...Key Points Chairman: Andrew J.Mekenna President & CEO: Don Thompson Products: Fast food, hamburgers, chicken, French fries, desserts, soft drinks, coffee, milkshakes, salads, breakfast. Revenue: U.S $27.56 billion (2012) Operating income: U.S $8.60 billion (2012) Net Income: U.S $5.46 billion (2012) Total asset: U.S $35.39 billion (2012) Total equity: U.S $15.29 billion (2012) Employee: 1800000 (2013) It serves 68 million customers daily in 119 countries McDonald’s Type: Public restaurant Founded: May 15, 1940 in San Bemardina and California April 15, 1995 McDonald’s corporation in Des Planines, Illinois Founder: Richard & Maurice McDonald’s founder of McDonald’s Restaurant Ray Kroc McDonald Corporation founder Head Quarter: Oak Broak Illinois No. of location: 34000 worldwide Area served: Worldwide History In 1937, Patrick McDonald’s open “The Airdrome”, a food stand, on Huntington Drive near the Monrovia airport California – Hamburgers was 10cents and all you drink orange juice was 5cents In 1940, his two sons, Maurice and Richard moved the entire building 40 miles east, west 14th and 1398 North E Streets in Bernardino California. The restaurant was renamed as “McDonald’s Bar-B-Q” and served 25 items In 1948, after the McDonald’s brother realized that most of profit came from selling hamburgers, then they closed down their food stand, drive-in to established a simple menu of hamburgers, French fries, soft drinks...
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...| Final Project Report | International Business Management | MKT-324 | | | Submitted to: Dr. Amira Khattak Submitted by: Aqsa Qamar Sarah Malik Sabah Anwar Hayat Solangi Afaq Baig Date: January, 26th, 2015 Table of Contents 1.0 Company Introduction 4 2.0 Problem Statement 5 3.0 Literature Review 5 3.1 The Concept of Internationalization 5 3.12 The Entry Mode 5 3.13 The Factors That Influence Entry Mode Choice 6 4.0 Findings 7 4.1 Mode of entry 7 4.12 Autonomy in Operations 8 4.13 Conditions of Franchising. 8 4.14 Restaurant Ownership 8 4.2 Location 9 4.21 Mission as the Guiding Principle. 9 4.22 Market share 10 4.23 Pricing Strategy 10 4.3 Functional Strategies 11 4.31 Marketing Problems 11 4.32 HR Problems 11 4.33 Training 11 4.34 Adapting to Pakistani culture 12 4.35 Promotional strategies 12 4.4 Environmental Scanning 12 4.41PEST Analysis 12 5.0 Conclusion and Recommendations 14 6.0 References 16 Abstract In this age of internationalization, people are able to share any kinds of food from different parts of the world, thanks to the global business of food and beverage companies. As the leading driver of global growth in consumer food service...
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...ACTIVITIES REPORT OF APTPMA HEAD OFFICE APTPMA Annual Report 2007-2008 1 SELECTED ACTIVITIES OF “APTPMA” HEAD OFFICE Dear Readers: We are giving hereunder brief excerpts of APTPMA activities for the year 2007-08 from APTPMA Head Office record for your kind perusal and ready reference: (ZAHIR IQBAL KHAWJA) Secretary APTPMA Head Office ******** ANNUAL ELECTIONS 2007-08 (Press Release Dated 01st January 2008): As per press release dated 01st January 2008, the Central Body elections of All Pakistan Textile Processing Mills Association (APTPMA) were announced by Mian Aftab Ahmed on behalf of Mian Shabbir Ahmed, Returning Officer for APTPMA Elections 200708. The elections were conducted as per directions and orders of the Director General Trade Organizations (DGTO) issued to all the Trade Bodies of Pakistan for the purpose. Following five (5) office-bearers were elected unopposed for the Central Body: Chairman: Mr. Muhammad Riaz Sheikh of M/s Riaz Fabrics, Lahore, Senior Vice Chairman: Mian Ajmal Farooq of M/s Noor Fatima Fabrics Faisalabad, Vice Chairman (Central) Faisalabad: Sheikh M.Amjad Javed of M/s Al-Hamra Textile Industries Faisalabad; Vice Chjairman (Central) Karachi: M.Altaf Shekhani of M/s Shekhani Industries Karachi; Vice Chairman (Central) Lahore/Gujranwala Region: Sheikh Ejaz Raza of M/s Rehman Dyeing, Gujranwala. Besides Central Body elections, the following Regional Chairmen, Regional Vice Chairmen and members Executive Committee were declared elected...
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