... 13 1. Introduction Australian domestic airlines industry has recently had a major change in competitiveness when Virgin Blue entered on the market. Their low cost fares strategy quickly captured 25% of the market share. Analysts have predicted that Virgin Blue would grow to reach a third of the market until next year. The success of the Virgin Blue’s new business model is based on the balance between affordable airfares and company’s profitability. This model leaded to a new consumer behavior, forcing QANTAS to study the new market niche and consequently study the feasibility of opening a new low-cost airlines. The aim of this study is to propose to the creation of a new company for Australian domestic airline called KOALA AIRLINES. Two questions must be answered by the study: first, how will this new airline affect QANTAS business? Second, should we undertake this opportunity? 2. Evaluation Some initial questions are important for understanding the market time with the introduction of a new competing company. How will this opportunity affect your current customers? There is a constant challenge of today's airlines to differentiate themselves by offering better service, greater agility and lower cost. This allows a reduction in the buyers’ bargaining power, since they do not find a personalized...
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...AUSTRALIAN LEGAL SYSTEM IN CONTEXT BLB1101 Semester 1 2014 Table of contents Topic Page number Unit rationale and learning outcomes 3 Calendars – lectures and tutorial workshops 4 Tutorial workshop exercises 5-11 Assessment information 12-23 Assessment tasks 12 Part 1 – VCAT and Applied law 12 Part 2 – VCAT and Contextual analysis 13 Hypothetical Case Studies 15 • Residential Tenancies List 15 • Planning and Environment List 18 • Anti-Discrimination list 20 Assessment criteria 22 Reading guide 24-28 Su Robertson, Unit Coordinator su.robertson@vu.edu.au 9919 1823 Unit rationale BLB1101 Australian Legal System in Context: • Provides you with a working foundation in the technical structure of Australian legal systems, using applied practical teaching and learning methods; • Exposes you to ways of making sense of Australian legal systems in a legal academic way using the themes of economics, sustainability, race and gender; • Inducts you in the ways of the lawyer, including appropriate language use and structure, ethics and legal professional behaviour, using reflective, applied and theory-based teaching and learning methods. Learning outcomes Upon successful completion of BLB1101, you will: • Be able to identify and understand the components of Australian legal systems, how these components intersect and interact, and how lawyers use these systems; • Be able to identify and use the language...
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...Title Grand Prix THE COSMOPOLITAN DIGITAL EXPERIENCE Advertiser/Client Product/Service Entrant Company Country THE COSMOPOLITAN OF LAS VEGAS HOTEL DIGITAL EXPERIENCE DIGITAL KITCHEN, Chicago USA Gold Lion PLAYING THE UNDERGROUND CENAKOVSKI JEUDI CLUB MUSIC EVENT JUNG von MATT, Hamburg COSSETTE, Montreal GERMANY CANADA THÉÂTRE DU THEATRE NOUVEAU MONDE MELBOURNE WRITERS FESTIVAL BBC 2010 MELBOURNE WRITERS FESTIVAL STORIES FROM THE STREET JWT, Melbourne THE CHASE CREATIVE CONSULTANCY, Manchester CREATIVE JUICE\BANGKOK (TBWA), Bangkok OGILVY & MATHER JAPAN, Tokyo GOBASIL, Hamburg FORSMAN & BODENFORS, Gothenburg BBDO GERMANY, Düsseldorf AUSTRALIA ALMOST EXTINCT BBC WILDLIFE FUND UNITED KINGDOM TAMIYA CALENDAR CHEMICAL REACTION BASISBIBEL SIAM TAMIYA SHU’S PRODUCTION GERMAN BIBLE SOCIETY IKEA BBDO TAMIYA MODEL KITS SHOP CORPORATE TOOL BIBLE COVER DESIGN THAILAND JAPAN GERMANY HOMEMADE IS BEST THE INTERACTIVE COAL-GATE DEPARTMENT STORE ADVERTISING AGENCY SWEDEN GERMANY LOVE BLOSSOMS HERE THE UNBELIEVABLE IS FOUND AT EMILIANO I AM ONE THOUSAND GOING GOING GONE RED! MOTHER'S PRIDE / MARVEL GROUP PRESCHOOL OF COMPANIES HOTEL EMILIANO ENABLIS RICHARD HOUSE PUBLIC HEALTH BUREAU OF FENGXIAN, SHANGHAI BMW MONOPRIX PIE INTERNATIONAL OFFF INTERNATIONAL FESTIVAL MTV IKEA HOTEL EMILIANO BOOK NON-FOR-PROFIT ORGANIZATION GO RED! OUT OF THE BOX, New INDIA Delhi JWT BRAZIL, São Paulo BRAZIL COSSETTE, Montreal THE PARTNERS...
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...“THE TOXIC TRUTH”: Toxic waste from the West WAS illegally dumped in IVORY COAST BY TRAFIGURA IN 2006 What are the implications of this Ivorian Toxic Waste Scandal? “THE TOXIC TRUTH”: Toxic waste from the West WAS illegally dumped in IVORY COAST BY TRAFIGURA IN 2006 What are the implications of this Ivorian Toxic Waste Scandal? EDHEC BUSINESS SCHOOL CORPORATE SOCIAL RESPONSIBILITY EDHEC BUSINESS SCHOOL CORPORATE SOCIAL RESPONSIBILITY ------------------------------------------------- Group Members ------------------------------------------------- Hiba Abidi ------------------------------------------------- Nour Belhaj Soulami ------------------------------------------------- Fatma Bouguerra ------------------------------------------------- Yousra El Alaoui ------------------------------------------------- Group Members ------------------------------------------------- Hiba Abidi ------------------------------------------------- Nour Belhaj Soulami ------------------------------------------------- Fatma Bouguerra ------------------------------------------------- Yousra El Alaoui INTRODUCTION Over the past three decades, in order to reduce their costs of disposing or recycling the by-products of industries, developed countries have been using poor African nations, especially West African countries, as dumping sites for their hazardous toxic waste materials. Many African nations have been attracted by the promised financial gains from such...
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...There are many different types of plants on the planet earth, but one that stands out to me is the eucalyptus tree. Growing up as a kid, I always wondered how a plant could grow so tall towering over everything else and lasting for years and years through severe weather changes. Eucalyptus is flowering tree with several different types of species. The name is actually derived from the Greek word “eucalyptos,” which means “well covered,” and refers to the cuplike membrane that covers the budding flowers of the tree.2 They are mostly found in the continent of Australia, and few parts in Africa as well. The wood from eucalyptus trees are very hard and they are used to make furniture, fences, canoe boats and picture frames. These trees can grow really tall usually over 80 meters in height towering into the sky with wide spread leaves. Because of its large geographic range the genus exhibits many habits, from tall trees to multistemmed, shrubby species called mallees. The mountain ash (Eucalyptus regnans) of Victoria and Tasmania is the tallest hardwood in the world, reaching heights over 330 ft (100 m); only the coast redwoods of California are taller. Having epicormic buds in branches and stems, and lignotubers in the roots, many species are well adapted for surviving fire and drought. Some species have smooth bark, in which case they are referred to as gum-barked, while others have rough bark.1 To begin, the scientific name for the eucalyptus plant is Eucalyptus...
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...Every year, around 300,000 students from over 100 countries across the world are found heading to Australia for their studies. Australia is also home to five out of the 25 most livable cities across the world. Insofar as Nepalis students are concerned, the country had stood third after the United Kingdom and the United States in the list of most sought-after academic destinations just a few years ago. Now, however, it has climbed to the top spot. The fact that Australia boasts world-class academic institutions, part-time and post-study work facilities and a relatively safe environment insofar as the students’ investment is concerned are what have made it the most preferred place for higher study at present. Records from Nepal’s Department of Scholarship at the Ministry of Education show that of the around 15,000 No Objection Certification Letters have been issued for 64 countries in the last eight months of the current fiscal year, 8,959 have been for Australia alone. The number of Nepali students opting for an Australia n education had soared in the year 2007-2009, but dropped significantly thereafter when the Australia n government issued stricter visa regulations for students. The adoption of the streamlined visa policy (SVP) two years ago, however, has raised figures once more. It was in order to ensure that only genuine students are given opportunities to pursue higher education that the Australia n government had introduced the new visa policy for international students...
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...The use of games in the language classroom Sigríður Dögg Sigurðardóttir Lokaverkefni lagt fram til fullnaðar B.Ed.-gráðu í grunnskólakennarafræði við Háskóla Íslands, Menntavísindasvið Apríl 2010 Lokaverkefni til B.Ed. –prófs The use of games in the language classroom Sigríður Dögg Sigurðardóttir 180785-2219 Háskóli Íslands Menntavísindasvið Kennaradeild, grunnskólakennarafræði Apríl 2010 2 Abstract This essay focuses on the use of games inside the classroom and it argues that games can be a good teaching method when teaching foreign languages. It looks at why games should be used as a teaching method and how in order to maximize the positive result on language learning. Also this essay explains various game categories and it gives an example of at least one game from each category which can be especially good in language teaching. In addition this essay looks at the four language skill areas: reading, writing, listening and speaking and it gives reasons for why games can be beneficial in the training of each one. Last but not least I created 3 new games that can be utilized inside the language classroom. 3 Contents 1. Introduction ....................................................................................................................... 6 2. A review of the literature of Games ................................................................................ 7 2.1 Games ......................................
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...ADVERTISING'S FIFTEEN JIB FOWLES* BASIC APPEALS Emotional Appeals THE NATURE OF EFFECTIVE advertisements was recognized full well by the late media philosopher Marshall McLuhan . In his Understanding Media, the first sentence of the section on advertising reads, "The continuous pressure is to create ads more and more in the image of audience motives and desires ." By giving form to people's deep-lying desires, and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention and affecting communication . And that is the immediate goal of advertising : to tug at our psychological shirt sleeves and slow us down long enough for a word or two about whatever is being sold . We glance at a picture of a solitary rancher at work, and "Marlboro" slips into our minds . Advertisers (I'm using the term as a shorthand for both the products' manufacturers, who bring the ambition and money to the process, and the advertising agencies, who supply the know-how) are ever more compelled to invoke consumers' drives and longings ; this is the "continuous pressure" McLuhan refers to . Over the past century, the American marketplace has grown increasingly congested as more and more products have entered into the frenzied competition after the public's dollars. The economies of other nations are quieter than ours since the volume of goods being hawked does not so greatly exceed demand . In some economies, consumer wares...
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...INTRODUCTION The title of this work is “Australian English” The work which is presented deals with the study of the Australian English Language, about its pronunciation, regional variations, vocabulary. The Australian English is a language with its own peculiarities and it differs a lot from Standard English and the other variants because it has its own history and development. There appeared a large number of new words in each variety of the English language because of historical, political, different socio- economic events and of course it has affected to the Australian English. I wanted to learn more about the appearance, development and using nowadays of the Australian English language. The aims of this work are: -To study the difficulties of using and understanding the words in AusE -To define cultural peculiarities of AusE speakers The topicality of this work is explained by the interest to the difference of Australian English between the other English variants and to the practical usage of the vocabulary. The theoretical value of this work is determined by necessity of the comprehensive analysis of Australian English because every language allows different kinds of variations: geographical or territorial, stylistic and others. It is very important to use up- to –date information of the western scientists who are concerned nearly to the English linguistics. The practical value is seen in rising interest to the English...
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...ANALOGY EXERCISE A Directions: In each of the following questions,there is a certain relationship between two given words on one side of : : and one word is given on another side of : :while another word is to be found from the given alternatives,having the same relation with this word as the words of the given pair bear. Choose the correct alternative. 1 . Moon : Satellite : : Earth :? (A) Sun (B) Planet (C)Solar System (D) Asteroid Ans: (B) Explanation: Moon is a satellite and Earth is a Planet . 2 . Forecast : Future : : Regret :? (A) Present (B) Atone (C)Past (D)Sins Ans: (C) Explanation: Forecast is for Future happenings and Regret is for past actions . 3. Influenza : Virus : : Typhoid : ? (A) Bacillus (B)Parasite (C)Protozoa (D) Bacteria Ans: (D) Explanation: First is the disease caused by the second . 4. Fear : Threat : : Anger : ? (A)Compulsion (B)Panic (C)Provocation (D)Force Ans: (C) Explanation: First arises from the second . 5. Melt : Liquid : : Freeze : ? (A)Ice (B)Condense (C)Solid (D)Crystal Ans: (C) Explanation: First is the process of formation of the second . 6. Clock : Time : : Thermometer : ? (A)Heat (B)Radiation (C)Energy (D)Temperature Ans: (D) Explanation: First is an instrument used to measure the second . 7. Muslim : Mosque : : Sikhs : ? (A)Golden Temple (B)Medina (C)Fire Temple (D)Gurudwara Ans: (D) Explanation: Second is the pace of worship for the first . 8. Paw : Cat : : Hoof : ? (A)Horse (B)Lion (C)Lamb (D)Elephant Ans: (A) Explanation: First...
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...Deep Learning more at http://ml.memect.com Contents 1 Artificial neural network 1 1.1 Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.2 History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.2.1 Improvements since 2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Models . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1.3.1 Network function . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1.3.2 Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1.3.3 Learning paradigms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1.3.4 Learning algorithms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1.4 Employing artificial neural networks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1.5 Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.5.1 Real-life applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.5.2 Neural networks and neuroscience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.6 Neural network software ...
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...fourth EDItION fourth EDItION This clear, learner-friendly text helps today’s students bridge the gap between Its comprehensiveness allows instructors to tailor the material to their individual teaching styles, resulting in an exceptionally versatile text. Highlights of the Fourth Edition: Additional readings and essays in a new Appendix as well as in Chapters 7 and 8 nearly double the number of readings available for critical analysis and classroom discussion. An online chapter, available on the instructor portion of the book’s Web site, addresses critical reading, a vital skill for success in college and beyond. Visit www.mhhe.com/bassham4e for a wealth of additional student and instructor resources. Bassham I Irwin Nardone I Wallace New and updated exercises and examples throughout the text allow students to practice and apply what they learn. MD DALIM #1062017 12/13/09 CYAN MAG YELO BLK Chapter 12 features an expanded and reorganized discussion of evaluating Internet sources. Critical Thinking thinking, using real-world examples and a proven step-by-step approach. A student ' s Introduction A student's Introduction everyday culture and critical thinking. It covers all the basics of critical Critical Thinking Ba ssha m I Irwin I Nardone I Wall ace CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM bas07437_fm_i-xvi.indd i 11/24/09 9:53:56 AM TM Published by McGraw-Hill...
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...means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 ISBN: 978-0-07-340743-2 MHID: 0-07-340743-7 Vice President, Editorial: Michael Ryan Director, Editorial: Beth Mejia Sponsoring Editor: Mark Georgiev Marketing Manager: Pam Cooper Managing Editor: Nicole Bridge Developmental Editor: Phil Butcher Project Manager: Lindsay Burt Manuscript Editor: Maura P. Brown Design Manager: Margarite Reynolds Cover Designer: Laurie Entringer Production Supervisor: Louis Swaim Composition: 11/12.5 Bembo by MPS Limited, A Macmillan Company Printing: 45# New Era Matte, R. R. Donnelley & Sons Cover Image: © Brand X/JupiterImages Credits: The credits section for this book begins on page C-1 and is considered an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Critical thinking : a student’s introduction / Gregory Bassham . . . [et al.].—4th ed. p. cm. Includes bibliographical references and index. ISBN 978-0-07-340743-2 (alk. paper) 1. Critical thinking—Textbooks. I. Bassham, Gregory, 1959– B809.2.C745 2010 160—dc22 2009034761 The Internet addresses listed in the...
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...CONTE NTS Introduction 1 WHY YOU SHOULD VISIT CEMETERIES: Survivorship Bias 2 DOES HARVARD MAKE YOU SMARTER?: Swimmer’s Body Illusion 3 WHY YOU SEE SHAPES IN THE CLOUDS: Clustering Illusion 4 IF 50 MILLION PEOPLE SAY SOMETHING FOOLISH, IT IS STILL FOOLISH: Social Proof 5 WHY YOU SHOULD FORGET THE PAST: Sunk Cost Fallacy 6 DON’T ACCEPT FREE DRINKS: Reciprocity 7 BEWARE THE ‘SPECIAL CASE’: Confirmation Bias (Part 1) 8 MURDER YOUR DARLINGS: Confirmation Bias (Part 2) 9 DON’T BOW TO AUTHORITY: Authority Bias 10 LEAVE YOUR SUPERMODEL FRIENDS AT HOME: Contrast Effect 11 WHY WE PREFER A WRONG MAP TO NO MAP AT ALL: Availability Bias 12 WHY ‘NO PAIN, NO GAIN’ SHOULD SET ALARM BELLS RINGING: The It’llGet-Worse-Before-It-Gets-Better Fallacy 13 EVEN TRUE STORIES ARE FAIRYTALES: Story Bias 14 WHY YOU SHOULD KEEP A DIARY: Hindsight Bias 15 WHY YOU SYSTEMATICALLY OVERESTIMATE YOUR KNOWLEDGE AND ABILITIES: Overconfidence Effect 16 DON’T TAKE NEWS ANCHORS SERIOUSLY: Chauffeur Knowledge 17 YOU CONTROL LESS THAN YOU THINK: Illusion of Control 18 NEVER PAY YOUR LAWYER BY THE HOUR: Incentive Super-Response Tendency 19 THE DUBIOUS EFFICACY OF DOCTORS, CONSULTANTS AND PSYCHOTHERAPISTS: Regression to Mean 20 NEVER JUDGE A DECISION BY ITS OUTCOME: Outcome Bias 21 LESS IS MORE: The Paradox of Choice 22 YOU LIKE ME, YOU REALLY REALLY LIKE ME: Liking Bias 23 DON’T CLING TO THINGS: Endowment Effect 24 THE INEVITABILITY OF UNLIKELY Events: Coincidence 25 THE CALAMITY OF CONFORMITY: Groupthink 26 WHY...
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...Index Introduction------------------------------------------------------------------------------4 Diversity Amid Globalization-------------------------------------------------------5 The Changing Global Environment----------------------------------------------11 North America---------------------------------------------------------------------------12 Latin America---------------------------------------------------------------------------23 The Caribbean--------------------------------------------------------------------------27 Sub-Saharan Africa-------------------------------------------------------------------31 Southwest Asia and North Africa------------------------------------------------32 Europe------------------------------------------------------------------------------------34 The Russian Domain-----------------------------------------------------------------39 Central Asia-----------------------------------------------------------------------------42 East Asia---------------------------------------------------------------------------------45 South Asia-------------------------------------------------------------------------------47 Southeast Asia-------------------------------------------------------------------------50 Australia and Oceania---------------------------------------------------------------57 Conclusion------------------------------------------------------------------------------60 Bibliography----------------------------------------------------------------------------61 ...
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