...Donelle Kates Professor English ENGL 1101 - 930 11 Feb 2016 Summary and Response Essay ( create own title) Oprah Winfrey impact can not be measured in words, She has influenced millions across the globe through the power of words. Touching the hearts and souls of her admirers through her; T.V. show ( The Oprah Winfrey Show), book clubs, movies, broad way, charity work, and her own magazine ( O magazine). Carmen Wong Ulrich wrote “On a seismic scale of impact, Ms. Winfrey is a 10, with aftershocks felt at both poles. This is how her influence stacks up.” According to CNNMoney.com in January of 2006, Oprah ranked second only to Google as the biggest brand newsmaker of 2006. Behind her was Amazon, ebay, and iPod. Oprah Winfrey is our modern day Moses, chosen by an higher power bless with a gift to influence an entire culture with charisma, charm, and elegance. Oprah Winfrey life is bigger than herself, she extends her hand and opened doors for her own protégés. Dr. Phil success has taken on a life of it’s own, his talk show became the second highest rated talk show along with eight best-selling books. Others gained enormous notoriety being associated with Ms. Winfrey, interior designer Nate Berkus, with his own home line at Linens ‘N Things; Bob Greene, Oprah’s personal trainer and fitness guru; Suze Orman money diva; Mehmet Oz, M.D., health guru; and her two newest additions, Robin Smith, love and relationship psychologist, and Rachael Ray, TV chef and magazine powerhouse in her...
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...THE EFFECTS OF SALON PATRONAGE IN RELATION TO SEX APPEAL IN PRINT ADVERTISEMENTS by Sandra L. Morris A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University June 2006 © Sandra Morris, 2006 THE EFFECTS OF SALON PATRONAGE IN RELATION TO SEX APPEAL IN PRINT ADVERTISEMENTS by Sandra L. Morris has been approved June 2006 APPROVED: JIM MIRABELLA, DBA, Faculty Mentor and Chair RICHARD MURPHY, DBA, Committee Member ELAINE GUERRAZZI, Ph.D., Committee Member ACCEPTED AND SIGNED: __________________________________________ JIM MIRABELLA, DBA. __________________________________________ Kurt Linberg, Ph.D. Dean, School of Business & Technology ABSTRACT The purpose of this study is to determine whether there is truth in the notion that sex sells to women better than more conservative advertisements that focus on skills and services when salon. advertising The study will for an also upscale look at full-service whether female consumers are honest with themselves about how they respond to advertisements. Two advertisements were produced for an upscale salon, one with sex appeal and one without. A survey was conducted at that salon which determined whether women would patronize the salon based on the sexy advertisement. The two different advertisements were then handed out to a target market of women with different variables such as age and marital status. responsiveness The results of this...
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...Advanced Placement English Language and Composition Advanced Placement English III First Six Weeks – Introductory Activities: ▪ Class rules, expectations, procedures ▪ Students review patterns of writing, which they will imitate throughout the course: reflection, narration and description, critical analysis, comparison and contrast, problem and solution, and persuasion and argument. ▪ Students review annotation acronyms, how to do a close reading, literary elements and rhetorical devices. Students also review the SOAPSTONE (subject, occasion, audience, purpose, speaker, tone, organization, narrative style and evidence) strategy for use in analyzing prose and visual texts along with three of the five cannons of rhetoric: invention, arrangement and style. ▪ Students learn the format of the AP test, essay rubric and essay structure. ▪ Students take a full-length AP test for comparison purposes in the spring. Reading: The Scarlet Letter – Nathaniel Hawthorne Writing: Answer the following question in one paragraph. Use quotes from the novel as evidence. Some readers believe that the elaborate decoration that Hester embroiders on the scarlet letter indicates her rejection of the community’s view of her act. Do you agree or disagree? Explain your position using evidence from the text. (test grade) Writing: Write a well-developed essay addressing the following prompt. Document all sources using MLA citation. Compare Hester to a modern...
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...FINC20006 ORGANISATIONAL FINANCE TERM 1 2014 FINC20006 ORGANISATIONAL FINANCE TERM 1 2014 Assestment task 2 Bisweek Online Services Lect /Tute: Kate Wylie Due date: 10 April, 2014 Assestment task 2 Bisweek Online Services Lect /Tute: Kate Wylie Due date: 10 April, 2014 Yi Zhuojun Student number: s0248180 Diana Carolina lopez Student number: s0255675 Yi Zhuojun Student number: s0248180 Diana Carolina lopez Student number: s0255675 Question 1 If the handout from government is put in a special bank savings account with 6% p.a interest compounded yearly and it will be deposited in that account for average 20 years. Thus, the amount of money at the average person’s retirement age will be the future value of the current $10,000 with 6% p.a interest compounded yearly. n is the average years for the handout sitting in the bank savings account and generating interests. i is the interest rate, which is 6% p.a in this investment. PV is the present value of the handout, which is $10,000. FV is the future value of this handout after 20years. n=64-44=20 FV=PV(1+i)n=10,000(1+0.06)20=32,071.35 In short, if this handout from the government is put in a special bank savings account with 6% p.a. interest compounded yearly, it will grow to $32,071.35 in 20 years. Question 2 If the handout from government is put into the sharemarket for 20 years with average return of 12% p.a, the amount at the average person’s retirement age will be much...
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...Land Use Control in Hydraulic Fracturing Prepared for Katherine Wears, Phd. Professor and Assistant Dean at Clarkson University Prepared by Martin Sable Student, Masters in Engineering Management at Clarkson University August 10, 2014 Executive Summary This paper will review the process of hydraulic fracturing, its effects on the environment, and the opposition against the practice. A chronological discussion of lobbying activities and regulatory actions will be discussed, with a particular focus on land use control. A discussion of some of the past and potential future litigation on land rights related to the subject will be covered. The paper will end with the author’s opinion on the subject and of the potential future of the industry. Background Hydraulic Fracturing is a method of simulating well production in both natural gas and oil wells. It was first introduced in 1947, and was adopted for commercial applications as early as 1949.15 The process involves drilling wells deep into ground rock formations, then injecting fluids at high pressure into the ground. The high pressure causes fracturing of the rocks that release gas or oil into the wells that may then be extracted. In 1968 high-volume hydraulic fracturing (HVHF) was introduced, in an effort to tap into the large shale basins containing deposits of natural gas. The main difference between this and conventional hydraulic fracturing is tremendous volume of fracturing fluids that are pumped...
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...CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION Marriage is one of the deepest and most complex involvements of human relationships. It is a corner stone of society and a very necessary part of the social system. It is a crucial and sacred bond between two personalities merging into one for ideas, attitudes, habits and likes and dislikes. In Philippines marriage is considered a lifelong partnership. It is the foundation stone on which the family is built. Basically marriage is a social and legal contract. People marry great number of reasons- personal or social. Usually they have a certain preconceived notions about the kind of person they would like to marry. The large percentage of separation each year, non-marital pregnancies and premarital cohabitation have all dramatically changed the traditional family structure (Amato et.al, 2003). Millions of children are no longer being raised in nuclear families. The institution of marriage, the backbone of society, appears to be under threat. Marriage has, despite demographic and political shifts, significant value for the individual, families and the society (Nock, 2005). When looking at marriage as an institution, as opposed to a free-standing concept, marriage represents socially sanctioned behavior. Marriage embraces traditionally virtuous, legal and predictable assumptions concerning what is moral and what is proper (Nock, 2005). Through marriage an individual is transformed; they are perceived and treated differently...
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...Steps for Writing a Term Paper LIBRARY GUIDE A TERM PAPER is a concisely written, documented paper of reasonable length in which a student identifies, analyzes, interprets, and draws conclusions from the facts and opinions of other people. A term paper requires a student to obtain information from a variety of sources (i.e., special subject indexes, encyclopedias and dictionaries, reference books, scholarly journals, books, and newspapers) and then place it in logically developed ideas. There are nine steps in writing a term paper, which will be illustrated with brief examples. Step 1: Select a Subject Step 2: Narrow the Subject into a Topic Step 3: State the Objective Step 4: Make a Preliminary Bibliography Step 5: Prepare a tentative Working Outline Step 6: Take Notes Step 7: Prepare a Final Outline Step 8: Write a Draft Step 10: Prepare Final Copy STEP 1: SELECT A SUBJECT To select a subject for a term paper, ask yourself the following questions: • • • • • Am I interested in the subject? Is the subject appropriate for my class? Is the subject too broad? too limited? Is the subject manageable in terms of length and deadline for completing the paper? Is the subject likely to be covered adequately in books, journals, or newspapers? your answers should be YES to most of these questions. Try to choose a subject you are interested in and will enjoy researching. In some courses, your instructor may give you a choice from a list of suggested topics. If you do not have a choice...
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...Bibliography for Social Network Sites related thesis Aaltonen, S,, Kakderi, C,, Hausmann, V, and Heinze, A. (2013). Social media in Europe: Lessons from an online survey. In proceedings of the 18th UKAIS Annual Conference: Social Information Systems. (pp. Availalable online). USIR. , and 2013, , in: , 19-20 March 2013, Worcester College, Oxford, UK. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2006). Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook.In Golle, P. and Danezis, G. (Eds.), Proceedings of 6th Workshop on Privacy Enhancing Technologies. (pp. 36--58).Cambridge, U.K. Robinson College. June 28-30. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2009). Predicting Social Security numbers from public data. Proceedings of the National Academy of Sciences, 106 (27), 10975-10980. (journal article) Adamic, Lada, Buyukkokten,Orkut, and Eytan Adar. (2003). A social network caught in the Web. First Monday, 8 (6). (journal article) Adrien Guille, Hakim Hacid, Cécile Favre, and Djamel A. Zighed. (2013). Information diffusion in online social networks: a survey. SIGMOD Record, 42 (2). (journal article) Agarwal, S., and Mital, M.. (2009). Focus on Business Practices: An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace. Business Communication Quarterly. (journal article) Ahmed OH, Sullivan SJ, Schneiders AG, and McCrory P. (2010). iSupport:...
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...Steps for Writing a Term Paper LIBRARY GUIDE A TERM PAPER is a concisely written, documented paper of reasonable length in which a student identifies, analyzes, interprets, and draws conclusions from the facts and opinions of other people. A term paper requires a student to obtain information from a variety of sources (i.e., special subject indexes, encyclopedias and dictionaries, reference books, scholarly journals, books, and newspapers) and then place it in logically developed ideas. There are nine steps in writing a term paper, which will be illustrated with brief examples. Step 1: Select a Subject Step 2: Narrow the Subject into a Topic Step 3: State the Objective Step 4: Make a Preliminary Bibliography Step 5: Prepare a tentative Working Outline Step 6: Take Notes Step 7: Prepare a Final Outline Step 8: Write a Draft Step 10: Prepare Final Copy STEP 1: SELECT A SUBJECT To select a subject for a term paper, ask yourself the following questions: • • • • • Am I interested in the subject? Is the subject appropriate for my class? Is the subject too broad? too limited? Is the subject manageable in terms of length and deadline for completing the paper? Is the subject likely to be covered adequately in books, journals, or newspapers? your answers should be YES to most of these questions. Try to choose a subject you are interested in and will enjoy researching. In some courses, your instructor may give you a choice from a list of suggested...
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...Article Self-oriented Masculinity: Advertisements and the Changing Culture of the Male Market Journal of Macromarketing 33(2) 160-171 ª The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/0276146712463823 jmk.sagepub.com Blaine J. Branchik1 and Tilottama Ghosh Chowdhury1 Abstract This research chronicles the changes in the understudied and rapidly evolving male market segment using two related studies: (1) a content analysis of advertisements in fifty-one years of Sports Illustrated magazine and (2) an experiment involving age-based differences in consumer ad perceptions. Both investigate changing ad values and the ethnic diversity of ad models. Results indicate that the male market is becoming increasingly self-oriented in its values orientation as a result of broad societal changes and changing gender roles. Increasing use of black or African American models in key positions indicates a growing acceptance of minorities as representations of the ideal self among younger men, who express a preference for black or African American models. This finding speaks to the increasingly multicultural nature of society and the impact of minority celebrities on American culture. The results are indicative of the power of advertising in both reflecting and facilitating societal change. Keywords advertising, male market, societal change, ethnicity, gender, culture, macromarketing Introduction American men, as a cultural...
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...Hospitality Business Models Confront the Future of Meetings Cornell Hospitality Industry Perspective No. 4, June 2010 by Howard Lock and James Macaulay www.chr.cornell.edu Advisory Board Ra’anan Ben-Zur, Chief Executive Officer, French Quarter Holdings, Inc. Scott Berman, U.S. Advisory Leader, Hospitality and Leisure Consulting Group of PricewaterhouseCoopers Raymond Bickson, Managing Director and Chief Executive Officer, Taj Group of Hotels, Resorts, and Palaces Stephen C. Brandman, Co-Owner, Thompson Hotels, Inc. Raj Chandnani, Vice President, Director of Strategy, WATG Benjamin J. “Patrick” Denihan, Chief Executive Officer, Denihan Hospitality Group Joel M. Eisemann, Executive Vice President, Owner and Franchise Services, Marriott International, Inc. Kurt Ekert, Chief Operating Officer, GTA by Travelport Brian Ferguson, Vice President, Supply Strategy and Analysis, Expedia North America Chuck Floyd, Chief Operating Officer–North America, Hyatt Anthony Gentile, Vice President–Systems & Control, Schneider Electric/Square D Company Gregg Gilman, Partner, Co-Chair, Employment Practices, Davis & Gilbert LLP Susan Helstab, EVP Corporate Marketing, Four Seasons Hotels and Resorts Jeffrey A. Horwitz, Partner, Corporate Department, Co-Head, Lodging and Gaming, Proskauer Kevin J. Jacobs, Senior Vice President, Corporate Strategy & Treasurer, Hilton Worldwide Kenneth Kahn, President/Owner, LRP Publications Paul Kanavos, Founding Partner, Chairman, and CEO, FX Real Estate...
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...Writing Tips For Economics Research Papers∗ Plamen Nikolov, Harvard University † June 10, 2013 1 General Tips about Writing Style When I read your term papers, I look for your ability to motivate your question using economic logic, your ability to critically analyze the past literature, and your ability to recognize empirical problems as they arise. In particular, it is important that your term paper demonstrates that you are more knowledgeable, analytic, and sophisticated about the economics of health or development economics than we would expect, say, a clever editorial writer for The New York Times to be. You should present evidence, cite literature, explain economic trade-os, and generally approach the issue from an analytic perspective. Sometimes, a student is tempted to stray into opinion-page, journalistic writing in his or her term paper. Do not do this. Teaching good economics writing is one of the goals of the departmental writing requirement and is a valuable lesson for potential thesis writers. You will get a lower grade if your writing is • ungrammatical, • unclear, • journalistic. If you have trouble writing grammatically, please leave yourself some extra time and go to a writing 1 tutor . Clarity is the rst priority in economics writing. Do not worry about being snappy if you are being clear. Journalistic writing is characterized by the lack of an analytical tone. Below, you will nd some notes about the...
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...Contents Page 1. Executive Summary 4 2. Introduction 5 3. Findings 6 3.1 An Analysis of Mexico 6 3.2 Topshop Market Entry into Mexico 7 3.3 The Target and Positioning Strategies 8 4. The Marketing Mix 9 4. 1 Product 9 4.2 Place & Distribution 10 4.3 Pricing 12 4.4 Promotion 13 5. Conclusion 14 6. Appendices 15 7. Bibliography 19 1. Executive Summary This report is to investigate Topshop, a women’s apparel and accessories retailer based in the United Kingdom and to assess potential market opportunity in Mexico. Areas include, * An analysis of Mexico * Topshop market entry in to Mexico * The targeting and positioning strategies * The Marketing Mix: Product, place & distribution, pricing and promotion. The main finding and recommendations from the analysis of these main areas include, * Mexico has a large, young, growing population * There is a high level of poverty and low level of education * Government policies support FDI * There is a competitive retail environment in Mexico * Mexico’s infrastructure is poor but improving and is high on the political agenda * Topshop has recently sold 25% stake of the Topshop and Topman chain, making them debt free and open to investing in global expansion * There is a growing middle class * The target demographic is middle class females between the ages of 15-34 ...
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...i Вторая страница обложки ii Cambridge Practice Tests for IELTS 1 Vanessa Jakeman Clare McDowell C AMBRIDGE UNIVERSITY PRESS iii PUBLISHED BY THF PRESS SYNDICATE OF THE UNIVERSITY OF CAMBRIDGE The Pitt Building Trumpington Street Cambridge CB2 1RP United Kingdom CAMBRIDGE UNIVERSITY PRESS The Edinburgh Building, Cambridge CB2 2RU, United Kingdom 40 West 20th Street, New York, NY 10011-4211, USA 10 Stamford Road, Oakleigh, Melbourne 3166, Australia © Cambridge University Press 1996 This book is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. First published 1996 Third printing 1997 Printed in the United Kingdom at the University Press, Cambridge ISBN 0 521 49767 1 Self-Study Student`s Book ISBN 0 521 49766 3 Set of 2 cassettes Copyright The law allows a reader to make a single copy of part of a book for purposes of private study. It does not allow the copying of entire books or the making of multiple copies of extracts. Written permission for any such copying must always be obtained from the publisher in advance. iv Contents Acknowledgements iv Introduction 1 Practice Test 1 12 Practice Test 2 34 Practice Test 3 54 Practice Test 4 75 General Training Reading and Writing Modules Tapescripts Answer keys 94 107 130 ...
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...i Вторая страница обложки ii Cambridge Practice Tests for IELTS 1 Vanessa Jakeman Clare McDowell C AMBRIDGE UNIVERSITY PRESS iii PUBLISHED BY THF PRESS SYNDICATE OF THE UNIVERSITY OF CAMBRIDGE The Pitt Building Trumpington Street Cambridge CB2 1RP United Kingdom CAMBRIDGE UNIVERSITY PRESS The Edinburgh Building, Cambridge CB2 2RU, United Kingdom 40 West 20th Street, New York, NY 10011-4211, USA 10 Stamford Road, Oakleigh, Melbourne 3166, Australia © Cambridge University Press 1996 This book is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press. First published 1996 Third printing 1997 Printed in the United Kingdom at the University Press, Cambridge ISBN 0 521 49767 1 Self-Study Student`s Book ISBN 0 521 49766 3 Set of 2 cassettes Copyright The law allows a reader to make a single copy of part of a book for purposes of private study. It does not allow the copying of entire books or the making of multiple copies of extracts. Written permission for any such copying must always be obtained from the publisher in advance. iv Contents Acknowledgements iv Introduction 1 Practice Test 1 12 Practice Test 2 34 Practice Test 3 54 Practice Test 4 75 General Training Reading and Writing Modules Tapescripts Answer keys 94 107 130 ...
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