...there was no word on their fate. As the days passed, Chileans grew increasingly skeptical that any of the miners had survived — let alone all of them. But when a small bore hole reached the miners’ refuge, they sent up a message telling rescuers they were still alive” (New York Times 2011, October 12). The method in which each news source or media outlet chose to cover and convey the information; can and will determine how the reader, viewer, or listener will translate the received information. Understanding the Audience When considering the different roles and people of the audience when transferring information in an informative method; we must begin to try and understand human emotion, religious beliefs/concepts and theories, ethnicity, region, and a host of other components that are key when appealing to the target audience. Knowing who the people are that the message is being conveyed to will ensure the effectiveness and audience appeal of the message. For example; “Many of the miners came bounding out of their rescue capsule as pictures of energy and health, able not only to walk, but, in one case, to leap around, hug everyone in sight and lead cheers. Their apparent robustness was testimony to the rescue diet threaded down to them through the tiny borehole that reached them on Aug. 22, but also to the way they organized themselves to keep their environment clean, find water and get exercise” (New York...
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...Knowing Your Audience Paper & Communication Release Lavonda Lambert BCOM/275 December 18, 2013 Mark Trollinger Knowing Your Audience Paper & Communication Release When a company needs to pass information to another organization or a group of people it is very important that the company knows their audience. If the information is regarding a disaster, it is even more important to make sure the company knows their audience. One example of a company needing to know their audience was the Chilean copper mine in South America. In such a disastrous circumstance, the company would need to take great care in how the world found out about the disaster. If not done properly then the companies audience, the world, would view the company is a much worse light then if they had properly released the information. There are two ways in which the company would be releasing information. According to Cheesebro, O’Conner, and Rios, “the key to effective communication is shared understanding of the information and involves the shared understanding of the feelings, thoughts, wants, needs, and intentions of the communicators” (Cheesebro, O'Conner, & Francisco, 2010, para. 4, Chapter 1, “Communication in the Workplace"). Before speaking to an audience, the speaker must determine the roles of the audience. In an audience, a diversity of cultures, personalities, age ranges, and different education levels are present, therefore, speaking to the audience is challenging. yourThe first...
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...Knowing Your Audience Paper and Communication Release Armentha Handy BCOM/275 Business Communications and Critical Thinking January 2, 2014 Professor Joseph Scott A little Coppermine that's situated in Chile, experienced a cave in that caused a total of thirty-three miners to be trapped underground August 5, 2010. The miners were trapped without sufficient oxygen, water, or food; no one knew for sure if the miners would stay alive. These miners were stuck underground for four tiring days; there was nothing that even suggested that any of the miners were still alive. There is no precedence of this event in which miners survive being caught below the ground for a long time (Yang, 2010). As luck would have it, all of the tears shed by the miners loved ones; were replaced by pure astonishment when all thirty-three of the miners were found and saved without any of their lives being lost. On one, no matter what the situation is ever thinks that something like the event above could take place, until it does. The company is responsible for contacting the families of everyone trapped underground; the company must also inform their other employees. This type of situation is not something that people are prepared for. This form of communication must be handled very carefully by means of the addressees to remember. There will be some thoughtfulness to keep in mind specifying the diverse positions and persons in the addressees. This paper will discuss...
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...Knowing Your Audience Paper and Communication Release Marian Munteanu BCOM/275 07MAY2012 Ralph Schoen Knowing Your Audience Paper and Communication Release As we all know how important it is to use proper communication we also must ensure that the receivers of that message understands the information we are providing to them. As we will notice with the communication during the Chilean copper mine accident in South America, knowing your audience proves to be even more significant when a company has to deal with the outcome resulting from a disaster. Understanding that families and workers need to me told in different manners is a key. The company had to send sympathetic messages to the families, had to inform them about the efforts was made to save their loved ones. On August 5, 2010, a small copper mine in northern Chile collapsed trapping inside of it 33 miners. The mining company Minera San Esteban Primera, had to take on the very difficult task of informing families, workers within the company, and media about this fatal accident. These miners were trapped some 300 meters underground, they had limited oxygen supplies, little food, or water for such a catastrophe. The agents chosen by the company to handle these releases took great care in how straightforward and honest information was delivered in order to keep the company’s reputation intact. Once news was leaked of the accident and everyone glued themselves...
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...Knowing Your Audience Paper and Communication Release MPS BCOM/275 July 7, 2014 JGC Knowing Your Audience Paper and Communication Release Failure to research audience demographics will, most likely, result in an ineffective reception of any message. However, performing an analysis of an audience and tailoring the presentation to meet its needs can mean the difference between triumph and disaster in how listeners receive and decode information. On August 5, 2010, the main entrance into the San José Mine, near Copiapó, Chile, collapsed trapping 33 miners approximately 2,300 feet underground for more than 2 months. The miners’ family members, and by extension, the world, grew increasingly concerned about the well-being of the men as there was no way of determining the actual state of the miners initially. On August 22, 2010, after digging a small hole through the roof the mine’s shelter area, a message was sent to the earth’s surface, via note, stating that everyone was alive. From the onset of the accident, the Chilean government recruited the services of mining industry professionals and on October 13, 2010, the first miner was lifted out of the mine. All 33 men were safely retrieved in less than 24 hours and reunited with their families. The way in which the Chilean government and the enlisted professionals handled the dissemination of information, proved successful in how they wanted the viewing and listening public to receive the messages. When delivering a pertinent...
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...Knowing Your Audience Paper and Communication Release Insert Name XBCOM/275 July 28th, 2013 Colette Franklin Knowing Your Audience Paper and Communication Release When you are trying to portray a message, it is important to remember who your audience is. The way you deliver a message will depend on your audience and if you are delivering the message informally, formally, personally, or on behalf of a company. The way you deliver a message after an accident or disaster is important, as you are people with a fragile situation and fragile people involved. If a company portrays, through their messages, that the situation is not under control or that they do not care there will be consequences for that company and anybody affiliated with the company. When there is information regarding an accident or disaster, it's important for the company know their audience. For instance, the San Esteban Mining Company needed to know how to respond to each of the audience (families, employees, and the stakeholders) in the case of the Chilean copper mine in South America. It was on Thursday, August 5, 2010, a shaft collapsed in the Chilean copper mine trapping 33 miners 2,300 feet below ground. Immediately, a rescue mission was underway, however, another collapse in the mine stalled the efforts of the rescue crews for hours (Weik, 2010). The 33 miners remained trapped in the mine for more than two months; during this time the world kept watch as the government upheld a communications strategy...
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...Knowing Your Audience Paper and Communication Release Erroll Hooker BCOM 275 August 16, 2014 DR. Renee Green Knowing Your Audience Paper and Communication Release We all know how important the use of good communication can calm the uncertainties of a wearisome person. It is vital that the audience the message is sent to can comprehend the information being provided. One must ensure that his thought process in the information shared with others will not lead to a misunderstanding. As we look at the Chilean copper mine disaster in South America, knowing the audience will help the company communicate effectively between the workers needs, the needs of the entombed family members and the mass media. This information has to be told to each group in a different way. As we can all remember, a small copper mine in northern Chile suffered a cave-in on August 5, 2010, leaving 33 workers trapped underground at a depth of around 300 meters (Weik, 2010). The Minera San Esteban Primera copper mining company, has a tough task ahead of them, to provide vital information to the families and coworkers of the 33 trapped miners. Dealing with this extremely sensitive subject matter, the mining company will have to pay close attention to the way it uses its approach to update its audience. Dealing with the employee How will the Minera San Esteban Primera copper mining company communication help its employees to pull through this heartbreaking event? The company must be decisively...
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...Knowing you Audience and Communication Release Paper Anthony Quinn University of Phoenix Business Communication BCOM/275 Stephen Goodman 09/02/2013 The family members would be the first people to consider. When approaching them, we should be very careful with our words. We want to assure them that everything and anything is being done to bring the miners back home safely. We will also make sure they are comfortable while they wait for their families to be returned. Co-workers and friends would be the second people to consider. We will also approach them the same by being careful with our words. With the co-workers we want to assure them that this was a freak accident and that before the mine is back up and operating again that there will be more safety measures in place. Some potential needs to be provided to the families of the miners in receiving a message about this event would be to address them very carefully. Once you distinguish what has happened you must assure them that everything will be ok. You must explain to them the process that is being taken to safely retrieve the miners out. We will give the family members specific lines to call to help them deal with the stress and depression. We will also offer any sort of compensation that is needed to help them live while the miners are trapped. Some potential needs to be provided to the company’s...
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...It is safe to say that a major component of communication of any kind is to know your audience. Understanding the recipients of the message that is being communicated will allow the sender to use the proper type of communication, tone and type of information to include in the message. Knowing your audience will ensure that the message is delivered appropriately and that the audience completely understands the message without any misunderstandings or confusion. In the event of a disaster or other catastrophe, knowing the audience that you will be delivering this message to is extremely vital and important. In this essay I will convey the importance of knowing your audience in regards to the communications that went out to the public about the Chilean copper mine collapse in South America. On August 5, 2010, a small copper mine in northern Chile collapsed trapping inside of it 33 miners (Weik, 2010). The 33 miners were trapped 300 meters below ground with very little food, oxygen or water. News of the collapse spread around the world and many feared that the miners would all perish before being rescued (Illiano, Wade, 2010). The world held a collective breath when after seventeen days of drilling contact was made and all 33 miners appeared to have survived the ordeal. Initially the miners were told that it would take up to 4 months to pull them up to the surface (Guardian.co.uk, 2010). A total of 69 days after the collapse, the first miner was pulled up by s specifically...
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...Knowing Your Audience Paper and Communication Release BCOM/275 Knowing Your Audience Paper and Communication Release Knowing your audience is a very important aspect any time a company communicates information to a group or organization. Knowing the audience is even more important when a company has to deal with the fallout following a disaster. The disaster of the Chilean copper mine in South American is one example of where knowing your audience was a very important factor. In a Chilean copper mine, an unfortunate collapse in one of the shafts of them mine had left 33 miners trapped 310 meters (1017 feet) below the ground. The reactions of the company and their response to the disaster would ultimately determine how the world (their audience) would view them. It became very important that the company representatives who would release information and updates to the public know their audience well. The audience the company would be presenting to would consist of the releases to the press, news correspondence and most important, the families of the victims. Not only would the representative of the company have to keep the reputation and outlook of the mining company intact, they would have to release accurate and truthful information and that would not always be in the best interest of the company’s reputation. The collapse would not only affect the 33 miners trapped underground, the family members of those 33 men would have to wait in agony waiting on word of their...
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...Knowing Your Audience Paper and Communication Release BCOM/275 Knowing Your Audience Paper and Communication Release Knowing your audience is a very important aspect any time a company communicates information to a group or organization. Knowing the audience is even more important when a company has to deal with the fallout following a disaster. The disaster of the Chilean copper mine in South American is one example of where knowing your audience was a very important factor. In a Chilean copper mine, an unfortunate collapse in one of the shafts of them mine had left 33 miners trapped 310 meters (1017 feet) below the ground. The reactions of the company and their response to the disaster would ultimately determine how the world (their audience) would view them. It became very important that the company representatives who would release information and updates to the public know their audience well. The audience the company would be presenting to would consist of the releases to the press, news correspondence and most important, the families of the victims. Not only would the representative of the company have to keep the reputation and outlook of the mining company intact, they would have to release accurate and truthful information and that would not always be in the best interest of the company’s reputation. The collapse would not only affect the 33 miners trapped underground, the family members of those 33 men would have to wait in agony waiting on word of their...
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...Knowing Your Audience Paper and Communication Release Joseph L Wahman BCOM/275 11/3/2014 Prof Pippert Knowing Your Audience Paper and Communication Release This week we have two assignments in one. We are to answer questions about different types of audiences and the needs of them. In this essay I will answer several questions that will discuss how to approach different types of audiences. I will also draft two separate communications from the mining company, one for the families and one for the employees. I will identify which kind of channel is most appropriate for each group. Knowing Your Audience Knowing your audience when putting together any type of communication is critical to making your point and making sure the audience understands the message. When putting together a message of any type, you should first think through thoroughly what you want to say. What type of audience are you talking to/writing for? Is this a business communication or personal? Obviously those two types of audiences are different so you would not construct your message the same for both. Considerations to what type of audience and their roles must be taken in advance to ensure your message has the right tone and content for the directed audience. The topic of this assignment is the 2010 Chilean Copper Mine Collapse. When constructing any type of communication to the families of the miners, you would want to take into consideration the needs of the...
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...Knowing Your Audience and Communication Release Patricia Brooks BCOM/275 Date Melinda Maldonado Knowing Your Audience Paper and Communication Release Knowing the audience and using the right communication release is vital in any catastrophe. For example, the Chilean copper mine disaster in South America, which left 33 miners trapped 300 feet underground fighting for their lives. Chilean miners had limited water, food, oxygen, and the chance for survival was slim. Fortunately, in this catastrophe the tears turn into screams of joy because all 33 Chilean miners were rescued (Weik, 2010). The Beginning of the Communication Process There are many factors to think about when a situation like this happens. Families must be notified, employees are inform, and questions form the media as well as the families’ has to be addressed. Communication process is vital and must be handled accordingly with the intended audience in mind. In addition, forming the right communication release to the people in the audience and those who have different roles in the media is equally important. This will allow the company speaker to have effective message. If the audience is not taken into consideration when conveying a message, the communication could be lost, misunderstood, or incomplete (Cheesebro, & Rios, 2010). Potential needs of the Families Communication must be designed with the audience in mind therefore, when releasing information to the victim’s families on their conditions...
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...Knowing Your Audience Paper and Communication Release To know your audience would be an extremely significant mark at any time a company was to communicate material to a group or organization. Knowing your audience proves to be even more significant when a company has to deal with the outcome resulting from a disaster. The disaster of the Chilean copper mine in South America is one example of where knowing your audience was a very significant issue. In a Chilean copper mine, a disastrous downfall in one of the shafts of the mine has left 33 miners trapped 310 meters (1017 feet) below the ground. The outcomes of the company and their reaction to the disaster would eventually define how the world, their audience, would see them. It turns out to be very imperative that the representatives of the company who issues updates and information to the public know their audience well. The audience the company would be reporting to would be made up of the news correspondence, the victim's families, and the media. Not only would the company representative have to keep the prestige and point of view of the mining company in one piece, they would have to issue precise and straightforward information that would not always be in the greatest interest of the company's standing. The collapse would not only have emotional impact on the 33 miners trapped underground, the family members of those miners would be distressed as well. The family members of those 33 men would have to wait in suffering...
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...miners Joe Brotz Knowing Your Audience Paper and Communication Release BCOM/275 10/1/12 Heather Rideout Knowing Your Audience Paper and Communication Release Knowing your audience is extremely important for any company to have the ability to communicate materials or information to a group, organization, or the public. The ability to know your audience becomes even more important when a company has to deal with a disaster, outcome, and the aftermath of it. A good example of this is the disaster for the Chilean copper miners in South America. In a Chilean copper mine a disastrous collapse of one of the shafts left 33 miners trapped 310 meters below the surface. This disaster made knowing and understanding their audience extremely important to the mine owners. The audience’s for the company to report to at this time were made up of news correspondence, the victim’s families, and the media. The way this company dealt with this disaster and their different audiences would in the end define how their audience and the world would see them. Their turnaround to report and keep the audience informed went a long way in telling how the Chilean mining company will be viewed for a long time into the future. Not only would the company representative have to keep the prestige of the mining company in one piece, they would have to issue precise and straightforward information that would not always be in the best interest of the company. When a disaster to the extent of...
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