Kudler Fine Foods
Misty Robinson
MMPBL/502-Managing the Business Enterprise

Abstract
Kudler Fine Foods is an upscale food store in the San Diego metropolitan area, specializing in fine foods and wines. This paper will explore the primary functions of management and who is responsible for each function. Also, how Kudler Fine Foods is utilizing the use of technology and the internet within the organization.

Table of Contents
Introduction…………………………………………………………………………………….. 4
Primary Functions of Management at Kudler Fine Foods……………………………………... 4
The Use of Technology and the Internet……………………………………………………….. 5
Five Forces – Porter’s Model……………………………………………………………………6
Conclusion……………………………………………………………………………………….7
References……………………………………………………………………………………….8

Kudler Fine Foods
Introduction
Kathy Kudler, founder of Kudler Fine Foods, has a passion for gourmet cooking, which requires the use of gourmet ingredients. She was often tasked in finding the ingredients she needed to prepare the gourmet meals she desired. While out shopping one day she realized there was a great demand for a fine food store, one that could offer the finest ingredients and other specialty items at a reasonable price. Kathy had a vision; it was then that the first Kudler Fine Foods was opened in 1998. The store is driven by its mission statement – “our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing.” (Kudler Fine Foods Mission Statement, University of Phoenix Virtual Organization Portals, 2010)
Primary Functions of Management and Key Players
Kathy Kudler, the founder, owner and president of Kudler Fine Foods has built a management team that possesses the same goals, visions, and expectations transparent to her own. Kathy has a team of individuals assisting her in the