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THE WALT DISNEY COMPANY
Organizational Case Study
Callie Unruh
MGT6145
December 14, 2012

WALT DISNEY COMPANY


It’s not just Disneyland!

OUTLINE
Introduction and Overview
 Internal Assessment
 External Assessment
 Strategy
 Implementation and Financing
 Conclusion


MISSION AND VISION

"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

INTERNAL ASSESSMENT

FINANCES

Ratio

2008

2007

Current Ratio

1.0

0.99

Gross Profit Margin

0.20

0.19

Return on Stockholder Equity

1.36

1.52

Sales

7%

5%

ORGANIZATIONAL STRUCTURE
Walt Disney
Company

Disney Consumer
Products







Disney Hard Lines
Disney Soft Lines
Disney Toys
Disney Publishing
Disney Press
Disney Editions

Studio Entertainment
Walt Disney Pictures
Miramax Films
Buena Vista Home
Entertainment

Buena Vista
Theatrical
Productions

Walt Disney
Records

Buena Vista
Records

Hollywood Records

Lyric Street Studios

Pixar Studios




Source: David, F (2011). Strategic Management.

Parks and Resorts








Walt Disney World
Disneyland
Tokyo Disney
Disneyland Paris
Hong Kong
Disneyland
Disney Cruise Line
Disney Vacation
Club

Media Networks
Broadcasting






Disney-ABC
Television
ESPN Inc.
Walt Disney
Internet Group
ABC-Owned
Television Stations
ABC Radio

ORGANIZATIONAL STRUCTURE
LEADERSHIP


and this isn’t all of them!

Chair/Pres:
Theme
Parks and
Resorts

Chairman:
Walt Disney
Int’l

Chair: Walt
Disney

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