General Environmental Force/Factor | Company 1 | Company 2 | | | | Economic Conditions | The economic did not slowed down Nike business. | | Political/Legal Conditions | | | Sociocultural | | | Global | | | Technological Conditions | | |

Economic condition-nike: the economic did not slow down Nike business because it is one of the most successful sports makers in the world. Nike sell merchandise world-wide and it is global well-known brand nike business continue to grow even when the economy does badly because its business is spread throughout the world. Nike merchandise has growth extremely popular in china especially with the youth and sales have been increasing due to the increasing sales in china Nike has revamped its shipping and distribution centers so china can receive deliveries faster and more efficiently Nike is expecting china sales to increase.

in the endorsement business golf has been the leading sports industry to have endorsers. In the year of 2008 Tiger Woods is at the rank number 1 in golf so Nike sponsors him for 10 years. For the result 4.5 million customers switched to nike because of him. Nike economic started to increased and Nike earned 60 million for the 10 years endorsement period.

Political-nike: the main countries for Nike trades are America, united kingdom and other European countries such as france and germany. In all that countries Nike sell product in there is stable political environments where the democracy meaning that the governments in this countries have been elected by the general public in that particular country. The majority nof these countries is because the markets have been boosted with the inclusion of the euro meaning that it is the easier way to trade between countries and the advantage is Nike don’t need to be influenced by exchange rates when reporting goods from one country to