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Submitted By zenith8
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A PROJECT PAPER
ON
ANALYZING THE INFLUENCING FACTORS OF BRAND LOYALTY: AN EMPIRICAL STUDY OF BANGLADESHI SUPERMARKET.

7th January, 2014

NORTHERN UNIVERSITY BANGLADESH
ANALYZING THE INFLUENCING FACTORS OF BRAND LOYALTY: AN EMPIRICAL STUDY OF BANGLADESHI SUPERMARKET.

Prepared by
Shafa Alam Surovi
ID: BBA080202800
Email: surovishaf@yahoo.com
Department of Business Administration Northern University Bangladesh

Submitted to
Department of Business Administration
Northern University Bangladesh

7th January, 2014

DECLARATION

I do hereby declare that this project paper entitled “Analyzing the Influencing Factors of Brand Loyalty: An Empirical Study of Bangladeshi Supermarket”. Submitted by me to Northern University, Bangladesh, for the degree of Bachelor of Business Administration is an original work.

I also declare that the project paper has not been submitted earlier either partly or wholly to any other University or Institution for any Degree, Diploma, Associate-ship, Studentship, Fellowship and other similar title or prizes.

……………………
Shafa Alam Surovi
ID-080202800
Email: surovishafa@yahoo.com
Department of Business Administration
Northern University Bangladesh

BONAFIDE CERTIFICATE

This is to certify that this project paper entitled “Analyzing the Influencing Factors of Brand Loyalty: An Empirical Study of Bangladeshi Supermarket”. Submitted to Northern University Bangladesh, in connection with the project work is a bonafide record of work done by “Shafa Alam Surovi” under my supervision from “1st June, 2013” to “5th November, 2013.”

Professor Saeed Alamgir Jajar
Dean
Faculty of Business
Northern University Bangladesh

Supervisor
Abdullah Mohammed Ibrahim
Assistant professor in Marketing
Department of Business Administration
Northern University, Bangladesh

ACKNOWLEDGEMENT

I would like to express my

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