...popular, so a bowl cut was the new style for hair. People began buying chicken bowls and getting the bowl cut hair style. The thing that encouraged people to buy the South West Chicken Bowl was Propaganda. Companies buy commercials to be shown on televisions all over the world; therefore, the company has a way of getting into your mind. Pablo’s Chicken commercial was such a hit it had people coming and going for its South West Chicken Bowl. This commercial used three propaganda techniques such as plain folks, band wagon and glittering generalities to get people to buy their famous South West Chicken Bowl. Plain folks is probably one of the most common techniques of propaganda used. People like to feel that they can do things, and when commercials have ordinary people using or eating their product you feel more liking to do it too. Knowing that there are regular people just like them that are buying this South West Chicken Bowl would make more people comfortable in trying the new food. They didn’t just promote the chicken in this commercial but a bowl cut for the hairs. Loving the South West Chicken Bowl so much made people want to cut their hair just like it. In this commercial it had office workers with bowl cut hair styles promoting the South West Chicken Bowls. That’s just how powerful propaganda can be. It’s amazing how people don’t see that they are being brained washed by all these commercials and the techniques used. Another propaganda that was used to persuade people...
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...deal 2) It is complete—addressing all possibilities 3) It is exact-absence of ambiguity and vagueness 4) It is able to withstand critical and hostile reviews CONVENIENCE FOR READER: According to Just (2008) it is the duty of drafter/lawyer to make the things clearer to the other party/client and make them understand the things that may appear insignificant at that time. Fox (2002) consider it essential for a lawyer/drafter to have capability to explain the complicated issues and concepts in easy way. Just (2008) suggests gauging the knowledge of other party/client. Author further recommends that not only contract should addressed the issues instead it should also best serve the purpose also. AVOIDING ORTHODOX WRITNG RITUALS Just (2008) criticizes the use of Doublets and Triplets in legal English for making document difficult to read and longer. In Modern practices doublets and triplets are avoided and effort is done to prepare draft of contract in simple & plain English. Praising the plain English Law Reform Commission of Victoria in Butt and Castle (2006) reveals that it is not deliberately complicated but effective and clear for parties. In addition to this plain language has another advantage that it ensures non-expert readers to fully understand the issue. According to Just (2008)...
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...should be tightly regulated and have their own set of rules. Guns, alcohol, junk food and motorcycles can all be used in safe, useful and enjoyable manners. Cigarettes on the other hand can’t be used in a harmless manner. Even in moderation they are doing the smoker and those around them immense harm to their health. Since the first of December 2012, cigarette and tobacco packaging has been plain in Australia. After having spent time understanding brand and their power over people I can only applaud the federal government for their actions. They have systematically pulled all of the marketing levers out from under the tobacco companies’ feet. Building a brand is usually very difficult- unless you have a highly addictive product, in which case it’s very easy. All you need is three things: 1. Ensure people try your product. 2. Pair it with aspirational imagery. 3. Ensure it’s easily available The highly addictive nature of cigarettes will look after the rest. However the Australian government has slowly and successfully prevented tobacco companies from doing just those three things. To prevent the ‘easily available’ aspect of the marketing plan, cigarettes have been put behind cabinets and need to be asked for by name. There are tighter age restrictions for purchases. Importantly taxes have made them very expensive and these all contribute to them becoming less available hence less desirable. Banning advertisement in the 1980’s and 1990’s was the...
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...White Plains; The Birthplace of New York State The city of White Plains came into existence in 1683, became the seat of Westchester County since 1757. Men from Rye, procured 4,435 acres of land and named it White Plain. The battle of White Plains fought between General George Washington's crowd and British-Hessian troops near the Battle Hill marked the history of White Plains. White Plains is situated in the New York State of the United States with town of North Castle to the north and town of Harrison to the north and east. Greenburgh lies to the west while Scardale borders the south. Hudson River flows around 7 miles west of White Plains. White Plains the corporate and trading hub of Westchester County with numerous central and state government administration headquarters and courts. Apart from government offices, the city is crammed with industries like shopping, medical facilities, transportation. White Plains home to more than 1,000 retail establishments, including names like Bloomingdales, Target, Nordstorm, Neiman Marcus and Walmart. White Plains is blooming with exceptional restaurants, art and cultural organizations, boutiques and happening nightlife. White Plains is a prosperous uptown just north to New York city with a population...
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...riGild- to cover boring base metal with a nice precious metal “gilded age” credited to mark twain The great leap forward- the prosperous economic times @ end of gilded age. The great leap forward was mainly concentrated in the north. The main cause of the GLF was the industrialization Throughout the gilded age the north accounted for 80precent of the industrial advancements. Until the 1800’s the only 2 components of the American economy was agriculture and overseas commerce. Then during the war of 1812 that began to change. The north started to do more manufacturing. 3 industries at the core of GLF steel industry railroad industry coal industry steel industry- over 400 steel companies. But only produced 200,000 tons of steel In 1900 – fewer than 80 steel companies But they produce 10million tons of steel Railroad industry – customers of steel coal and timber industry Government realized that railroad was so important So they gave it a lot of land. Coal Industry – Saudi Arabia of coal More here than anyone in the world. The Working People of The Gilded Age. Category A workers – white collar people. Had higher status Doctors Lawyers Ministers Journalists Needed higher education. **category A&B =Middle Class Category B workers – Skilled workers Worked with hands Did not dress nicely to work Got paid very well due to their skills Sometimes more than category A’s Carpenters Plumbers Category...
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...company’s intention is to be a leader or follower within the industry. After explaining that, I will assess the macro-environmental issues trends with which the company must operate. Last but not least, I will identify the most significant trend to impact the business and discuss how the company intends to minimize or capitalize on this trend. Executive Summary Following fashion trends is a must with some people. Many people do not like to follow fashion trends because fashion trends tend to usually make everyone look identical. That’s why I have created a bedazzling business that will help people stand out from the current fashion trend or from looking like everyone else. Tootsie’s Customized Goods (Tootsie’s Junk for short) is a bedazzling business which I have created. Tootsies Customized Goods consists of customized clothes, shoes, phone cases, purses, earrings, anything a person wants done etc. The items which I call “Goods” are customized to the customer’s likings and needs. Tootsies Junk adds glitz and glamour to a person’s wardrobe and/or accessories. Tootsie’s Junk is only known locally in Baltimore, Maryland. I would like to expand Tootsie’s Junk across different cities and states. I also will like to get a website started and start selling products out of my own store. Mission Statement Tootsie’s Customized Goods mission is to provide uniqueness to customers with a style of...
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...Tanishq: Positioning to Capture the Indian Woman's Heart I. Case Summary: The case study here provides us with the insight of how Tanishq has adopted different strategies to position itself as a mainstream jewelry brand and differentiate itself from the competitors, in the Indian jewelry market. GoldPlus, on the other hand which was launched nine years after Tanishq had entered the jewelry market, is also a subsidiary of the same holding company, which is targeted towards serving the customers which Tanishq was not serving, plain wedding jewelry in rural and semi -urban market. Tanishq, first started as a brand name for jewelry watch of Titan, was targeted towards the Indian high end customers. By then it was positioned as an ego satisfier. The reason for failure of Tanishq in the initial phase was that the company followed a selling concept. They made the product first and then tried to sell it. The consumer preference was not considered while designing the 18 karat jewelry. Over time Tanishq has undergone through a lot of changes in its marketing policies and strategies to position itself as a mainstream jewelry firm rather than targeting a small customers of the whole jewelry market. Tanishq, established in 1995, challenged the established family jeweler and introduced new rules in precious jewelry. Tanishq spread awareness to the public about alleged impurity in Gold jewelry across India. Tanishq introduced innovations like Karat meter, the only non-destructive means to...
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...Published in 1979, The Dust Bowl: The Southern Plains in the 1930s, was written by Donald Worster. It was written with the intent of persuading the general public that the 1930’s Dust Bowl was galvanized due to the idea of capitalism. This writing is predominantly ineffective as it provides bias information, is a secondary source, and gives inconceivable solutions to these evident environmental problems. The Dirty Thirties, or more commonly known as the Dust Bowl, was a phenomenon during the 1930s. It was the case of many detrimental dust storms that took over the Great Plains and caused much havoc. These dust storms are generally thought of as a part of nature that was caused by high winds and dry soil. Contrary to this popular belief, Donald...
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...Hovhannes Zoubrigian 29 November 2013 Applying Portable Concept Nike Emotional Advertisement “Just Do It” Advertisement nowadays is the key to success in every major company, and companies are wasting so much energy and effort to make good advertisements. As we started to talk about advertisement in class recently, I went online and did some research on how companies make their advertisements, what concepts they follow that makes us buy the product that they are selling, so I came across some interesting articles and commercials on YouTube and what really got my attention was Nike’s advertisement strategy. What I noticed is that Nike follows what called “Emotional Advertising” strategy, in order to emphasis the concept I am going to explain with something that is familiar to all of us, “Disney cartoons” that all of us as kids grow up watching them. These stories use the archetype emotions to tap human universal emotions, taking The Little Mermaid as an example, it uses the classic plot of overcoming the monster, the “evil” octopus woman that always tries to steal Ariel’s voice by sabotaging her and the Ariel the “hero” is this case, always overcome her in different ways. Or in The Hercules, when Hercules tries to prove himself as a “hero” he always need some kind of “catastrophe” to overcome it in order to be the “hero”. It is always “villain” against the “hero” and Nike uses the same exact emotional branding technique of archetypes in their commercials, but with...
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...Introduction to Marketing Carl Loraine Cruz – 20154176 Task 1: The organization that I am going to work for is New Raven Manufacturing Co. Ldt.. New Raven Manufacturing Co. Ldt is a Spanish clothing corporation and manufacturer that is owned by a Filipino business woman. I am going to concentrate on the organization's product or brand name Nuevo Ropa, and I am going to compare this product to Stickeez, a printing company here in Dubai, United Arab Emirates. Here’s brief information about the products that I am going to use: Nuevo Ropa means new clothing in Spanish. We chose this word because it is unique and it sounds fabulous. This is the new and easy way to trend yourself and build a new appearance that will wow everybody. With the help of Nuevo Ropa, we change the old you, to a more fabulous you. FUN, because DIY is all about the satisfaction and creation of new things. That's what Nuevo Ropa is all about. Do it yourself and that’s what makes us different and unique from other clothing companies. We are unique and our system that you made from raw materials lovingly finished provides enjoyment and satisfaction that no other clothing store will ever give. Nuevo Ropa is all about you. Stickeez is a T-shirt printing business here in Dubai which is owned by a Filipino Graphic Designer. It launched last 2012. They’re printing on 100% Cotton shirt, with a wide variety of logos and designs from their series collections to choose from. Stickeez also accepts your own...
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...examined, the method or equipment used, the data collected and the implications. Simple Technical Information Report This document explains a technical subject. It has no aim other than to make sure readers understand the topic clearly. For example, a technical report on a investing in the futures market would probably explain how the market evolved, how it works, the specialist terms used and so on. A simple technical report for information does not put forward a view on the merits of investing in the market or have recommendations. Technical Specifications Specifications typically consist of descriptions of the features, materials, uses and workings of new product. Good specifications concentrate on graphics, data and illustrations rather than written descriptions. Think of a patent application as a good example. Technical Evaluation Reports Evaluation reports, sometimes called feasibility reports, present technical information in a practical and logical way to decide whether something is possible. For example, a technical evaluation report into setting up an intranet site for a corporation would examine if this was possible, set out the steps needed and point out any problems. It does not recommend if the corporation should set up its own intranet site. Technical...
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...Is There A Connection Between Water And Cognitive Function? Introduction According to several studies conducted in the United States, drinking adequate amounts of water does more for children than just ward off dehydration. The studies were done to determine the hydration status of healthy children in the United States and the connection between water and cognitive function. The studies set out to prove whether or not mild dehydration has a negative impact on a child’s ability to function at school. Could there possibly be a connection between the two? Discussion of Objectives A recent study was conducted on a group of 9-11 year olds in Manhattan and LA on their way to school. The group was given 50 dollars to pee in a cup. The urine from nearly 2/3 of the children was considered too concentrated, an indicator that they were dehydrated. Why? Because they weren’t drinking enough water. Three quarters of the children did not drink water between the time when they woke up and when they went off to school (Greger, 2013). But most ate breakfast so they must have been drinking something. The problem is that other beverages are not as hydrating. The levels of sodium, sugars and amino acids in milk and juice can shrink cells and trigger the release of the hormone that signals dehydration (Greger, 2013). So, is there any actual negative...
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...examined, the method or equipment used, the data collected and the implications. Simple Technical Information Report This document explains a technical subject. It has no aim other than to make sure readers understand the topic clearly. For example, a technical report on a investing in the futures market would probably explain how the market evolved, how it works, the specialist terms used and so on. A simple technical report for information does not put forward a view on the merits of investing in the market or have recommendations. Technical Specifications Specifications typically consist of descriptions of the features, materials, uses and workings of new product. Good specifications concentrate on graphics, data and illustrations rather than written descriptions. Think of a patent application as a good example. Technical Evaluation Reports Evaluation reports, sometimes called feasibility reports, present technical information in a practical and logical way to decide whether something is possible. For example, a technical evaluation report into setting up an intranet site for a corporation would examine if this was possible, set out the steps needed and point out any problems. It does not recommend if the corporation should set up its own intranet site. Technical...
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... both dramatic as well as subtle changes to create the current image of that of India’s only truly national jeweler that sold gold and gem-studded jewelry in boutiques across the country. Tanishq as a brand emerged from the Titan Industries, which was instrumental in bringing a paradigm change in the Indian Watch Industry by being the first Indian Company to introduce the Quartz Watches. It had entirely changed the market scenario over a period of ten years subsequent to its entry. By the year 1995, Titan Industries was keen to launch a new design watch targeted at the very high end consumer market segment. This gave the birth of Tanishq- as the Jewelry Watch Brand. This was a brand pegged as an ego satisfier, above the mundane and utilitarian. However the Jewelry Watch Brand concept did not click with the consumer as it was perceived to be clunky in design and highly overpriced. In 1996, brand Tanishq was therefore used to offer an entirely new product range to the consumer. This was Precious studded Jewelry. Underlying logic was the possibility of capitalizing on the high pricing of studded jewelry compared to plain gold jewelry, where the gold as a commodity mindset, of the consumer did not allow too many pricing options. However selling studded jewelry required a paradigm shift of the consumer mindset because, studded jewelry used 18 karat gold, which was considered as impure compared to the prevalent 22 karat gold. At this period the marketing campaigns were...
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...to make money off of fur trade. The first permanent English colony in North America was Jamestown. Settlers self governed by the Virginia company giving colonists in Virginia the right to elect burgesses. In 1620, a group of Pilgrims landed at Plymouth because they were in search of religious freedom. Strong winds blew the Mayflower off course, causing the pilgrims to land in New England just north of Cape Cod in present day Massachusetts. The Mayflower was the ship that 102 passengers went on to a journey across the Atlantic. To provide ordered at Plymouth the Mayflower compact was signed, this set up a civil government. The document was an important step towards the development of a democratic government in America....
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