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Killing USftly Advertisement Analysis

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ad #1
This advertisement reinforces what was stated in the film Killing Us Softly. This ad is for Maybelline’s “Lash Stiletto Voluptuous Mascara”. On the advertisement, there is of a tube of mascara, a red stiletto shoe and a woman’s face. This ad only shows part of the woman’s face, which is showing her off more as an object than a human being. Other than just objectifying the woman, this ad is clearly Photoshopped so that she looks “perfect”. She has no imperfections on her face and has no masculine characteristics. Women who see this ad may think that if they use this mascara, they will look like this, but in reality, it is nearly impossible to be this flawless. On the advertisement, it says, “Now the most dramatic length meets seductive volume.” This is sexualizing the mascara to make the product more appealing to customers. This is unnecessary and completely irrelevant to the product.

ad #2
This advertisement is a great example of how the media usually portrays men. This ad also reinforces what is discussed in …show more content…
It talks about how there are many people in the media who call the celebrities in this article “fat”. The celebrities include Jennifer Lawrence, Christina Aguilera, Jessica Simpson, Kim Kardashian, Khloe Kardashian, Rebel Wilson, Jennifer Aniston, Kelly Osbourne, Kate Upton and Demi Lovato. All of these celebrities dealt with the issue of being called fat in many different ways. Some of them dieted and lost weight while others completely ignored the haters. These celebrities are normal people and they deserve to be treated like human beings, not based on their size. They are discriminated because they do not look exactly how the media portrays women. They don’t possess all of the characteristics seen as positive, but I think it is good that some celebrities are standing up to this awful

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