...CASE STUDY Brand Kingfisher : Creating a Lifestyle Brand -- Lekha Ravi Team Leader, The Icfai Research Center, Chennai. The author can be reached at lkhravi@yahoo.co.in The United Breweries (UB) group today (2008) boasts a diverse portfolio of businesses - alcoholic beverages, life-sciences, engineering, aviation, agriculture, chemicals, information technology and leisure. The man behind this potent diversity is none other than India's flamboyant tycoon Vijay Mallya (Mallya). Mallya's association with the rich, trendy and the luxurious seems to have rubbed off on his brands. All through his glitzy forays into various fields, Mallya has fastidiously endorsed Brand `Kingfisher'. His entry into aviation with the glamorous launch of Kingfisher Airlines drew a lot of its brand equity from Mallya himself. Media reports often analyze how Mallya promotes the `Kingfisher' brand by associating it with lifestyle events like horse-racing, Formula 1 racing and prestigious launches. Reflecting on how he contributes enormously to it through his own flamboyant lifestyle, it is pertinent to probe into the prospects of Kingfisher's brand extension. The Kingfisher brand has come to epitomize a lifestyle that encompasses some of the finest things in life and is today synonymous with delivering a premium experience. - Vijay Mallya Brand Kingfisher I am the brand ambassador; I am the `King of Good Times',said Mallya, the brainchild of Kingfisher brand launched in the year 1980. Reports say...
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...ANIRUDH SINGH A0101908125 MBA Class of 2010 Under the Supervision of Mr. GAURAV CHANDHIOK. FACULTY Department of IT In Partial Fulfillment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2009 1 LETTER OF TRANSMITTAL Mr. Neeraj Kumar D.G.M Rajasthan Bisleri Int.Pvt.Ltd. Jaipur (RAJ.) Dear Sir, June 30 2009 As you wished in the meeting held between us on 4th MAY 09, I have now completed the project titled “RETAILERS SURVEY IN JAIPUR WITH SPECIAL REFERENCE TO BISLERI”. The result of my research is contained in the report entitled “RETAILERS SURVEY IN JAIPUR WITH SPECIAL REFERENCE TO BISLERI”. The report is based on RETAILERS SCHEME CARD being distributed to 265 respondents, QUESTIONNAIRE and interaction with retailers. The complete methodology is described in the report. I believe the results to be valid and reliable within the constraints as defined in the report as Standard marketing research practices were used in the conduct of the study. I wish you will find the results to be of use to you and other members in your organization. I would be always happy to help you in any way. Sincerely Yours, ANIRUDH SINGH MBA GEN 2010 AMITY BUSINESS SCHOOL, AMITY UNIVERSITY, NOIDA-125(U.P) 2 ACKNOWLEDGEMENT I would like to express my gratitude to our Additional Director General Dr. Sanjay Srivastav , who is the strength and an encouragement behind every student...
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...Master programme in Economic Growth, Innovation and Spatial Dynamics Corporate social responsibility as an organizational innovation: a comparative analysis of its implementation in the institutional frameworks of Sweden and the United Kingdom Klara Simcikova klara.simcikova.111@student.lu.se Abstract: Corporate social responsibility is a management concept originating from the Anglo-Saxon background and associated with the tradition of arm’s length relations between business and institutions in society. However, different institutional systems handle organizational innovations in dissimilar ways, and in the age of globalization, national institutions often interact with global ones. This study discusses how these mechanisms might affect CSR’s implementation in contrasting institutional frameworks – that is, Sweden and the UK, and finds that while explicit CSR seems to have converged, likely due to global pressures for equivalence, on a more fundamental level, domestic institutions remain major actors in influencing what version of CSR will develop. Even though the use of the concept, practices and motivation may appear similar, important differences emerge. CSR in Sweden seems to have a normative justification and an international focus due to the Swedish tradition of corporatist integration whereas in the UK, CSR is justified instrumentally, with a national focus, and is viewed as a complement to or substitute to state action. Key words: Corporate social responsibility,...
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...A study on Different Media Planning strategies at Selected Organizations In the partial fulfilment of Post Graduate Diploma in Management By: Bhargav Radia (P1139) Under the guidance of: Dr RAJESH ASRANI External Guide: Mrs Upasana Miterani Mrs Nikita Panchal N.R. INSTITUTE OF BUSINESS MANAGEMENT AHMEDABAD (2011-2013) DECLARATION We Moulin Gajjar, Mohammad Ali & Bhargav Radia students of the two year PGDM programme at N R Institute of Business Management hereby declare that the report on summer training and project work entitle is the result of our own work. We also acknowledge the other works/publication cited in the report. (Signature) (Signature) (Signature) Moulin Gajjar Mohammad Ali Bhargav Radia Place: Ahmedabad Date:3/08/2012 ACKNOWLEDGEMENT I express my sincere thanks to Ms. Upasana Miterani and Mrs. Nikita Panchal Marketing Executives, ACTIVE MEDIA, AHMEDABAD. Who guided me throughout my project with constant co-operation, encouragement and motivation. I thank to record my gratitude to our college Director for his encouragement and valuable support towards us. My project guide Mr. Rajesh Asrani has provided his valuable inputs as and when required. I thank him for his help and constant support. ...
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...The word ‘CULTURE’ has been derived from the Latin word ‘CULTURA’ which means to cultivate, to grow.(1) Anthropologist Edward B Taylor, defines culture as “That complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits.” (2) This is the basic premise that beliefs, morals, and customs are all based on one’s culture. In the essay, “No Place Like Home” by Neil Bissoondath, the author describes how multiculturalism creates uneasiness on different levels to immigrants in Canada. The author points that Canada’s Multicultural Act, focuses on cultural uniqueness rather than cultural integration that has provided for stereotypes and other problems for ethnic minorities in the country. Bissoondath is describing people of different cultures are put into different genres regardless of where they come from. Any disorientation, uneasiness, and insecurity they feel when they encounter cultures radically different from their own such as religion, skin colour, language, lifestyle, is considered to be culture shock. Living in a new country can have its share of difficulties, but at the same time provide insights into a whole new culture. India is known as the melting point of different cultures, each one unique in its own respect from the art, food, religion, language, lifestyle and politics. When I was 15 years old, my father, who is an accountant by profession, accepted a job offer to work for KPMG India. The KPMG branch was located...
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...A REPORT ON ORGANISATION STUDY AND PAYROLL BY VAISHNAVI.M INDIAN INSTITUTE OF e-BUSINESS MANAGEMENT, (IIeBM) WAKAD, PUNE-57 MeBA- 2006-2008 A REPORT SUBMITTED ON PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE MASTERS IN e-BUSINESS ADMINISTRATION (MeBA) COURSE 1 2 3 TABLE OF CONTENTS S.NO DETAILS PAGE NUMBERS FROM TO 1 3 5 6 7 8 9 10 11 12 I. II. III. IV. V. VI. 1. Title page Certificates Table of contents Declaration Acknowledgement Synopsis Introduction 1 2 4 6 7 8 9 10 11 12 2. Objectives of the study 3. Terms of reference 4. Methodology 5. Part-I-History & Mission statement 5.1 History 5.2 Mission statement 13 14 20 13 19 20 6. Part-II-Organization study 6.1 Stores and Purchase department 6.2 Accounts and finance department 6.3 Maintenance department 21 24 27 28 23 26 27 28 4 S.NO DETAILS PAGE NUMBERS FROM 29 33 35 37 TO 32 34 36 43 6.4 Production department 6.5 Quality Control department 6.6 Commercial department 6.7 Personnel & Administration department 7. Part-III- Payroll administration 7.1 Employees 7.2 Employee remuneration 7.3 Employee cost budget 7.4 Fixed cost & variable cost 7.5 Labour cost 7.6 Payroll processing 44 45 46 54 61 61 62 44 45 53 60 61 61 63 8. Findings and inferences 9. Recommendations 10. Bibliography 64 67 69 66 68 70 5 DECLARATION I hereby declare that this project entitled “ORGANISATION STUDY AND PAYROLL” is the result of the original work done...
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...Project Design Problem Statement * The purpose of this project is to make a resistor from a pencil. I would like or want to figure out how electricity is trapped or contained to form the energy in a circuit to make electrical appliances work. In my experiment: I will create my own resistor out of pencils, along with my own circuit board to see the effects a circuit has on energy. *What a resistor does is slows down the flow of electricity through devices, which now days many devices use: dimmer switches, fan regulators, lights, and what I’m typing on a computer, and many more things in everyday living. Relevance of your testable question * Graphite will be the main material used on this project: which is the pencil lead. It is an electrical conductor, which allows many electrical possibilities. It is one of the allotropes of carbon, which in the next paragraph I will give a brief description from Wikipedia. Graphite is considered a semimetal, so there are many electrical possibilities that can be done with it. Along with many other uses for it. Allotropes (Graphite) “unlike a diamond, graphite is an electrical conductor. Thus, it can be used in, for instance, electrical arc lamp electrodes. Like wise, under standard conditions, graphite is the most stable form of carbon. Therefore, it is used in thermochemistry as the standard state for defining the heat formation of carbon compounds.” (Definition retrieved from Wikipedia) Literature review The...
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...fail to deliver their intended benefits. Another study by CFERF 2 claims that 75% of the deals have failed or underperformed. Although it is clear that some of these unsuccessful ventures are due to financial and market factors, the root cause of a considerable number of failures lies in disregarded HR issues and activities. Some of the main (HR- people) mistakes in mergers and acquisitions are: o HR not being involved early in the game o Lack of culture blending and misaligned values- do not underestimate cultural differences o No clarity on mission and vision o Communications, communications, communications – lack of it in the main Other research has shown that only 1/5th of international M&A’s add to shareholder value. Why is this the case? What contributions can and should the HR function make to the successful management of an international M & A’s? Bringing together senior executives, research conducted by CIPD and Mercer HR Consulting 3 has documented the following learning’s from the experience of these professionals: o Management functioning...
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...Indian School of Business Financial Accounting in Decision Making (FADM) Term One: 2015 Questions for Group Assignments FADM 2015 Case: Maria Hernandez Refer to the case “Maria Hernandez and Associates” (HBS case No. 902-401) and answer the following questions 1. How would you have reported on the financial effects of the operations of Maria Hernandez & Associates through August 31, 2004? Did the company made a profit as Maria believed? If so, how would you explain why the cash in the bank has declined? 2. How would you report the financial status of the business on August 31, 2004? In your opinion, do you think that the financial position is healthy? FADM 2015 Problem set # 1: Receivables and inventory Refer to the annual report of Tata Motors (company, hereafter) for the year ended March 31, 2014 and answer the following questions. 1. What amount of trade and other receivables is reported on the balance sheet? 2. What is the total (gross) amount owed to the company for trade and other receivables? 3. What amount of trade receivables from customers, does the company expect to eventually collect? How does this compare to last fiscal year? 4. Can you tell what method does the company use to ascertain potentially uncollectible receivables? 5. How much of the total receivables are due for more than 6 months? Is this higher or lower than previous year? What implication does this change has? 6. Consider the account “allowances for doubtful debts”. What...
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...service and products offered by the firm. The management ensures that the highest standards of quality are in place at every level to ensure 100% customer satisfaction. Financial The financial goal for the firm is to ensure highest rate of return for the investors and the stakeholders and increasing the profit by following steps. Effective costing of products Cost cutting Increasing the market share by 25% Core Competencies / Competitive Advantage The strengths for indigo airline in the current market situation are the price tag of the tickets and the fact that it has been awarded many times in 2009 as one of the best low cost airlines. The recession was extreme and most of the people who were using services from jet airways and kingfisher came down to low cost airlines (financial express).The market almost doubled for the low cost airlines as in the times of recession companies wanted to cut costs so most of -the official travel (Domestic) was done through low cost airlines. Indigo airlines are a low cost airline and because of that when they earned in...
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...ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS Acknowledgement Executive Summary INTRODUCTION • About the industry Mineral Water Industry- Current Market Scenario Company Profile Marketing Strategy Advertising Campaign of Bisleri Packaging and Distribution Marketing Mix Competition in Market Product Profile Manufacturing • Objective • METHOD OF STUDY • Research Design • Tools and Instrument Used for the Study • Procedure and data collection • RESULT AND DISCUSSION • Findings and Statistical Analysis • SWOT analysis Conclusion • Recommendation • Limitations • Bibliography Annexures ACKNOWLEDGEMENT ACKNOWLEDGEMENT The accomplishment of my research was possible only due to the cooperation, coordination and united efforts of different individuals, several sources of material, knowledge and time. Pertaining to this I therefore take this opportunity to express my deep sense of gratitude to entire staff and employees of the Bisleri...
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...IIBM Institute of Business Management Distance Learning Approval, Accreditation, Membership MBA IIBM | From the Director's Desk Dear Students, Gone are the days when open distance learning (ODL) courses by institutes merely offered a correspondence course for a Bachelor's or a Master's degree. This concept has indeed come of age and is nearing its demise with its pair of foot all set for the liberated celestial journey with no possible signs of reincarnation. In this knowledge and information driven progressive economy, the trend has shifted towards several short-term and long-term diploma & certification courses based on the needs of the learner. As a result, many working professionals and those pursuing continuing education consider distance learning a valuable option. The ultimate vision of this college is to ensure that each young manager must possess the requisite research-oriented-business-acumen and the competitive managerial excellence in successfully tackling the new emerging management-related-problems of the country in the changing global scenario. The pedagogy used is interactive with cutting-edge techniques and innovation. This has gone long way to strengthen skills and expertise of students and to meet muchneeded requirement of management students; in turn industry/society at large. The Institute pioneered and today offers the richest programs on Interactive Distance Learning platform. I invite you to join us in our Endeavour to meet the needs of managerial...
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... Table of Index INTRODUCTION........................................................................................................................................... REASON FOR BUXTON TO ENTER IN INDIAN BOTTLED WATER MARKET.............................................. MARKET ANALYSIS OF INDIAN BOTTLED WATER INDUSTRY................................................................ A) Five Forces analysis........................................................................................................ B) SWOT Analysis.............................................................................................................. MARKETING STRATEGY(PRICE AND PRODUCT STRATEGY) FOR BUXTON.............................................. A) Pricing strategy........................................................................................................ B) Product strategy........................................................................................................ C) Place strategy........................................................................................................ D) Promotional Strategy........................................................................................................ CONCLUSION AND RECOMMENDATIONS..................................................................................... REFERENCES AND BIBLIOGRAPHY...........................................
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...Ninth AIMS International Conference on Management January 1-4, 2012 Blue Ocean Strategy – A Critical Analysis of Application on Indian Companies Smita Shukla smitashukla_in@yahoo.com University of Mumbai, Mumbai Blue Ocean Strategy which is much discussed strategic approach that needs to be followed by such companies that wish to beat the market competition. The paper analyses the practical application of Blue Ocean strategy in case of Indian companies. This paper also discusses the risk factors/negatives associated with the emergence of application of Blue Ocean Strategy in India/worldwide. 1. Introduction According to the well-known authors and management thinkers, W. Chan Kim and Renee Mauborgne, ‘the only way to beat the competition is to stop trying to beat the competition’. According to them, the entire market universe can be divided into two oceans: Red Ocean and Blue Ocean. Red Ocean is representative of all such industries/products which already exist and are thus representative of the known market space. Blue Oceans denote the industries/products not in existence today. Blue Oceans thus represent the unknown market space. In the Red Ocean industry boundaries are defined and well accepted. This means the existing competition is well known in the market space and the players in the market try to outperform their rivals to get greater share of the existing market demand. As existing market space gets crowded prospects for good profit and growth in future are...
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...A project on “The study on market research for the product of S.B. Beverages Pvt., Ltd, products.” (oxygem) A Project Report Submitted in partial fulfillment Of MBA (Batch 2014-2016) Submitted By: Kishor Dahare Submitted To: Director Academics: Prof. L.C Jamb Dr. Parag Kalkar SINHGAD INSTITUTES OF MANAGEMENT STUDIES, PUNE-411041 2014-2016 Declaration I kishor Dahare here by declare that the project titled {“The study on Market research for the product of S.B. Beverages Pvt. ,Ltd,products.” (oxygem)}is an original work carried out under the guidance of Prof. L.C Jamb.The report submitted is a bonafide work of my own efforts and has not been submitted to any institute or published before. Signature of the student (Kishor Dahare) Date: Place: ACKNOWLEDGEMENT It is with a sage sense of gratitude, I acknowledge the efforts of whole hosts of well-wishers who have in some way or other contributed in their own special ways to the success and completion of this summer internship project. First of all, I express my sage sense of gratitude and indebtedness to the Director of “Sinhgad Institute of Management”, Dr. Parag Kalkar, from the bottom of my heart, for his unprecedented support and faith that I do the best and his valuable recommendation and for accepting this project...
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