...Kodak and Fujifilm Sue Hagler Professor Michael Curran Management Concepts November 6, 2012 Kodak and Fujifilm are well known companies in the households in the United States and across the world. Few people know the actual history of both companies and the competition they have been in over the years. It’s an interesting history on how both companies started and how they have developed and challenged each other over the years. George Eastman, who was the founder of Kodak, started his business career as a 14-year old boy when he had to quit school and work to support his mother and two sisters. Mr. Eastman had a gift for organization and management while his lively and inventive mind made him a successful entrepreneur by his mid-twenties. What sparked the idea of a simple camera was that his coworker suggested he make a record of his vacation to Santo Domingo. As a result, he became absorbed with photography and wanting to simplify the photography process. Eastman started Kodak in 1880 and built it on four basic principles: mass production at low cost, international distribution, extensive advertising, and a focus on the customer. Later on he added the following policies: foster growth and development through continuing research, treat employees in a fair, self-respecting way, and reinvest profits to build and extend the business. Mr. Eastman started the company by manufacturing dry plates for sale to photographers. One mishap almost shut down the company when...
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...the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. The paper will compare and contrast the approach to management that each company has pursued in order to embrace innovation. Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company profitability. Discuss the extent to which management of both companies adapted to changing market conditions. Look at three ways any company could build in flexibility to back up its decision-making process in order to adapt to changing market conditions. Describe the history and core of each company. In 1881, Eastman Kodak was first introduced into the business world in 1881 as the Eastman Dry Plate Company in Rochester, New York. George Eastman was the founder and was the first to demonstrate a gelation dry plate versus a wet plate that was used for photography. The company changed its name to the name we all know in 1888, which is Kodak and then a new camera was sold to the public with the brand name. In the beginning Kodak was able to keep up with the changing times and keeping up with technology. They were able to develop new and easier methods to use film development, cameras, printers, and health imaging units until the digital age began. In 2012, Kodak entered Chapter 11 bankruptcy because they lack the ability to adapt to...
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...Assignment 1: Kodak and Fujifilm Denise A. Garrett-Cahill Dr. Valery Shumate BUS302 Management Concepts February 1, 2013 Abstract Kodak and Fujifilm shared the market of photographic films, digital cameras, supplying various products for the photography sector, and medical imaging equipment. Over time both companies had to come up with new and improved products that would keep the consumers wants and needs satisfied. Both companies had their very own style of management, which allowed them to advance with the innovation of new and improved technology. Kodak, until recently was the leader in the photographic and film market, with Fujifilm trailing by just a small margin. When it comes to ethics and social responsibility the companies are for the most part on the same level, but have some differences. Adapting to the changing market conditions affected each company’s management differently in many ways, and affected the growth and innovation process for both companies. After researching both companies the determination that all companies should be diversified in some way, in order to keep up in the changing market and economy, is crucial for growth and success. Since 1879 the world of photographic business has been growing and expanding across the world. Some of the most commonly heard photographic industry names include Kodak and Fujifilm. The founder of Kodak, George Eastman, went to England to try to get a patent on his plate-coating machine in order to make the...
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...the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. The paper will compare and contrast the approach to management that each company has pursued in order to embrace innovation. Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company profitability. Discuss the extent to which management of both companies adapted to changing market conditions. Look at three ways any company could build in flexibility to back up its decision-making process in order to adapt to changing market conditions. Describe the history and core of each company. In 1881, Eastman Kodak was first introduced into the business world in 1881 as the Eastman Dry Plate Company in Rochester, New York. George Eastman was the founder and was the first to demonstrate a gelation dry plate versus a wet plate that was used for photography. The company changed its name to the name we all know in 1888, which is Kodak and then a new camera was sold to the public with the brand name. In the beginning Kodak was able to keep up with the changing times and keeping up with technology. They were able to develop new and easier methods to use film development, cameras, printers, and health imaging units until the digital age began. In 2012, Kodak entered Chapter 11 bankruptcy because they lack the ability to adapt to...
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...The History and Core Business of Kodak The company we know today as Kodak was started by an American named George Eastman with his partner Henry Strong in 1881 by producing dry photographic plates. These dry gelatin plates were far superior to the messy wet plate counterpart of the day. The major advantage that dry gelatin plates gave photographers of the time was the fact that they did not require a wet coating right after exposure for them to be developed. Eastman invented and started producing his next evolution of dry plates by evolving his design from using a gelatin coating, to using an emulsion coating. The business evolved from a partnership to a $200,000 corporation with 14 shareholders in 1884. At that same time, the company name was changed to EASTMAN Negative Paper. The next evolutionary step for the company was one year later in 1885. This is when the first transparent photographic film came to market. With this groundbreaking and revolutionary product, EASTMAN Negative Paper opened a wholesale office in London England. The next few years were so good at EASTMAN Negative Paper that they were able to employ a full-time research scientist to help the company in the commercialization of a flexible, transparent film. A few years later in 1888 the name Kodak was born and they adopted and marketed the slogan “You press the button – we do the rest”. The next years for Kodak were filled with the growth of their film product and the cameras that used the film,...
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...Assignment 1: Kodak and Fujifilm Gyongyi Molnar Professor David Penkrot Strayer University- BUS 302 November 3, 2013 Describe the history and core business of each company. Kodak, formerly known as Eastman Kodak Company, was founded by George Eastman in 1888. The company’s early success was based on the launch of its revolutionary camera which simplified the photo taking process (Kodak, n.d.). Kodak’s main focus was photography and imaging, and its products ranged from photography equipment to film, paper and color chemicals. By the 1980’s, Kodak’s market share reached an amazing 90%. Although they developed the basic technology for digital cameras in 1975, the idea was dropped due to fear that it would threaten the company’s film business (Williams, 2013). Because Kodak executives could not imagine the world without traditional film, they failed to realize how fast digital cameras would become common; the technology started to spread and film sales dropped considerably at the late 1990’s. The slow transition to digital technology, denial of the declining film usage, and competition from other companies eventually lead to Kodak’s loss of market share both in the United States and worldwide, placing Kodak at a 7th position. In January 2012, the company filed for Chapter 11 bankruptcy protection, and a year later the Court approved financing for them. Kodak sold many of its patents to a group of companies such as Apple, Google, Microsoft, and others. Fujifilm, a Japanese...
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...Eastman Kodak, Fujifilm Innovation vs. Tried and True Introduction Eastman Kodak and Fujifilm have numerous accomplishments to brag; they have both amassed large success in the photographic commerce. While Eastman Kodak had the upper hand in the industry for nearly 100 years, Fujifilm has managed to flourish while Kodak filed bankruptcy in 2012. Fujifilm appears to have strategically implemented an equation that will thrive as long as they continue to invest in innovation, and navigate market changes. History Eastman Kodak and Fujifilm have been competitors since Fujifilm’s inception in 1934. Eastman Kodak had more than half a century worth of discovery and expertise over the incoming Fujifilm. However, when Fujifilm opened operations January 1934 within a month’s time they were producing all the same products as Eastman Kodak: roll film, photographic print paper, dry plates, and x-ray movie. It took George Eastman, inventor and proprietor of Eastman Kodak 25 years to invent color film (Eastman Kodak, unknown); in detail, George Eastman was renowned for very cautious designing temped with endurance, he did not hurry discovery and breakthroughs he was able to take his time because the industry was somewhat new and there was no real competition. As Kodak was ascending the ladder of success, George Eastman and his group of inventors had conceived many first. Including, the first dry plate formula along with the first patented appliance for organizing large amount of...
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...George Eastman, the founder of Kodak wanted to make taking pictures easier and make it available to everyone. In 1883, Eastman revealed in grandeur, the invention of photographic film in roll. Five years later in 1888, with the slogan “you press the button, we do the rest”, George Eastman introduced the first Kodak camera to the consumer market. The cameras came preloaded with sufficient film for 100 exposures. He made a cumbersome and complicated process easy to use and accessible to nearly everyone and thus gave birth to snapshot photography. Eastman established his business on the principles of mass production at low cost, international distribution, extensive advertising and a focus on the customer. In 1889 Eastman and his research chemist perfected and introduced the first commercial transparent roll film, as a result, Thomas Edison developed the motion camera in 1891. A few years later Kodak marketed the Folding Pocket KODAK Camera, currently considered as the ancestor of all modern roll film cameras. By the time the 20th century rolled around, Kodak accounted for 90% of film and 85% of camera sales in America. Then, the evolution began and digital photography replaced photographic film and smartphones replaced cameras. As a result of the evolution, Kodak consequently experienced a decline in sale of photographic film, because of its slowness in transitioning and adapting to the change; in spite of the fact that they invented the core technology used in current digital...
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...Assignment 1. Personality Personality Robin A. Bagley BUS 322 Dr. H. Yemer April 25, 2013 Assignment 1. Personality The summary of the big five personality traits have been used as a measure of theory that suggests the different dispositions of the traits, in personality, without overlapping. The big five personality traits consistency the following Extraversion The extraversion person is characterized as gregarious, assertive, positive emotions, surgency and the tendency to seek out stimulation and company of others. They tend to be enthusiastic, action-oriented individuals. They posse high group, visibility, like to talk and assert themselves. An extraversion indicates how outgoing and social a person is. An example is that their personality’s trait may also play a role in the type of career that they may choose in leadership. Agreeableness Have a tendency to be compassionate and cooperative rather than suspicious of others. Their traits reflect individual differences. Agreeable person’s value getting along with others. They are considerate, friendly, helpful trusting and willing to compromise their interests. The agreeableness is generally well tempered or not. Ex. An agreeableness correlated with good team work and skills. The believe others have good intentions. Conscientiousness The conscientiousness has a tendency to show self-discipline, act dutifully, and achievement against measure of expectations. Their traits show a preference...
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...Kodak and Fujifilm Melissa M. Bunting Strayer University Business 302 Professor Monique Baucham July 24, 2014 Eastman Kodak Company, commonly known as Kodak, is an American technology company focused on imaging solutions and services for businesses. The company is headquartered in Rochester, New York, United States and incorporated in New Jersey. It was founded by George Eastman in 1888. Kodak is best known for photographic film products. During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had a 90% market share of photographic film sales in the United States. The company's ubiquity was such that its tagline "Kodak moment" entered the common lexicon to describe a personal event that demanded to be recorded for posterity.[1] My strengths will be that I am offering a fresh new product with a variety of colors that will compliment a variety of ethnicities. I want my product to also help with health maintenance of the natural hair with beautiful, shiny, long lasting sheen that many women long for. Most women put a lot of emphasis on their hair and makeup in the morning and have to refresh throughout the day. I want to market a product you utilize and forget about it but continue to get the compliments on your look. I want my hair products to be luxurious and flowing giving all customers the highest self esteem. Because the beauty industry is so large in the area I am choosing I feel like I have a good opportunity to launch...
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...A Management Comparison of Kodak and Fujifilm Name: Aileen Pena-Valentin BUS302 Date: 07/21/2014 A Management Comparison of Kodak and Fujifilm The purpose of this paper is to examine compare and contrast the history, management and leadership skills of both companies, Kodak & Fujifilm. Description of the History and Core Businesses Both Kodak and Fujifilm will be examined to identify the similarities and differences in their business successes and failures. Each business will be analyzed to develop a more complete understanding of how the businesses were formed and the paths each as followed to arrive at their current market positions. Kodak Kodak began as Eastman Kodak in 1880 founded by George Eastman. He was known for his pioneering technology and innovative marketing. When George was 24 years of age he wanted to take a vacation and one of his coworkers asked him to record his trip. He bought a photographic outfit with all its paraphernalia and wet plates. The outfit was so big and cumbersome that he thought he could simplify the process. He read British magazines that explained how they were making their own gelatin emulsions to coat the plates so that they would not be wet plates. He perfected the process and began making his own gelatin emulsions and coated plates. By 1880 he invented a dry plate formula and patented a machine for preparing a large number of plates and that is how Eastman Kodak began. His company began to grow but faced collapse...
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...Kodak and Fujifilm Cheryl A. Dr. Carter Management Concepts 11/04/2012 Kodak, also known as Eastman Kodak was founded in the 1880's by George Eastman and is currently based out of Rochester, NY. When George Eastman started this company reputation was very important to him. Eastman's goal was to make photography an everyday affair or as he put it: "to make the camera as convenient as the pencil.” Not only was reputation important to him but so was advertising. Many ads he wrote himself, bringing about their slogan, “you press the button, and we do the rest." Kodak became the world's first simple camera making photography enjoyable and easy to use for those who weren’t so savvy with cameras. This is a brand known around every country in the world and best known as a multinational corporation. Kodak is built on four basic principles: 1. Mass production at low cost. 2. International Distribution. 3. Extensive Advertising. 4. A focus on the customer. His breakdown of this was that mass production is no justifiable without wide distribution. Distribution needs the support of strong advertising. In doing these things this would in turn fulfill the customer’s needs and desires, leading the company towards a road of corporate success. As for his basic principles of business he added the following: 1. Foster growth and development through continuing research; 2. Treat employees in a fair, self-respecting way; 3. Reinvest profits to build and extend the business. Not...
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...| Eastman Kodak and Fujifilm | A Tale of two Companies | | | Roosevelt NickelberryAugust 12, 2013 | | | | Introduction Under examination is a tale of two companies; Eastman Kodak and Fujifilm. The ambitious topics under discussion are: the history and core business of each company, the approach to administration that each company has followed in order to grasp improvement, what management variances have impacted their comparative achievements, an evaluation of each business’s method to ethics and social accountability and the bearing those methodologies have had on each company’s cost-effectiveness. Also, there will be a dialogue on the extent to which the administration of both companies adapted to fluctuating market conditions, and personal recommendations any company could adopt in order to build up flexibility to back up its decision-making process in order to adjust to fluctuating market environments. History of Eastman Kodak One of the greatest inventions of the 19th century was the camera. Photography was quickly embraced by the world as it scrambled to accurately record history and family legacies. Before Kodak introduced its roll-film camera design in 1882, photography was decisively recognized as a specialized and commercial activity. When the public gained access to shooting their own photographs, through very astute marketing techniques, Kodak took advantage of the situation by “advertising promoted the roll-film cameras in ads that showed...
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...Kodak and Fujifilm: Leaders in Film Anita Annunziata Professor Fardanesh Business 302 May 1, 2013 Kodak and Fujifilm are both well-known companies in the households of the United States and across the world. These two companies are each other’s main competition in the film market. They have been competing with each other for years. George Eastman, who was the founder of Kodak, was a lover of the photo taking procedure and wanted to simplify the photography process. Eastman established the Kodak Company in 1880. The Kodak Company was built on four basic principles: mass production at low cost, international distribution, widespread advertising, and customer focus. Years later, he was able to add the following policies: growth and development through continuing research, human resources, and a profit reinvestment program. Mr. Eastman knew that he had to make the photo process easy for amateur photographers. The Kodak camera debuted in 1888. The slogan “you press the button, we do the rest” was born. Kodak made the process of taking and developing pictures easy and accessible to nearly everyone. Kodak has led the way with a abundance of new products and processes that makes photography simpler, more useful and enjoyable. Kodak is not just known to be the film for amateurs, many professionals use Kodak film for commercial, leisure, and entertainment purposes. The Kodak Company is continually researching the needs of the consumer to...
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...Management Comparison of Kodak and Fujifilm BUS302 A Management Comparison of Kodak and Fujifilm Description of the History and Core Businesses Both Kodak and Fujifilm will be examined to identify the similarities and differences in their business successes and failures. Each business will be analyzed to develop a more complete understanding of how the businesses were formed and the paths each has followed to arrive at their current market positions. Kodak Eastman Kodak was started in 1888 when the first Kodak camera introduced and was available for sale to the public. The company was started by George Eastman in Rochester, NY, when Eastman was in his mid-twenties. George Eastman grew up poor and was a high school dropout, but that did not stop him from making money and supporting his widowed mother and two sisters by the time he was 14 years old (History of, 2013). When Eastman was 24 years old, he had planned a trip to Santo Domingo, and had an idea to record the trip. Eastman purchased a large, heavy camera that was as big as a microwave (History of, 2013). Eastman never made the trip to Santo Domingo, but he did become obsessed with photography, and how he could make it simpler to understand. Before Eastman Kodak was formed, George Eastman had started a company, making dry photographic plates, which later lead to the idea of a convenient, simple to use camera that would become known as the Kodak. After the Kodak camera was introduced...
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