Premium Essay

Kira Plastinina

In:

Submitted By stacycy
Words 411
Pages 2
1. Describe Kira Plastinina in terms of the brand image, product, price range and consumer target market.
The brand image of Kira Plastinina is girlish, glittery, club-inspired, the products are “Russian street wear style” emphasizes denim, tops, and day and evening dresses. Plastinina has an average price point of $48 and is aimed at girls and women aged 15 to 25 who crave fashion. 2. How many stores does KP have in Russia?
KP has around 40 stores in the Russian Federation. 3. Describe how KP entered the US market in May 2008.
KP makes its U.S retail debut by opening a 3500-square-foot flagship store in Manhattan’s SoHo. 4. In terms of stores, what was the US goal by year-end 2008? by 2010?’
KP plans to open a total of 12 to 15 stores in the U.Ss by year-end 2008.
KP plans to open a minimum of 50 U.S. stores by 2010. 5. What were KP's two greatest external threats in the US? * The distressed U.S. economy and shortcomings in how the chain was operated have largely impacted on KP’s business. * The flow of merchandise, especially new styles, was weak, making it difficult for KP to compete with fast fashion retailers such as H&M, whose stores receive new shipments daily. 6. What 4 potential benefits would KP have had if it had formed a strategic alliance to enter the US? Explain how. (See "Benefits of Stragegic Alliances") * Ease of Market Entry * Shared Risk * Shared Knowledge and Expertise * Synergy and Competitive Advantage
7. For KP to enter the US market, what would have been the pro's and con's of :
a) joint venture Pro’s: shared risk, know the market better Con’s: will be distinct from its parents company
b) licensing
Pro’s: low risk
Con’s: hard to keep up the brand’s image
c) franchising
Pro’s: Ease expansion capital
Con’s: Less control over managers and a weaker core community.
d) What would

Similar Documents

Free Essay

Business

...Assignment Submitted by: Asma Akter Sharmin - 101011070 Submitted to: Shubhankar Shil Course instructor BUS 305, Entrepreneurship Sec: 04 Submission Date; June 03, 2012 Summary of The entrepreneurs of Silicon Valley Silicon Valley, the largest concentration of technology based business in the world where entrepreneurs started up computer and semiconductor businesses in California. Silicon Valley itself is an entrepreneur because of the collection of talented people who contributed a lot to make that the Silicon Valley. Palo Alto and Menlo Park in just south of Sun Francisco is the start of Silicon Valley and the home of Stanford University. Many reputed business companies and legendary names of entrepreneurs like Steve Jobs of Apple Computers, Larry of Oracle, John Chamber of Cisco, Scott McNealy of Sun Microsystems, Bob Noyce and Gordon Moore of Intel Corporation, Bill Hewlett and Dave Packard of Hewlett Packard company, Shockley of Fairchild semiconductor etc formed their business in this valley with their entrepreneurial talent that creating strong economy. Fred Terman was the professor and later the founder of Stanford Research Park who always encouraged his students to go into business that results the Hewlett Packard Company. He played a role of instructor to the probable entrepreneurs. The development of mechanism, infrastructure and opportunity is other important factors of encouraging and serving the entrepreneurs in this valley. Spin offs and...

Words: 797 - Pages: 4

Premium Essay

The Bloshi Ballet

...courts like in the United States, but they also have large fashion industries, with fashion stores everywhere. Like the United States, Russia has plenty of malls all over where one can buy different food, accessories, clothing, and jewelry (ToRussia). In fact, Russia has one of the largest retail markets in all of Europe, due to the growth of their fashion industry (ToRussia). A lot of fashion in Russia is very colorful, trying to give a extravagant and luxurious feeling in a “contemporary” way (ToRussia). There’s a lot of very famous fashion designers and brands to come out of Russia too; Valentin Yudashkin and Denis Simachev are both well known fashion designers. (ToRussia). Most notably, Kira Plastinina is the youngest fashion designer in the world, owning her own company, Kira Plastinina (ToRussia). Alena Akhmadullina is another excellent company which has their products in magazines all over the world, including Paris, Italy, and even in New York (ToRussia). Some of the beautiful Russian clothing - both traditional and modern - can be considered an art form within itself. Art is big in Russia, and had been for a very long time. “Russian culture has a long and rich cultural history, steeped in literature, ballet, painting and classical music (Bradford)”. Ballet was originally an Italian artform in roughly the 15th century and spread to other European countries, including Russia (Bradford). Russian ballet is considered a classical form of the graceful dance, and each country...

Words: 1340 - Pages: 6