Challenges in the Global Business Environment
Jusef
Strayer University
BUS475: Business and Society

Challenges in the Global Business Environment
We as consumers always want to understand the motive and integrity behind the companies that we buy from. Whether it is to make profit for their company and genuinely provide for the consumer, or to solely make profit for themselves. As consumers, one wants to be reassured that when we do purchase products from these companies that manufacturers will always remain respectful and empathic with issues that arise, have the consumers best interest at heart, and more importantly is the company ethically sound about decision making, and do they hold veracity when it comes to the reliability of their company. One could ask what is ethics and conduct? Ethics is depicted as, “rules of behavior that is based on ideas about what is morally good and bad,” (Merriam-Webster, 2014). Conduct is described as, “ a mode or standard of personal behavior especially based on moral principles,” (Merriam-Webster, 2014). Companies hold a Code of Ethics and Conduct to “guide and reference its employees on how the business should be operated. It also clarifies an organization's mission, values and principles, linking them with standards of professional conduct,” (Ethics Resource Center, 2009). Throughout this paper we will observe the Code of Ethics and Conduct of three major companies, AT&T, Verizon, and Sprint Wireless, and compare each code to the determination and drive these companies have behind pleasing their patrons.
Key Issues Critical for Success Modern day wireless phones companies have expanded past exclusively manufacturing and selling wireless phone products. AT&T is one major wireless company that has expanded their ventures, and now in addition to selling wireless phone products they sell mobile broadband