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Kia 2011 Annual Report

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Submitted By cuimo
Words 36900
Pages 148
AnnuAl RepoRt
2011
_

In 2011, we responded the way smart companies should in the face of the continuing global economic crisis by aligning our resources to meet the evolving needs of our customers and lead market changes. As a result, we achieved excellent results despite the challenging business environment by recording 2.478 million units in global retail sales, which is an 18.6% increase from the previous year. Kia Motors has consistently driven toward a better future through global management, design management and sustainable management.

And now we are paving the way toward the future of mobility and greater value for all of our stakeholders. Contents

02~08

16~25

26~37

financial Highlights 02
& 2011 at a Glance
Chairman’s message 06
Vice Chairman’s message 08

our PerformanCe
Domestic Business Performance 18 overseas Business Performance 20
Global awards List 24

our strenGtHs
Design management 28
Branding 32 marketing 34
2011 new models 36

38~47

48~121

our future research & Development 40
Global r&D network 44 eco-friendly models 46
& Concept Cars

financial review 48
Product Line-up 114
Company History 116
Board of Directors 118
Global network 120

finanCiaL HiGHLiGHts

2011

2010

2009

2008

2007

30,255,179

26,275,144

25,962,876

25,583,550

19,461,002

3,934,169

2,914,146

2,792,286

1,408,847

1,156,943

Current assets

11,075,187

9,763,671

11,208,990

11,709,967

8,369,696

total liabilities

16,745,469

16,027,027

18,658,782

19,763,966

14,918,798

3,104,071

3,585,210

3,752,210

6,751,183

5,597,7604

Current liabilities

11,421,924

11,627,539

12,910,209

13,692,654

10,420,754

Long-term Debt

2,503,230

2,755,446

6,192,950

5,586,300

3,900,995

Total Debt

5,607,300

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