Faculty of Business & Enterprise Higher Education Division

Unit of Study Outline HBM222/HBM350N Marketing Planning
Semester 1, 2012
Version 1 (19 February, 2012)

Table of contents
Unit of Study Outline 4
Teaching Staff 4
Unit Aims. 4
Learning Objectives 5
Content 5
Learning and Teaching Structure 5
Lecture Program (Provisional Schedule) 6
Tutorial Guide 7
Resources and Reference Material 8
Assessment 9
a. Assessment Task Details: 9
b. Participation Requirements - Tutorials 9
c. Minimum Requirements to pass this Unit of Study: 9
NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10
 If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10
 If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10
d. Assessment Criteria: 10
f. Extensions and Late Submissions: 11
g. Assessment Results: 11
h. Groupwork Guidelines: 11
i. Email Communication 12
j. Plagiarism: 12
k. Assessment and Appeals Policy and Procedure 12
Ethical Conduct at Swinburne 12
Blackboard Site for this Unit of Study 13
Student Feedback: 13
Safety Standards and Conduct Requirements: 13
Special Needs 14
Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15
Appendix 2 - Marking Guide for Minor Assignment 16
Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17
Appendix 4 - Major Assignment (Marketing Plan) Marking Guide 18
Appendix 5 – Individual Presentation (Marking Guide) 19
Appendix 6 – Group Participation Form for Major Assignment 20 Unit of Study Outline Unit of study code | HBM222/350N | Unit of study name | Marketing Planning | Teaching Term/Semester & Year | Semester 1, 2012 | Contact Hours (hrs/wk) or total contact hours | 3hrs per