...THE EXTERNAL ENVIRONMENT AFFECTING KFC 1.0 External Analysis For success within the airline industry, an awareness of the external environment is essential. This section aims to highlight the position of the industry, in particular looking at competitors and assessing KFC’s capability to meet current and future challenges. 1.1 PESTEL Analysis An analysis of the macro-environment has been carried out using PESTEL POLITICAL: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. ECONOMIC: Though for last 1 year there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Purchasing Power Parity) is estimated at 2.965 trillion U.S. dollars in the year 2010. The GDP- per Capita (PPP) was 2700 U.S. dollars as estimated in 2008. The GDP- real growth rate in 2007 was 8.7%. Foreign direct investment rose in the fiscal...
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...is became a sub-brand of Yum Brands in the year 2002 and benefitted greatly from the position and brand value of Yum foods. In the past the KFC chain of restaurants grew at a very fast pace and has become today one of the largest chicken restaurants chain in the world. KFC has been known to be a leader in the chicken restaurant segment with an annual sale of more than a billion dollars. The KFC as a brand is well established in the dining out as well as delivery service provider in the fast food industry. Despite the entrance and presence of many competitors in the fast food industry the company was able to retain its large loyal customer base because of its unique offering. Due to this reason the KFC ranks highest when it comes to chicken restaurant chains, convenience restaurants and variety food provider. KFC currently has more than fifty percent of the market share in fast food industry and the new entrants are finding it very difficult to capture any of its share. Over the years KFC has gained enormous recognition as a reputable brand for fast food and has globally positioned itself well in the industry. Weaknesses When other companies in the chicken industry were trying to increase its market share and were not able to compete well in the market or retain its customers. Also the special paper buckets that is now used by the KFC for delivering large sized orders was originally introduced by Wendy’s restaurant The company has entered so many markets in the past in the...
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...A company engaging in railway systems is MTR Corporation. The paper conducted a strategic analysis of the MTR Corporation and its strategic position. The paper performed a SWOT analysis of the company. The paper Identified options for the future development of the organization. The paper evaluated the merits of potential future strategies. The paper also recommended courses of actions that will be implemented by the organization. The findings of the paper state that the company has two strategic options. One is resource led and the other is market led. Among the two options the market led strategic option is more desirable for the company. The paper found out that MTRC’s market led strategic option to increase its railway systems will help in accommodating the needs of the increasing number of tourists and residents of Hong Kong. This option will help the company to maintain its good image in the industry. This option will give the company additional income. The strategic option to increase the railway system will also assist in maintaining the minimal incidents of traffic jams in the region. The market led strategic option has its limitation. . The main limitation of MTRC’s market led strategic option to increase its railway systems’ is the decreasing space allowable to create more railway systems * Read more: http://ivythesis.typepad.com/term_paper_topics/2010/05/swot-analysis-of-mtr-corporation-hong-kong.html#ixzz2Tq0KYJ1BT In lecture 3, I have...
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...perform a SWOT analysis, suggest an appropriate mission and vision statement for this company and will provide recommendations for the future success of Mc Donald’s Corporation. Mission Statement “The mission statement defines the direction in which the organization is heading and how it will succeed in reaching its desired goal” (Peter & Donnelly, 2009, p. 8). A mission statement should describe the morals of the business as well as the products offered, target market and the company’s commitment to the consumer. According to the information presented in this case study; Mc Donald’s Corporation does not have a mission statement. The student believes that an appropriate mission statement for this company would be to provide our customers with high quality food and superior service at an affordable price. Vision Statement The vision statement describes where the organization wants to be in the future. The vision statement also describes the purpose and values of the organization, but in future terms. “A clear vision provides the foundation for developing a comprehensive mission statement” (David, 2011, p. 43). According to the information presented in this case study; Mc Donald’s Corporation does not have a vision statement. The student believes that an appropriate vision statement for this company would be to become the world leader in the restaurant industry by providing our customers with exceptional service and value meals at an affordable price. SWOT Analysis ...
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...The Cheesecake factory founded in 1972 by Evelyn and Oscar Overton has been one of the most famous family eatery in America. Just the name along sets it apart as an iconic and delectable place, you can tell that cheese cakes are just one of many of the restaurants specialties that it has to offer. Back in Detroit within the 1940s Evelyn created her own original recipe for cheese cake where Evelyn and Oscar open there own cheese cake shop together. That’s until Evelyn gave birth to their kids David and Renee where they closed up shop to focus on their family. Though never giving up on her passion of baking Evelyn supplied the local restaurants with her original take on cheesecake which was in high demand. Into the couples 50s they moved to los angels and with their last savings opened up a restaurant and dubbed it the cheese cake factory. The years weren't favorable and hard but they persevered, and in 1975 that led to expansions and opening of newer locations left and right, Evelyn’s recipes of cheese cakes grew to over 20 varieties and other desserts. The company grew so much that Oscar had to hire truck drivers to accommodate the out of state customers. Than in 1978 David Overton (son of Oscar and Evelyn) open up the first cheese cake factory restaurant in Beverly hills with little knowledge but a strive and intuition of making a great restaurant expertise perfect with generous portions and unlimited inventive menu selection the cheese cake factory was a success and within 30years...
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...coffee outlets virtually in every corner. In other words, America is a saturated market for Starbucks now and they are looking for overseas markets as part of their expansion. In addition to coffee, Starbucks has other products such as tea, cake, cake filling leather goods, beverages, food, confections, coffee related machineries such as expresso machine, stainless steel coffee filters etc. This paper analyses the strengths, weaknesses, opportunities and threats of Starbucks in the modern business world and also the change processes necessary for Starbucks to grow in the right direction in future. Starbucks: SWOT Strengths “Starbucks Corporation is a profitable organization, earning more than $600 million in 2004. The company generated revenue of more than $5000 million in the same year. Starbucks was one of the Fortune Top 100 Companies to Work For in 2005”(SWOT Analysis Starbucks, 2010). In 1992, Starbucks listed on the stock exchange. Since then, its growth was phenomenal. Its annual average growth rate is 20% and profit growth is around 30%. Its share price marked a record 3500% increase, since its listing on the stock exchange. In other words, the market value of Starbucks shares from increased from $400 million to $15 billion recently. Starbucks is a reputed company with huge brand value and enormous resources. Its major strength is the ability to forecast market trends correctly and to make changes in business strategies. It should be noted that Starbucks...
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...Inhaltsverzeichnis Executive Summary and methodology 3 TASK 1 3 1. PESTLE ANALYSIS 3 1.1.2 LEGA INFLUENCES 4 1.1.3 ECOLOGICAL INFLUENCES 5 1.1.4 POLITICAL INFLUENCES 6 1.1.5 ECONOMICAL AND FINANCIAL INFLUENCES 7 1.1.6 SOCIAL-CULTURAL INFLUENCES 8 1.1.7 TECHNOLOGICAL INFLUENCES 9 TASK 2 10 PORTER’S FIVE FORCES 10 1.1.8 THREAT OF NEW ENTRANTS 11 1.1.9 DEGREE OF RIVALRY 12 1.1.10 THREAT OF SUBSITUTES 12 1.1.11 BARGAINING POWER OF BUYERS 13 1.1.12 BARGAINING POWER OF SUPPLIERS 14 SWOT Analysis 14 RECOMMENDED STRATEGIES 16 Conclusion 16 APPENDIX 17 References 18 Executive Summary and methodology The goal of this report is to give a brief overview of the primary external influences on McDonalds in the fast food industry of Germany by using the PESTEL framework (refer to Appendix 1 for Corporate Profile). In the second part of the report, the reader is instructed about the changing competitive environment based on the theoretical framework of Porter’s five forces modell and the SWOT analysis of McDonald’s Germany. The analysis demonstrates the influences on the company’s policies and the effectiveness of the organization’s response. This is followed by recommendations on how to improve the current situation and give an overview of McDondals alternative strategy approach to increase their market share as well their profitability. TASK 1 1. PESTLE ANALYSIS According to the PESTLE analysis, an understanding of the environment – macro forces – is essential...
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...and increasing competitive aquaculture industry has made AFC's position at a disadvantage. Therefore, they determined to implement proper strategies (diversifyinto shellfish farming or Project Blue Wave) to enhance its profitability in a better way. The detail of analysis will be shown in the following report. Based on the analysis, the proper recommendation for AFC is to diversifyits shellfish farming by leasing theblue mussel farm site in PEI, which could provide an upward progitability in the future. To achieve its strategic goals, AFC should provide anappropriate inplementation plan: • Training new employees for mussel farm site • Improving oversea shipment system • Maintaining high quality to create reputation in oversea market Introduction Currently, all the internal and external factors (such as the growing intense competition of aquaculture industry, AFC's Site 4 quality issue, Site 3 employees issue, and seasonal gap of this industry) put AFC in negative position. This report will explain the curent situation for AFC, analyze alternatives quantitatively and qualitatively, and provide the proper recommendation to help AFC meet its strategic goals. Situation Analysis • Mission and Vision Vision: AFC feeds the global community Mission: AFC provides a sustaintable source of fresh, disease-free fish to domestic and export markets through aquaculture farming. AFC strives to exceed environmental and quality standards and regulations...
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...duties and increasing competitive aquaculture industry has made AFC's position at a disadvantage. Therefore, they determined to implement proper strategies (diversifyinto shellfish farming or Project Blue Wave) to enhance its profitability in a better way. The detail of analysis will be shown in the following report. Based on the analysis, the proper recommendation for AFC is to diversifyits shellfish farming by leasing theblue mussel farm site in PEI, which could provide an upward progitability in the future. To achieve its strategic goals, AFC should provide anappropriate inplementation plan: • Training new employees for mussel farm site • Improving oversea shipment system • Maintaining high quality to create reputation in oversea market Introduction Currently, all the internal and external factors (such as the growing intense competition of aquaculture industry, AFC's Site 4 quality issue, Site 3 employees issue, and seasonal gap of this industry) put AFC in negative position. This report will explain the curent situation for AFC, analyze alternatives quantitatively and qualitatively, and provide the proper recommendation to help AFC meet its strategic goals. Situation Analysis • Mission and Vision Vision: AFC feeds the global community Mission: AFC provides a sustaintable source of fresh, disease-free fish to domestic and export markets through aquaculture farming. AFC strives to exceed environmental and quality standards and regulations,provide...
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...16/9/2014 Pest Analysis On GlaxoSmithKline (GSK) Home Sign Up Forums Projects Institutes Articles Blogs Videos Communities Events Jobs Login Search Forums.. Remember Me? Log in ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Principles of Management ( P.O.M) Login via Facebook? User Name User Name Password Pest Analysis On GlaxoSmithKline (GSK) Pest Analysis On GlaxoSmithKline (GSK) Pest Analysis On GlaxoSmithKline (GSK) You are currently logged in to Facebook. Would you like to autologin to the network? Autologin or Cancel » Login Discuss Pest Analysis On GlaxoSmithKline (GSK) within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; GlaxoSmithKline plc often abbreviated to GSK, is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United ... Forgot Password? New User? LinkBack Thread Tools Display Modes Log in Sign Up A dv ertisements Pest Analysis On GlaxoSmithKline (GSK) (1 (permalink)) » Ads Abhijeet S Pest Analysis On GlaxoSmithKline (GSK) - December 2nd, 2010 GlaxoSmithKline plc often abbreviated...
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...CASE 7 CHICK-FIL-A: BIRD OF A DIFFERENT FEATHER STRATEGY MANAGEMENT COMPETIVENESS AND GLOBALIZATION, CONCEPT AND CASES BY 02/23/2016 Executive Summary. This case analysis evaluates Chick-fil-A. It is designed to show the Strength, weakness, opportunities and threat. It delineates how the founding principles have guided the company over the years, and how it has responded slowly to change over the years. CFA has grown to be a force to reckon with in the industry with strength in customer experience and sandwich trademark. However, the emerging markets, social changes, economic issues and intense rivalry will continue to pose threat to this strong cultured company. At the end of the case analysis, we would have been able to devise possible solutions for the present and future times. Background. The story of Chick-fil-A will be incomplete without the man who turned a dwarf house into a giant brand. Samuel Truett Cathy was born in 1921 into a religious family and in fact was named to honor a Baptist evangelist. These factors would plan a significant role in Cathy’s life. At an early stage, Cathy developed entrepreneurial skills; he delivered papers and sold Coca cola and helped with the meals. And at the age of 25, he and his brother opened their first restaurant- Dwarf House. Cathy soon realized he could prepare chicken faster and insert between two buns. He went ahead to trademark the name Chick-fil-A borrowed from the then steak fillets. Cathy explored expansion...
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...and services for the disable young people. Nowadays, youngcare try to expand their services, they decide to build sets of department for young people in different places in Australia. Thus, Youngcare need more donations, funds as well as manpower which can help them to realize their goals. On the other hand, the funds and manpower is still a big problem. How to attract consumers donate to Youngcare, is still need to do more analysis and researches. (Youngcare, 2010) 2.0 SWOT analysis 2.1 Definition of SWOT: SWOT analysis includes strengths, weaknesses, opportunities and threats. The internal factors to the organizations are the strengths and weaknesses, however, the external factors are the opportunities and threats. The internal factors the organization can control directly, on the other hand, external factors the organization cannot control directly. “The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates.” (QuickMBA, 2010) through analysis the SWOT, the companies try to enhance...
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...Integrated Learning Knowledge Denise McGill http://prezi.com/2jzdhoz6yhqo/starbucks-industry-analysis/http://www.coursework4you.co.uk/essays-and-dissertations/porter-5-forces.php http://www.scribd.com/doc/27614539/Starbucks-a-Strategic-Report-by-James-Heavey Starbuck employees are called partners http://en.oboulo.com/starbucks-corporation-58582.html http://www.authorstream.com/Presentation/bandineepradhan-1770180-starbuck-pre-bandinee/ http://www.scaa.org/ Starbucks Strategic Report (Industry Analysis) Porters Five Forces Porter’s five forces focus on factors outside of the industry which can have an effect on the competition within the company. The force within the company (microenvironment), which in turn effects how the company deals with its competitive market place. The five forces that (Porter-1980) identifies as having an impact on a company’s behaviour in a competitive market are as followed: * The threat of new entrants to the market * Bargaining power of suppliers * Bargaining power of buyers (customers) * Threat of substitute products * Competitive rivalry Starbucks have the real threat of competitive rivalry by competing with some major competitors like McDonalds, Dunkin Donuts, Costa and other small coffee shops and cafes. With competitor’s low prices and the opportunity to break into the speciality coffee market pose a real risk to Starbuck’s. Substitute products such as tea, juices, water and energy drinks pose a real...
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...Mashell Chapeyama University of the People Swot analysis for Chipinge Banana Company Swot analysis is an environmental scanning tool. It is widely used in the world of business in analyzing some factors that have a great bearing on the company’s drive to achieve its mission. With swot companies are able to identify both negative and positive factors that have a bearing on the viability of the organization. Using swot, a company can find its own weaknesses and strengths as well as the opportunities and threats that are found in the broader economy. This essay shall concentrate on identifying and evaluating the internal and external factors that affect Chipinge Banana Company. Chipinge Banana Company is a company that is devoted to the production of bananas for sale to the local and international market. It sells its bananas in Zimbabwe, as well as to countries such as Zambia and South Africa. This company has no any other businesses which it does. It is a well known company that operates in Zimbabwe. The following table shows the results of the swot analysis carried on this company. The writer has selected this company because he currently works in it and has a very good understanding of its operations. Strengths • There is a strong team spirit in management • There is good infrastructure • Clearly established administrative system • There if flat piece of land • There is high morale among employees • There are open lines of communication • Employee have good attitudes...
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