ACKNOWLEDGEMENT
. I hereby express deep gratitude to all those who have helped us directly or indirectly in completing this work and who have encouraged and inspired us all through the project. Words are inadequate to express our deep sentiments and gratitude towards my project mentor and guide, …………………., for her zeal and scholarly guidance during this pursuit in spite of her multifarious responsibilities. The word of acknowledgement is an expression of heart-felt thankfulness for her inspiration. Finally, we would like to thank the people who have taken time off from their busy schedule to help by providing us with their valuable inputs.

OBJECTIVE OF STUDY
The objective to study the “A comparative study on the consumer’s preference among Branded and non branded jewellery” is to find out: 1) To compare between the consumer preference among the branded and non branded jewelery.
2) To know consumer perception towards branded jewellery.
3) Brand awareness of various brands in the jewelery market.
4) To have an idea about the parameters the consumers consider while buying jewelery

SIGNIFICANCE OF THE STUDY
The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. Hence the research conducted would help us to:
1) Understand the consumers preference while purchasing jewellery.
2) How much impact does a brand/ retailer has on their purchase decision.
3) Does price play an important role in guiding their purchase decision.
4) Are the various promotional strategies adopted to combat competition.

DESCRIPTION PROBLEM
The scope of study is limited due to the following reasons:
1) Time constraint - since the time span for the study was only one month, an in depthstudy and analysis will become a little difficult