KFC’s and McDonald’s Intercultural Managements
Natasha Martin
American InterContinental University

Abstract

In this paper I have chosen the differences in cultures with United States of America and China.
In the Western civilization, business is often about the fundamentals when dealing with the idea of marketing. These are usually six different fundamentals such as, strategy for sound marketing, research for professional marketing, development for a world-class product, prices’ that are effective, motivation for promotion, and distribution that is appropriate. With a focus on the basic, makes for a successful outcome in competitive marketing. Even so, when business collides with Western (America) and China, differences in culture can become a problem. This becomes an issue that is more than just fundamentals. For a worldwide view, factors have to be considered in order to be successful. This factor would be culture. Cultural views and expectations are crucial in business. Westerner marketers have to come with the knowledge of awareness to the background of the culture, and in which the world they live in. This is the ability that can affect business ethics.

USA and China have different ethical behaviors in the way they conduct business. The USA foundation of ethics is based on the origins of Puritan’s. They tend to be based on a foundation of traditional Judeo-Christian and Western socio theological laws and principles (Iseberg, S. 1999). This system is biblical in ethics and morality. Society is based on sovereign authority of moral, that being God. God as the sovereign, declared what was right and what was wrong. This was the bases on the development of providing a legal guideline for moral in a society. Philosophers focused on “natural law”, this produced a person’s “inalienable rights”. Founders identified the three basic rules,