...healthy snack in Bangladesh?? Can soups be a healthy snack in Bangladesh? With the winter season coming up Brand Managers at Unilever want to further strengthen Knorr in Bangladesh. But the most important question that remains for them is how they make top end unhealthy evening snackers consume soup instead of the shingara, samosas and burgers of the world. It has been 9 months since Unilever launched Knorr Soups and entered into the savory category. Given the size of the soup industry in Bangladesh, Unilever has placed a lot of emphasis on Chicken Mushroom and Chicken Ginger and the vegetarian variant Tomato. Each pack contains enough soup to serve two people. Knorr was launched with the most important proposition – the establishing the Knorr brand in the minds of consumers and pave a way for the entry of other product extensions in the future. Soup was launched at a time when a market, although small, was growing consumers at a were rapid pace, where the experience of real ingredients in its soups. Knorr soups contain real bits of chicken and vegetables that could be both visibly seen as well as tasted during experiencing goodness of soup at their homes and including it as a part of a more regular diet. The market was predominantly run by Nestlé’s Maggi brand which owned almost the complete market. Knorr was launched after extensive market research into the soup habits of Bangladeshi consumers. A qualitative research was also done on different variants brought...
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...assigned us. This report contains details on the comparison and the brand recognition and recall value of Knorr noodles, Maggi and Shan Shoop. The report consists on findings, data analysis and full discussion about Blind Taste test. We are so thankful to you for providing us the opportunity to work on this wonderful project and we came to know about so many new things. We are also thankful to you for guiding us at every single step of the project, which is a basic factor in success of this project. Sincerely, Minal Gull Aneeqa Noor Ayesha Siddiqui Aqsa Liaqat Sadia Javaid Rimsha Sarwar 4 Executive Summary: A blind taste test was performed by MBA department of University of Education Bank Road campus Lahore on 18th December 2014. The purpose was to find brand recall as well as brand recognition of various brands. Teaser ads campaign was carried out for 3 days. Campaign was successful in generating the tease about something new in department. Our group choose noodles to carry out test. The brands were Knorr, Maggi and Shan Shoop. The results was as follows: Respondents showed high brand recall for Knorr and Maggi. Brand recall for Shan Shoop was lower than Maggi and Knorr. Brand recall for Yippee noodles was least among all. Chatpatta was liked by most people followed by chicken and hot & spicy. Sizzler and other flavors were not liked much. Knorr was first preference followed by Maggi as second. Taste preference was considered by most respondents as purchase...
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...GROUP 2 Members of Group 2: Ayodeji Akintayo Hadiza Abdulahi Chinonye Iheanachor Chiamaka Ezediunor Pelumi Oyegbami Olaseinde Osunba Sehinde Afolayan Kehinde AdeIfe Give two examples each of (1) Adverts that pass on correct message to the customers. (2) Adverts that mislead customers about the products. (3) Adverts that are completely false. Correct adverts: 1. Advert for Hypo bleach: It has a tagline “hypo go wipe o!.” We have used the bleach and truly the bleach is good for cleaning surfaces. It disinfects properly and has a decent smell. The advert is as memorable and convincing as one can be. 2. Advert for knorr cubes: it has a tagline of “knorr is a taste maker, knorr leaves no left overs.” We have used knorr cubes to season our dishes and yes it does make a difference to our dishes, knorr cubes makes them tastier. The cubes are quite affordable and easily available too. Misleading Averts: 1) One very popular misleading advert is the one for Lekki Gardens Estates by GTRICH development company. The company develops estates around the Ajah axis of Lagos state and sells the houses individually as off –plan sales. They advertise everyday in guardian/punch newspapers and put up pictures of a completely finished model of their houses. They don’t inform you in the advertisement that what you would get when the house is handed over is an “advanced shell”. It is only when you have responded to the advertisement and are ready to sign the...
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...Title: How to get along with the dominant supplier—KNORR-BREMSE Stream: Yellow Group: No.4 Members: Duan Xinxin, Han Han, Gongjiangbo, Wuchao, Liang Haigang Date:18th April 2016 TABLE OF CONTENTS 1 Abstract 1 2 Introduction 1 2.1Background 1 2.2 Challenges 1 3 Analysis 2 3.1 Bargaining power of suppliers 3 3.2 Bargaining power of buyers 4 3.3 Internal problems of CRRC 4 4 Recommendation 4 4.1 Solution to decrease the power of Knorr 4 4.2 Solution to decrease the power of customers 6 4.3 Solution to improve myself 6 5 Conclusion 6 Reference 7 How to get along with the dominant supplier—KNORR-BREMSE 1 Abstract In the report, the background of CRRC is introduced and 3 challenges are presented when CRRC gets along with the dominant supplier--KNORR-BREMSE, then 3 challenges are analyzed using Five Forces model of Michael Porter, finally solutions to the 3 challenges are proposed. 2 Introduction 2.1Background The CRRC is the world's largest supplier of rail transit equipment with the most complete product lines and leading technologies. Its main businesses cover the R&D, design, manufacture, repair, sale, lease and technical services for railway rolling stock, EMUs, urban rail transit vehicles, engineering machinery, all types of electrical equipment, electronic equipment and parts, electric products and environmental protection equipment, consulting services, industrial investment and management, asset management, import and export. Its products have been...
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...instead of having local servers or personal devices to handle applications and storage. In cloud computing, the term cloud, also known as “The Cloud”, refers to the Internet. Therefore, cloud computing is a type of internet based computing where different services such as applications, storage and servers are accessible by an organization’s computer system and other devices through the internet. With cloud computing, a data center is used to store and process data that can be accessed from any location and from any device with the capabilities of accessing the internet. By using cloud computing, businesses do not have to build and run their own data centers, which can be more expensive, especially if they are a small or midsized company (Knorr, G. 2008). Historically, deploying an application required a server with dedicated storage. Now, the physical connection between hardware and software can be separated or virtualized. This virtualization provides great flexibility of where you want the server centralized. With the flexibility of the cloud, the data processing centers are able to be located in a less expensive location. Thus, reducing company overhead or the company could elect to not deal with the servers at all. Not dealing with the servers, allows for someone else to maintain and run the units. Again, reducing costs by alleviating space and inventory. The company however would...
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... Mr. Asher Ramish Submitted by: Adil Chand 094432055 Abdul Ahad 104632031 Abuzar sabir 094432057 Adnan Mukthar 094432004 Mujtaba Haider 094432064 Date : 10-06-2011 Knorr Chicken Noodles Tables of Contents 1. Acknowledgement ……………………………………………………….…..… 04 2. Executive summary ………………………………………………………... 05 3. Introduction of company ………………………………………….……….….. 06 4. Analysis of end to end supply chain………………………………………….. 07 4.1. Generalized supply chain model…………………………………... 07 4.1.1. Suppliers network………………………………………… 07 4.1.2. Customers network……………………………………… 10 4.1.3. Flow chart of generalized supply chain model……………… 11 5. Upstream and downstream activities………………………………… 12 5.1. Supply chain flow……………………………………… 12 5.1.1. Material flow…………………………………………… 12 5.1.2. Flow chart of material flow……………………………… 13 5.1.3. Information flow………………………………………… 14 5.1.4. Flow chart of...
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...Brand/ Topic selection:DOVE 1.Basic intro about the brand/topic The Dove personal care brand is owned by Unilever and was first launched in 1955. Their creative strategy and sales have been consistent since the original launch. Dove is considered the world’s top cleansing brand (Dove Social Mission). Dove offers a product line that ranges from skin care, hair care, body lotions, hand creams, body wash, bar soap and deodorantsfor both women and men. Since its inception, the Dove brand has been ultimately positioned towards a female demographic, which is an aspect that will be emphasized during this campaign. Our campaign will target both men and women who use Dove body wash and encourage new consumers try Dove during our campaign. 2. What's the perceived advertising problem Does not have their own Malaysia website. Low awareness in the Men + Care line 3. Why is it important to address the issue To promote the products towards the public so they aware of the line range for men 4. Proposed target audience Primary Target: Females ages 18-34 Our primary target for this campaign is females ages 18-34. We plan to use a defensive strategy in regards to our primary target. Due to the fact that women in this age category make up so much of our market share, we want to defend the current strategy and expand upon it. Maintaining and keeping these users is of the utmost importance and we want to continue what Dove has already started and maintain satisfaction...
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...T H E K N O W L E D G E E C O N O M Y A N D E D U C A T I O N Karen Jensen University of Oslo, Norway Leif Chr. Lahn University of Oslo, Norway and Monika Nerland (Eds.) University of Oslo, Norway This book presents an entirely new approach to professional learning based on perspectives of the knowledge society and, in particular, an interpretation of Knorr Cetina’s work on scientific ‘epistemic cultures’. Starting with a conceptual chapter and followed by a suite of empirical studies from accountancy, education, nursing and software engineering, the book elaborates how: a) knowledge production and circulation take distinct forms in those fields; b) how the knowledge objects of practice in those fields engross and engage professionals and, in the process, people and knowledge are transformed by this engagement. By foregrounding an explicit concern for the role of knowledge in professional learning, the book goes much farther than the current fashion for describing ‘practice-based learning’. It will therefore be of considerable interest to the research, policy, practitioner and student communities involved with professional education/learning or interested in innovation and knowledge development in the professions. SensePublishers KNOW 6 Karen Jensen, Leif Chr. Lahn and Monika Nerland (Eds.) ISBN 978-94-6091-992-3 Professional Learning in the Knowledge Society Professional Learning in the Knowledge Society T H E Spine ...
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...Dance, Show Timing : Sat - Sun 9:00 pm Created by : TRP (The Right Picture) ,Judges : Geeta, Marzi & Farah Khan. Anchor : Jay Bhanushali & Shreya Acharya Producer(s) : TRP (The Right Picture), Production company(s) : TRP (The Right Picture). | Z Zee_TV'S Zingers | Serial No. | Rank | Date | Day | Start Time | Programme | TVR | 1 | 4 | 02/06/2012 | Sat | 21:00 | KNORR SOUPY DID LITTLE MASTER 2 | 3.95 | 2 | 13 | 29/05/2012 | Tue | 22:30 | PUNARVIVAH | 2.48 | 3 | 20 | 29/05/2012 | Tue | 21:00 | PAVITRA RISHTA | 2.18 | 4 | 24 | 28/05/2012 | Mon | 22:00 | MRS KAUSHIK KI PAANCH BAHUEIN | 1.88 | 5 | 25 | 01/06/2012 | Fri | 21:30 | PHIR SUBAH HOGI | 1.88 | 6 | 28 | 30/05/2012 | Wed | 19:30 | SAPNE SUHANE LADAKPAN KE | 1.74 | 7 | 31 | 30/05/2012 | Wed | 20:00 | HITLER DIDI | 1.57 | 8 | 36 | 29/05/2012 | Tue | 20:30 | YAHAN MEIN GHAR GHAR KHELI | 1.3 | 9 | 50 | 27/05/2012 | Sun | 12:05 | HFF PLAYERS | 0.95 | 10 | 52 | 28/05/2012 | Mon | 23:00 | AFSAR BITIYA | 0.94 | 11 | 56 | 02/06/2012 | Sat | 17:29 | HFF VIVAH | 0.85 | 12 | 92 | 27/05/2012 | Sun | 20:29 | KNORR SOUPY DID LITTLE MASTER 2 LIMELIGH | 0.66 | Target Group : CS 4 + Yrs (All India) For the 22 week of 27/05/2012 to 02/06/2012Source: TAM peoplemeter system |...
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...INB400 – International Organization and Management Term paper Wal-Mart’s culturally and institutionally flawed entry into the German retail market Joakim Holsten Leren s105710 Julianne Øien s106222 Mirko Wichmann s145433 Lara-Caterina Buggert s145400 Eloise De Bont s145611 22 pages Table of Contents Introduction 2 Case presentation 2 The Wal-Mart concept 3 Institutional challenges [to be deleted] 4 Cultural challenges [to be deleted] 4 German market 5 Theoretical Background 5 The cultural perspective 6 The institutional perspective 9 Case Analysis 12 The cultural perspective 12 The institutional perspective 15 Recommendations 19 Cultural 19 Institutional 20 Limitations 22 Cultural 22 Institutional 22 Conclusion 23 References: 25 Introduction The purpose of this paper is to address and analyze the challenges Wal-Mart faced during its entrance into the German market in the late 1990s. We have analyzed this with the following problem in mind: “Which aspects, both cultural and institutional, led to Wal-Mart’s failure in Germany and what should they have done instead?” We will approach this problem by outlining theoretical frameworks for analyzing cultural and institutional aspects of a company. We will then employ said theories in order to analyze the case of Wal-Mart’s failure in Germany. Finally, we will come to a conclusion concerning what they should have done as they entered into the German market...
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...MKT301 Section: 001 Term Paper Critical Evaluation of Marketing Strategies of "Maggi Soup" Prepared by: Name | ID | Fahad Amin Quadery | 12104116 | Sajjad Hossain | 12104191 | Redwana Huq | 12104069 | MD. Imtiaz Uddin | 12104057 | Seefat Binte Kabir | 12104089 | Wahidul Islam Siam | 12104261 | Nafisa Nawal Hossain | 12104253 | Submitted to: Md. Tamzidul Islam BRAC Business School BRAC University Letter of Transmittal 3rd December, 2013. Md. Tamzidul Islam BRAC Business School BRAC University Subject: Submission of report for completion of course. Dear Sir, This is to inform you that we have completed our report on Critical evaluation of marketing strategy of Maggi Soup. The term is a summary of how we would analyze our topic. The main purpose of this report is to present our conceptual understanding of the course MKT-301, Marketing Management and demonstrate our ability to apply it in a real world scenario. The report has been prepared for the completion of the course titled MKT-301 – Marketing Management. All your instructions regarding the structure of preparing the report have been adhered to when writing the report and we are willing to shed light on any discrepancies that may arise. Thank you for giving us the opportunity to work on this topic to enhance our insight in this course. Yours sincerely, Fahad Amin Quadery (ID: 12104116) Seefat Binte Kabir (ID:...
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...Unilever is an Anglo-Dutch multi-national corporation, one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories, operating in over 150 countries. In 2012, Unilever added nearly €5 billion of turnover, pushing through the €50 billion mark in the process. With more than 400 brands focused on health and wellbeing, Unilever touches so many people’s lives in so many different ways. There are more than 2 billion consumer worldwide use a product of Unilever on a given day. Its portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Some world-leading brands of Unilever include Lipton, Knorr, Dove, Axe, Omo… For Unilever, sustainability is integral to how they do business. With 7 billion people on planet, the earth’s resources can be strained. They believes that as a business, they have a responsibility to their consumers and to the communities in which they have a presence. Around the world, Unilever invests in local economies and develop people’s skills inside and outside of Unilever. In 1995, Unilever started its business in Vietnam with a modern manufacturing site in Cu Chi Industrial Zone. Unilever Vietnam is actually a collection of three separate entities: Lever Vietnam joint venture headquartered in...
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...The Maggi Brand in India Brand Extension and Repositioning Case Background Nestle India Limited is the market leader in Indian Noodle Market with it’s Maggi Brand of Noodles which was pioneer brand launched in 1983 in the packaged food market of India. It took the challenge and established Maggi in Indian market considered to be conservative and typical about food consumption. It appropriate realization of target segment, effective positioning and effective promotion and sales made Maggi to Noodles in India as Xerox it to photocopier. NIL had introduced sauces, ketchups and soups under Maggi brand to reap benefit of brand popularity and image and contribute to financial gains by 1990.Maggi also became successful in sauces, ketchups and soups Market in India. Though NIL tried to extend to other ready to eat products like pickles, cooking aids and paste, It was unsuccessful so dumped those products. Maggi Brand of products sustained recession in 2000 and 2001 in India by introducing economy packets. To fulfill novelty needs of customers and revitalize Maggi Noodles Brand NIL made different attempts by introducing new formulation to new taste but customers resisted change and Maggi had to reintroduce Maggi Noodles in same taste. Maggi Noodle had till 2005 five product line on noodles with four variant in Maggi 2 Minutes Noodle. In 2006 in compliance with NIL target to be “health and Wellness Company” Maggi repositioned it as health and taste food products. NIL has also...
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...Examining a Business Failure G. L. Ivie University of Phoenix Organizational Leadership LDR/531 Rodney Walton, M B A. March 18, 2012 Examining a Business Failure This paper is a brief examination into how different variables both dependent and independent in relation to various theories of organizational behavior played a significant role in the failure of the once profitable and prominent Swiss Air Airline company. It provides specific examples of how certain organizational behavioral theories if applied before the company’s insolvency might have predicted the airlines impending bankruptcy. It also compares and contrasts the different aspects of the company’s leadership, management, and corporate structure, and the significant role that these organizational behavioral variables played in the company’s downfall. Swissair The year of 2001 was not only noted for the terrorist attacks of 911, but it was also the year that the world witnessed the collapse of Swissair, one of the world’s most successful airlines and the first to officially fly the Swiss Flag as a national carrier. In October of that year the airlines was forced into filing Sweden’s form of Chapter 11 in an effort to protect itself from its creditors. Several organizational behavioral theories and their associated variables could have predicted the likelihood of the failure based on the behavior of the corporation’s top leadership and the management of its subsidiaries as the company began the strategic...
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...Jehovah’s Witnesses I have had some personal experience with the Jehovah’s Witnesses, my wife’s aunt and uncle are Jehovah’s Witnesses. This came in to play during our wedding in fact. We had the wedding at the beach, one of the deciding factors in our decision to have it there was to accommodate her aunt and uncle who are not supposed to go in to another denomination’s church building. I have never had the Jehovah’s Witnesses come to my door, nor have I before closely examined their beliefs. Still, because of the family connection I have some familiarity with parts of their doctrine. Jehovah's Witnesses are described as a millenarian, and a restorationist denomination of Christianity. (Beckford 1975) They maintain non-Trinitarian beliefs which set them apart from mainstream Christianity. The Jehovah’s Witnesses claims a membership of more than seven and a half million who actively engage in the evangelistic activities for which the sect is known (watchtower). In 2010 the Witnesses reported an annual Memorial attendance of over nineteen-million (watchtower). The Jehovah’s Witnesses are led by the Governing Body located in Brooklyn, New York (Holden 2002) who are closely associated with the Watch Tower Bible and Tract Society. This group of seven elders establishes and controls all the doctrines of the Jehovah’s Witnesses. Currently the members of the Governing Body are; Samuel Herd, Geoffrey Jackson, M. Stephen Lett, Gerrit Losch, Anthony Morris, Guy Pierce, and David...
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