...The English Language in Singapore and Malaysia Vincent B. Y. Ooi (ed.) TIMES ACADEMIC PRESS First published 2001 by Times Academic Press An imprint of Times Media Private Limited (A member of the Times Publishing Group) Times Centre, I New Industrial Road Singapore 536196 tel: (65) 284 8844 fax: (65) 285 4871 email: te@tpl.com.sg Online Book Store: http://www.timesone.com.sg/te Contributors Introduction Vincent B Y Ooi 1. The Voices of English-knowing Bilinguals and the Emergence of New Epicentres Anne Pakir 2. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publishers. Is English a First or Second Language in Singapore? Joseph Foley 3. Lectal Varieties of Malaysian English Elaine Morais 4. Ethnic Group Varieties of Singapore English: Melody or Harmony? Lisa Lim 5. Two Issues in the Study of Singapore English Phonology BaoZhiming 6. Tense and Aspect in Singapore English Lubna Alsagoff 7. Reduplication in Colloquial Singapore English Lim Choon Yeah and Lionel Wee 8. The Cultural Grounding of Singapore English Ho Chee Lick 9. IJumping on the Bangwagon': Issues in Student Writing Alan Maley National Library Board (Singapore) Cataloguing in Publication Data Evolving Identities: The English Language in Singapore and Malaysia I Vincent B.Y. Ooi (ed.). - Singapore: Times...
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...The Happy Meal promotion by McDonalds in Singapore in 2000 where McD’s customers could buy a Hello Kitty or Dear Daniel doll for $2.60 Singapore dollars caused such a frenzy (and a ruckus too) that it has caught the interest of both the media, global marketers and academics alike. In the end, this Hello Kitty McToy promotion increased the interest and sales for McDonalds; but with a different consumer; and not the intended target group - the prepubescent girls and boys! The reasons for this unexpected and overwhelming appeal for this McToy campaign in Singapore and the rest of Asia can be postulated to the following. They are however divided into two categories – the first covering the Asiatic region in general; and secondly, specifically to the Singapore market only: A) Across Asia: i. The Growth, Charge and Impact of the Kawaii Concept: Kawaii is a key concept that characterizes the modern Japanese culture. Literary translated as “cute” in English or figuratively as “things that are desired”, this culture originated with the 15 to 18 year old girls in Japan. Soon, marketers and advertisers in the fashion, publishing and the cute-little-gadgets industries recognizing the wide potential and appeal of this niche segment began to leverage on it. As this market segment is typified by the characteristic “not how much they spend” but “it’s that they all buy the same things”, hot items (like Hello Kitty) when caught by the wave can easily reach 100% market penetration in weeks...
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...1.0 introduction The Thomas Kilmann Model is simple tool that provides practice scenario of particular methodologies to managing conflict viably. The exploration upheld TKI offers a commonsense approach to launch safe and nonemotional discourse to resolve conflict. That is the reason its perfect for utilization in such a variety of diverse situations. It can additionally enhance organizational profit by helping individuals pick up knowledge into their own particular and others' conduct which thus helps them settle on better decisions about conclusions. The TKI is directed in simple to-utilize online and self-scorable configurations. Conflict is an inescapable part of human relationships. Where responsibility to mission and extended periods with negligible assets converge, not-for-profit work environments might be overflowing with conflict trades. Conflict can go out from administering varying viewpoints and clearly inconsistent concerns. Assuming that we can acknowledge it as a regular part of our zealous scene, it might be simpler to work with than in the event that we need (or wish!) conflict to never resurface. 2.0 Introduction of Thomas Kilmann Models. The Thomas-Kilmann Conflict Mode Instrument is intended to evaluate an individual conduct and behavior in certain scenarios. "Conflict Situations" are the scenarios in which the concerns of two individuals seem, by all accounts, to be incongruent. Conflict is a social culture...
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...behavior Diagram 2 For generations, service has been an invariable for patrons to food courts and hawker centres that trays and tables were to be cleaned by cleaners which can be reflected by the Egyptian-like inscriptions on the wall observed in Diagram 2, signifying the ingrained mentality that many Singaporeans carries. Similarly, graciousness or at least, the tray-returning behaviour has been inculcated in us at a young age. The irony is that we return trays in schools but we do not practise it once we are out of the compound, such irony is closely linked to the picture that the cat (pet) is holding a bigger gun than the man (master), a swap in roles. A plausible solution is to strategically tap on the competitive culture (‘kiasu’ mentality; herd mentality – trait of ‘following the crowd’), by raising awareness of the universally practised habit in other countries, especially outside Asia which can be illustrated in Diagram 2, in which the chandelier lights...
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...Laser Diagnostic Instruments (LDI) is an Estonian company, operating in the area of research, development, manufacturing and application of laser-based instrumentation. By the decision of a group of scientists in 1991 to apply their knowledge of lasers and electro-optics to practical commerce solutions, LDI offers analytical sensors to address environmental, industrial, and bio-medical issues, together with a range of software products that control measurements and handle data. LDI main products and services are based on novel laser, electro-optical and photonics technologies aimed at the real-time data assessment. Company developments and products quickly received worldwide recognition and the scientists' achievements have been acknowledged by prestigious international awards. The principal applications of LDI products and services are based on different technologies for each segments: o Laser induced fluorescence (LIF) is the technology that provides users with the tools to conduct broad and accurate environmental surveys of both water and ground in stressed environmental zones, which makes LID products specially suitable for oil spill response operations and others, like pipeline monitoring and leak detection. o Spectral Fluorescence Signature (SFS) is a very sensitive and selective tool to monitor many industrial processes on site and in real time, especially to ensure that products and processes start safe, meet standards, and remain safe at critical points throughout...
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...introduction In this essay, I will be exploring the needs of managing for diversity. As there are many different aspects of diversity, it would be challenging for organization to cope and foresee problematic issues that can arise from, based on their assumption of predictability and understandability of the problems, and finding the right solution to respond to the situations. The content will be based on 3 key discussion points supported with references – why understanding surface and deep level diversity is a good practice for manager, why is it important to manage for diversity in Singapore, and lastly the distinct characteristics of Singaporean employees that need to factor, compared to other expatriates. Workforce Diversity Workforce diversity refers to practices or policies that seek to include people who are identified as heterogeneous or different. Workforce diversity has already been here and continues to be an essential concern for business success. The 2 levels of diversities; surface-level and deep-level diversity would be explored further in the essay. Surface level diversity To understand why diversity is a good practice for manager, we need to distinguish the 2 different types of diversity. Surface level diversity refers to characteristics that are observable or readily detectable attributes such as race, gender, or physical disability (Mor Barak, 2011). It’s a human nature to judge someone on his or her first impression, and harbour prejudices, stereotypes...
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...Singapore – Country Analysis Vineet Khattar; Group Work 9/29/2012 Contents Country Background: .......................................................................................................................... 3 Cultural Aspects of Singapore: ............................................................................................................ 3 Political context................................................................................................................................... 3 Economic policies of Singapore .......................................................................................................... 4 Institutional Framework ..................................................................................................................... 5 Labor Policies of Singapore ................................................................................................................. 7 Objectives of the country: .................................................................................................................. 8 Corresponding Policies Implemented by the Government ................................................................ 8 Performance ....................................................................................................................................... 9 Opportunities, Challenges and Risks......................................................................................................
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...Executive summary The research report strives to carry out an investigation to gain an understanding about cultural differences in workplace, the impact, and the preventions in the context of Singapore. The focus will be employees on Singapore work environment. Cullen & Praveen (2014) explains culture as the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts etc. Nick (2012) points out that in Southeast Asia, Singapore has become a newly industrialized nation, which was hailed as a great economic success during the last 2 decades and the countries traditions of its culture still play a major role in business activities. While Stanton & Nankervis (2011) argues that the national culture of Singapore is high in power distance and this has lead the superiors and subordinates treat each other as unequals in the country. Singapore has also been called is also called a “nanny state’ by Nick (2012), because it is a work culture in which people are supposed to do exactly what they are told and there is no decentralisation or any opportunity for lower level employees to make suggestions. The research used both primary and secondary data collection method to collect information about the question at hand. Research found that Clearly the problem of conflicts due to culture is prevailing both in work conditions and everyday life in Singapore. These have huge implications for the businesses, especially...
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...Introduction Quality is defined as the distinction of a product or services (Evans, 2011). The American National Standard Institute (ANSI) defines quality as the totality features of a product or service which satisfy given needs. The current market has higher demand of quality products and services due to higher buying power. The increasing buying power caused consumers to be less price-sensitive and prioritizes quality. Organisations find quality to be a crucial matter in determining their success. Hence, many organisations have moved from producing low cost goods into producing quality goods to meet with the market demand. Meeting quality expectations of the guests is decent, but arguably insufficient. Exceeding it however, guarantees customer loyalty, returned business and less complains. Evan (2011) added that quality, business stability and customer’s loyalty needed to be aligned for a success business. Quality in manufacturing industry focuses on technical issues such as equipment reliability, inspections and minimal defects. On the other hand, quality in service industry focuses on the interactions between the provider and customer which do not directly produce a physical product. The service industry picks up the importance of quality later than the manufacturing industry. Evan (2011) mentioned that the 80% workforce in the United States is contributed by the service industry. Body According to Das and De Groote (2008), 75% of the one hundred biggest hotels are...
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...MALAYSIA – SINGAPORE RELATIONS: THE SECURITY DILEMMAS INTRODUCTION ‘It's impossible to be friendly with Singapore because of the neighbouring city states’ unfriendliness towards Malaysia. Singapore gets into that kind of mood that they reject anything that comes from Malaysia. We try to be as friendly as possible but it's impossible’.[1] Tun Dr. Mahathir Mohamad Former Malaysia Prime Minister “…we fear that at some time or other there could be a random act of madness like cutting off our water supplies, which they had publicly threatened whenever there were differences between us… we have to be prepared for all contingencies”.[2] Lee Kuan Yew Former Singapore Prime Minister Singapore became a part of Malaysia in 1963. On the part of Singapore, such was a welcomed move as Singapore lacks the depth, mass and resources deemed necessary for development and survival. On the part of Malaysia, however, it started-off as a half-hearted decision, with Tunku Abdul Rahman fearing that the Chinese population in Singapore would, after the merger, upset the Malay majority in Malaya. In May 1960, he told Malayan students in London that “(The) Chinese-educated and new immigrants will always be loyal to China and they are less Malay-minded,” and that the inclusion of the 1.3 million Chinese would confuse Malayans and ruin the calm atmosphere of the Federation[3]...
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...I. INTRODUCTION Singapore has always taken pride in being a meritocracy and its embrace of meritocracy has been the cornerstone of the nation’s success story. Over the years, Singapore’s meritocracy has emphasised on “equality of opportunity” over “equality of outcomes”; shaping a relatively level playing field where the most capable and hardworking individuals regardless of ethnicity or social classes have an equal opportunity to rise to the top. While the State has always heralded the success of meritocracy, the systemic flaws and failures that were once side-lined in the public eye are becoming increasingly prevalent and visible today. This paper on “Examining Meritocracy and Elitism in Singapore” serves to explore the inherent contradictions within the concept of meritocracy and investigate the systemic failures arising from the dissonance caused by how meritocracy is practised in Singapore where the inevitable social and income inequalities results in an elitist system which perpetuates itself. The central research question is how meritocracy shapes the Singapore elite and in turn how the elite shapes meritocracy in the country. In this paper, the elite is defined as the class of English-educated Singaporeans who subsequently rises to the top as the political and bureaucratic elite, unless otherwise specified. This paper will discuss how the elite accumulates an increasing degree and concentration of influence which allows them to consolidate...
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...Yoguru Marketing Plan Assessor: Authoring Organization: Submission Date: Ken-Kieran SK Ho Yoguru 21st March 2012 Marketing Management | Marketing Plan Executive Summary In this marketing plan, we have identified that Yoguru’s problem lies in Segmentation, Targeting and Positioning (STP). The company aims to be one of Singapore’s leading frozen yogurt brands yet position itself to be one of the premiums due to their high quality ingredients that turns out to be more costly in comparison to the other brands. In addition, there will be a slogan for Yoguru which is, “Yoguru is your premium froyo choice!” Hence, in order to achieve this, we have put together a marketing plan that aims to revamp the image of Yoguru in Singapore by using the Integrated Marketing Communication (IMC) media map, with tactics that attains the one voice cohesion. Targeting the young adults aged 17 -35 years old; we would like to project a livelier image in repositioning. In order to gain the consumers’ awareness of Yoguru, we have came up with a series of eight events that will take about six months to complete, with a budget of SGD 50, 000. Some of the tactics include advertising through traditional and new media, holding an event, creating buzz, the launch of our new product, Blend It Yourself (BIY), etcetera. However, in the event of unforeseen circumstances, we also came up with a contingency plan. Page 2 of 21 BUS 214 Marketing Management | Marketing...
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...AY2011-12 TERM 2 MGMT104 ENTREPRENEURIAL MANAGEMENT Prof. Tan Wee Liang Group Report Done by: Audrey LOW Hui Xin Justus WEE Rui Hao LUO Jingwei Nicolas Olivier Valentin VILMIN TEO Wei Xin Entrepreneurial Management Group Report 1 Contents Abstract ........................................................................................................................................................ 4 Introduction ................................................................................................................................................. 5 Background of Manager............................................................................................................................ 5 Background of Entrepreneur ..................................................................................................................... 6 Attributes and personal beliefs system of both Manager and Entrepreneur ............................................. 7 Evaluation of Interviews ............................................................................................................................. 8 Manager’s Views on Entrepreneurship – Michael Goh ............................................................................ 8 Entrepreneur’s Views on Entrepreneurship – Peter Low .......................................................................... 9 Comparison of Views....................................................................
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...ESH S FR AY ALWTH MA A BY K IA IND AL GIN ORI Scoop it up Naturally. A projec t on Adv er tising Contemp in orar y So ciety to foreign m study arketing environm ents. NATURAL ICECREAM Coming to Singapore Natural Ice Cream Singapore Ltd. VI. MARKETING ENVIRONMENTS i. GEOGRAPHICAL ENVIRONMENT Location: South-eastern Asia, islands between Malaysia and Indonesia Area: total: 647.5 sq km Land: 637.5 sq km Water: 10 sq km Land boundaries: 0 km Coastline: 193 km Terrain: lowland Irrigated land: NA Natural hazards: NA Its major natural resources are its location and its deep-water harbour. Singapore, though small, has a varied topography. The centre of the island contains a number of rounded granitic hills that include the highest point. The island originally was covered with tropical rain forest and fringed with mangrove swamps. Since the founding of the city in 1819, the natural landscape has been altered by human hands, a process that was accelerated in the 1970s and 1980s. By 1988, Singapore's land area was 49 percent built up, and forest covered only 2.5 percent. • • • • • Singapore Weather ! Singapore is two degrees north of the equator and has a tropical climate, with high temperatures moderated by the influence of the sea. ! Average daily temperature and humidity are high, with a mean maximum of 31°C and a relative humidity of 70 to 80 percent in the afternoon. ! Rain falls throughout the year, but is heaviest during the early northeast monsoon from...
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... The Forces for Change is a framework to help you understand today’s radically changing world and synthesize the breadth of complex, fast changing, interdependent factors Are all changes bad? Change can be uncomfortable and awkward but it can also be positive. FORCES OF CHANGE AND THEIR ACCOMPANYING VALUES FORCES OF CHANGE & ACCOMPANYING VALUES Turbulence Intellectual capital, Intellectual propert, ,information sharing Networking, innovation, R&D INFORMATION AGE K-Economy GLOBALIZATION DEVELOPMENT Autonomy, Pride, Dignity Independence, Indigenization “CultureBound” Customer Focus; Speed, Responsiveness; Continuous Learning; Accurate & Up-To-Date Information Quality; Value Added; Cost Effectiveness; Humanization; Ecological Specialisation; Objectivity; Materialism; SystemsOrientation MODERNIZATION WESTERNIZATION Individualism; Secularism; Freedom Of Expression; Consumerism INDUSTRIALIZATION Mechanization; Rational Thinking; Bureaucracy; Efficiency; Productivity; Mobility; Discipline; Mechanical Time Orientation; Reliability Stable 1800 AGRICULTURAL Revolution Time line Simple division of labor, labor intensive, Collectivism, sharing 2000 FORCES OF CHANGE & ACCOMPANYING VALUES Turbulence Intellectual capital, Intellectual propert, ,information sharing Networking, innovation, R&D INFORMATION AGE K-Economy GLOBALIZATION DEVELOPMENT Autonomy, Pride, Dignity Independence, Indigenization “CultureBound” Customer Focus; Speed...
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