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Kfa Airlines

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KFA Airlines KFA airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “KFA Class”. KFA successfully leverage the youthful and vibrant image of its KFA beer brand and called its airlines as ‘Funliners’ to emphasize the fun-filled experience. Within the first six months of its launch, KFA managed to corner a 6% market share in the domestic air travel mark. KFA started its operation in May 7, 2005, positioning itself as a budget carrier and not as Low Cost Carrier (LCC). Following strategies were followed to make it one of the leading Airlines in India.


It came up with a very appealing promotional line “Fly the good times” and it reflected in the experience the company offered to its passengers.

 

KFA is also launched KFA express in order to tap into the growing LCC segment. The company gave best services to its customers that were like providing world class interiors, and in-flight entertainment systems.



The company came up with only one class airlines rather than other airlines that had Business Class; Economy Class the idea was to combine Business Class experiences and Economy Class experiences in one.



The company started addressing its customers as “GUEST” rather than passengers.



The company made its mark by providing its guests with more legroom and bigger seats so as to provide better comfort.

KFA has set its sight to become India’s largest airline both is capacity and in market share. Presently KFA is facing following problems: The “King of Good Times” is facing some grim times at the moment. Airline group chief and billionaire business tycoon , Mr. Allya is struggling to keep India’s KFA Airlines afloat due to surging fuel costs and fuel taxes.

In the past week, the Bangalore-based carrier has cancelled 200 flights in hopes to reduce its debt from

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