15 PAKISTANI MAGAZINES 17 ENGLISH 18 URDU LANGUAGE 18 URDU MAGAZINES FOR CHILDREN 19 ENTREPRENEURSHIP DEVELOPMENT INSTITUTE 20 INTRODUCTION 21 VISION 21 MISSION 21 PORTFOLIO 22 STARTUP MAGAZINE 22 INTRODUCTION 23 MAGAZINE PROFILE 23 FEATURES 23 CREATIVE BRIEF 24 MEDIA PLAN 27 SITUATIONAL ANALYSIS 28 MARKETING ANALYSIS 28 PRINT MEDIA 28 DIRECT MEDIA 28 SOCIAL MEDIA 29 RADIO AD 29 MEDIA OBJECTIVES 29 MEDIA STRATEGY DEVELOPMENT AND IMPLEMENTATION 29 EVALUATION AND FOLLOW UP 30 PRINT ADS AND ITS DIFFERENT VERSION 31 RADIO ADVERTISEMENT 41 SCRIPT 41 PRINT IS NOT DEAD 42 ACKNOWLEDGEMENT EXECUTIVE SUMMARY EDI is an entrepreneurial company, launched in 2011, with an innovative vision in today’s chaotic arena. We are passionately committed to doing whatever it takes...
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...STUDY GUIDE OFFICE ADMINISTRATION LEARNING HOURS |Course Materials |Lecture |Tutorial |Self-study|Library |Exam |Assignment|Total SLT | | | | | |Search | | |(hours) | |Planning, organising and monitoring of work |3 |4 |7 |2 |1 |10 |27 | |Identify and apply methods to ensure an efficient workflow. | | | | | | | | |Identify and describe legal requirements relating to the | | | | | | | | |workplace. | | | | | | | | |Maintenance of a healthy, safe and secure environment |6 |4 |6 | |1 |6 |23 | |Describe methods of encouraging the maintenance of a healthy,| | | | | | | | |and safe working environment. | | | | | | | | |Identify and explain methods used to maintain secure | | | | | | | | |workplace...
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...high-tech start-ups, dozens i of the company’s most capable leaders, all around 40, have opted out—at least temporarily . . .” (See Exhibit 1 for the article’s list of senior level departures.) Steve Ballmer, the company’s recently appointed president and COO, was quoted as saying that some of the departures were voluntary and some were not, opening opportunities for fresher, smarter replacements. “We have a bench that is very deep,” he said. “We have people who are fired ii Yet despite the positive outlook, Ballmer clearly up—driven—to lead the next generation.” recognized that Microsoft had to change or adapt some of the human resource practices that had allowed it to assemble and retain what CEO Bill Gates proudly called “the best team of software professionals the world has ever seen.” Just six weeks before the WSJ article was published, Ballmer had announced a package of changes that sweetened salaries, allowed more frequent promotions, and softened some of the pressures that had long been part of the ”hard-core” Microsoft culture. Still, there were some who wondered if the rumblings in the senior management ranks reported by the WSJ were not the signs of larger looming problems for Microsoft. It was a question taken very seriously by Gates and Ballmer who understood very well that the company’s enormous success was largely due to its ability to recruit, motivate, and retain extraordinary talent. In the first part of this...
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...From APIs to Affordances: A New Paradigm for Web Services Mike Amundsen mca@mamund.com amundsen.com, inc. ABSTRACT The ecosystem of services on the Web continues to grow and evolve while, at the same time, the number and diversity of connected devices increases; challenges lie ahead for both providers and consumers of Web services. This paper is presented as a ‘what-if’ proposal; an alternate paradigm for dealing with an increasingly heterogeneous network. Drawing from diverse sources including physical architecture, industrial design, the psychology of perception, and cross-cultural mono-myth, a new implementation paradigm is proposed to help software architects and developers meet these challenges; one that invites participants to shift their mental model from that of programming network devices to programming the network to which those devices are connected. To accomplish this goal an “affordance-rich message” is proposed; one that is based on shared understanding through network-oriented affordances instead of device-oriented APIs. A working model based on this approach is offered, examples given, and areas of related work identified. Figure 1: From Ericsson : 50b devices by 2020 Keywords HTTP, WWW, hypermedia, networks, SOA, REST, distributed computing, web services, usability, evolvability 1. BACKGROUND In the last several years, the landscape of the Internet has changed noticeably. There are many more connected devices, more connected applications, and thousands...
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