...King Corn Corn is a plant that can grow in various types of climates, making it the top crop grown in the world. However, a certain type of climate is optimal for most efficient production of corn. Corn needs a temperate weather and good soil. These conditions, as well as the use of hybrid seeds, provide a basis for the huge corn industry in the United States. According to Conceicao and Mendoza, “About 90% of corn and soybean exports are accounted for by only three countries: Argentina, Brazil and the USA. Five countries (India, Pakistan, Thailand, USA and Vietnam) account for over 80% of global rice exports.” King Corn follows two best friends from college, Ian Cheney and Curt Ellis, who go to the heartland to figure out what their food is composed of after finding out in a laboratory study that their DNA was mostly made up of corn. They were curious how corn ended up on their hair. After they plant and grow an acre of America's most produced and most subsidized on Iowa soil, they try to find out where the corn goes in the food system and how it is distributed all over America. What they discover shocks them. There are many reasons why there is an overproduction of corn in the United States, including advancements in technology, government subsidies, the cheap price of corn and corn syrup as opposed to grass and sugar. Overproduction of corn leads to overconsumption of the crop, because since corn is so cheap to grow, many try to figure out new ways on how to turn...
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...“King Corn” is a documentary film by Aaron Woolf in October 2006, following two college friends, Ian Cheney and Curtis Ellis, as they move from Boston to Greene, Iowa to grow and farm an acre of corn by themselves and the subsidized crop that drives our fast-food craze, corn. As Cheney and Ellis try to track their crop of corn into the food system, they found many troubling aspect which questioned how we eat and how we farm. Throughout this process, Cheney and Ellis investigate the effect of the increasing production of corn on American society, both physically and economically. Also, they highlighted on the role of government subsidies which encourages the enormous amount of corn grown. This film illustrates how industrialization in corn production abolished the typical family farm and replaced by much larger industrialized farms. These families are forced to give up their farms in order for industries to take over to start a mass production. The industrialized farms would produce approximately 200 bushels of corn per acre, which is the equivalent of 10,000 pounds or five tons. They also came across inhumane confined animal feeding operations, which would one day be killed for their meat and the heavy use of corn sweetener (high fructose syrup) may be linked to obesity and diabetes. Both Cheney and Ellis depict the necessity of industrialization in the North American food and produce system. They found that high fructose syrup is found in basically all industrialized...
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...In King Corn, college friends Ian Cheney and Curtis Ellis moved to Greene, Iowa to grow an acre of corn. It is interesting to find out how corn has changed from the native Mexican corn to today’s yellow dent that it uneatable as is. Under the leadership of Earl Butz in the 1970’s, there was a push to increase production under the subsidy program that is still in effect. Butz wanted to bring the cost of food down with his program but failed to examine the long-term effects of his program, namely health. Technology truly changed the corn industry. Just 150 pounds of anhydrous ammonia fertilizer helps to produce four times the amount of corn. Farm equipment means that a single farmer can work 1000 acres. It only took 18 minutes for them...
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...CORN CLEANING MACHINE works like this: The materials go into the sieve for big impurities from work bin which is baffled to uniformly scatter the materials on the sieve.The sieve vibrates to separate the big impurities from the materials .The big impurities are discharged from the outlet. Corns,mediate and small impurities fall onto another sieve through holes. The small and flat corn vibrates with rubber ball to fall onto bottom plate through the holes and goes out from outlet.The other materials are graded according to their different gravities from the air suction system.The grains mixed with stones fall on the destoning sieve along the first,second and third grading devices.The destoning sieve seriously searches out stones and some impurities heavier than the corns and discharges them outside.The lighter impurities are discharged through air suction tunnel due to the reverse wind generated by destoning adjustment plate.The destoned materials flow to the end of sieve and go to the corn peeling machine. First, the enterprises should be familiar with corn cleaning machine power consumption. A workshop should be divided into several workshop departments or sub-processes. The electric quantity which these sub-processes demand can be decided accurately by the integer power measurement methods. Second, during corn cleaning machine energy consumption, power consumption is also a cooperation method for indicating production operation. Therefore, in corn cleaning machine operation...
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...health, but are also interfering with nature in such a negative way, that the worsening of our environment is becoming more apparent each day. Barber is not the only advocate raising awareness about the troubles with modern food production. Michael Pollan, author of “The Food Movement, Rising” and documentaries such as “King Corn” also shed light on the issues surrounding Americans’ health as well as the deterioration of our environment. The solution to this unhealthy epidemic does not lie in a miracle pill, nor in an Ivy League-trained physician. It lies in our food production, and the best place to start is at the source; at the farm. And who better to advocate for this change than farmers and chefs? Farmers and chefs should influence a better food system by promoting good food through their harvests and prepared meals. Barber argues that chefs have the “platform” to inspire the new way of eating that stems from the ground up (Barber 87-88) for the purpose of raising awareness to the millions of middle class Americans who are unaware of the benefits of his new concept of “the third plate.” This concept was proven with the harvest of the eight row flint corn which Barber used to make polenta – the best...
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... 5. Who is the largest purchaser of potatoes in the United States? Mcdonalds 6. The top 4-5 producers of beef controlled only __25_% of the market in the 1970s, and _80__% of the market today. 7. In the 1950s, it took 70 days to raise a chick to a chicken. Today, it takes only 48 days. How is this possible? Redesigned the chicken to be bigger, all birds coming off the line have to be about the same size. Tyson owns the chickens they are going to use from the day they are born. Antibiotics are put into chicken feed but chickens become immune to the antibiotics. The debt grows for the farmer due to demands of the company that purchases the product. 8. Why is corn in nearly every processed food product? Because corn be grown in large amounts. 30% of land is used for corn. The government gives farmers an incentive to...
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...The Business of Eating Easier consumed than pronounced, niacinamide, sodium ascorbate, and thiamine hydrochloride, are some of the linguistic anomalies that make up my “all natural” Kellogg’s Corn Flakes. The confusion on the nutrition label is a microcosm for what is happening to us, and to our society at large. With more available information today than ever before, we don’t know what we should eat, or even what we’re eating. The truth is that every phase of the food cycle, from manufacturing to consumption, has become corrupted. This corruption, furthermore, will have ramification for future generations. This is because food manufacturing is not only making our bodies sick, but it also has a devastating impact on our environment as well. Using corn as an example, this essay seeks to explain how we are becoming sickened by food. Unsurprisingly, farms are responsible for producing much of the food we eat, as well as the food for the animals we eat. Ideally, in a natural farm system, agriculture has a symbiotic relationship with its ecosystem. For example, natural, healthy soil contains water and nutrients for crops to grow. When the crops are harvested, their remains go back into the earth and act as fertilizer to replenish lost nutrients. Similarly, when livestock grazes, their waste is returned to the earth in the form of fertilizer. Fundamentally, in a natural system, whatever is taken from nature is given back. When food is grown in this manner, it reaches its potential...
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...DR KALIM KHAN MOTIVATIONAL LECTURE Kis mein jyada fayda hai ? Hath mein paise hokar paise banana OR paise na hokar paise banana ? Trace the history of bankruptcy. They made lots of money. But today they are nowhere. Ex : Kodak, Nokia, Kingfisher Every brand started with 0, but became bankrupt when they had lots of money. You can move from 0 to 100, but then from 100 to 105 it becomes difficult. It has been observed that after certain stagnancy it plunges down. So How would u like to see the graph ? Why do they die down? 1. Lack of innovation : Generally people misinterpret this word with invention. Any improvement done and if it gives money , then it is called INNOVATION. If it doesn’t give money it is called CREATIVITY. Ex : Today there is no medicine for AIDS. But if medicine is found then it is INVENTION. Ex: Different ways of thinking is creativity. There are no examples of creativity. When creativity gets practical implication and you get money is innovation. Ex: Steve Jobs was highly creative and what he gave the world by way of his product was innovation. Innovation is not only in product but also in selling / systems. Ex : unique ways of selling. Direct marketing. Door to door selling. All the product was existing in the market. So very innovative in selling. Ex : Pan Parag Product was competitive. But no corporate competitors . This was way back in 1983. But he took the route of paanwala and sold thru them only. Actually they were his...
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...DIAGNOSING MARKETING FAILURE OF KELLOG’S BREAKFAST MATES USING FOUR “A” FRAMEWORK COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: GR 523–1DA SUBMITTED TO DR. RAJ SISODIA, PROFESSOR OF MARKETING SUBMITTED BY KHALED MAHMUD MCCALLUM GRADUATE SCHOOL OF BUSINESS BENTLEY UNIVERSITY MARCH 18, 2013 TABLE OF CONTENTS 1. KELLOGG’S AS A COMPANY: ............................................................................................................ 1 2. BACKGROUND OF KELLOGG’S BREAKFAST MATES: ...................................................................... 1 3. KELLOGG’S BREAKFAST MATES’ OFFERING: ................................................................................. 1 4. TARGET MARKET: ........................................................................................................................... 1 5. POSITIONING: ................................................................................................................................... 1 6. FAILURE OF BREAKFAST MATES: ...............................................................................
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...Total Quality Management I. Company Background The success of Frito Lay is a tribute to two entrepreneur’s dreams. In 1932, C.E. Doolin purchased a bag of corn chips in a café in San Antonio, Texas. He learned that the chips manufacturer was selling his business so he purchased the recipe and began selling Fritos Corn Chip. Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. He then purchased the manufacturer, and the H.W. Lay & Company was formed. It soon became one of the largest snack food companies in the Southeast, and LAY'S brand Potato Chips is still America's favorite potato chip. In 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay brands account for 59% of the U.S. snack chip industry. In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company and formed PepsiCo, Inc. Since that time, Frito-Lay has operated as a wholly owned subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's potato chips. Something wonderful—a company that’s all about good fun—doing good things when it comes to making snacks and caring for the environment. This is the company vision of Frito Lay. For more than 75 years, they have been making snacks, starting...
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...FOUR P’S OF MARKETING FRITO-LAY VARIETY PACK Ebony Flowers AMERICAN INTERCONTINENTAL UNIVERSITY ABSTRACT Frito-Lay is the emerging market leader in the snack food business. The leading innovation that represents this continued commitment is the Frito-Lay Variety pack. The marketing strategy utilizes four key aspects to meet the needs of this particular market - product, pricing, place and promotion. Every business must offer a product or service that people place in high demand for the venture to be profitable and sustainable. Frito-Lay’s Variety pack combines twenty lunch able size bags of five different well known Frito-Lay chip brands that come in twenty different combinations. Upon examining the individual lunch sizes in the current market, the suggested retail price is a better cost savings and worth the value. For the 2014 school year, Frito-Lay, America’s favorite salty snacks, has teamed up with the number one video game in the world, SkyLanders, to attract its target market which brings the most fun to the family. From home to the school lunch box or anywhere in between, all the consumers have to do is grab a bag on the go! Frito-Lay's Variety packs are easy to carry, easy to store and easy to pack it's the perfect staple for every home. FOUR P’S OF MARKETING AND FRITO-LAY VARIETY PACK Merriam-Webster’s Online Dictionary defines marketing as “the activities that are involved in making people aware of a company's products, making sure that the products...
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...BIOEFFICACY EVALUATION OF ANTRACOL 70 WP AGAINST HELMINTHOSPORIUM LEAF SPOT OF SWEET CORN (ZEA MAYS L. var. RUGOSA) INTRODUCTION Corn is an important crop in the Philippines as another staple food of many Filipinos next to rice. Yellow corn or grain corn is the type of corn mainly produced in the country because of the growing demand as component for animal feeds. But aside from grain corn, sweet corn production is also a growing trend in the Philippines with the introduction of new supersweet corn varieties with higher sugar content and longer postharvest life. However, these varieties are also exposed to different fungal diseases causing significant yield losses. One of these is Helminthosporium leaf spot. Corn leaf spots or Helminthosporium leaf spots caused by Helminthosporium maydis Nishekado & Miyake are small, spindle-like or oblong, reddish-brown to brown spots on the leaves of corn. This disease causes significant yield losses when corn is not treated with protectant fungicides. Frequent rainy periods enhance disease development. Antracol 70 WP is an organic fungicide containing propineb, an active ingredient belonging to the dithiocarbamate group of compounds. It is a product of Bayer CropScience. It is a protectant foliar fungicide with long residual activity and it is used across the world as a protective treatment on several crops for the control of various fungi, especially Oomycetes, Ascomycetes, Basidiomycetes and Fungi imperfecti. In various...
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...HFCS(High Fructose Corn Syrup) is worse than sugar and should be substituted. HFCS is extremely unhealthy and causes obesity and there is no reason that we should put it in food, other than it tastes good. HFCS is made up disaccharides called glucose and fructose, both of them together make sucrose which is the base of HFCS (Reshanov, 2012). Therefore making it not very healthy because the amount of sugar. All sugars themselves aren’t good for the human body but HFCS contains a lot of sugar. An experiment that put rats on a high fructose corn syrup diet resulted in a major decrease in B cells which is a major cell in the adaptive immune system (Rizkalla, 2010). “In 1980, Coca-Cola began using HFCS in its beverages, and by the mid...
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...Kellogg's Indian Experience: A Failed Launch |In April 1995, Kellogg India Ltd. (Kellogg) received unsettling reports of a gradual drop in sales from its distributors in Mumbai. There | |was a 25% decline in countrywide sales since March1995, the month Kellogg products had been made available nationally. | | | |Kellogg was the wholly-owned Indian subsidiary of the Kellogg Company based in Battle Creek, Michigan. Kellogg Company was the world's | |leading producer of cereals and convenience foods, including cookies, crackers, cereal bars, frozen waffles, meat alternatives, piecrusts, | |and ice cream cones. Founded in 1906, Kellogg Company had manufacturing facilities in 19 countries and marketed its products in more than | |160 countries. The company's turnover in 1999-00 was $ 7 billion. Kellogg Company had set up its 30th manufacturing facility in India, with | |a total investment of $ 30 million. The Indian market held great significance for the Kellogg Company because its US sales were stagnating | |and only regular price increases had helped boost the revenues in the 1990s. | Launched in September 1994, Kellogg's initial offerings in India included cornflakes, wheat flakes and Basmati rice flakes. Despite offering good quality products...
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...conditions as employers thought it was vital to reduce wages so that they could succeed with their plan of the Anti Corn Law. Source B states ‘Thousands stopped work, forcing all to join them’. They did so because of a reduction in wages, almost without notice.’ This shows that many employees were desperate to get the governments attention in order for them to get involved and increase labour wages as they had no active involvement where factory workers liberty was concerned. Source D also agrees with this at it too states ‘The Plug Plot of 1842 began with reductions of wages’ hence why many people in 1842 rebelled, in some cases, striking workers stopped production by removed the boiler plugs from the steam engines in their factories. The Anti Corn Law was first introduced in Britain in 1804, when the landowners wanted to protect their profits by imposing a duty on imported corn. Source B also states ‘This was taken as the intention of employers everywhere.’ This shows how many workers were affected by these cut backs which could have caused the plug plot disturbances as many people believed that by encouraging more people to join Chartism they could get enough names on the petition to get their concerns heard such as the 1834 Poor Law factory conditions and church taxes on Nonconformists. Farmers feared that when the war came to an end in 1815, the importation of foreign corn would lower prices. This fear was justified...
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