Katy Perry is also successful in a way where she is always interacting with her audience. Most of her Tweets are interaction tweets, to where she wants replies and is wanting to grab their attention. She does not just post what she wants to talk about or what is on her mind. She wants to engage her audience. Engaging her audience is important for two reasons. First, because she is a celebrity and her audience wants to know what is going on in her day to day life and second, the more up to date a celebrity is on their social media account, the more effective it will be for their audience. In this case, if you were to look at Katy Perry’s Twitter account, it is apparent that her Twitter followers are waiting for her tweets. This is because all