...1.Describe Kinko’s value proposition in the 1970’s. Value Proposition illustrates why a target consumer should choose to buy orconsume a product or a service over other alternatives, and which makes a customerconfident that this product or service will add more value and benefits to him orbetter solve his problem than other similar offerings.Orfalea started Kinko's in 1970 near UCSB by selling school supplies andphotocopying services to college students when he noticed that the only place forgetting photocopying service was at school library and realized that photocopierswere not easily accessible to many people. He observed that there was anincreasing demand on these services and decided that this business is going toexist for long time.Orfalea decided to offer his customers, who were college students, products andservices they need, he decided to provide his customers with a consistent highquality services in a timely and reliable helpful manner, at a reasonable price.Moreover orfalea made this service available and handy for his customers, whichwas of a high value to them. 2.What were the reasons for the brand’s success? There were many reasons for the brand’s success and the most important were:•The location of Kinko’s stores near schools which was easily reached to getthe needed service or product was of the most important reasons for the brandsuccess.•Kinko’s started to expand its services and to provide a much needed serviceswhich gave another incentive for customers...
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...Express (FedEx) in Little Rock , Arkansas. In 1973, the operation were relocated to Memphis, Tennessee. According to the FedEx website, on the first night of continuous operation, 389 Federal Express employees and 14 Dassault Falcon jets deliver 186 packages overnight to 25 U.S. cities — and the modern air/ground express industry is born. fedEx is the world’s largest express transportation company, responsible for delivering 3 million packages daily. FedEx provides ecommerce, transportation and business services worldwide. The company offers various shipping services for delivery of documents, freight, and packages. They offer regional next-day and second-day delivery. In 2004, FedEx also acquired Kinkos, which helped to expand the company’s retail access. FedEx Kinko provides a variety of services including copying, printing, signs and graphics, and a host of other services. One critical issue FedEx survived was their slow adaptation to technological changes. Federal Express was founded by Fred Smith in 1973. On April 17, 1973, with the launch of 14 small aircraft from Memphis International Airport Federal Express delivered 186 packages to 25 U.S. Cities. FedEx first seen profit was not until July 1975, becoming the premier carrier of high-priority goods in the marketplace and the standard setter for the industry it established. FedEx Express is the world's largest express transportation company, delivering some 3 million packages daily. It provides transportation...
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...Question 1 FedEx strategy for success in the marketplace is customer value proposition through operational excellence. This is supported the services portfolio it provides to its clients. This portfolio aims to “provide [its] customers with convenient, seamless access to our entire portfolio of integrated business solutions” (FedEx Corporation, 2005). Moreover, the fact that FedEx manages its business as a portfolio allows it to attain operational excellence by benchmarking practices in the different business segments and for each business segment to offer value to their own customer base as they are focus on just that market. Question 2 FedEx’s four main business segments are as follows together with 2 examples each for traceable fixed: 1. FedEx Express. Traceable fixed costs are salaries of product or service managers and depreciation cost of its transportation fleet. 2. FedEx Ground. Traceable fixed costs are salaries of its sales people selling its supply chain solutions and advertising expenses for its services 3. FedEX Freight. Traceable fixed costs are depreciation for its freight fleet and salaries of its fleet pilots. 4. FedEx Kinko’s. Traceable fixed costs are depreciation for its office and printing equipment and salaries of its personnel. Two common costs not traceable to the four segments are salary of FedEx’s CEO and CFO. Question 3 Two examples of a cost center are FedEx’s Information Technology department and its call center whereas...
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...-------------------------------------------------------------------------------- A Sample 1 Running head: A SAMPLE PAPER ACCORDING TO THE PUBLICATION MANUAL A Sample Paper According to the Publication Manual of the American Psychological Association, Your Name Your Affiliation -------------------------------------------------------------------------------- A Sample 2 A Sample Paper According to the Publication Manual of the American Psychological Association, Fifth Edition, 2001 This sample paper will attempt to simplify the usage of the Publication Manual of the American Psychological Association, Fifth Edition, 2001. It is meant to be used primarily by the Valencia students enrolled in Professions of Caring, HSC1101 and should serve as an introduction to APA style. The sources cited in the Reference list do not exist, but do reflect the types of sources which might be used in a paper. The text of the paper is left-justified and double-spaced; this sample paper is single spaced to save space. The margins should be one inch on all sides. Use the tab key to indent paragraphs. This document does not indent paragraphs because of html coding; new paragraphs are indicated by a double space. New pages are indicated in this sample paper by a horizontal line. The title of the sample paper follows the format given on page 306 of the manual....
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...international airline industry New airlines in Europe, such as Ryanair, Easy Jet, Go, Virgin Express Lenovo (China) in PC and Internet Haier (China) in appliances Ebay’s acquisition of Skype Chipotle’s growth: past, present and future Disney’s acquisition of Lucasfilm Inditex and fast fashion industry Paypal and mobile payment industry Schneider Electric’s acquisition of Invensys Online instant video industry Growth and decline of Blackberry Globalization of McDonald’s Intel and vertical integration Microsoft’s acquisition of Nokia Uniqlo Big tobacco, growth strategy for Reynolds American Green Mountain Coffee Yahoo’s search for growth Avis’ acquisition of Zipcar Apple and Samsung in smartphones FedEx’s acquisition of Kinko Gap’s expansion to Latin America Google in the mobile phone market Strategies for Growth (STR672) Prof. Aneel Karnani Term Project Peer Evaluation A significant part of the learning in...
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...Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion Printing services are a necessary evil in this life. Without the headlines that read “Extra, Extra, Extra” as the newspaper boy tosses the bundle and it hits the concrete; those words would hold little meaning had they not been in BOLD INK. Combine that with the insatiable need for more products and services needing to be marketed on the web and a firm that provides all the bells and whistles of big-wigs like FedEx Kinkos and you have a ONE STOP SHOP that the demand for service never recedes. Market Summary The printing business is broad and vast. The market is huge because there are no companies with a dominant market share in this industry. Print services are a $4 billion dollar industry (IBISworld, 2013a) and that is just from print services. The firm offers graphic design services which are a $9 billion dollar industry (IBISWorld, 2013b) and web design services which are a $20 billion dollar industry (IBISWorld, 2013b) that keeps growing and growing as citizens strive to become their own bosses from virtual companies. From the little mom and pop shops to the big corporations that sit and wait on the perches of the wind this...
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...Lessons Learned Paper Steven University of Phoenix Lessons Learned Paper Critical Thinking I learned so much more about critical thinking then I ever knew before I attended this class. I learned about critical thinking in previous classes and I thought I had a good understanding of the subject. I now understand that information was the foundation for this class. In class this week, I learned to use critical thinking to identify assumptions and situatedness in people’s writing and speaking. I learned that everyone makes assumptions, and a certain amount of assumptions are good. I was taught early on that assumptions are bad. I remember the old saying, to assume will make an ass out of you and me. I now see that was a very simpleton statement. This class has opened my eyes and provided a moment of learning showing me that I make assumptions all the time. Every minute of the day I am assuming things about the world around me. Even though I think I understand the situation, I maybe only understanding the situation because I am assuming more than I realize. I just learned that my assumptions are tied to my situatedness. Situatedness is a new word that has just been added to my vocabulary. I now understand I that I see the world through filters that my situatedness constructed for me. My Situatedness is the way I view the world from all the experiences that I have had in my life. I did not know that my view of the world is completely different from everyone else’s...
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...Oracle Inventory - Release 11i.4 Logical Data Model has initialization information initialization information for a inventory adjustment ITEM CATEGORY TYPE assigned to an item by ABC ASSIGNMENT GROUP is class for classifies inventory for ABC CLASS inventory classification for CYCLE COUNT results in results from contains CYCLE COUNT ADJUSTMENT ITEM CATALOG GROUP stores count tabulations in PHYSICAL INVENTORY SUBINVENTORY REPLENISH COUNT owned by COST GROUP owns has assigned to it owned by EXTERNAL ORGANIZATION has assigned in for groups basis for assigned to item categorizes has owned by attributes generates categorizes adjusted by assigned by derives counts items for CUSTOMER SUPPLIER for owns has based on based on belongs to belongs to has groups basis for CUSTOMER SITE sells to attributes for adjusts source of results from for generates replenished from assigns derived from assigns SUPPLIER SITE assigned to has class assignment group assignment for used in compiled for item assigned to tabulates count for contained in grouped count for describe location of ITEM CATEGORY PO COMMODITY CODE owned by assigned to an item by ABC ASSIGNMENT GROUP CLASS ABC ASSIGNMENT CYCLE COUNT CLASS CYCLE COUNT ITEM PHYSICAL INVENTORY ITEM COUNT PHYSICAL INVENTORY ADJUSTMENT located ITEM REPLENISH COUNT replenished from COST GROUP ASSIGNMENT HR LOCATION ...
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...Chapter 5 NAME Choice Introduction. You have studied budgets, and you have studied preferences. Now is the time to put these two ideas together and do something with them. In this chapter you study the commodity bundle chosen by a utility-maximizing consumer from a given budget. Given prices and income, you know how to graph a consumer’s budget. If you also know the consumer’s preferences, you can graph some of his indifference curves. The consumer will choose the “best” indifference curve that he can reach given his budget. But when you try to do this, you have to ask yourself, “How do I find the most desirable indifference curve that the consumer can reach?” The answer to this question is “look in the likely places.” Where are the likely places? As your textbook tells you, there are three kinds of likely places. These are: (i) a tangency between an indifference curve and the budget line; (ii) a kink in an indifference curve; (iii) a “corner” where the consumer specializes in consuming just one good. Here is how you find a point of tangency if we are told the consumer’s utility function, the prices of both goods, and the consumer’s income. The budget line and an indifference curve are tangent at a point (x1 , x2 ) if they have the same slope at that point. Now the slope of an indifference curve at (x1 , x2 ) is the ratio −M U1 (x1 , x2 )/M U2 (x1 , x2 ). (This slope is also known as the marginal rate of substitution.) The slope of the budget line is −p1 /p2 . Therefore an indifference...
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...Baskin-Robbins is a global chain of ice cream by Burt Baskin and Irv Robbins founded in 1953, through the merger of its ice cream parlour in Glendale, California. He claims it is the world's largest chain of specialty ice cream shops, with more than 5,800 locations, 2800 located in the United States Baskin-Robbins sells ice cream in over 30 countries. The company is in Canton, Massachusetts, USA.Baskin-Robbins ice cream parlours started as separate companies, Burt Baskin and Irv Robbins; Burt owned ice cream parlour and Snowbird Ice Cream. Snowbird Ice Cream featured 21 flavours, a new concept at the time. If companies were consolidated in 1953, this concept grew 31 flavours. Baskin-Robbins is known for its "31 flavours" slogan which is presented in the logo, pink. The idea, as many came from the advertising agency Carson-Roberts (later Ogilvy & Mather) in 1953 under the motto "Count the Flavours, Where flavour counts." It was also more than 28 flavours, so famous in the Howard Johnson restaurants. In addition, the number 31 was chosen for a client can have a different flavour every day of every month. Burt and Irv also believed that people should be able to sample flavours until they found one they wanted to buy hence the iconic small pink spoon. Baskin-Robbins, which opened its first store in China in 1993 in Beijing, competing with rivals such as rising Dairy Queen ice cream, Haagen-Dazs,TCBY,Taiwan ice town,sprinkle,romana,new Zealand icecream,tiamo,yogen fruz etc, whose...
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...The Impact of the Internet and New Technologies on the Book Retail and Publishing Industries in the United States Jim Overman, Internet/Technical Coordinator Consortium Book Sales & Distribution St. Paul, Minnesota, USA Size of the Book Market in the United States In the year 2000, the size of the book market in the United States was approximately $25.5 thousand million. Of that figure, internet sales represented approximately 5%. Two Models of Internet Book Retaililng Since the beginning of the retail of books on the internet in the early 1990s, two primary business models have emerged: the strictly virtual bookstore and the “clicks and mortar” combination of virtual and physical stores. These models are also found in other retail ecommerce. Strictly Virtual Model The strictly virtual bookstore is a store that only exists on the internet. The best known of these stores is Amazon.com, which began selling books on the internet in 1995. The advantages of an entirely virtual bookstore include: 1) The ability to offer a wider selection of books. Large bookstore in the United States, including the chains, will often carry between 35,00-100,000. Amazon, however, carries nearly all books in print (available), approximately 2 million. 2) The ability to sell books in any location and 24 hours per day. 3) Lower operating cost. A virtual bookstore does not have to build or rent store space. Also virtual bookstore do not require as many employees. However, some of these cost savings are offset...
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...[pic] Introduction FedEx Corporation (FedEx) is a US based company mainly engaged in offering logistics solutions. The company, through its subsidiaries, provides transportation, e-commerce and business services under the FedEx brand. The major benefit of using the company is its ability to provide “day-certain” service to every business address in the US and Canada, as well as provide “time-certain” delivery to those areas within one to three business days. The company was founded in 1973 by Frederick W. Smith, whose vision was to provide overnight delivery services for his clients. The company is divided into eight major divisions: [pic] The mission of FedEx is to provide superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Customer needs will be met in the highest quality manner appropriate to each market segment served. FedEx strives to develop gratifying relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations and all activities will be conducted to the highest ethical and professional standards (FedEx Corporation – Financial and Strategic Analysis Review, 2011). FedEx’s vision is a world where goods and information move quickly and seamlessly. The company’s goal is to connect the world in such a way that consumers will view them as a provider of convenient...
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...| Eastman Kodak and Fujifilm | A Tale of two Companies | | | Roosevelt NickelberryAugust 12, 2013 | | | | Introduction Under examination is a tale of two companies; Eastman Kodak and Fujifilm. The ambitious topics under discussion are: the history and core business of each company, the approach to administration that each company has followed in order to grasp improvement, what management variances have impacted their comparative achievements, an evaluation of each business’s method to ethics and social accountability and the bearing those methodologies have had on each company’s cost-effectiveness. Also, there will be a dialogue on the extent to which the administration of both companies adapted to fluctuating market conditions, and personal recommendations any company could adopt in order to build up flexibility to back up its decision-making process in order to adjust to fluctuating market environments. History of Eastman Kodak One of the greatest inventions of the 19th century was the camera. Photography was quickly embraced by the world as it scrambled to accurately record history and family legacies. Before Kodak introduced its roll-film camera design in 1882, photography was decisively recognized as a specialized and commercial activity. When the public gained access to shooting their own photographs, through very astute marketing techniques, Kodak took advantage of the situation by “advertising promoted the roll-film cameras in ads that showed...
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...Business Case Study Saint Cupcake Entrepreneurship Near the heart of the thriving ‘Pearl District’ in downtown Portland sits a completely unassuming retail bakery. Unassuming, that is, until one smells the delicious baking scents in the air and sees the sign ‘Saint Cupcake,’ and at once, visitors are reverted back to days of childhood when cupcakes were the biggest thing since the invention of bicycles. Saint Cupcake has had great success as a specialized bakery since they opened in November, 2005. The bakery sees a growing number of walk-in customers every day and has a thriving catering business for weddings and events. The business has been so successful that the married owners, Jami and Matthew Curl, want to expand their operation to other parts of the city where they can reach an even bigger audience for cupcake lovers. Company Background When Jami Curl was 27, she was working as a marketing specialist for the state bar association and began a master’s degree program at the local state university. In her free time, she also started a one-woman baking operation making pies, cakes, and cupcakes. Jami had fond memories of baking with her mother and grandmother and had many great recipes she used that were learned from those days baking at grandma’s house. Just before Jami turned 30, she and her husband, Matt, decided that they wanted to go into business themselves and open a bakery. By raising money from family and taking out a home equity loan, Jami and Matt gathered...
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...Foreign Direct Investment Learning objectives • Be familiar with current trends regarding FDI in the world economy. • Understand the different theories of foreign direct investment. • Appreciate how political ideology shapes a government’s attitudes towards FDI. • Understand the benefits and costs of FDI to home and host countries. • Be able to discuss the range of policy instruments that governments use to influence FDI. • Articulate the implications for management practice of theory and government policies associated with FDI. The focus of this chapter is foreign direct investment (FDI). The growth of foreign direct investment in the last 25 years has been phenomenal. FDI can take the form of a foreign firm buying a firm in a different country, or deciding to invest in a different country by building operations there. With FDI, a firm has a significant ownership in a foreign operation and the potential to affect managerial decisions of the operation. The goal of our coverage of FDI is to understand the pattern of FDI that occurs between countries, and why firms undertake FDI and become multinational in their operations as well as why firms undertake FDI rather than simply exporting products or licensing their know-how. The opening case describes the international growth of Starbucks. The closing case explores Cemex’s foreign investments. OUTLINE OF CHAPTER 7: FOREIGN DIRECT INVESTMENT Opening Case: Starbucks’...
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