Nowadays, advertisement can be seen in everywhere, like TV, Youtube, Facebook and other place. Because of that, advertisement impacts more and more people. A good advertisement can create a brand name for the product being promoted and inform customers about different product and services . Today, when we go to the supermarket, we can easily find many kinds of chocolate, like kinder surprise. Kinder surprise is one of the products from Ferrero SpA. Ferrero SpA is a very famous chocolate company; also it is one of the world’s largest chocolate producers. Ferrero produce many kind of chocolate, like Ferrero Rocher, kinder and so on, which are all well known over the world (James, P).

The advertisement what I chose is about kinder surprise chocolate factory in 2010,. While kinder surprise is a series of kinder. Why it was called surprise? Because kinder surprise is like an egg, once you eat the chocolate outside, you can find that there is a toy inside, but if you do not open it, you never know what inside.

This advertisement was used the form of the colorful cartoons to show us the people how it produces. From this point, we can find that this product mainly forces to the children. Then, it targets an audience that will easily remember the characters like the chocolate jam, the children who are playing many kinds of toys, and the egg.

When talking about this advertisement, it started from a boss, who went to check the chocolate factory daily work, when he opened the door of the factory, it looked like a big fun chocolate kingdom. The staff, who working in the kingdom were enjoy their job, every surprise egg was checked carefully. When he went to see the produce of the toy, we can find that each toy was produced very patient and full of love. And the children played the toy were very happy and their parents rest assured that their children play those toys. In another words, the toys, which they product are very safety. Finally, the boss went to the chocolate making factory to check how the chocolate was. In the advertisement, we saw that one of the staff wanted to taste the chocolate jam stealthily, however, the boss discovered he, and prevented he to taste. So that quality is important for a product. Once, the boss tasted the kinder surprise and smiled, the staff from the chocolate factory were all very glad. And the boss finished it, there was a toy. This is why it will make surprise, and why children love it. Because you never know what toys will inside.

From this advertisement, the advantage of kinder surprise is that it is different than any other chocolate, because it gets a surprise toy when you eat the chocolate. In the same time, it becomes the most attractive way to attract children. When people buy each of the kinder surprise, they can feel the intentions of the manufacturer.

In conclusion, kinder surprise let people remember that it is different between other chocolate, it can make surprise to the word. Surprise not only means the toy, but also means careful, patient, quality and love.

References
Advantages of advertising. (2010, April 30). Retrieved from http://benefitsandadvantages.com/general/advantages-of-advertising.html James, P. Ferrero SpA History. Retrieved from
http://www.fundinguniverse.com/company-histories/ferrero-spa-history/