Introduction ..................................................................................... 2
Key factors about strategy ............................................................... 3 o Rare........................................................................................ 3 o Long ....................................................................................... 3 o Comprehensive ...................................................................... 4 o Ill structured ........................................................................... 4
Unvarying issues............................................................................... 5 o Competition ........................................................................... 5 o Constraints .............................................................................6 o Unpredictability ..................................................................... 6
Conclusion........................................................................................ 7
Sources............................................................................................. 8
1
TC2Gr1
Strategy
The Boeing 787 (or DreamLiner) is a long range haul developed by Boeing Commercial Airplanes. It was called firstly 7E7 “E” for efficiency) but it was changed to 787 in January 2005. Actually there are 4 existing variants of this plane, proposing different sizes, length, seats (from 210 to 330 seats according to Wikipedia), etc… It is still in development, flight testing and early production. According to Boeing itself, it launched this plane to respond to the overwhelming preference of airlines around the world. Boeing doesn’t hesitate to highlight the new technologies developed by Boeing and
