...RUNNING HEAD: THE MARKETING MIX The Marketing Mix [Name of the Writer] [Name of the Institution] The Marketing Mix Automobile – Hyundai KIA Automotive Group Introduction In today’s world, automobile has gained a status of sophisticated high-tech product rather than just a mode of transport. It has become a mobile living space, representing the pursuit of quality of life and social status of people. Therefore, in today's automotive business activities, the company should pay more attention to enhancing customer experience and satisfaction. As experience is an essential component of customer value, good experience is the leverage to measure the worth of goods or services. That is to say, only good marketing strategies can defeat competitors. Hence, it is pertinent for enterprises to target the right market, set up effective marketing strategies and make marketing innovation through overall analysis of rivals, current enterprise marketing conditions and market needs and wants under the heated competition of automobile market. Recently, Hyundai KIA Automotive Group announced that Group’s global investment would be total 10.5 trillion, which re-established the highest investment record of the company. The new investment program will be mainly used in new energy-related Research & Development, and factory hardware facilities. In the next section, we will take KIA Motors as an example, and analyze its marketing mix in the past and present. The conclusion will present...
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...Assistant Manager (Accounting) | Charterhouse Partnership Salalah, Oman Ref: GP186-976 | | The RoleThe RoleCharterhouse Partnership is engaged with a leading Salalah based organisation who are in the process of looking to identify an Assistant Manager within their finance and accounting operation. This role will support both the Business Head and the Head of Finance in the preparation of accounts and financial reports to achieve the required internal and external reporting requirements. The successful candidate will be responsible for areas of payments, reconciliations and general ledger accounting whilst also working on the profit and loss accounts and balance sheet for reporting schedules to the senior management. This role shall also extend to areas of management reporting and financial analysis, whereby reports are generated to assess variances to budget along with analysing costs and controls across the business. | RequirementsRequirementsOur client is ideally looking to identify a qualified Accountant who has a solid grasp of all areas of basic accounting aligned to IFRS. Candidates will be expected to demonstrate strong commercial and communication acumen to achieve within the reporting and analysis functions of the role, which in turn demands precise and clear written and oral presentation. The nature of the organisation and location lends itself to a candidate of single status. | About the CompanyAbout the CompanyThe Charterhouse Partnership...
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...Walmart Shopycat a. 1+a, 2+d, 3+c, 4+b b. 1+a, 2+b, 3+c, 4+d c. 1+d, 2+c, 3+b, 4+a d. 1+c, 2+b, 3+a, 4+d Article 46: Creative That Cracks the code Match the following codes----- 1. A new social movement 2. Ads that “go native” 3. Just Enough Humor 4. The Ad as a game 5. Collaborating with the Crowd 6. Variations on the Meme ---- with the organization that correctly references it. a) Wonderful Pistachios b) OREO Cookies c) COCA-COLA China d) KIA Motors America e) Target and Neiman Marcus f) Marks and Spencer a. 1+a, 2+b, 3+c, 4+d, 5+e, 6+f b. 1+f, 2+e, 3+d, 4+c, 5+b, 6+a c. 1+b, 2+d, 3+c, 4+e, 5+a, 6+f d. 1+f, 2+e, 3+d, 4+c, 5+b, 6+a e. None is correctly matched Article 47: The Rise of Experiential Marketing Which quote is MISMATCHED with the person who expressed it? a. Brian Martin -“An experience’ has much more important than an ‘exposure’” b. Lenderman- “Experiential marketing lessens the distance between the consumer and the brand” c. Rick Condos – “We always used to have to push messages out and we used to tell stories. We still tell stories, but now we ask our consumers to be a part of those stories.” d. Jon Hayes – “There are lot of commercials out there that I think are wonderful, but I’m more enamored with brands that actually do.” e. No quote is mismatched with the person who expressed it. Article 48: Ads of the year “Celebrity cover of a famous song...
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...변화하는 시장을 선도하며 고객의 기대를 뛰어넘는 새로운 가치를 지속적으로 창출하며 활력과 즐거움을 제공하는 기업으로 거듭나기 위해 최선을 다할 것입니다. 2011 영업보고서 Chairman’s Message 세계적인 자동차 메이커이자 모범적인 기업시민으로서 지속가능한 성장을 이루어 나가겠습니다. 06 Kia motors Chairman’s message 지난 2011년은 현대자동차 그룹의 위상을 더욱 공고히 하는 매우 의미있는 한 해였습니다. 현대 기아차는 세계 시 장에서 5대 자동차 메이커로서의 위상을 더욱 확고히 하였습니다. 그러나 2012년은 유럽 재정위기와 세계 경기 침체로 인해 자동차 산업의 성장세는 둔화되고, 업체간 경쟁은 더욱 치열해 질 것으로 예상됩니다. 따라서, 올해는 보다 내실 있는 경영활동을 통해 글로벌 일류 기업으로 도약하기 위한 기반을 다지고자 합니다. 이 를 위해서 그 동안 꾸준히 추진해 온 품질경영을 더욱 강화해야 하며, 이를 통해 고객에게 만족과 감동을 주는 품질 의 고급화에 더욱 주력해 나갈 것입니다. 아울러, 현대자동차 그룹은 소외된 계층을 보살피는 사회공헌과 협력업체와 공생발전을 위한 활동을 더욱 강화하 여, 국가 경제와 사회발전에 공헌하는 모범적인 기업이 되도록 최선의 노력을 다할 것 입니다. 또한, 우리 기아자동차는 금년 한해 사업목표 달성과 함께, 미래를 대비하는 마음으로 중장기전략인 “기아비전 2016”을 수립하였으며, 차질없이 진행해 나갈 것입니다. 기아자동차는 위기를 기회로 만드는 불굴의 도전정신과 무한한 잠재력이 있습니다. 미래를 향한 꿈과 열정으로 모 든 임직원이 한마음 한 뜻으로 다시 한번 도약하는 뜻깊은 한 해를 만들어 나가겠습니다. 감사합니다. 회장 정몽구 07 2011 영업보고서 Vice Chairman’s Message 존경하는 주주 여러분 제68기 정기 주주총회를 맞아 지난 한 해 동안 기아자동차에 성원을 아끼지 않으신 주주 여 러분께 진심으로 감사의 말씀을 드립니다. 주주 여러분! 2011년은 일본 대지진, 아중동 민주화 시위, 유럽발 경제 위기 등 유난히 큰 사건 사고가 많았던 한 해 였으며, 이로 인해 글로벌 경제는 한치 앞을 내다보기 어려운 상황들이 계속되었습니다. 하지만 기아자동차는 어려운 상황을 슬기롭게 극복하고 다시 한번 사상 최고의 성과를 달성 하였습니다. 2년 연속 무파업을 달성한 가운데, 국내 및 해외시장에서 248만대를 판매하여 전년대비 19% 의 고성장을 이루며 2010년에 이어 다시 한번 세계 10대 자동차 메이커 반열에 우뚝 섰습니 08 Kia motors ViCe Chairman’s message ‘기아비전 2016’을 중심으로 고객중심 경영 강화, 글로벌 사업구조 고도화, 지속성장 기반 확충 등을 통해 보다 큰 성장을 이루겠습니다. 다. 이익 면에 있어서도 3조원을 돌파하며 사상 최고의 영업이익 을 달성하였으며, 주가는 전년대비...
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...operate, ensure a consistent pool of resources that are required for the business to perform its functions, and to generate profits. The Acquisition of Kia Motors by Hyundai Motors Fikre Y. Wondimu CalUniversity Author Note Fikre Y. Wondimu is a student at California Intercontinental University. Special thanks to Dr. Troy Roland and Dr. Fathiah Inserto for providing suggestions to improve this document format and content. Correspondence concerning this thesis should be addressed to Fikre Y. Wondimu, CalUniversity, 1470 Valley Vista Drive #150, Diamond Bar, CA 91765. Contact: fikre_y@yahoo.com Abstract The last decade demonstrated decreased revenue and higher value of development costs, which led the automobile industry to engage in domestic and international mergers and acquisition (M&A). This case analyis examines one of the largest M&As in the Korean automobile industry in recent years, the acquisition of Kia Motors (Kia) by Hyundai Motors (Hyundai). The case study briefly analyses the conditions of the acquisition, the integration and stabilization processes undertaken by both companies. By acquiring Kia, Hyundai enhanced its competitive position in both domestic and global markets, achieving economies of scale, scope and strengthened its local and global market. The M&A process of Hyundai/Kia did not come easy. The Post-acquisition and restructuring process faced several challenges of synergy effects prompting for strategy change in order to align...
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...Using sports marketing to engage with consumers: A Kia Motors case study Introduction Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed in one country have become increasingly attractive in other parts of the world. However, entering markets in other parts of the world is not an easy task. Entrants face many different challenges as they try to develop their brand profile. This is especially evident in mature markets like the UK car market. This market has a number of long established brands. The awareness and brand loyalty that exists for established brands form a barrier to entry for new organisations. This case study illustrates how Kia , a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market. The Kia Motors Corporation, based in South Korea, has 12 manufacturing and assembly plants and subsidiaries in 165 countries around the world. Globally the Hyundai Kia Group is now the fourth largest car company in the world. Kia Motors UK has more than 166 dealerships. It also has plans to grow the network to support the increasing demand. Kia is a relatively new entrant to the UK car market. However, it has become more well known in recent years. Kia does not have the same level of brand heritage in the UK as it does elsewhere in the world. Kia aims to overcome this through its massive...
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...Executive Summary This report would provide a thorough application of Accounting Information System concepts, accompanied with thorough findings on Kia Motors, South Korea’s second largest automobile manufacturer. The findings were based on mainly secondary data through research obtained from web-based sources such as online articles, analyst reports, financial reports, academic journals and academic databases. The report aims to present the detailed findings of Kia Motors and the fraud that occurred in 2002 through a Balanced Scorecard (“BSC”), Document Flowchart Diagram (“DFD”), as well as the facts and role of the accountant, Cecile Campbell in the fraud committed on Kia Motors in 2002. The report consists of mainly three components. Firstly, a BSC that was developed using Kia Motors’ mission, vision and strategies that were identified and inferred from online research and Kia Motors’ financial statements and sustainability reports. Key information that was included in the BSC were Kia Motors’ performance and risk-based goals, initiatives, measures and their performance target. Secondly, a DFD was created to reflect one of Kia Motors’ key operations. The diagram that was drawn up was based on Kia Motors’ expenditure cycle. It showcased a detailed description of the relevant source documents involved, as well as their flow throughout the business process. The report further highlighted the key internal control strengths, the risk of material misstatements they serve...
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...To find the best cars for families, the editors of Kelley Blue Book, together with families and tested a variety of vehicles. Their examination included minivans to limousines within the United States.After the exam were named two Chevrolet vehicles among the top 12 Best Family Cars 2017 recommended to the Kelley Blue Book list - Chevrolet midsize SUV the Traverse. 2017 Chevrolet Traverse Front View 2017 Chevrolet Traverse - exterior and interior design According to Chevrolet's director of marketing, Russ Clark, she purposefully designed the 2017 Chevrolet Traverse to provide useful family-friendly features. He said that it is nice that the interviewed customers and Kelley Blue Book agree. The nominees in the examination were selected for...
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...and Treat that points out the core issues about the company’s position on it’s operation. It “serves as a catalyst to facilitate and guide the creation of marketing strategies that will produce desired result” O.C. Ferrell, Michael D.,George h and David l (1999) using the SWOT analysis organizations can examine the various factors both internally (Strength and Weakness) and Externally (opportunities and treats) to improve business performance. The analysis will be used to “quickly overview the business strategy” Jobber and Ellis-Chadwick, (2013). Swot Analysis provides a core information on the business organization not only the marketing aspect but also other components that contribute and affects the success of it’s business operation, Management can prepare itself for taking proper course of action in identifying marketing objectives and designing core strategies and gain competitive advantage in breaking the market. Marketing Audit Organizations develop a plan of action through which they proceed with their business operation, in order to assess their past performance, current position in the market as well as where they want to be in future operations. One of the tool that can answear these issues are to have an internal and external audit. ” The marketing audit is a systematic examination of a business’s marketing environment, objectives, strategies and activities, with a view to identifying key strategic issues, problem areas and opportunities’ Jober and Ellis Chadwick...
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...Hyundai Motor Company Question 1 Hyundai is a Korean Motor company which is a part of Hyundai Group. It has been established 29th December 1967. It has achieved a high success domestically and internally. In this question we will highlight the difficulties faced Hyundai including its competitors, how they overcome these problems domestically and internally and the strategies adapted to compete effectively . HMC has faced some of the difficulties & problems that affect its market position & brand image. Their problems is going around three main problems which are "Sales, rate & quality". HMC rates was so cheap which made the product is undervalued by the customers. In fact, the cheap price of their cars reflect its quality as some customers are needed for expensive cars. Therefore, Hyundai goal in US only to maintain its share not to gain more profits & sales in one had. On the other hand, segmenting low level –moderate level people and focus on cost saving cars rather than high quality oriented cars affected it's brand image & identity. Moreover, Hyundai is caring only to save money by having cheap labor which also affect its quality of working and having lots of workers strikes. In addition, we can't forget that inherited Chairmanships that gave the priority to the family to run the business rather than the qualified professional from management. These family chairmens' never listen to the experts inside organization and never take their advice. As well as they had a problem...
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...research and development centers of the industry. In 1997, South Korea suffered of a serious financial crisis which also affected the automotive industry involving the Daewoo’s bankrupt (now part of General Motors). Hyundai overcame the crisis, but it was forced to divide its many operations (construction, banking, petrochemicals, logistics, shipbuilding, etc...) into 5 separate companies. One of these, the most internationally known, is the Hyundai Motor Group which now includes the brand Kia. The company has been one of the most influential industrial conglomerates in South Korea's economy. And currently, it’s the second-largest chaebol behind Samsung. The 6 major group companies are: • Group Hyundai: Hyundai's original company, founded in 1947 as a company infrastructure construction. It is dedicated to infrastructure, lifts and tourism. •Hyundai Kia Automobile Group: the company best known at Hyundai worldwide, is responsible for the manufacture of cars, with Hyundai Motor Company and Kia Motors as its two most popular brands. It is the fourth largest manufacturer of vehicles...
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...management are Kia and Chrysler. Both car companies have been around for well over 60 years, both are major car dealers and have established a huge name for themselves in the United States. These two companies have one major difference though; Kia competes within the global market, and Chrysler competes in the domestic market. Even though Kia and Chrysler compete in different markets, they both have the same similarities concerning their systems of prevention of problems, and quality products. Kia was established first in Korea in 1944, and launched into America in 1996. The name Kia translates into Rising out from Asia (NA, 2010). Kia has had difficulties through the years; however, they always have had the same problem prevention and quality of products. Kia starts with reviewing the parts that come from overseas. After reviewing the parts several times over, Kia then has the personnel tests the parts before making the car. These steps are taken to test each part that goes into making the cars. For Kia’s car safety, there is training for local and overseas personnel on new testing and procedures. This training consists of three parts. The first stage will be done by the manufacturer of the parts. The second stage will be for the research and development team and the purchasing department. When parts have successfully passed the first and second stages of testing, those parts will then be sent to the personnel that assemble the modules of the Kia...
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...The Acquisition and Restructuring of Kia Motors by Hyundai Motors 1. Since the mid-1990s, the global automobile industry was characterized by oversupply and a production capacity well in excess of demand. There were, and still are, many competitors in the industry. Advances in technology have allowed for rapid growth within the industry. Research and development costs increased due to consumer environmental and safety concerns. With this social consciousness, automobile producers were forced to develop new types of automobiles to meet demand. This allowed bargaining power in the buyer’s hands. This caused automobile companies to increase their production efficiency, restructure, and enter strategic alliances (mergers and acquisitions) to realize the economies of scale and scope. The Korean automobile industry was characterized by weak domestic demand, which resulted in continuous oversupply. The market was also completely dependent on Japanese technology to produce automobiles. Korean automobiles were cheap but subpar in quality. Many manufacturers did not run their facilities to full capacity, increasing unit costs. Through the acquisition of Kia, Hyundai hoped to influence the economies of scale, influence the economies of scope, and develop a superior global network. The merger with Kia could potentially improve competitiveness by allowing the use of common parts, integrated quality control and shared functional improvements, as well as reduce costs through the purchase...
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...the damage and my personal outrage.” He also personally apologized to former and present NBA players, the Clippers organization, and the fans. Silver addressed in the press conference that he urges all NBA owners to stand by him in forcing Donald Sterling to sale the Clippers franchise. In order for Silver’s wishes to happen he would have to cast a vote amongst NBA owners and 75 percent of the owners have to agree with forcing the sale. Silver stated he was optimistic that he’ll get the support he needs to move forward. Unfortunately as a result of Sterling’s racist rant sponsors have quickly dis associated themselves from Clippers organization. In rapid succession, the mass exodus included used car seller CarMax, State Farm Insurance, Kia Motors America, airline Virgin America, P. Diddy's water brand, AQUA Hydrate, Red Bull, Yokohama tires and Mercedes-Benz. It doesn’t stop there some NBA corporate sponsors Amtrak and Corona beer have also threatened to pull...
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...Hyundai Motors Globalization strategy 1967-2013 06/06/2013 Research project: Hyundai globalisation strategy Executive summary The following report maps out Hyundai Motor Corporation’s (HMC) internationalisation strategy from its creation in 1967 to the current period. This strategy can be chronologically divided into four phases according to HMC’s objectives and rationale for expansion at different stages of its existence. From the research carried out, it appears that HMC’s choices of specific internationalisation patterns at different stages essentially stemmed from: The dynamics of the relationship between HMC, the Hyundai business group and the South Korean economic and political environment; Political, social and nationalistic incentives deriving from the specificities of Chaebol management and later the influence of the Asian crisis on this management and decision taking processes; Korea’s initial factor dotation, i.e. the prevalence of certain factors over others which pushed the company to seek knowledge and resources abroad at a very early stage; The replication of Japanese strategies (Nissan, Mitsubishi, Toyota). - Due to the complexity of HMC’s environment, strategy over time cannot be illustrated using a single internationalisation framework. The report therefore discusses two different frameworks – namely Porter’s diamond and Dunning’s eclectic paradigm – to analyse the company’s strategy at different stages of its international development. 2 ...
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