...Knowing your audience paper and Communication Release Juanita Jackson BCOM/275 03//18/2013 Shelby Frutchey Knowing your Audience Paper and Communication Release This paper will be in discussion of “Over 30 Workers Trapped After Chilean Copper Mine Collapse”, and how mass communications are needed in such disastrous situation and how their efforts to communicate should be handle. When confirming information to another company, business, organization, or a group of people it is of the imperative that an establishment knows their audience. Especially, if there’s info regarding fatalities or a disastrous event. The Chilean Copper Mine Collapsing was a very prodigal example of why audiences should be known. In August 2010, a trough in the Chilean Copper Mine cost 33 workers to be entombed at roughly 300 meters subversive. Quickly, rescue efforts were in progress, but did the company put forth effort of how to exploit info concerning the ordeal? Precisely, in such disastrous statuses, this company needed to take care in how the media relays their findings. If these are not done on a professional level, then the audience or even the world would or could rate this company at its worst ever. This should be known by immediate families of the workers first, other employees, and then a media publication was to be done, properly. Meaning, a representative, should already be in place for something if ever this matter. This individual should be chosen of the important. Then releases...
Words: 849 - Pages: 4
...Knowing your Audience Paper Knowing Your Audience Can you imagine how a group of miners came to rescue after spending 69 days underground with limited food, oxygen, and having very minimal light? Me either, but thirty three Chileans were trapped in a mine underneath the Chilean desert that collapsed before they were schedule to get their lunch break, and survived this tragedy. This tragic event occurred on August 05, 2012 at Copiapo, Chile. The miners went through starvation, having to tolerate the high temperatures of heat, and be in the dark for several days. The owners of the mine failed and have avoided and abandoned what needed to be done to maintain a safe and rescue plan. The rescue team made several holes around the mine as they started drilling; Mr. Urzua motivated the other thirty two miners not to give up. Fortunately, tears from family members of the miners of happiness knowing all the miners trapped were rescued alive. Nobody is prepared when accidents like this occur until it actually happens. What is the owner going to tell the families? What is the owner going to tell his employees? In this paper I will discuss the consideration to remember given the different roles and people in the audience. One of the most important things to remember is to know how to relay the message to the survivor that was affected in this accident as well as the families. It is recommended not to go to the media and make any declarations. The person giving the statement...
Words: 1107 - Pages: 5
...Knowing Your Audience Paper and Communication Release When a tragedy takes place news, information and misinformation travel rapidly in the surrounding areas near the crisis. Most of the times depending on the magnitude of the issue, word will quickly travel around a country and in certain cases the world. Word traveled quickly around the world when the San Jose mine collapsed in the Atacama region of Chile back on August 5, 2010 occurred. When communicating an incident like this you must realize feedback can differ from culture, religion, social class, ethnicity, or for many other reasons. It is crucial when sending a particular message to diverse audiences that one prepares all messages to correctly converse about each matter. Overwhelming news can be complex to convey because of the emotional connection that may be at hand. The sender must comprise enough relevant information so the receiver can process the particular situation, but the sender cannot add in pointless information as that may raise too much emotion or direct the receiver into fictitious promises or expectations. Each message the mining company sent out had to communicate the same basic information, Weik, J. (2010) over 30 miners were trapped, but this information was required to be constructed in a different way for each audience listening. Pragmatics, the use and language between specific parties, and semantics, the meaning behind words, are the key areas to focus on when delivering this information to...
Words: 1283 - Pages: 6
...Knowing Your Audience Paper and Communication Release 03/19/2014 Danielle McGee BCOM/275 Introduction San Jose mine is a small copper operation owned by Minera San Esteban Primera located in northern Chile. In the past, Minera has been questioned by local organizations about safety records regarding fatal accidents and after a fatal accident in 2007 the mine was closed, but reopened a year later in 2008 for unknown reasons. On August 5th 2010, a mine structure collapse incident occurred at San Jose mine; the incident left 33 workers trapped underground at a depth of approximately 300 meters. Rescuers appeared at the site to drill holes in attempt to locate the trapped workers; with limited water, food, and oxygen it was not certain the trapped workers would survive underground for more than 4 days. During the rescuers attempt to locate the workers a second cave-in forced the rescuers to delay drilling for several hours, increasing the chances of death amongst the trapped workers. Chile’s president Sebastian Pinera promised a thorough investigation into the incident. This paper will focus on how the mining company can communicate the incident to company employees and family/friends of the 33 trapped workers. Nonverbal Communication Nonverbal communication is all types of communications that do not involve the exchange of words (Cheesebro, O’Connor, & Rios, Chapter 4, 2010). Some components of nonverbal demonstrative communication include space, posture, facial...
Words: 1120 - Pages: 5
...Knowing Your Audience Paper & Communication Release Lavonda Lambert BCOM/275 December 18, 2013 Mark Trollinger Knowing Your Audience Paper & Communication Release When a company needs to pass information to another organization or a group of people it is very important that the company knows their audience. If the information is regarding a disaster, it is even more important to make sure the company knows their audience. One example of a company needing to know their audience was the Chilean copper mine in South America. In such a disastrous circumstance, the company would need to take great care in how the world found out about the disaster. If not done properly then the companies audience, the world, would view the company is a much worse light then if they had properly released the information. There are two ways in which the company would be releasing information. According to Cheesebro, O’Conner, and Rios, “the key to effective communication is shared understanding of the information and involves the shared understanding of the feelings, thoughts, wants, needs, and intentions of the communicators” (Cheesebro, O'Conner, & Francisco, 2010, para. 4, Chapter 1, “Communication in the Workplace"). Before speaking to an audience, the speaker must determine the roles of the audience. In an audience, a diversity of cultures, personalities, age ranges, and different education levels are present, therefore, speaking to the audience is challenging. yourThe first...
Words: 448 - Pages: 2
...Knowing Your Audience Paper and Communication Release Marian Munteanu BCOM/275 07MAY2012 Ralph Schoen Knowing Your Audience Paper and Communication Release As we all know how important it is to use proper communication we also must ensure that the receivers of that message understands the information we are providing to them. As we will notice with the communication during the Chilean copper mine accident in South America, knowing your audience proves to be even more significant when a company has to deal with the outcome resulting from a disaster. Understanding that families and workers need to me told in different manners is a key. The company had to send sympathetic messages to the families, had to inform them about the efforts was made to save their loved ones. On August 5, 2010, a small copper mine in northern Chile collapsed trapping inside of it 33 miners. The mining company Minera San Esteban Primera, had to take on the very difficult task of informing families, workers within the company, and media about this fatal accident. These miners were trapped some 300 meters underground, they had limited oxygen supplies, little food, or water for such a catastrophe. The agents chosen by the company to handle these releases took great care in how straightforward and honest information was delivered in order to keep the company’s reputation intact. Once news was leaked of the accident and everyone glued themselves...
Words: 992 - Pages: 4
...Knowing Your Audience Paper and Communication Release MPS BCOM/275 July 7, 2014 JGC Knowing Your Audience Paper and Communication Release Failure to research audience demographics will, most likely, result in an ineffective reception of any message. However, performing an analysis of an audience and tailoring the presentation to meet its needs can mean the difference between triumph and disaster in how listeners receive and decode information. On August 5, 2010, the main entrance into the San José Mine, near Copiapó, Chile, collapsed trapping 33 miners approximately 2,300 feet underground for more than 2 months. The miners’ family members, and by extension, the world, grew increasingly concerned about the well-being of the men as there was no way of determining the actual state of the miners initially. On August 22, 2010, after digging a small hole through the roof the mine’s shelter area, a message was sent to the earth’s surface, via note, stating that everyone was alive. From the onset of the accident, the Chilean government recruited the services of mining industry professionals and on October 13, 2010, the first miner was lifted out of the mine. All 33 men were safely retrieved in less than 24 hours and reunited with their families. The way in which the Chilean government and the enlisted professionals handled the dissemination of information, proved successful in how they wanted the viewing and listening public to receive the messages. When delivering a pertinent...
Words: 1428 - Pages: 6
...Knowing Your Audience Paper and Communication Release Erroll Hooker BCOM 275 August 16, 2014 DR. Renee Green Knowing Your Audience Paper and Communication Release We all know how important the use of good communication can calm the uncertainties of a wearisome person. It is vital that the audience the message is sent to can comprehend the information being provided. One must ensure that his thought process in the information shared with others will not lead to a misunderstanding. As we look at the Chilean copper mine disaster in South America, knowing the audience will help the company communicate effectively between the workers needs, the needs of the entombed family members and the mass media. This information has to be told to each group in a different way. As we can all remember, a small copper mine in northern Chile suffered a cave-in on August 5, 2010, leaving 33 workers trapped underground at a depth of around 300 meters (Weik, 2010). The Minera San Esteban Primera copper mining company, has a tough task ahead of them, to provide vital information to the families and coworkers of the 33 trapped miners. Dealing with this extremely sensitive subject matter, the mining company will have to pay close attention to the way it uses its approach to update its audience. Dealing with the employee How will the Minera San Esteban Primera copper mining company communication help its employees to pull through this heartbreaking event? The company must be decisively...
Words: 1285 - Pages: 6
...Knowing Your Audience Paper and Communication Release Insert Name XBCOM/275 July 28th, 2013 Colette Franklin Knowing Your Audience Paper and Communication Release When you are trying to portray a message, it is important to remember who your audience is. The way you deliver a message will depend on your audience and if you are delivering the message informally, formally, personally, or on behalf of a company. The way you deliver a message after an accident or disaster is important, as you are people with a fragile situation and fragile people involved. If a company portrays, through their messages, that the situation is not under control or that they do not care there will be consequences for that company and anybody affiliated with the company. When there is information regarding an accident or disaster, it's important for the company know their audience. For instance, the San Esteban Mining Company needed to know how to respond to each of the audience (families, employees, and the stakeholders) in the case of the Chilean copper mine in South America. It was on Thursday, August 5, 2010, a shaft collapsed in the Chilean copper mine trapping 33 miners 2,300 feet below ground. Immediately, a rescue mission was underway, however, another collapse in the mine stalled the efforts of the rescue crews for hours (Weik, 2010). The 33 miners remained trapped in the mine for more than two months; during this time the world kept watch as the government upheld a communications strategy...
Words: 1079 - Pages: 5
...Knowing Your Audience Paper and Communication Release Armentha Handy BCOM/275 Business Communications and Critical Thinking January 2, 2014 Professor Joseph Scott A little Coppermine that's situated in Chile, experienced a cave in that caused a total of thirty-three miners to be trapped underground August 5, 2010. The miners were trapped without sufficient oxygen, water, or food; no one knew for sure if the miners would stay alive. These miners were stuck underground for four tiring days; there was nothing that even suggested that any of the miners were still alive. There is no precedence of this event in which miners survive being caught below the ground for a long time (Yang, 2010). As luck would have it, all of the tears shed by the miners loved ones; were replaced by pure astonishment when all thirty-three of the miners were found and saved without any of their lives being lost. On one, no matter what the situation is ever thinks that something like the event above could take place, until it does. The company is responsible for contacting the families of everyone trapped underground; the company must also inform their other employees. This type of situation is not something that people are prepared for. This form of communication must be handled very carefully by means of the addressees to remember. There will be some thoughtfulness to keep in mind specifying the diverse positions and persons in the addressees. This paper will discuss...
Words: 1282 - Pages: 6
...Knowing you Audience and Communication Release Paper Anthony Quinn University of Phoenix Business Communication BCOM/275 Stephen Goodman 09/02/2013 The family members would be the first people to consider. When approaching them, we should be very careful with our words. We want to assure them that everything and anything is being done to bring the miners back home safely. We will also make sure they are comfortable while they wait for their families to be returned. Co-workers and friends would be the second people to consider. We will also approach them the same by being careful with our words. With the co-workers we want to assure them that this was a freak accident and that before the mine is back up and operating again that there will be more safety measures in place. Some potential needs to be provided to the families of the miners in receiving a message about this event would be to address them very carefully. Once you distinguish what has happened you must assure them that everything will be ok. You must explain to them the process that is being taken to safely retrieve the miners out. We will give the family members specific lines to call to help them deal with the stress and depression. We will also offer any sort of compensation that is needed to help them live while the miners are trapped. Some potential needs to be provided to the company’s...
Words: 1057 - Pages: 5
...It is safe to say that a major component of communication of any kind is to know your audience. Understanding the recipients of the message that is being communicated will allow the sender to use the proper type of communication, tone and type of information to include in the message. Knowing your audience will ensure that the message is delivered appropriately and that the audience completely understands the message without any misunderstandings or confusion. In the event of a disaster or other catastrophe, knowing the audience that you will be delivering this message to is extremely vital and important. In this essay I will convey the importance of knowing your audience in regards to the communications that went out to the public about the Chilean copper mine collapse in South America. On August 5, 2010, a small copper mine in northern Chile collapsed trapping inside of it 33 miners (Weik, 2010). The 33 miners were trapped 300 meters below ground with very little food, oxygen or water. News of the collapse spread around the world and many feared that the miners would all perish before being rescued (Illiano, Wade, 2010). The world held a collective breath when after seventeen days of drilling contact was made and all 33 miners appeared to have survived the ordeal. Initially the miners were told that it would take up to 4 months to pull them up to the surface (Guardian.co.uk, 2010). A total of 69 days after the collapse, the first miner was pulled up by s specifically...
Words: 787 - Pages: 4
...Audience Analysis Paper Abstract This paper will discuss how important effective communication is when dealing with diverse groups of people. This paper will discuss how an audience analysis must be done to capture the audiences’ attention. This paper will also analyze the audience characteristics, communication channels and various ways to deliver an effective message. Audience Analysis Paper Someone who is efficient at giving presentations may have many reasons for being efficient. It could be that they are very knowledgeable about the information they are presenting or they may be really confident about their ability to speak in front of large crowds. Something else that may add to them being efficient is the knowledge of whom the audience is and how to communicate effectively to different groups of people. Proficient communicators understand the different characteristics of the audience, the diversity in groups, and the appropriate communication channels. In addition, they look for ways to ensure their messages are effective and understood. For starters, the presenter must determine who the audience is that they are presenting to and their different roles of the audience. These roles would incorporate the primary audience, the secondary audience, the auxiliary audience, the gatekeeper, and the watchdog. The primary audience will decide whether to accept your recommendations or will act on the basis of your message. It is very necessary to reach your primary...
Words: 1208 - Pages: 5
...Running head: AUDIENCE ANALYSIS PAPER Audience Analysis Paper Charnette Randle University of Phoenix Abstract This paper will discuss the how important effective communication is when dealing with diverse group of people. This paper will discuss how an audience analysis must be done to capture the audience attention. This paper will also analyze the audience characteristics, communication channels and various ways to deliver an effective message. Audience Analysis Paper Someone who is efficient at giving presentations may have many reasons for being efficient. It could be that they are very knowledgeable about the information they are presenting or they may be really confident about their ability to speak in front of large crowds. Something else that may add to them being efficient is the knowledge of whom the audience is and how to communicate effectively to different groups of people. Proficient communicators understand the different characteristics of the audience, the diversity in groups, and the appropriate communication channels. In addition, they look for ways to ensure their messages are effective and understood. For starters, the presenter must determine who the audience is that they are presenting to and their different roles of the audience. These roles would incorporate the primary audience, the secondary audience, the auxiliary audience, the gatekeeper, and the watchdog. The primary audience will decide whether to accept your recommendations...
Words: 1219 - Pages: 5
...DQ 1 Post at least a 150-word response to the following discussion question by clicking on Reply: • Review Ch. 10, Section 9.3, of Writing for Success. Everyone has biases. Biases are not always negative; they can help you construct a strong argument. How can a bias negatively affect your essay? What can you do to prevent this? I think when you get too attached to the topic that you are writing about it can negatively affect your essay. Way's you can prevent this are not getting emotionally involved into the topic. You can also try to distance yourself from the topic so you can write about it in a neutral light. Sometimes when there is too much emotion or too much of yourself in a paper it can turn a reader off. I think to be an effect writer you need to know how to make a strong argument without being biased. I know when I read the news I would prefer non-biased articles but that is hardly ever the case. So I eventually stopped watching and reading the news. I think as an academic writer you should not be biased in your writings and just show the facts and truths that you find for your essay or paper. DQ 2 Post at least a 150-word response to the following discussion question by clicking on Reply: • The use of the first-person I in academic writing has been a source of debate. How do you feel about using I in an academic essay? What issues arise with the use of I in an academic essay, and how can you prevent it? DQ 3 Post at least a...
Words: 682 - Pages: 3
