Assignment 2: FedEx Strategic Options and Opportunities

Anthony Anderson

JWI 540: Strategy

Dr. John Dorociak

8/3/2014

Executive Summary

This paper will provide discussion and analysis concerning various strategic options and opportunities as they relate to the FedEx Corporation (FDX) in their current industry market. Competition will be assessed to create an understanding of the current landscape of the industry from the perspective of traditional, potential, and oblique competitors in FDX’s current industry. FDX will then be analyzed utilizing the SWOT model that will be utilized to identify three strategic options in the current market that will foster corporate growth in the future. Once identified, each strategic option will be evaluated via three criteria based on three simple questions as follows: Is it big? Is it us? Is it time? After this evaluation is complete there will be one strategic option selected that best meets the selection criteria in totality.

FedEx Corporation: The Competition

Competition in the transportation market is intense both domestically and globally and is the heart of every organizations strategy within this industry. Freight and courier services are at a high demand throughout the world due to growing distribution channels, technology, and a marked increase in demand. Market volume and value are projected to achieve growth of over thirty three percent by 2017 and will further raise the level of competition, rivalry, and fragmentation in this industry (Marketline, 2013, p. 27). FDX, an industry leader, maintains a pointed focus in providing comprehensive services within this growing industry and faces competition from many sources that are traditional, potential and oblique in