...KFC HOLDINGS (MALAYSIA) BHD 65787-T 1 KFC Holdings (Malaysia) BHd (65787-T) annual Report 2011 annual Report 2011 after 38 years of ‘Finger lickin’ good’, we have changed our tagline to simply ‘so good’. ‘so good’ reflects our commitment to product, place, people, price and promotion. ‘so good’ is that great experience of a good meal shared between family and friends. at KFC, it is all about building a brand that brings people together and creates that ‘so good’ moments. Thus, the choice of the cover illustrates ‘so good’ which is what the brand is all about. KFC Holdings (Malaysia) BHd (65787-T) annual Report 2011 2 Contents Shareholders’Overview Financial Highlights 6 notice of annual general Meeting 9 statement accompanying notice of annual general Meeting 14 Our Performance in 2011 Corporate statement 18 Review of operations 32 Reliable Corporate Citizen Corporate social Responsibility 48 The Corporation Board of directors 60 Top Management Committee 76 Head of division 77 shariah advisory Council 80 Corporate information 81 group structure 82 Accountability Corporate governance statement 84 audit Committee Report 93 statement on internal Control 97 additional Compliance information 100 Financial Statements directors’ Report 127 statements of Financial Position 131 statements of Comprehensive income 132 Consolidated statement of Changes in Equity 133 statement of Changes in Equity 135 statements of Cash Flows 137 notes to the Financial...
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...Marketing KFC Marketing Sdn Bhd (KFC Marketing) was incorporated in 2001 as sales, marketing and trading arm for KFC Holdings (Malaysia) Bhd (KFCH) and external markets, both domestically and internationally. With a vision to be the preferred distributor of superior quality halal brands, the subsidiary performed exceptionally well in 2011, with sales growing by 23.3% to reach RM273.1 million. Sales to the domestic open market increased once again, and open market export sales also jumped to RM15.9 million in 2011. In addition to the Group’s own products, KFC Marketing distributes third-party international brands such as Simplot, Divella, Mission, Kewpie and Leggo’s. Datuk Redzuawan bin Ismail, better known as Chef Wan, now acts as brand ambassador for KFC Marketing, further strengthening the company’s position. Ayamazz Roti Impit Ayamazz Sdn Bhd was established in 2009 as a wholly owned subsidiary of KFCH. It began by selling quick, affordable chicken dishes from push-carts in Malaysia’s college, university and polytechnic campuses. Each push-cart is independently operated, and the Ministry of Higher Education has recognized the Ayamazz Roti Impit business model as a successful means of nurturing young entrepreneurs. Usahawan Bistari Ayamas Usahawan Bistari Ayamas Sdn Bhd (UBASB) is a wholly-owned subsidiary of KFC Marketing, and is a key element in the Group’s CSR commitment to assist that in need. UBASB was established in 2009 to bring the Ayamas brand to the lower-income...
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...ABSTRACT Firstly I would like to thank my beloved lecture who gave me a chance to gain a new experience and knowledge. Besides that, they helped me to make this project successful by giving me guidelines and advices. Special lecture which was given on this topic did help me to understand more about the project which should be carried out. Furthermore, I would like to thanks to my manager of KFC Ms Rossa giving me this learning opportunity. Her organizational skills, professionalism, and kindness create a work environment that is enjoyable to work in. This report bears testimony to the large amounts of knowledge and experience that I have gained throughout my Students in Enterprise Programmed (SIEP) Training duration at KFC PEN (M) SDN BHD, GELANG PATAH,JOHOR. The report touches briefly on KFC as an excellent as a team member. Special attention was given to the business skills I received in every area of my training. Introduction Entrepreneurship is a process of creating and expanding businesses that collectively form a force for national development and societal prosperity. Entrepreneurs are individual who actively form or lead own business. Active involvement means direct participation and repeating the acts as deemed opportune at others times. There are few personal entrepreneurial competencies such as initiative, sees and acts on opportunities, persistence, information seeking and concern for high quality for work. These competencies are good qualification...
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...Task 01 KFC SRI LANKA [pic] KFC has a long tradition of great food, a warm culture and some of the best hospitality among catering teams the world over. IT’S A FACT – Each year KFC serves over 1.7 million people in Sri Lanka 1.1 COMPANY PROFILE a) Company- KFC Sri Lanka b) History - KFC, Sri Lanka was launched in 1995 and since then opened 18 outlets island wide. Cargills has successfully infused an International brand with Sri Lankan tastes by developing a host of new dishes to suit local palates - like the Buriyani and Kotthu - along with the signature KFC meals. c) Products- Burgers Fried chicken Wraps French fries Soft drinks Salads Desserts Breakfast Specialties- Lunch Dinner Coffee Drinks d) Services- 08 Services e) Services names – Takes Reservations Walk-Ins Welcome Good For Groups Good For Kids Take Out Delivery Catering Outdoor Seating 1.2 Marketing Environmental frame work The marketing firm operates within a complex & dynamic external environment. It is the task of the marketing-oriented organization to link the resources of the organization to the requirements of customers. This is done within the framework of opportunities & threats in the external environment. ...
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