...Establishing and adjusting the marketing mix Toyota Australia is the leading car manufacturer in Australia having a market share of 21% beating it competitors. The company has grown and developed from its establishment from Japan in 1937. Toyota Australia marketing mix followed the 4P's in establishing a brand that is renowned for its quality, innovation and services. They offered a wide range of vehicles which targeted the 30's to 40's age bracket and attempting to break into the gen y market. There price reflected the services and quality of manufacturing the vehicles, and the also offered consumers choice to add features. They mainly promote their brand through television, newspapers and by being a sponsor of reality shows and sporting events. They are internationally recognised and have made their mark in the marketplace Introduction Scope The following is a marketing mix review and recommendations report on the world's largest car manufacturer Toyota. The report will outline the fundamental elements of Toyota's marketing mix, and also recommendations will be made on how to improve on each marketing mix element of the organisation. Background Toyota Motor Corporation established in 1937, is the biggest car manufacturers in the world, with its factories spanning over various countries. It is one of the world's most successful and most profitable car manufacturers. Australia has one of the smallest and oldest car industries in the world and has played an important role...
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...1. To what extent is H&M marketing orientated? What evidence is there in the case to support your view? [40%] As defined by (Narver.J.C. & Slater, 1990) market orientation is an organisational culture that most effective and efficient in creating necessary behaviours for superior value offering it has for buyers and, thus, resulting in continuous superior performance for business. Market orientation is when a company organizes its activities, products and services around the wants and needs of its customers. From the case study, there are evidence that H&M follows marketing orientation strategies and embodies the market oriented characteristics of a company. In the case of H&M it can be seen that the organization follows the market orientation philosophy as it focuses on the needs and wants of the customers before making its products. A market oriented company such as H&M prides itself with high fashion at cheaper prices. This as seen in H&M to changing its strategies from being “all about price” in 1972 to “adding quality fashion to the equation…” Stefan Persson, Chairman of Hennes & Maurite (Jobber, 2010). To support this strategy, H&M has also channelled 4% of its revenues to marketing and branding to suit the changing tastes and maintain interest of its young consumers and maintain market share. Recognising lowered levels of disposable income on its consumers in the backdrop of the economic slump leaving consumers look for cheaper alternatives...
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...Running head: Ethics in accounting Ethics as an Accountant The main objective of this proposal is to gain insight into the unethical accounting practices of major corporations (with a majority of the focus on Enron, WorldCom, Tyco, and Adelphia) and ultimately exposing the true perpetrators behind these scandals (the CEO's) in an effort to restore credibility in the once revered accounting profession. Many of the people responsible of these crimes are enjoying retirement in lavish homes while receiving ludicrous pension plans and company benefits at the expense of investors. If they are not brought to justice, they will realize they can get away with this sort of behavior, and the prevalence of unethical behavior will continue to rise. Research Question Are the accountants truly responsible for the fraudulent claims companies are making these days, or are they simply pressured by their bosses to fabricate figures that enhance the image of the company's profitability and fill the CEO's greedy pockets? Literature Review In the past 5 years, a plethora of articles and books have been released, dealing with ethical business practices. Balancing the books: The crooked E, is an article by Anita Peltonen, which examines Enron's practice of kiting (Illegally benefiting from altering the amount of money or time represented by checks that are in transit between deposit and payment, or credit card purchases that are between the purchase and the payment. For example...
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...UNIT I Marketing Plan Assigment MBA 5501 Advanced Marketing By Markie Hinson 1 Executive summary Arimount is a well established beauty and grooming company. Arimount has been operating in the hygiene market for 20 years now. As far as the financials are concerned the company has a track record of an average return on investment. Arimount is currently developing a new deodorant product using a new chemical that will allow the deodorant to work for up to five days even after showering. This product has been named Arimount Extralast deodorant. The objective of launching this new innovative product is to maximize the market share of the company and increase profits. 1. Situational analysis 1.1 SWOT Analysis In-depth insight and extended knowledge of hygiene industry, experienced research and development department and a well networked existing distribution channels are the strengths of Arimount. The weaknesses of Arimount include the reliance of the company on debt capital. Opportunities include being a part of the growing hygiene industry and gaining cost effectiveness through economy of scale. Threats for Arimount include competition from existing players in this market and studies that discuss the negitive side effects of the chemicals on the skin and to the environment. 1.2 Competition The three primary competitors of Arimount Extralast deodorant are Klima Antiperspirant, Adidas Absorbent-Deo Wetness Control and Secret Clinical Strength Deodorant. Europe based Klima antiperspirant...
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...Intercontinental Hotel Group - Integrated Marketing Communications Individual Assignment no. 2 Syesha Kapoor LRB305188 Strategic Brand Management 2013-MBA II 2 Statement of authorship I certify that this assignment is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation. Signed: ___________________________ Date: _________________________ 3 TABLE OF CONTENTS 1. Research Background Company’s profile ………………………………………………………………………... 4 2. Integrated Marketing Communications Meaning, purpose of IMC………………………………………………………………… 4 IHG’s IMC…………………………………………………………………….…………… 5 Effect of IMC on Brand awareness and Brand Equity …………………………………... 5 3. Critical analysis of IMC used by the brand …………………………………………. 7 4. Bibliography ………………………………………………………………………….. 8 4 IGH COMPANY PROFILE Intercontinental group of hotels is a leading hospitality brand owner with more than 4600 hotels housing 674000 guest rooms in over 100 hotels worldwide (IHG Company Overview, 2013). Statistics show...
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...NATIONAL INSTITUTE OF TECHNOLOGY DURGAPUR A PROJECT REPORT ON “SPOT BURR REDUCTION BY IMPROVING THE WORKABILITY OF SPOT GUN” Submitted in the partial fulfilment of the requirements for the award of the Degree of Bachelor of Technology in Mechanical Engineering Submitted By Mayukh Biswas ( 10/ME/27) Project Work Carried Out at Toyota Kirloskar Motor Private Limited Under the Guidance of Mr. Abhinand S AM Underbody, Weld Shop ( Plant 1 ) Toyota Kirloskar Motor (TKM) NATIONAL INSTITUTE OF TECHNOLOGY DURGAPUR (DEEMED UNIVERSITY) M.G. ROAD, DURGAPUR 713209 CERTIFICATE This is to certify that the Project work entitled “SPOT BURR REDUCTION BY IMPROVING THE WORKABILITY OF SPOT GUN” Carried out by Mayukh Biswas bearing R. No. : 10/ME/27 in partial fulfilment for the award of Bachelor of Technology in Mechanical Engineering of National Institute of Technology, Durgapur. It is certified that all corrections/suggestions indicated for internal assessment have been incorporate in the Report. The project report has been approved as it satisfies the academic requirements in respect of project work prescribed for said Degree. Mr. Abhinand S AM Underbody, Weld Shop (Plant 1) Toyota Kirloskar Motor (TKM) Ms. Mili Mathew HR Learning & Development Toyota Kirloskar Motor (TKM) Acknowledgement It gives me great pleasure to acknowledge the numerous personalities involved in lending their help to make this Project Work titled “ SPOT BURR REDUCTION...
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...Cadbury’s Dairy Milk Cadbury and Worms In October 2003, just a month before Diwali, customers in Mumbai complained about finding worms in Cadbury Dairy Milk chocolates. Quick to respond, the Maharashtra Food and Drug Administration seized the chocolate stocks manufactured at Cadbury's Pune plant. In defense, Cadbury issued a statement that the infestation was not possible at the manufacturing stage and poor storage at the retailers was the most likely cause of the reported case of worms. But the FDA didn't buy that. FDA commisioner, Uttam Khobragade told CNBC-TV18, "It was presumed that worms got into it at the storage level, but then what about the packing - packaging was not proper or airtight, either ways it's a manufacturing defect with unhygienic conditions or improper packaging." That was followed by allegations and counter-allegations between Cadbury and FDA. The heat of negative publicity melted Cadbury's sales by 30 per cent, at a time when it sees a festive spike of 15 per cent. For the first time, Cadbury's advertising went off air for a month and a half after Diwali, following the controversy. Consumers seemed to ignore their chocolate cravings. As a brand under fire, in October itself, Cadbury's launched project 'Vishwas' - a education initiative covering 190,000 retailers in key states. But what the company did in January 2004 is what really helped de-worm the brand. By investing up to Rs 15 crore (Rs 150 million) on imported machinery, Cadbury's revamped...
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...The Concept of Luxury Brands by Klaus Heine Technische Universität Berlin, Department of Marketing Prof. Dr. Volker Trommsdor Wilmersdorfer Str. 148, 10585 Berlin, Germany Phone: +49.30.314-29.922 • Fax: +49.30.314-22.664 Email: Klaus.Heine@marketing-trommsdor.de • Internet: www.marketing.tu-berlin.de Heine, Klaus (2011) The Concept of Luxury Brands, Technische Universität Berlin, www.concepto uxurybrands.com. Edition: 1.0 This paper is published as the rst part of the serial publication Luxury Brand Management ISSN: 2193-1208 Editing & Review: Bartek Goldmann and Kate Vredenburgh Cover page: Kevin Duggan Acknowledgements: Dr. Steen Herm. I would like to thank the following people for their support and constructive criticism: Prof. Dr. Volker Trommsdor, Prof. Dr. Reinhold Roski, Dr. Vera Waldschmidt, Demet Tuncer, by Klaus Heine (2011); Copyright by Klaus Heine. All rights reserved. Apart from any fair dealing for the purpose of re- search or private study, or criticism or review, no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, scanning, or by any information storage or retrieval system, without permission in writing from the author. Technische Universität Berlin, Department of Marketing, Wilmersdorfer Str. 148, 10585 Berlin, Germany, Tel: +49.30.314-29.922, Fax: +49.30.314-22.664 Contents List of Figures . . . . . . ...
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...Property 380 Issues and Trends Report on the Affect of Climate Change and Peak Oil on the Auckland Property Market September 19th 2011 Contents Part One: Background on Main Issues 1.1 An explanation of Climate Change and Peak Oil (presenting both sides including the ongoing Climate Change debate and Peak Oil debate). 1.2 An identification of some key consequences the world faces if these threats are left unmitigated (including economic, ecological and social consequences). 1.3 An explanation of how the two purported challenges are intertwined (beyond the fact that burning fossil fuels emits greenhouse gases). 1.4 A presentation of current present evidence (or ‘purported evidence’) of the early stages of these consequences which are currently unfolding. Part Two: S.W.O.T. Analysis on the post-peak Auckland property market An analysis of the associated Strengths, Weaknesses, Opportunities and Threats from the perspective of a property investor making direct investments, using a retail property product type. 2.1 Strengths 2.2 Weaknesses 2.3 Opportunities 2.4 Threats Section 1.1: Climate Change and Peak Oil Climate Change Human activities such as driving cars, burning coal and deforestation produce greenhouse gases (mainly carbon dioxide, methane and nitrous oxide). These gases gather in the atmosphere, wrap around the earth and consequently trap the...
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...Introduction to Hospitality Industry UNIT 1 1.1 1.2 1.3 Meaning and definition Historical evolution and development Hospitality as an Industry 1.1 Introduction Meaning and definition Tourism is not just about the facilities and attractions provided for visitors. It is about people and especially about the relationship between the customer and the individual providing service. Everybody employed in tourism needs to have the knowledge, skills and attitudes to provide the standard of product and service that customers expect. Knowing about the tourism industry, its component parts and especially where you fit in is an important starting point to a successful career in tourism. What Is Tourism? Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Tourism is concerned with providing: Travel and transport facilities Accommodation Food and drink Entertainment/recreation Information and assistance Souvenirs Above all, tourism is a hospitality industry providing a service to visitors in a warm and welcoming way. ICHM Page 1 Introduction to Hospitality Industry Who Are Tourists? Tourists are people who for a variety of reasons travel to destinations, where they stay at least one night. Excursionists are also visitors that do not make an over-night stop, such as daytrippers or people on cruises. There are several basic types of tourists: ...
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...GLOBAL MARKET ASSESSMENT FOR HANDICRAFTS VOLUME I FINAL DRAFT JULY 2006 This publication was produced for review by the United States Agency for International Development. It was prepared by Ted Barber and Marina Krivoshlykova of Development Alternatives, Inc. GLOBAL MARKET ASSESSMENT FOR HANDICRAFTS VOLUME I FINAL DRAFT The authors’ views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. FOREWORD This paper was written as part of the Accelerated Microenterprise Advancement Project (AMAP) Business Development Services Knowledge and Practice (BDS K&P) research initiative. The AMAP BDS initiative’s major objective is “integrating micro and small enterprises into productive value chains to create wealth in poor communities.” The research draws on experience and insights from: • Interviews with leading handicraft buyers in the United States, the European Union, and the Caribbean, including importers and retailers currently sourcing from Haiti, those who have done so in the past, and those who source handmade products from other destinations; • Interviews with market experts, such as product development consultants, designers, enterprise development consultants, and marketing specialists who work with handicraft producers in developing countries; • Discussions with market experts and USAID at a roundtable conducted in Washington...
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...COSTUME AND FASHION SOURCE BOOKS Elizabethan England Kathy Elgin Copyright © 2009 Bailey Publishing Associates Ltd Produced for Chelsea House by Bailey Publishing Associates Ltd, 11a Woodlands, Hove BN3 6TJ, England Project Manager: Patience Coster Text Designer: Jane Hawkins Picture Research: Shelley Noronha Artist: Deirdre Clancy Steer All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval systems, without permission in writing from the publisher. For information contact: Chelsea House, an imprint of Infobase Publishers, 132 West 31st Street, New York, NY 10001. Library of Congress Cataloging-in-Publication Data Elgin, Kathy. Elizabethan England / Kathy Elgin. p. cm. — (Costume source books) Includes bibliographical references and index. ISBN 978-1-60413-379-0 1. Clothing and dress—England—History—16th century—Juvenile literature. 2. England—Social life and customs—16th century— Juvenile literature. I. Title. II. Series. GT734.E44 2009 391.00942'09031—dc22 2008047258 Chelsea House books are available at special discounts when purchased in bulk quantities for businesses, associations, institutions, or sales promotions. Please call our Special Sales Department in New York on (212) 967-8800 or (800) 322-8755. You can find Chelsea House on the World Wide Web at: http://www.chelseahouse.com. Printed and bound in Hong Kong...
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...3. What do you think are the major social problems faced by nations in the present era of globalization? When historians write of the world’s recent history, they are likely to reflect on two trends: the advance of globalization and the spread of democracy. Globalization has been the more contentious, because it has effects both good and bad, and democracy has opened space for people to protest the bad effects. So, controversies rage over the environmental, economic and social consequences of globalization. But there is another domain of globalization, that of culture and identity, which is just as controversial and even more divisive because it engages ordinary people, not just economists, government officials and political activists. Globalization has increased contacts between people and their values, ideas and ways of life in unprecedented ways. People are travelling more frequently and more widely. Television now reaches families in the deepest rural areas of China. From Brazilian music in Tokyo to African films in Bangkok, to Shakespeare in Croatia, to books on the history of the Arab world in Moscow, to the CNN world news in Amman, people revel in the diversity of the age of globalization. American coffeehouse chain Starbucks has begun selling its espresso and food items to ever-increasing number of countries and this way spreading American food habits. It is the first time in human history that virtually every individual at every level of society consciously or unconsciously...
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...The Medici Family and Medici Bank in 14th century The Medici had an inestimable impact and effect upon Florence and the surrounding Italian peoples however this effect was not always positive or beneficial.[] The Medici, through carefully planned moves and states craft and at other times direct violence, worked tirelessly to remove Florence from its republican framework and replace it with a principality of their own. Indeed, by 1537 Florence was no longer a republic and named a duke to lead it now that it had become a principality, that duke was Duke Cosimo De’ Medici I. The move away from republicanism and towards this principality began with three generations of Medici; Cosimo, Piero, and Lorenzo De’ Medici. Their changes undermined a carefully laid constitution that was intended to keep one or more factions from gaining too much control over the city or for a single person to gain the sole leadership of the republic. However the Medici were able to slowly chisel away those devises of freedom and turn them into instruments of power. In order to fully understand the extent of the Medicean efforts it is important to observe the highlights of the complex system of government that the framers used. The Florentines in the thirteenth century developed a constitution that determined how the republic should be operated. The Florentine constitution was not a single document but rather a series of laws passed as the Ordinances of Justice in 1293 C.E. By this constitution...
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...A PROJECT REPORT ON “CARTELS IN AVIATION INDUSTRY” (Report submitted on July 12, 2011) SUBMITTED TO: COMPETITION COMMISSION OF INDIA BY: PREETI MECHAN Vth YEAR GUJARAT NATIONAL LAW UNIVERSITY Email: preeti.mechan@gmail.com 1 DISCLAIMER This project report/dissertation has been prepared by the author as an intern under the Internship Programme of the Competition Commission of India for academic purposes only. The views expressed in the report are personal to the intern and do not necessarily reflect the view of the Commission or any of its staff or personnel and do not bind the Commission in any manner. This report is the intellectual property of the Competition Commission of India and the same or any part thereof may not be used in any manner whatsoever, without express permission of the Competition Commission of India in writing. 2 TABLE OF CONTENTS I. II. III. IV. Acknowledgement.........................................................................................4 Objective........................................................................................................5 Research Methodology.................................................................................5 Chapter I Introduction...................................................................................................6 V. Chapter II Aviation Industry in India............................................................................7 History of Aviation Industry...
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