...INTRODUCTION What is the definition of unity? Unity is the combination or arrangement of parts into a whole; unification. Malaysia is the land of multi-races combining the Malays, Chinese, Indians and other minorities. The unity of citizens is an important objective for a multi-racial country as it forms an important security for strengthens of the country and its administration. Without unity, a country will be exposed to various weaknesses. These weaknesses are capable to cause its sovereignty to be affected as it cannot afford to resist trespasser from inside and outside. Therefore, citizen unity is an issue that needs to be taken seriously in strategizing the country’s development and administration so that it could retain and defend its freedom as a country which is sovereign. To practice unity, Malaysians first practice “RUKUN NEGARA”, then form political unity, studies unity, social and culture unity such as culture program, festival celebration and foods. First and foremost, Malaysians’ acceptance of multi-racial to Malaysia’s ideology that is “RUKUN NEGARA”. Country’s Rules are life rules or life norms that are very important to each and every citizen in this country. In “RUKUN NEGARA” all Malaysians are united to practicing five principles; Believing in God, Being Loyal to the King and country, Purity of the constitution, Sovereignty of the laws, and Politeness and manners. The first principle is regarding believing in God. It brings the meaning that...
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...ADVERTISING SALES & PROMOTION | INTEGRATED MARKETING COMMUNICATION | Submitted by :Submitted to: Aisha Rizwan BS(Hons) Management 7th Semester – 2011 – 20-15 | UNIVERSITY OF THE PUNJAB LAHORE INSTITUTE OF ADMINISTRATIVE SCIENCES | | | TABLE OF CONTENT Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 HISTORY 7 Germany, France, and the Netherlands Lead the Way 7 British Magazines Appear 8 American Magazines 8 Mass-Appeal Magazines 9 The Saturday Evening Post 9 Youth’s Companion 10 Price Decreases Attract Larger Audiences 10 EARLY 20TH -CENTURY DEVELOPMENTS 11 NEWS MAGAZINES 11 PICTURE MAGAZINES 12 INTO THE 21ST CENTURY 12 INFLUENCE OF THE INTERNET ON THE MAGAZINE INDUSTRY 13 ONLINE-ONLY MAGAZINES 13 MAGAZINE-LIKE WEBSITES 15 PRINT MAGAZINES WITH ONLINE PRESENCES 15 PAKISTANI MAGAZINES 17 ENGLISH 18 URDU LANGUAGE 18 URDU MAGAZINES FOR CHILDREN 19 ENTREPRENEURSHIP DEVELOPMENT INSTITUTE 20 INTRODUCTION 21 VISION 21 MISSION 21 PORTFOLIO 22 STARTUP MAGAZINE 22 INTRODUCTION 23 MAGAZINE PROFILE 23 FEATURES 23 CREATIVE BRIEF 24 MEDIA PLAN 27 SITUATIONAL ANALYSIS 28 MARKETING ANALYSIS 28 PRINT MEDIA 28 DIRECT MEDIA 28 SOCIAL MEDIA 29 RADIO AD 29 MEDIA OBJECTIVES 29 MEDIA STRATEGY DEVELOPMENT AND IMPLEMENTATION 29 EVALUATION AND FOLLOW UP 30 PRINT ADS AND ITS DIFFERENT VERSION 31 RADIO ADVERTISEMENT 41 SCRIPT 41 PRINT IS NOT DEAD 42 ACKNOWLEDGEMENT EXECUTIVE SUMMARY ...
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