...to India and I interested to write about kiwi fruit product what are the benefit of kiwi Fruit Product if we will start growing of kiwi fruit in India. Many Companies exporting the Kiwi fruit to other countries and increasing their business day by day. Furthermore the price of kiwi fruit is pretty good. Whether the price of kiwi fruit according to types of kiwifruit. Some time Companies gives the special offer for exporter.There are many companies which were interesting to want to do work on this business. There are many benefits of growing kiwi fruit because with the help of it many companies can increase their company profit and earn more and more money. There are many products made from Kiwi Fruit like beauty products, wine and etc. Terms of references On Friday, 27 July 2012 Mr. jamali, Lecturer ICL business school, requested make a report to describe a product or business which import and export from your country. 1. Back Ground of the Study Kiwi Fruit is a New Zealand product. It is a very famous fruit product in the New Zealand but now a day’s kiwi fruit a famous to world wide. New Zealand won the many prices for kiwi fruit business. In 1904 kiwi fruit was first time grown in New Zealand but first time it found in china. There are many kinds of kiwi fruits like green, gold and Organic like the many more. Now a day New Zealand increasing their kiwi fruit quality and production day by day and getting more profit from kiwi fruit by use it like a business. I also...
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...Zespri is also protected by the New Zealand Kiwifruit Marketing Board which is a single point of entry (SPE) that gives Zespri exclusive powers to purchase, distribute and market kiwifruit in all international markets expect Australia. Rarity: Even though there are numerous kiwifruit growers, Zespri is rare in the fact that it is one of the few fruit marketers that spends a lot of time and money on TV advertising and getting customer feedback which helps them stay competitive. Zespri has its own standards called the “Zespri System” which includes standards of quality, food safety and traceability. Zespri is also a price setter rather than a price taker. Therefore, Zespri is rare compared to other kiwi producers because of their unique systems to ensure efficiency and the best possible kiwi...
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...|Section |Section Title |Pages | |1.0 |Executive Summery | | |2.0 |Company Data- | | | |Name & Address- | | | |History- | | | |Company size- | | |3.0 |Product to be exported | | |3.1 |Product category | | |3.2 |Product description | | |3.3 |Present Annual sales | | |4.0 |Strengths...
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...Zespri Group Limited is a grower owned main exporter of New Zealand grown kiwi. New Zealand was the world’s third largest kiwifruit producer and held a 30% share of the global trade market. Zespri had experienced strong growth in Asia where consumers were willing to pay top prices. Zespri had strict growing standards, quality control systems and invested in consumer branding and innovation. Kiwi fruit came to New Zealand in 1904, it was discovered that the monotonous soil and temperate climate produced high yields of large fruit, which once harvested in the fall ripened over a long period of time in the winter. With increased production, growers needed to find new markets to sell their kiwifruit. In the late 1970’s commercial growing started in Italy, France, Japan, U.S., Chile and several other countries. Since 2000 the world production of kiwifruit had increased by 75%. The four largest producers of kiwifruit in 2010 were China, Italy, New Zealand, and Chile. Zespri’s Objectives: Zespri was the leading marketer of kiwifruit worldwide and there main objective was to maintain its leadership position and to meet Zespri commitment to increase New Zealand’s kiwifruit exports to $3 billion by 2025. In order to do this there global sourcing needs to triple in size. Another one of Zespris goals was to help growers adopt the best technology and growing practices. Zespri focused mainly on growing great tasting, healthy, growing the number of people around the world who regularly enjoy...
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...04-75-498-30 Strategic Management Summer 2015 Instructor : Prof. Lucas Wang Case Analysis # 1: Zespri Group # 2: Peida Yang, 103613868 Yaan Zhu, 104126891 Yongxin Pu, 104108802 Colton Boros, 103953326 Tatiana Tuzlova, 103084152 Introduction Zespri is a grower-owned corporatized cooperative based out of New Zealand. The company, which was introduced in 1997, is focused solely on delivering and marketing Kiwifruit. Zespri was founded out of necessity by New Zealand's Kiwifruit growers after the price of kiwifruit declined and the industry faced a disaster. Zespri is owned by 2,700 current and former kiwifruit growers, and is governed by an eight member board elected by the shareholders. In 2008, Lain Jager was elected CEO of Zespri, the first person from inside the kiwifruit industry to be elected as CEO by the board of directors. The focus of this case is the CEO of Zespri Group Limited, Lain Jager, wanting Zespri to increase New Zealand kiwifruit exports to $3 billion by 2025, and how Zespri plans to achieve this. On the way to realizing this commitment, Zespri faces many challenges. From maintaining its position as the leader in the industry which has seen a huge growth globally, especially in China, Italy, and Chile, to the business side of developing strong brands that differentiate from the competition and establish recognition of Zespri's products. We will look in depth at these challenges, and offer possible solutions for Zespri to pursue. Through the...
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...04-75-498-01 Strategic Management Fall 2015 Zespri Case Analysis Due Date: October 26th, 2015 Instructors: Prof. Jonathon Lee Group #5 Deryck Devogelaere Xiwen Guo Tianxiao Tang Zihao Huang Zheng Leung Introduction Zespri is a company that is located in New Zealand, it is more specifically a grower-owned business. In 1992 the industry suffered and growers carried all of the risk, to counteract this issue, innovation and product differentiation had to occur. In 1997 the company unveiled itself as Zespri International Limited. The focus of this case is however is related to the CEO Jager, who was elected the position is 2008 by the board of directors. Jager’s idea is to increase the exporting of kiwi’s by $3 billion by 2025, and how Zespri will achieve this goal. Achieving this goal will ultimately face many challenges such as; maintaining a leading position in the industry, developing strong brands and implementing marketing techniques that differentiate from competition, all the while establishing recognition of Zespri’s products. Throughout the case we will analyze the challenges and offer possible solutions for Zespri to consider. The way we will analyze this case is implementing the VRINE and 5 forces model. Additionally we will look at internal, external and financial factors that affect Zespri, both currently and long term. Lastly with the use of the financial statements we will project financial reports and assess the possibility of increasing the exports...
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...back with some degree of satisfaction to the positive uptrend in the last couple of years to various initiatives taken by the brand team to recoup some of the lost ground. Despite his pre-occupation with the "100 shining years" celebrations going on for this life-touching brand that had for long added an early morning glimmer to shoes, he was keenly working towards finalising the strategic shifts in the marketing strategy of the brand to take it to the next orbit. The journey of Cherry Blossom (Cherry) as a brand had begun a hundred years ago and had seen many ups and downs. For a long time till mid 1990's, it was the dominant category leader, with virtually no competition, and a market share of about 75%*. Market environment changed when Kiwi emerged actively as one of Sara Lee India's core brand. The changing shoe care habits of consumers and growing popularity of new shoe types further changed the market environment for Cherry. By the end of 1990's, Cherry was losing its shine. The brand had lost its market share steeply from 1999 onwards, and by 2002 it fell to a low of 61% - a drop of 12% in market share. A series of measures helped Cherry to fight this serious erosion to its leadership position, and the slide was arrested in 2003. From there onwards, many active efforts helped the company regain some of the lost ground, and gradually, Cherry’s market share inched up to above 65% in 2005. The brand team’s endeavor now was not just to redefine the brand but also re-evaluate...
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...Sara Lee retrenched seven of its business units in 2006 in order to focus its resources on its more profitable industries. The company’s goal is to boost its sales lines by at least 2 percent and increase its profit margin to 12% by 2010. By developing three competitive capabilities in each of its remaining business units, Sara Lee looks to improve its net profits within the next few years. Sara Lee, a 58-year-old company that was known as Consolidated Foods Corp. before it adopted its current name in 1985, operates in four industries: packaged meats and bakery items, coffee and grocery goods, household and body-care products and personal products. Its other familiar brands include Hanes, L'eggs and Sheer Energy hosiery; Playtex bras; Kiwi shoe polish; Brylcreem hair products; Jimmy Dean and Hilshire Farm packaged meats; and Champion apparel (Peltz 1). Divested Businesses Analysis Sara Lee divested seven of its units, including: direct sales, U.S. retail coffee, European apparel, European snacks, and U.S. and European meats. The company followed a strategy which allowed it to increase its corporate profits, since most of its business units it retrenched were unprofitable. By 2006, five business units had negative net profit margins and negative operating margins. Four of those units had negative margins of more than 10%, with different units seeing steady or sharp declines in revenues in profits since 2004. Contrary to what has become understood from how the past has evolved...
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...Corporation Company Address: 3500 Lacey Road Downers Grove, IL 60515 United States Phone: 630-598-6000 Fax: 630-598-8482 Website: http://www.saralee.com CEO/President: Brenda Barnes Founding Year: 1939 Product line Breath: Sara Lee Corporation’s product line mainly consists of food, beverage and household products. ▪ Food & beverage (SLFB) division include Ball Park franks, Dean Sausage, Hillshire Farm deli meats, Sara Lee Breads & bakery products, Sara Lee frozen desserts and Senseo single serving coffeemakers and coffee pods. ▪ Household & body care products include Ambi pure air fresheners, Kiwi shoe care products & Sanex personal care products. Sara Lee also provides Foodservice to their customers. Branches: Sara Lee operates more than 40 countries such as USA, Australia, Newzeland, Netherlands, Philippines & etc. Key competitor: Hostess Brands, Inc; Kraft Foods Inc. (kft); Tyson Foods, Inc. (tsn) Mission: To simply delight you……everyday. Vision: To be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous improvement and people who make things happen. Objective of the company: |Financial Objective |Strategic Objective | |To grow sales by 2 to 4 percent annually...
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...Background Charlie Lubin an entrepreneur named his line of cheesecakes after his daughter, Sara Lee. In the 1950s, Consolidated Foods bought out his company, where he continued to be the senior executive for many years. In the 1980s, Consolidated Foods changed its name to Sara lee. Sara Lee started out as a small wholesale distributor of sugar, coffee, and tea, then it acquire a food processing, packaging, and distribution, and then retail food business Sara Lee Corporation is now a global manufacturer and marketer of brand-name products for consumers globally focused primarily on the meats, bakery, beverage and household products categories. Its major brands include Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Senseo and of course its namesake, Sara Lee. The corporation has five segments, namely: North American Retail, North American Fresh Bakery, North American Foodservice, International Beverage and International Bakery. Just as any other organization, Sara Lee has a vision, mission, and values. Their vision is to be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous improvement and people who make things happen. Their mission is “To simply delight you…every day.” Values; Act with Integrity, Use Imagination, Be Inclusive, Work as a Team, Have Passion to excel. *INTEGRITY, IMAGINATION, INCLUSIVE, TEAM, PASSION* (www.saralee.com) This paper’s discussion that includes the corporate strategy and how its retrenchment...
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...What is a penguin? Many people over the years have asked that question and found their answers by researching. Their finds have helped people answer that question. A penguin is a flightless bird. Flightless birds do not fly and do not use their wings other than to swim. Penguins spend most of their life in or near the ocean. Penguins waddle because of their incredibly short legs which are extremely close to their back. Some can toboggan to get around on patches of ice. Tobogganing is sliding on its stomach. It is a faster more effective way of getting around on the slippery ice and tightly packed snow. The body of a penguin is covered in short thick waterproof feathers. They are tall missile shaped animals with very short legs that cause them to waddle. Penguins can have a great range of color. Some colors they can be are: black and bluish gray with white or yellow undersides. Penguins live in cold areas and have thick layers of fat to keep warm. They also have a thick layer of long feathers underneath the short waterproof ones. Penguin’s beaks can be 4 different colors they are black, red, bright purple, and orange. Their feet are also very colorful they can be 3 different colors, black, blue , pink. They can range in size from 3"7 to 1"2. They are strangely shaped they have big heads and short necks , they have an elongated body wedged tails and webbed feet. Penguins have many different senses most of them are sharp and keen. They have great hearing which is useful...
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...To many high school students, 'music', 'sports', 'hobbies' are the things that shape his or her identity. To me, my experience of living in the boarding house is a huge factor which shaped my personality, in another words my identity. I went there after failing to assimilate into another school in New Zealand. Because I was not a native English speaker, it was hard for me to make a friend in an English speaking county. But at the boarding house there were many other girls that were in a similar condition as I was, being born in a different county and not being able to speak in English. I made lots of friends and was able to lead a happy boarding life there. I was also able to learn many important life lessons too. Firstly, I came to value friends much more. Secondly, I realised the importance of a family. Lastly, living in a place full of strangers gave me a chance to recognise my bad sides. They all are the pieces that make me who I am now. Firstly, my experience at the boarding house taught me to value friends more. If you were left without anyone you know well in a country you don't know much yet, you would usually feel lonely and homesick. But luckily, I was able to have a joyful boarding school life, thanks to my friends. Those 4 years I spent at the boarding house was like an endless school trip, chatting up till midnight. I shopped together with my roommates. Me and my friends did some silly things too, once in a while too, like dressing up at midnight just to take a...
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...For the following assignment I have chosen kiwi fruit as my source of concentration and focus. As I started to explore this object, first I have decided to focus on the outer appearance. Just by looking at the kiwi fruit, the shape that I noticed is oval or cylindrical, kind of egg-shaped fruit, a little similar to lemon size, with the two ends on each side. It is also pretty clean and uniform in shape, meaning that it’s not wrinkled or shriveled as I look at it. Skin of the fruit is covered with the thin, short, and fuzzy little hair, almost like it’s wrapped with moss that is of brown color with the dark green layer underneath of it that is evidently flat and plain. The overall color of kiwi is a mixture of brown with dark green. As I grabbed a fruit in order to touch it and hold it, I experienced that the whole fruit is very soft and pleasant due to its hairy texture. I also felt that it is dry and subtle as well, so the fuzz present on the surface of the fruit tends to fall down while touching it. Although it seems pretty soft while holding the kiwi in hands, when I put the fruit closer to my face and touched it with my cheek, I felt a little rough skin of the kiwi fruit. When I held kiwi, I noticed that the fruit itself is massive and heavy; I would say that it was almost like holding an egg. When I squeezed it, it got softer for a moment and automatically came back to its original shape because its stable texture makes that even while pressing on it, the shape stays the...
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...include supporting Asian investments and connecting with Asia and meeting the increasing consumer demand. Foreign firms can capitalize these opportunities by adding value to natural resources, developing networking industries and tourism and by developing-delivering better services. (2) Introduction: The Asian Opportunity for Kiwi Bank Kiwi bank Kiwi bank was established in 2002 and has been performing impressively over the years. Kiwibank is a wholly-owned subsidiary of New Zealand Post, which is a 100% state-owned enterprise. The low fee, low interest rate value oriented business model has helped it in increasing customer base and higher revenues. The range of services and products provided by Kiwi bank included credit cards, a nationwide ATM network, personal loans, business banking, internet banking, mobile phone banking services, insurance and wealth management. https://www.kiwibank.co.nz/about-us/investor-centre Entering the Asian market can make a kiwi firm more productive and resilient to changes. This can be achieved by building scale, developing their staff, IP and technological investments and diversifying their revenue streams. Kiwi Bank Success Factors To be successful in Asia New...
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...Zespri: Case Analysis 1 Key Issue Zespri, a Kiwi exportation company, is faced with a dilemma: the company wishes to expand their capital, however they are facing a declind in superiority in the fruit market. They wish to control the market by keeping Zespri brand products on the shelves of stores all year round, rather than just seasonally. Furthermore, Zespri is incurring costs from exporting that are preventing them from optimal expansion. Internal Analysis The VRINE model is based on the assumption that competitors in an industry cannot change their resources and capabilities quickly or easily. Value, Rarity, Inimitability, Nonsubstitutability, and Exploitability are attributes that are considered to provide the basis for a competitive advantage. Is it valuable? Zespri has a unique format that makes the company valuable. The company is based on a grower-owned design, which makes it a highly sophisticated design model. Zespri is based on long-term partnerships with suppliers and throughout the value chain. Global demand increased due to the nutritional value and the exotic taste of the fruit. Kiwifruit was the most nutrient dense fruits among all of the popular fruits. Growers have an advantage over other locations because the New Zealand environment allows them to develop an understanding of how to provide the best product and high quality fruit. Also, New Zealand had dominated the global production of kiwifruit due to the development of the green-fleshed...
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