...product or service of one of the following icon Australian brands: Meadow Lea - Polyunsaturated margarine spreads Nestle – Milo (chocolate and malt powder) Sanitarium – Weetbix Holden – UTE (coupe utility vehicle) Jetstar Airways – Domestic flights RMIT- Associate Degree in Business or Diploma of Commerce Carlton & United Breweries – Crown Lager Fairfax Media – The AGE As you can see it is a specific product or service rather than a company, as the company may have several products each requiring individual plans. It is product or service that is easy to research, one that has been written about regularly in marketing magazines or one that students have access to the information via a personal contact. No direct contact is allowed with organisations unless students have a prior personal or professional relationship. All research should otherwise be desk research, observation and educated guesses. You will be developing the plan in two separate stages - Assignment 1 and Assignment 2. Assignment 1 will be marked promptly and returned with feedback so that you can revise and resubmit it as part of Assignment 2- the completed marketing plan. assignment 1 Assignment 1 concentrates on: 1. Defining the firm’s mission and overall objectives. Any individual product or service must be developed in line with the firms overall mission and objectives. All Body Shop products, for instance, must be environmentally friendly, all 3M products reflect the firms commitment...
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...will conduct a research, make an analysis, and prepare a detailed presentation of their findings. In the stage two students will develop a specific marketing strategy and marketing mix and present them in the class. In the stage three, students will write a report. If any of the group members leave the group, the remaining group members must complete the work without any concession and compensation. - Stage 1 Market research and analysis – tutorial presentation and discussion - Stage 2 Marketing strategies and marketing mix – tutorial presentation and discussion - Stage 3 Summary report of stages 1 & 2 Stage 1 The stage 1 concentrates on: 1. Defining the firm’s mission and overall objectives. Any individual product or service must be developed in line with the firms overall mission and objectives. All Body Shop products, for instance, must be environmentally friendly, all 3M products reflect the firms...
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...Strauss —Elite Contents Introduction 3 Strauss-Elite 4 Historical Background 5 1995-1998 International partnerships and domestic acquisitions 5 Partnerships 5 Acquisitions 6 1998-2001 Reorganization 7 2002-2004 A Shift in the Operating Model 8 Strauss-Elite's International Activities 8 Background: 9 Elite international in the 90s: Central and Eastern Europe 9 Strauss-Elite 1997-2001 9 2002 - 2004 10 Away From Home (AFH) 10 Brazil 11 Going forward: Global Trends 11 The Next Step: Beyond Coffee 12 Sabra Salads in the United States 12 Background 12 Market opportunity 13 Sabra 13 Entering the U.S market 13 Max Brenner 13 Background 14 The dilemma 14 Developing the concept 14 2005 and beyond 15 Appendixes 16 Background 19 Supply 19 Processing 19 Marketing 20 Distribution 20 Nestle 20 ICraft 21 Sara Lee 21 P&G 22 Tchibo 22 Lavazza 22 Segafredo 22 Global Expansion in the 21 Century In a conference room at the offices of Strauss-Elite in Ramiat Gan, we were introduced to the heart of the organisation by the CEO of the company, Erez Vigoodman. What we were given was a bird's eye view of the entire company as it stood at the end of 2005. It quickly became apparent that the organisation stood poised at a pivotal moment in its long history. In the eight years since the acquisition of Elite in 1997, the company has gone through nothing short of a revolution. Yet despite being transformed from end to...
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...BUSINESS AND SOCIAL SCIENCES, AARHUS UNIVERSITY Department for Marketing and Statistics March 2012 Diet and eating habits at the transition to motherhood: Influencing factors, self-developed coping strategies and how the public and private sector can support the maintenance of a healthy diet Master Thesis Master of Sciences in Marketing Author: Supervisor: Sandra Denise Kunz Petersen Jessica Aschemann-Witzel EXECUTIVE SUMMARY PURPOSE – The purpose of this study is to gain a deeper understanding of the changes in diet and eating behavior women experience during the transition to motherhood, the underlying influencing factors, as well as their self-developed coping strategies, in order to devise recommendations for the public and private sector to support the adaption and maintenance of healthy eating habits during this transition. METHOD – A life course perspective was adopted and behavioral change models, used in health-related research, applied. In addition, the data of 18 qualitative e-mail interviews with German mothers was analyzed by means of qualitative content analysis. FINDINGS – The transition to parenthood represents an important life event that can be divided into several phases, each of which is characterized by a range of distinct changes in women’s eating behavior and influencing factors thereof. Women develop coping strategies to face these challenges, but are still found to lack perceived behavioral control and self-efficacy and are confronted with perceived...
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...Contemporary Developments in Business and Management Kenneth Fee The University of Sunderland © 2013 The University of Sunderland First published September 2013 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without permission of the copyright owner. While every effort has been made to ensure that references to websites are correct at time of going to press, the world wide web is a constantly changing environment and the University of Sunderland cannot accept any responsibility for any changes to addresses. The University of Sunderland acknowledges product, service and company names referred to in this publication, many of which are trade names, service marks, trademarks or registered trademarks. All materials internally quality assessed by the University of Sunderland and reviewed by academics external to the University. Instructional design and publishing project management by Wordhouse Ltd, Reading, UK. Contents Introduction vii Unit 1 The contemporary world of business and management Introduction 1.1 1.2 The global business environment The importance of developments in the global environment Case Study 1.3 Organisational decision making and performance vii 1 3 10 14 17 19 19 20 Self-assessment questions Feedback on self-assessment questions Summary Unit 2 Globalisation Introduction 2...
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...thomas a . meyer How Great companies Get Started in terrible times Innovate! Innovate! How Great Companies Get Started in Terrible Times THOMAS A. MEYER John Wiley & Sons, Inc. Copyright © 2010 by Thomas A. Meyer. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...
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...Дневник читателя READER’S JOURNAL Ernest Hemingway. The Old Man and the Sea (1952). Joseph Heller. Catch-22 (1961). Tennessee Williams. A Streetcar Named Desire (1959). Iris Murdoch. The Black Prince (1973). Jerome David Salinger. The Catcher in the Rye (1951). Michael Ondaatje. The English Patient (1992). Ray Bradbury. Fahrenheit 451 (1953). Ken Kesey. One Flew Over the Cuckoo’s Nest (1962). Edward Albee. Who’s Afraid of Virginia Woolf? (1962). Arthur Miller. Death of a Salesman (1949). ------------------------------------------------- ------------------------------------------------- Ernest Hemingway. The Old Man and the Sea (1952). ------------------------------------------------- ------------------------------------------------- FULL TITLE · The Old Man and the Sea ------------------------------------------------- ------------------------------------------------- AUTHOR · Ernest Hemingway ------------------------------------------------- ------------------------------------------------- TYPE OF WORK · Novella ------------------------------------------------- ------------------------------------------------- GENRE · Parable; tragedy ------------------------------------------------- ------------------------------------------------- LANGUAGE · English ------------------------------------------------- ------------------------------------------------- TIME AND PLACE WRITTEN · 1951, Cuba ------------------------------------------------- ...
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...BALANCE YOUR LIFE, BALANCE THE SCALE DITCH DIETING, AMP UP YOUR ENERGY, FEEL AMAZING, AND RELEASE THE WEIGHT JENNIFER TUMA-YOUNG Dedication To the inspirista within every woman Contents Cover Title Page Dedication Introduction Chapter One - We Eat How We Live Chapter Two - B is for Brain Dump and Breathe Chapter Three - A is for Assess and Accept Chapter Four - L is for Let Go and Laugh Chapter Five - A is for Add In and Appreciate Chapter Six - N is for Navigate and Notice Nature Chapter Seven - C is for Confront and Connect Chapter Eight - E is for Engage and Experience Acknowledgments About the Author Back Ad Credits Copyright About the Publisher Introduction Welcome to the most unconventional weight loss book you’ll ever read! Wait—let’s stop there. To be honest, I kind of cringe at the thought of this being a weight loss book, because I firmly believe that we are so much more than numbers and that what really matters in life is who we are, not what we weigh. But I understand that you probably picked this book up because you’d like to be healthier and weigh less. I get it! I am very grateful that you are here, and I am excited to share my story and what I’ve learned from working with thousands of women just like you. So even though we’re not calling this a weight loss book, it definitely is a book that will help you release weight. What’s so unconventional about it is that it will tell you to stop dieting, to eat what you love, to ignore the numbers on...
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...Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs...
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...A ∑ E= mc 2 This eBook is provided by www.PlentyofeBooks.net Plenty of eBooks is a blog with an aim of helping people, especially students, who cannot afford to buy some costly books from the market. For more Free eBooks and educational material visit www.PlentyofeBooks.net Uploaded By Bhavesh Pamecha (samsexy98) 1 INFLUENCE The Psychology of Persuasion ROBERT B. CIALDINI PH.D. This book is dedicated to Chris, who glows in his father’s eye Contents Introduction 1 Weapons of Influence 2 Reciprocation: The Old Give and Take…and Take 3 Commitment and Consistency: Hobgoblins of the Mind 4 Social Proof: Truths Are Us 5 Liking: The Friendly Thief 6 Authority: Directed Deference 7 Scarcity: The Rule of the Few Epilogue Instant Influence: Primitive Consent for an Automatic Age Notes Bibliography Index Acknowledgments About the Author Cover Copyright About the Publisher v 1 13 43 87 126 157 178 205 211 225 241 INTRODUCTION I can admit it freely now. All my life I’ve been a patsy. For as long as I can recall, I’ve been an easy mark for the pitches of peddlers, fundraisers, and operators of one sort or another. True, only some of these people have had dishonorable motives. The others—representatives of certain charitable agencies, for instance—have had the best of intentions. No matter. With personally disquieting frequency, I have always found myself in possession of unwanted magazine subscriptions or tickets to the sanitation workers’ ball. Probably...
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...INFLUENCE The Psychology of Persuasion ROBERT B. CIALDINI PH.D. This book is dedicated to Chris, who glows in his father’s eye Contents Introduction v 1 Weapons of Influence 1 2 Reciprocation: The Old Give and Take…and Take 13 3 Commitment and Consistency: Hobgoblins of the Mind 43 4 Social Proof: Truths Are Us 87 5 Liking: The Friendly Thief 126 6 Authority: Directed Deference 157 7 Scarcity: The Rule of the Few 178 Epilogue Instant Influence: Primitive Consent for an Automatic Age 205 Notes 211 Bibliography 225 Index 241 Acknowledgments About the Author Cover Copyright About the Publisher INTRODUCTION I can admit it freely now. All my life I’ve been a patsy. For as long as I can recall, I’ve been an easy mark for the pitches of peddlers, fundraisers, and operators of one sort or another. True, only some of these people have had dishonorable motives. The others—representatives of certain charitable agencies, for instance—have had the best of intentions. No matter. With personally disquieting frequency, I have always found myself in possession of unwanted magazine subscriptions or tickets to the sanitation workers’ ball. Probably this long-standing status as sucker accounts for my interest in the study of compliance: Just what are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about...
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...INFLUENCE The Psychology of Persuasion ROBERT B. CIALDINI PH.D. This book is dedicated to Chris, who glows in his father’s eye Contents Introduction 1 Weapons of Influence 2 Reciprocation: The Old Give and Take…and Take 3 Commitment and Consistency: Hobgoblins of the Mind 4 Social Proof: Truths Are Us 5 Liking: The Friendly Thief 6 Authority: Directed Deference 7 Scarcity: The Rule of the Few Epilogue Instant Influence: Primitive Consent for an Automatic Age Notes Bibliography Index Acknowledgments About the Author Cover Copyright About the Publisher v 1 13 43 87 126 157 178 205 211 225 241 INTRODUCTION I can admit it freely now. All my life I’ve been a patsy. For as long as I can recall, I’ve been an easy mark for the pitches of peddlers, fundraisers, and operators of one sort or another. True, only some of these people have had dishonorable motives. The others—representatives of certain charitable agencies, for instance—have had the best of intentions. No matter. With personally disquieting frequency, I have always found myself in possession of unwanted magazine subscriptions or tickets to the sanitation workers’ ball. Probably this long-standing status as sucker accounts for my interest in the study of compliance: Just what are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors to bring about such compliance? I wondered why it is that a request stated in a certain way will be rejected...
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...HARRY POTTER AND THE PRISONER OF AZKABAN BY J.K. ROWLING CHAPTER ONE OWL POST Harry Potter was a highly unusual boy in many ways. For one thing, he hated the summer holidays more than any other time of year. For another, he really wanted to do his homework but was forced to do it in secret, in the dead of night. And he also happened to be a wizard. It was nearly midnight, and he was lying on his stomach in bed, the blankets drawn right over his head like a tent, a flashlight in one hand and a large leather-bound book (A History of Magic by Bathilda Bagshot) propped open against the pillow. Harry moved the tip of his eagle-feather quill down the page, frowning as he looked for something that would help him write his essay, ‘Witch Burning in the Fourteenth Century Was Completely Pointless — discuss.’ The quill paused at the top of a likely looking paragraph. Harry pushed his round glasses up the bridge of his nose, moved his flashlight closer to the book, and read: Non-magic people (more commonly known as Muggles) were particularly afraid of magic in medieval times, but not very good at recognizing it. On the rare occasion that they did catch a real witch or wizard, burning had no effect whatsoever. The witch or wizard would perform a basic Flame-Freezing Charm and then pretend to shriek with pain while enjoying a gentle, tickling sensation. Indeed, Wendelin the Weird enjoyed being burned so much that she allowed herself to be caught no less than forty-seven times in various...
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...WRITING REFERENCES Citi: Oil Could Plunge to $20, and This Might Be 'the End of OPEC' "It looks exceedingly unlikely for OPEC to return to its old way of doing business," Morse wrote. Despite global declines in spending that have driven up oil prices in recent weeks, oil production in the U.S. is still rising, wrote Edward Morse, Citigroup's global head of commodity research. Brazil and Russia are pumping oil at record levels, and Saudi Arabia, Iraq and Iran have been fighting to maintain their market share by cutting prices to Asia. The market is oversupplied, and storage tanks are topping out. A pullback in production isn't likely until the third quarter, Morse said Vets fight to save hero dog who tried to shield owner from house fire "She's doing OK. Considering what Carmen has been through we think she's doing as well as can be expected," Dr. Daniel Carey, a vet at the hospital, told WCPO. "It's not unexpected that she's not ready to come off (the ventilator). It's just that in our best case scenario (we thought) maybe we could've hoped to get her off (Sunday) afternoon," Carey told WCPO The hospital is also providing updates on Carmen through social media, using Facebook to post pictures of the dog resting on a pink blanket and keeping company with a pair of stuffed animals. Your Resume Is Useless Unless It Answers This 1 Question If you’re a regular reader of this blog, you know how keenly we believe there’s no such thing as a generic or one-size-fits-all resume ...
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...Harry Potter and the Prisoner of Azkaban By J.K. Rowling CHAPTER ONE Owl Post Harry Potter was a highly unusual boy in many ways. For one thing, he hated the summer holidays more than any other time of year. For another, he really wanted to do his homework but was forced to do it in secret, in the dead of night. And he also happened to be a wizard. It was nearly midnight, and he was lying on his stomach in bed, the blankets drawn right over his head like a tent, a flashlight in one hand and a large leather-bound book (A History of Magic by Bathilda Bagshot) propped open against the pillow. Harry moved the tip of his eagle-feather quill down the page, frowning as he looked for something that would help him write his essay, ‘Witch Burning in the Fourteenth Century Was Completely Pointless — discuss.’ The quill paused at the top of a likely looking paragraph. Harry pushed his round glasses up the bridge of his nose, moved his flashlight closer to the book, and read: Non-magic people (more commonly known as Muggles) were particularly afraid of magic in medieval times, but not very good at recognizing it. On the rare occasion that they did catch a real witch or wizard, burning had no effect whatsoever. The witch or wizard would perform a basic Flame-Freezing Charm and then pretend to shriek with pain while enjoying a gentle, tickling sensation. Indeed, Wendelin the Weird enjoyed being burned so much that she allowed herself to be caught no less than forty-seven times in various...
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