...This research aims to analyze and evaluate the perception that each of the 3 strongest Juice brands carry – Shezan All Pure, Fruitien and Nestlé Fruita Vitals. A survey was conducted of a 100 respondents in Islamabad to assess the Perceived and Actual Value of the said brands. The methodology and the findings are elaborated in this research paper. Consumer Brand Perception A comparative study of consumer Brand Perception of Shezan All Pure, Fruitien, Nestlé Fruita Vitals BBA – 2k11 – B Abeera Ahmad – 91 0|Page Mohammad Ibrahim Khan – 19 Zain Ul Abideen – 45 Contents 1. Acknowledgements .................................................................................................. 3 2. Executive Summary ................................................................................................. 4 3. Introduction............................................................................................................. 5 I. Shezan International Limited: ............................................................................. 6 II. CitroPak Limited ............................................................................................... 8 III. Nestlé Pakistan Ltd ......................................................................................... 10 4. Literature Review ..........................................................................
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