Keurig Incorporated was founded in 1992 by a group of coffee lovers who believed that coffee should always be served fresh, despite it being at the home or place of work. The company is a worldwide industry leader in single-cup coffee brewing technology. In fact, Keurig can easily be indentified as a company in the coffee industry that is technologically superior. Keurig’s revolutionary single-cup brewing system lets coffee lovers prepare perfect coffee one cup at a time. The process takes under less than a minute to prepare, providing astounding convenience. “About 2.5 million cups of Keurig Brewed are enjoyed in offices and homes in North America every day—and over 2 billion have been served since 1998”(Keurig). Keurig introduces a new type of coffee preparation to the market without the extra hassle of grinding beans, measuring coffee, handling filters, or most importantly, eliminating the clean up process. Keurig eliminates any doubt of how coffee will taste from the brewing of a consistently great cup of coffee every time. “The Keurig system is comprised of three unique elements that set it apart from single cup competitors - a proprietary brewer, patented K-Cup® portion packs, and an unrivaled selection of gourmet coffees and teas” (Keurig). Keurig’s single cup brewer system uses an innovative pressure-based brewing technology. This pressurized system allows coffee to be delivered at an exact amount. It also sets the correct temperature and pressure of water to ensure the finest and supreme flavor extraction every time.

"Corporate Profile." Keruig: Brewing Excellence One Cup at a Time. Web. 20 Nov. 2011. http://www.keurig.com/in-the-news/2010/~/media/files/news%20and%20media%20pdfs/keurig_coprofile.ashx