...Al-Qaeda making comeback in Iraq, officials say BAGHDAD (AP) — Al-Qaeda is rebuilding in Iraq and has set up training camps for insurgents in the nation's western deserts as the extremist group seizes on regional instability and government security failures to regain strength, officials say. / Iraq has seen a jump in al-Qaeda attacks over the last 10 weeks, and officials believe most of the fighters are former prisoners who have either escaped from jail or were released by Iraqi authorities for lack of evidence after the U.S. military withdrawal last December. Many are said to be Saudi or from Sunni-dominated Gulf states. Teenage School Activist Survives Attack by Taliban At the age of 11, Malala Yousafzai took on the Taliban by giving voice to her dreams. As turbaned fighters swept through her town in northwestern Pakistan in 2009, the tiny schoolgirl spoke out about her passion for education — she wanted to become a doctor, she said — and became a symbol of defiance against Taliban subjugation. / On Tuesday, masked Taliban gunmen answered Ms. Yousafzai’s courage with bullets, singling out the 14-year-old on a bus filled with terrified schoolchildren, then shooting her in the head and neck. Two other girls were also wounded in the attack. All three survived, but late on Tuesday doctors said that Ms. Yousafzai was in critical condition at a hospital in Peshawar, with a bullet possibly lodged close to her brain. Israel's Benjamin Netanyahu calls for early elections JERUSALEM...
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...Introduction After going through the Illustration Capsule, it is easy to see how McDonald’s is one of the world’s most respected, admired and endearing brands on the planet. On top of existing for more than half a century, they have been able to stay relevant and operating at such a highly level that can be attributable in part to their strategic vision and their execution. Organizing and controlling such a large entity may be cumbersome but the senior leadership of McDonald’s have put together a strategy that has allowed them to make changes and recalculate their direction as if they were a small business. Their aptly named ‘Plan-to-Win’ strategy has guided them well through seemingly hard economic times and kept the company focused on ‘being better, not just bigger’. Strategy Match McDonald’s faces many aggressive competitors in fast food industry. From Kentucky Fried Chicken to Subway, the company faces stiff opposition from all angles. McDonalds is one of the very few companies to be in a position challenge these rivals with offerings very similar to what they currently offer. With many communities and areas who have just stepped out or are in the process of ending their recession, they are calling for cheap and healthy alternatives to what is currently available. The products that these food establishments are already at a fairly low price to the consumer and so the only real way to maintain their current growth and revenue streams is to cut costs on the backend. McDonalds...
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...Project Report. As stated in the developing story section, we received invaluable advices and suggestions during the development and revision process. Purpose Of The Project The purpose of this project is to find out the History, Functions, Operations and Services of KFC . Then do give suggestions and recommendations and in the end to conclude the effect of the implementations. Executive Summary This project gives a brief detail of Fast Food Industry in Pakistan The Final Project gives the brief snap shot of Situational Analysis on Fast Food Industry. The SWOT analysis indicates the Strength, Weakness, Opportunities and Threats of the KFC. To get reasonable market share in Fast Food Industry required a reasonable amount of capital to open up outlets in different locations, plants with high definition equipments for food processing and for designing a distribution channel form plant to outlet. Also huge amount required for the marketing to sell their product at different locations and to establish the positing in the mind of potential customers. The market leader in Fast Food Industry is KFC and its major competitors are McDonald, Pizza Hut. KFC is sticked with their original recipe but...
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...Identifying the factors that affecting the customer hospitality A Report On Identifying the factors that affecting the customer hospitality Submitted to Mr. Asraf Harrun Lecturer in Marketing Department School of Business Submitted By BBA, 24th Intake Sec-06 BUBT Bangladesh University of Business and Technology Serial No. | Name | Id | 1 | Taha Kabir (Group Leader) | 10112101244 | 2 | Anika Zinnat Joya | 10112101250 | 3 | Rifatul Hassan Sagar | 10112101248 | 4 | Md. Nasir Uddin | 10112101243 | 5 | Roktim Hossan | 10112101229 | Bangladesh University of Business & Technology (BUBT) 05/01/12 Letter of Transmittal 9th, May, 2001 To Mr. Md Asraf Harun Lecturer in Marketing Department School of Business BUBT Subject: Submission a report Dear Sir/Madam, It is really a matter of immense pleasure for us to submit the report on “Identifying the factors that affecting the customer hospitality”. This report enriches our knowledge. We will be highly encouraged if your kind to receive this report. We put our best effort to include all the applicable information, which we have collected from both primary and secondary sources and also from our personal observation. If you need any further clarification therein, we will be your instant service and I am always available for any queries. We would be grateful to you if you accept this report and give our assessment on it. Faithfully yours Taha Kabir (Group Leader) ...
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... The strategic management process is vital and a well laid out plan is necessary. Consequently, by evaluating the background of KFC, the outcome should lead to a clear mission and vision statement outlining the purpose and goals of the company. Also, the mission and vision will keep all shareholders informed of the objectives that should be met by KFC. “Defining the company mission is one of the most often slighted tasks in strategic management” (Pearce II & Robinson Jr., 2009, p. 42). A mission lays out the organization’s goals and basically specifies the purpose of the organization. Decisions and strategies can be established after environmental scanning is done along with a Situational Analysis (SWOT). The strategic process also involves frequently assessing the industry structure and choosing strategic plan options that help expand global operations. The two chosen strategic options that will be discussed will be product differentiation and cost leadership. This plan should give clarity on how the options and recommendations fit with both the competitive situation and the organizational situation. Background Based in Louisville, Kentucky, Kentucky Fried Chicken (KFC) corporation is touted as the “world’s most popular chicken franchise” (KFC, 2011). KFC serves over 12 million customers in 109 territories and countries throughout the world (KFC, 2011). Famous for its Original Recipe Fried Chicken, there are “more than 5,200 restaurants in the...
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...VRIO Framework of KFC VRIO framework use to find out the core competencies or sustainable competitive advantages which are helping firm to operate profitably in long term. For KFC, we try to find out its competitive advantage where we used four key components which help to identify in what KFC have competitive advantage compare to its competitors. Resources Valuable Rare Inimitable Exploited by the Organization Brand Recipe Experience X X Location X X Price X X Advertisement X X X Through the use of VRIO framework we have found that brand value and the recipe of making food in KFC are its competitive advantages. The reason behind these- Brand: The brand or the logo of Kentucky Fried Chicken, the KFC, is a registered trademark for their company which is a part of Yum! Brand. As it is registered it is inimitable and thus it is rare, as only the company it is franchised to gets the right to use this logo. The logo acts as a brand name, with Colonel Sanders with his signature string tie, wearing a red apron, and with this uniqueness they have become very famous and this individuality has made it easier for people to recognize it, making it a very valuable essential for the company. And since the beginning of the KFC it has been exploited by the company thoroughly, first by Colonel Sanders himself, and then by the companies that owned it. Recipe: The secret recipe that was used by Colonel Sanders since 1940 has been invariably one of the...
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...[pic] Introduction Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality, service and cleanliness (QSC)represents the most critical success factors to KFC's global success. Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be it Colonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly say: KFC has more than 11,000 restaurants in more than 80 countries and territories around the World. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant KFC is part of Yum! Brands, Inc., however in the case of Pakistan KFC build the relation of Quality Service and clealiness for Customer KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) “We Do Chicken Right” ...
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...Introduction KFC, which has full name as Kentucky Fried Chicken, is one of well-known fast food brand names in the world due to their effective marketing strategies. To create good marketing strategies, KFC needs to understand the market by conducting a market research and collecting information about micro and macro environment. Therefore, they can influence factors in the micro environment and respond to potential macro environmental factors that can affect to them within next 12 months in Australia. This report focuses on marketing concepts which explain micro and macro environment. These key marketing concepts will be analysed and explain how KFC applied into their strategies. This report is based on academic resources such as marketing lecture notes of Insearch, text books of Philip Kotlers and academic online resources. II - Micro Environment Micro environment is examined as an environment in which the company can indirectly influence such as customers, partners, competitors and industry. For each factor, the company need to have suitable strategies to affect. 1. Customers Under marketing concepts of Philip Kotler (Marketing Management, Defining marketing for the 21st century, Philip Kotler), customers are determined as people who purchase product and they may or may not use that product for themselves. Besides, Kotler states that customers are centred instead of products. The company need to meet their customers’ needs, wants or demands. In this case study, KFC applied...
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...Homework 1 On the 19th of September on the year 1991 in a very small city hospital in Brazil a very handsome boy was born, and that boy is me. My name is ________, I grew up playing soccer and running around on the streets of Brazil. When I was about 16 years old I came to visit United States and it was love at first visit, and I decided to make this place my new home. I lived in Florida for the most part, my parents were always relocating due to their work. I went to four different high schools, and the last one of them was in Boston, MA where I graduated. After high school I took a 6 month brake from school to decide what profession I wanted to follow. After a long time contemplating my decision I chose Civil Engineering as my major and started at FIU. I started working at the age of 17 at a fast food restaurant (Pizza Hut), I worked there for quite some time until I had to leave because my parents were moving to Boston. Once in Boston I found a pizza hut very close to my house and I applied there. Needless to say I got the job. After that I moved back to Florida where I started working at a 4 star restaurant, then another restaurant. After some time working in the restaurant business I wanted to get experience in some other area, maybe in an area that would be related to civil engineering and help me in the future. Then I started working at a Hotel in Miami Beach as an ‘engineer’. Yes the tittle is very misleading because all I did was maintenance work, still it was somewhat...
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...for sales growth and planning annual budget. Fill in for Area Director when they are out of town and conduct conference calls on a weekly basis. Serve Safe Certified, and have conducted training classes for upcoming managers needing to take Serve Safe. Conducted weekly management/staff meetings to discuss overall operations, sales activities, customer service procedures, and employee motivation. Organize and conduct employee training schedule and classes Utilize PC, including Microsoft Word, Microsoft Excel, Microsoft Office, Outlook, E-mail, and related company software applications. General Manager (April 2000 – June 2011) Kentucky Fried Chicken, Pacific, Mo. In charge of sales and management operations for a 1.5 million dollar a year KFC. Held full profit and loss...
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...ACKNOWLEDGEMENT We would like to extend our deepest gratitude to the following special people in our life for without them this work will never be a successful one. To God almighty for giving us blessing of intelligence and courage in life. To our family for their unending support financially, emotionally and who also serves as our inspiration. To all the members who cooperate and help to complete and finish this feasibility. To our teacher Ms. Camille Erica Franco who shared her precious time for teaching us and giving us wonderful and bright ideas and also for rendering her helping hands. Table of contents A. Introduction ………………………………………………………………. 1 Mission and Vision ……………………………………………... 2 Goals ………………………………………………………………. 3 Objectives .....….……………………………………………….. 4 B. Marketing Aspect Strength …………………………………………………….... 5 Weakness Opportunity ……………………………………………………… 6 Threats C. Technical Aspect Vicinity Map/Location Map .……………………………………. 7 Perspective as a Whole …………………………………………….. 8 Floor plan ……………………………………………………… 9 D. Management Aspects Organizational chart ……………………………………………… 10 Offered facilities and Amenities …………………………………… 11 E. Marketing Strategy ……………………………………………………… 12 Price List ……………………………………………………... 13 Banner ……………………………………………………………… 15 Logo ……………………………………………………………… 16 INTRODUCTION Pizza World is a fast food restaurant located in Monumento. We come up to build this...
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...Project Report on Mr. M. Hanifur Rahman and his business enterprise ‘Helvetia’ [pic] Course name: Introduction to Business (BUS101) Semester: Fall 2010 Section: 10 Prepared By Md. Iftekhar Alam 1030771530 Farhat Shamita 1030256030 Runa Akhter 1030588530 Rizvi Ahsan 1030703530 Prepared For Mr. M. Saidur Rahman Core Faculty, School of Business [pic] LETTER OF TRANSMITTAL December, 2010 Mr. M. Saidur Rahman (Saeed) Lecturer Department: School of Business North South University Subject: Submission of the Group Report Dear Sir, Enclosed is a copy of the group report entitled “Profile of an entrepreneur and his Business” submitted as a part of requirement for our BUS 101 course. In preparing this report, we have tried our level best to include all the relevant information and explanations to make the report informative and comprehensive. Helvetia, one of the pioneer companies in the fast food industry of Bangladesh is focused in this report. All the information stated in the report is factual and is taken directly from the interview with the entrepreneur himself on 1st December 2010. It was a very enriching experience for us to prepare this report. Our writing and communication skills have improved significantly while doing it. We will be available for any...
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...Fast food is not a new concept in Nigeria and has been around for a long time with the sale of roadside akara, ewagoin and rice by road side petty traders and hawkers. However the fast food industry experienced a major overhaul in 1986 when UAC launched Mr Biggs. According to Jai (2004), this set a major trend in the Nigerian fast food industry. Mr Biggs initially started as an in- house office kitchen but soon began to expanded due to very high demand for its products and services. It has remained a very strong player in the fast food industry amongst other fast food outlets which emerged much later. The advent of Mr Biggs saw other major eateries like Tantalizers, sweet sensation, tasty fried chicken spring up. Today, the consumption of fast foods in Nigeria has increasingly become a common lifestyle most especially among young people in urban areas. Nigeria, with a total population of 162 million people, World Bank( 2011) is a very big and lucrative market for the fast food industry. According to Nnebe (2010) approximately 73 million Nigerian’s live in cities, the rising need to provide fast, on-the-go meals for those in hectic, busy and fast-paced work and lifestyle soon made the sector an attractive one to many entrepreneurs, investors and business people. Small food canteen owners got inspired and pursued funding to expand to large multi-branch players in the industry. The Nigerian fast food industry has been growing rapidly, according to a recent report carried out...
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...company and to avoid the bad influence for public before make any decision. Kentucky Fried Chicken (KFC) is a well known fast food brand in the world; it was founded by Colonel Harland Sanders in 1952. (KFC.com) KFC is a chain restaurant in the world to selling fried chicken to customers; it has more than 11,000 branches in more than 80 nations over the world. The products of KFC selling are fried chicken, nudges, sandwiches, desserts, salads and so on. In addition, KFC not only selling the food also selling the service to customer to attract them comes to having meal at there. Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. It operates in 74 countries and territories throughout the world. KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. KFC has more than 11,000 branches in more than 80 nations and territories all over the world. KFC now regarded as the most chicken restaurant chain. With the chicken's natural juices sealed-in, leaving a special mouth watering taste that cannot be replaced. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome, complete and satisfying meal. Kfc is a successful restaurant chain – just the thought of that juicy tender chicken strip...
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...| KFC in Pakistan | Case Study | Submitted by: S.M. Ahtashamul Hoque April 12, 2013 HISTORY OF KFC Historically fast food industry had emerged in the 1920’s to cater the needs of American busy lifestyle. “White Castle” is generally considered the first fast food restaurant started in 1921. Later on, many other fast food brands have launched their operation & became successful. Basically fast Food Industry boom took place during the period of 1950s to 70s in which many successful global brands started their operation. Globally some famous fast food brands are KFC (1952), McDonald (1940s), Burger King (1954), Arby’s (1964), and Wendy’s (1974). Kentucky Fried Chicken (KFC) is founded by Colonel Harland Sanders is one of the most recognized fast food chains in America. Recently it is owned by PepsiCo and became the part of their Tricon Global Restaurant Division, now a day known as “Yum Brand”. KFC operates in more than 80 countries & territories with over 11000 outlets today serving some 8 million customers every day. Along with core product line fried chicken, they have been satisfying customers with Chicken Nuggets, Popcorn chicken, Hamburgers, Pork ribs & a variety of desserts. KFC- PAKISTAN: KFC launched its operation in Pakistan in 1996, opening its 1st outlet at Gulshan e iqbal, Karachi in January’ 1997. It has got a tremendous market in Pakistan & currently operating in 11 cities with 40 outlets nationwide. The franchise right of KFC Pakistan...
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