Premium Essay

Kellog's Case Answers

In:

Submitted By MhTaz
Words 653
Pages 3
Kellogg's Company
1. Name the three sectors of the supply chain. On what occasions could certain sections of the primary sector operate as retailers?

The supply chain is consisted of 3 main sectors; primary/extractive sector, secondary/manufacturing sector and the tertiary sector.
Often the Raw materials suppliers sell coal to power stations. In this case the primary sector operates as a retailer.
Another example of such a situation where the primary sector acts as a retailer is hunting. When the hunter sells its hunt to a customer without sending it to the manufacturer, he would be operating as a retailer.

2. Give three examples of how Kellogg’s demonstrates good supply chain management. How can Kellogg’s make improvements both for its business and for the environment?

Kellogg’s company has a good supply chain management, which I can support with several examples. Firstly, to provide an effective stock inventory system Kellogg’s implement a system called “just-in-time”. By the use of the system just enough products are produced and a limited stock is kept. The company produces goods according to order to prevent holding significant stocks.
Next, Kellogg’s has an efficient distribution system to prevent the distributors working with the competitive companies. The distributers place the products in stores. Waste of time and fuel happen in situations like delivering the products to a waiting customer by a half-empty vehicle. To prevent this happening, Kellogg’s works with several transportation companies.
Lean
production is an inventory system enabling the streamlining of processes and elimination of waste. Kellogg’s regularly evaluates its production methods to ensure that they give the required outcomes and that waste is reduced. This aids competiveness and profitability by lowering overheads and unit costs.
The last example is that it focuses

Similar Documents

Free Essay

Kellogs Case

...To : Carlos Gutierrez From : Date : 16/10/2013 Subject : Kellog’s case Analysis The purpose of this memo is to recommend about Special K product innovation. Since Kellogs became number-one cereal maker in the world, Special K’s product is one of the most successfull product of Kellogs. Indeed, the company decided to focus on the snack product while not ignoring the cereal products. Special K products are now famous in a lot of country especially in America. The women were the main target. For the Special K product, heavy advertising and promotion has been established, and there is also new flavours that appeared with for example « Red berries » and « Vanilla Almond» to answer to the different needs. Then new kind of products were launched  with several new snack products  like : Snack Bites, Protein Bars etc.. to create a new way of consumption. We spent to a morning consumption (cereals) for daily consumption (with all the new products). And they also adapted their product with the new way of life with the « calorie-counting crowd ». Indeed, the advantages are the evolution of the product that interest the consumer. The product corresponds with the expectations and the behaviors of the society and especially the women. However, it is difficult to identify all kinds of products for the consumer, the range is maybe too large with more than 40 products. Maybe...

Words: 299 - Pages: 2

Premium Essay

Info

...Financial Accounting-Case Study | Answers to 2-1 Question 1 and 2 Working Capital = Total Current Assets – Total Current Liabilities Current Ratio = Current Assets/Current Liabilities For Kellog 2009 Working Capital = 2558 – 2288 = 270 million dollars Current Ratio = 2558/2288 = 1.18 For Kellog 2010 Working Capital = 2915 – 3184 = - (269 million dollars) = Working Capital Deficit Current Ratio = 2915 /3184 = 0.91 Change in Working Capital = 270 – (-269) = 539 million dollars % Change in Current Ratio: ((0.91 – 1.18) / 1.18)* 100 = -22.8 % ------------------------------------------------------------------------------------------------------------------------------------------ For General Mills May, 2009 Working Capital = 3534 – 3606 = -72 million dollars = Working Capital Deficit Current Ratio = 3534 /3606 = .98 For General Mills May, 2010 Working Capital = 3480 – 3769.1 = - (289.1 million dollars) = Working Capital Deficit Current Ratio = 3480 /3769.1= 0.92 Change in Working Capital = (-72) – (-289.1) = 217.1 million dollars % Change in Current Ratio: ((0.98 – 0.92) / 0.98)* 100 = 6 % Question 3 Both Kellog and GMI have same assets that made up their current assets except that GMI also have Deferred taxes included in their assets list and Kellog’s don’t do that. It is occurred because of the net loss carry over from the previous year. Kellog’s have Account receivable as the largest asset in 2010 i.e. 1190 million dollars while GMI in the same year...

Words: 1338 - Pages: 6

Premium Essay

Mister

...text, this work is my own work. Work done in collaboration with, or with the assistance of others, is indicated as such. I have identified all material in this assignment which is not my own work through appropriate referencing and acknowledgement. Where I have quoted from the work of others, I have included the source in the references/bibliography. Any views expressed in the dissertation are those of the author. Business Report Contents Introduction p 2 Discussion p 3 Conclusion p 8 References p 9 Appendices p 10 Appendix 1 – Strategic Management Model p 10 Appendix 2 – Swot Analysis Chart p 10 Appendix 3 – Service Recovery System p 10 Appendix 4 – Pareto’s law p 11 Appendix 5 – Kellog’s Square Dealer p 11 Introduction The aim of this business report is to write about a performance, indicating areas and recommendations for improvements. In this report Service Recovery Process (SRP) will be reviewed and how it impacts on hotel operations and strategic planning will be investigated. How its implementation is beneficial to instil specific processes and systems within the hotel organization will be considered. Policies, procedures and methods for handling complaints will be assessed. Thereafter the repercussions of business ethics related to the Service Recovery (SR) process on decision making will be evaluated. Hence how Revenue per available...

Words: 3465 - Pages: 14

Free Essay

Kellogg

...Introduction Decision making is a vital part of business. But without having the appropriate source of information it can’t be done properly. One can learn about various fields of business while taking decision. Four procedures of accurate information- gathering data, string data, creating useful information, and presenting them can also be learnt. Currently all the successful organizations use IT based data analysis. This type of data analysis has a lot of advantages. Kellogg India is an US based company focused mainly in cereal products. After the reconstruction of Indian market, it decided to expand its operation in this side of this world. It invested 35 million pound and implemented its western policy. Now after decade’s Ups and Downs, Kellogg is keen to control the lion’s share of Indian domestic market and wants to be the only player. While Kellogg still holds more than 60% share in India's Rs 700-crore organized breakfast cereal market and increased its overall sales 30% in FY12, it is now facing increased competition with multinational and home-grown players including PepsiCo, Marico, GlaxoSmithKline and Dr Oater entering the oats and muesli segments(New York Times 1998). That’s why now it’s going to take some vital decision that will reshape its market strategy. The author can examine a variety of data Sources. He can use any type of data and any type of method and also will use all the necessary tools to represent this work. However Author will clarify the whole...

Words: 3452 - Pages: 14

Premium Essay

Business and Managment

...I PRAISE FOR The 4-Hour Workweek "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." —JACK CANFIELD, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" —PHIL TOWN, New York Times bestselling author of Rule #/ "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it!" —MICHAEL E. GERBER, founder and chairman of E-Myth Worldwide and the world's #1 small business guru "This is a whole new ball game. Highly recommended."—DR. STEWART D. FRIEDMAN, adviser to Jack Welch and former Vice President Al Gore on work/ family issues and director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "Timothy has packed more lives into his 29 years than Steve Jobs has in his 51." —TOM FOREMSKI, journalist and publisher of SiliconValleyWatcher.com "If you want to live life on your own terms, this is your blueprint." —MIKE MAPLES, cofounder of Motive Communications (IPO to $260M market cap) and founding executive of Tivoli (sold to IBM for $750M) "Thanks to Tim Ferriss, I have more time in my life...

Words: 47316 - Pages: 190

Premium Essay

4 Hour We

...I PRAISE FOR The 4-Hour Workweek "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." —JACK CANFIELD, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" —PHIL TOWN, New York Times bestselling author of Rule #/ "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it!" —MICHAEL E. GERBER, founder and chairman of E-Myth Worldwide and the world's #1 small business guru "This is a whole new ball game. Highly recommended."—DR. STEWART D. FRIEDMAN, adviser to Jack Welch and former Vice President Al Gore on work/ family issues and director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "Timothy has packed more lives into his 29 years than Steve Jobs has in his 51." —TOM FOREMSKI, journalist and publisher of SiliconValleyWatcher.com "If you want to live life on your own terms, this is your blueprint." —MIKE MAPLES, cofounder of Motive Communications (IPO to $260M market cap) and founding executive of Tivoli (sold to IBM for $750M) "Thanks to Tim Ferriss, I have more time in my life...

Words: 47316 - Pages: 190

Premium Essay

Marketing Lecture

...1 March 30, 2003 To the reader: You are enrolled in a principles of marketing course. This publication is intended to supplement your lecture materials. As you read through the text, note that it is keyed to illustrations used in class. The course is divided into three sections. Section one covers introduction to marketing, consumer behavior, industrial buyer behavior, the marketing environment, where marketing fits into the organization, market segmentation, and product differentiation. Section two covers product and pricing. Section three covers promotion (sales) and distribution. As you read the book, consider that it is organized as follows: marketing and its environment (consumer behavior, industrial buyer behavior, marketing environment), product, pricing, promotion, and distribution. So, coverage begins with introductory concepts and proceeds into the marketing mix elements (product, price, promotion and place). You may wonder whether this book covers all aspects of marketing. No, it does not cover all aspects of marketing. You will find only basic concepts herein. If you seek specific, contemporary examples of marketing concepts, check out a traditional textbook from the library or purchase a recent edition from a used book store. Try the Perreault and McCarthy textbook (14th edition) or the Kotler and Armstrong textbook. Section I: Concepts of Marketing A. Who is a Marketer? Consider first that marketing is driven by people and their needs. It is people driven...

Words: 39450 - Pages: 158